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	<title>2020 Science &#187; Engagement</title>
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	<link>http://2020science.org</link>
	<description>Providing a clear perspective on developing science and technology responsibly</description>
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		<title>The Tale of Rhino Banana(TM)</title>
		<link>http://2020science.org/2012/02/04/the-tale-of-rhinotm-banana/</link>
		<comments>http://2020science.org/2012/02/04/the-tale-of-rhinotm-banana/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 21:42:19 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[A World of Surprises]]></category>
		<category><![CDATA[James King]]></category>
		<category><![CDATA[Rhino Bananas]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4596</guid>
		<description><![CDATA[A product of the A World Of Surprises project with James King and a bunch of extremely talented public health and science students. The task was to explore the confluence between mundane and catastrophic risk, which the team does beautifully.  Love the technique, and the subtle touches (note the progressive effect of Rhino Bananas on [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">A</span> product of the <a title="Exploring speculated catastrophe and mundane reality" href="http://2020science.org/2012/02/04/exploring-speculated-catastrophe-and-mundane-reality/">A World Of Surprises</a> project with James King and a bunch of extremely talented public health and science students.</p>
<p style="text-align: justify;"><iframe src="http://www.youtube.com/embed/OsgGiXZSM-w" frameborder="0" width="560" height="315"></iframe></p>
<p style="text-align: justify;">The task was to explore the confluence between mundane and catastrophic risk, which the team does beautifully.  Love the technique, and the subtle touches (note the progressive effect of Rhino Bananas on their creator).  And the news/web mockups are priceless.  Brilliant!</p>
<p style="text-align: justify;">[Make sure you watch to the quote at the end]</p>
<p style="text-align: justify;">Many thanks to:</p>
<ul>
<li>Chad Warhola</li>
<li>Janae Adams</li>
<li>Anirudha Rathnam</li>
<li>Sarah Kang</li>
<li>Alejandro Mendoza</li>
</ul>
<p style="text-align: justify;">(Needless to say, this is a bit of speculative fiction!)</p>
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		<item>
		<title>Exploring speculated catastrophe and mundane reality</title>
		<link>http://2020science.org/2012/02/04/exploring-speculated-catastrophe-and-mundane-reality/</link>
		<comments>http://2020science.org/2012/02/04/exploring-speculated-catastrophe-and-mundane-reality/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 21:33:54 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[A World of Surprises]]></category>
		<category><![CDATA[Risk]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4591</guid>
		<description><![CDATA[Credit: James King Last semester, speculative designer James King worked with myself and a small group of science and public health students at the University of Michigan to explore how a fusion of science and creative art can lead to new insights and modes of communication.  The exercise was part of the A World of [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="mceTemp" style="text-align: justify;">
<dl id="attachment_4592" class="wp-caption alignleft" style="width: 131px;">
<dt class="wp-caption-dt"><a href="http://2020science.org/wp-content/uploads/2012/02/AWOS-Logo.jpg"><img class=" wp-image-4592" title="AWOS Logo" src="http://2020science.org/wp-content/uploads/2012/02/AWOS-Logo-300x300.jpg" alt="" width="121" height="121" /></a></dt>
<dd class="wp-caption-dd">Credit: James King</dd>
</dl>
</div>
<p style="text-align: justify;"><span class="drop_cap">L</span>ast semester, speculative designer James King worked with myself and a small group of science and public health students at the University of Michigan to explore how a fusion of science and creative art can lead to new insights and modes of communication.  The exercise was part of the <a href="http://art-design.umich.edu/witt/">A World of Surprises</a> project &#8211; a project James is working on as the Witt Artist in residence at the UM School of Art and Design.</p>
<p style="text-align: justify;">Part of the aim was to take these science-grounded students out of their comfort zone, expose them to some radical new ideas and perspectives, and see what happens.</p>
<p style="text-align: justify;">The results were impressive!  Once the students realized that they weren&#8217;t bound by the rigid limitations of their science education, they became enthused over using creative techniques to tell science-grounded stories that connected with people on a far deeper level than just the facts would allow.</p>
<p style="text-align: justify;">Today the group presented the fruits of their final assignment: to produce a piece of creative work that captures the tension – in narrative form – between imagined catastrophic risks and experienced mundane risks. As a group, we were interested in the tension between the catastrophic consequences often imagined to arise from human endeavors, and the mundane reality that often develops.</p>
<p style="text-align: justify;">I&#8217;ll try to showcase all of the projects over the next few weeks.  They were all, in their own way, quite brilliant.  Coming up in future posts there will be:</p>
<ul style="text-align: justify;">
<li><a href="http://2020science.org/2012/02/04/the-tale-of-rhinotm-banana/">The Tale of Rhino Banana</a> (a brilliant story of a technological breakthrough that runs up against public resistance);</li>
<li>Salutary lessons from the struggle between evil and the divine in the middle ages;</li>
<li>A visual juxtaposition of comparative risks related to Fukushima; and</li>
<li>A new-future story of technological sophistication and mundane consequences.</li>
</ul>
<p style="text-align: justify;">(I&#8217;ll add the links as they are posted &#8211; The Tale of Rhino Banana will be up first)</p>
<p style="text-align: justify;">James will be back in Ann Arbor for the culmination of the A World Of Surprises project in March &#8211; stay tuned on that.</p>
<p style="text-align: justify;">
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		<title>Metaphorically speaking, it&#8217;s photo caption time</title>
		<link>http://2020science.org/2011/12/19/metaphorically-speaking-its-photo-caption-time/</link>
		<comments>http://2020science.org/2011/12/19/metaphorically-speaking-its-photo-caption-time/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 13:54:20 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Mind The Science Gap]]></category>
		<category><![CDATA[Science communication]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4509</guid>
		<description><![CDATA[A question for you: How many science literacy/communication/engagement metaphors can you see in the photo below? Answers on a metaphorical post card in the comments area below please &#8211; I&#8217;m really interested to see what you come up with! The photo by the way is the header image for a student science blog that will [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">A</span> question for you: How many science literacy/communication/engagement metaphors can you see in the photo below?</p>
<p style="text-align: justify;">Answers on a metaphorical post card in the comments area below please &#8211; I&#8217;m really interested to see what you come up with!</p>
<p style="text-align: justify;"><a href="http://2020science.org/wp-content/uploads/2011/12/MTSG_H1.jpg"><img class="alignnone size-full wp-image-4510" style="border: 2px solid black;" title="MTSG_H1" src="http://2020science.org/wp-content/uploads/2011/12/MTSG_H1.jpg" alt="" width="580" height="167" /></a></p>
<p style="text-align: justify;">The photo by the way is the header image for a student science blog that will be launching in January &#8211; I&#8217;ll be writing more about that in a couple of weeks.  The blog is called <a href="http://mtsg.org">Mind the Science Gap</a>, and is designed to improve the science communication skills of public health masters students.</p>
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		<title>A few Small Issues about Public Engagement on Nanotechnology</title>
		<link>http://2020science.org/2011/11/25/a-few-small-issues-about-public-engagement-on-nanotechnology/</link>
		<comments>http://2020science.org/2011/11/25/a-few-small-issues-about-public-engagement-on-nanotechnology/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 02:35:13 +0000</pubDate>
		<dc:creator>Craig Cormick</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Public Perception]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4480</guid>
		<description><![CDATA[A guest blog by Craig Cormick. Over the past decade there has been a significant growth in public engagement activities relating to nanotechnology and when you look across all the data being generated you can learn a lot about how the public view the risks and benefits of the technology. That’s probably not news for [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><em>A guest blog by Craig Cormick.</em></p>
<p style="text-align: justify;"><span class="drop_cap">O</span>ver the past decade there has been a significant growth in public engagement activities relating to nanotechnology and when you look across all the data being generated you can learn a lot about how the public view the risks and benefits of the technology. That’s probably not news for anybody who follows this blog. But what might be news is to look closely at who is driving these engagements. Is it the public? Generally no.<span id="more-4480"></span></p>
<p style="text-align: justify;">The majority of the public are still rather unengaged on nanotechnology, and tend to think it’s all rather good (not including food). Media coverage is predominantly positive and concern-stories don’t get much traction. And yet there is a lot of funding going into public engagement of nanotechnology – so engagement has to happen.</p>
<p style="text-align: justify;">The premise behind most government funding of nanotechnology engagement world-wide is that we need to avoid a replication of what happened with Genetically Modified Foods, and so the errors of that public debate need to be addressed early in the nanotechnology debate. But is that a valid premise? Nanotechnologies and Genetic Modification (GM) technologies, while similar in some ways, are significantly different too. Most importantly GM technology was a &#8220;black hat technology&#8221; (which was its starting position in the publics’ eyes, as a risky thing, and there was little impact that positive information and engagement campaigns had on that) while nanotechnology is a &#8220;white hat technology&#8221; (and likewise negative information campaigns are having little impact on changing its initial perception of being more beneficial than risky).</p>
<p style="text-align: justify;">So now let’s look at the engagements that are happening and who attends them. The majority of activities involve bringing a range of experts and the public together in some manner, or bringing lay publics together, to discuss nanotechnology issues, with research being conducted into what and how and why the public react to the engagement activity. That’s all good, and activities are getting better and better at developing two-way learnings. But there are publics and there are publics, and most engagement activities recruit people who self-select to attend, and as a result are more likely to represent those with some interest in the technology or its impacts already. So you could argue that a lot of activities are engaging with those people who least need to be engaged with, as they are already engaged.</p>
<p style="text-align: justify;">So issue number 1: Most engagement activities favour the engaged, and there are not enough methodologies to engage with the broader unengaged people in our communities.</p>
<p style="text-align: justify;">That brings us to the types of engagement activities happening. A useful GM analogy to use here is the difference between laboratory trials, greenhouse trials and field trials. Many nanotechnology engagements are the equivalent of laboratory trials – being conducted in artificial environments (focus groups, deliberative dialogues and citizens juries) that, while providing useful data, might not be easily transferable to the real world.</p>
<p style="text-align: justify;">There are other engagements that we might consider greenhouse trials, such as online forums, café scientifics and so on, that are much closer to the real world that most people live in, but still aren’t quite it.</p>
<p style="text-align: justify;">Then there are some good examples of engagements that are what we might call field trials (community group meetings and shopping center interviews), but not many.</p>
<p style="text-align: justify;">Issue number 2 is the need to find engagements that replicate real world experiences as much as possible for the broad unengaged publics, both to allow research into real world experiences, and to provide modelling that people might be able to transfer to their homes and work places etc.</p>
<p style="text-align: justify;">And this raises issue number 3, which is that while there is an expectation that people who take part in engagement activities &#8211; whether they be laboratory experiments, greenhouse trials or field trials &#8211; they will take their new knowledge or attitudes and go forth and multiply it within the broader community, there is very little data to demonstrate whether this actually happens or not.</p>
<p style="text-align: justify;">So while it is useful to pool all the research data being obtained and make meta-analysis of the findings, as happens regularly, it might be more helpful at the moment to look for gaps in the data and then find ways to fill them. And that, I suggest, is the next major challenge not just for those undertaking public engagement activities, but for anyone seeking an effective way to come to good understandings of how the broad public actually relate to the risks and benefits of new technologies.</p>
<p style="text-align: justify;"><em>Dr Craig Cormick is Manager of Public Awareness and Community Engagement within the National Enabling Technologies Strategy in the Australian Department of Innovation.</em></p>
<p style="text-align: justify;">
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		<title>Didn&#8217;t get a reply to your email?  This might be why:</title>
		<link>http://2020science.org/2011/11/16/didnt-get-a-reply-to-your-email-this-might-be-why/</link>
		<comments>http://2020science.org/2011/11/16/didnt-get-a-reply-to-your-email-this-might-be-why/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 11:47:32 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Odds and Ends]]></category>
		<category><![CDATA[Email]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4473</guid>
		<description><![CDATA[You sent me an email and didn&#8217;t hear back?  This might explain it: OK so it&#8217;s not a serious decision chart.  But it&#8217;s beginning to look increasingly attractive! I always have the best of intentions when it comes to keeping up with my email correspondence.  But increasingly I find myself struggling to keep up. The [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">Y</span>ou sent me an email and didn&#8217;t hear back?  This might explain it:</p>
<p style="text-align: justify;"><a href="http://2020science.org/wp-content/uploads/2011/11/Email-decision-tree.001.png"><img class="aligncenter size-full wp-image-4474" style="border: 1px solid black;" title="Email decision tree.001" src="http://2020science.org/wp-content/uploads/2011/11/Email-decision-tree.001.png" alt="" width="580" height="435" /></a></p>
<p style="text-align: justify;">OK so it&#8217;s not a serious decision chart.  But it&#8217;s beginning to look increasingly attractive!</p>
<p style="text-align: justify;">I always have the best of intentions when it comes to keeping up with my email correspondence.  But increasingly I find myself struggling to keep up. The problem isn&#8217;t so much the volume, as the expectations.  I have a constant stream of email asking me for stuff &#8211; presentations, reviews, advice, comment.  Each request is important to the sender I&#8217;m sure.  But if you are asking me to do something that I&#8217;m not directly paid to do, doing what you ask means that I to sacrifice something else to respond.  And that inevitably ends up being my personal time, family time, meal time or sleep time.</p>
<p style="text-align: justify;">That said, I don&#8217;t begrudge people asking me to do things for them, and I usually try and accommodate requests. But if you have sent me an email that seems to have disappeared into a black hole, the chances are that it has been swamped by hundreds of others like it, or I had to decide whether to spend time with my wife and kids or with your request.  And if it was really important, there&#8217;s never any harm in resending!</p>
<p style="text-align: justify;"><em>Note: In the &#8220;Is it from someone important?&#8221; box, I should point out that this includes family and friends!</em></p>
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		<title>Contagion, plausible reality and public health: In conversation with Larry Brilliant</title>
		<link>http://2020science.org/2011/09/14/contagion-plausible-reality-and-public-health-in-conversation-with-larry-brilliant/</link>
		<comments>http://2020science.org/2011/09/14/contagion-plausible-reality-and-public-health-in-conversation-with-larry-brilliant/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 16:27:49 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Public Perception]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Contagion]]></category>
		<category><![CDATA[Larry Brilliant]]></category>
		<category><![CDATA[Pandemic]]></category>
		<category><![CDATA[Scott Z Burns]]></category>
		<category><![CDATA[Steven Soderburgh]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4390</guid>
		<description><![CDATA[Blockbuster movies aren&#8217;t usually noted for their scientific accuracy and education potential.  But since its release last week, Steven Soderburgh&#8217;s Contagion seems to be challenging the assumption that Hollywood can&#8217;t do science. The other day I posted a piece about how director Steven Soderburgh and screenwriter Scott Z Burns&#8217; attention to detail and plausibility left [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">B</span>lockbuster movies aren&#8217;t usually noted for their scientific accuracy and education potential.  But since its release last week, Steven Soderburgh&#8217;s <em>Contagion</em> seems to be challenging the assumption that Hollywood can&#8217;t do science.</p>
<p style="text-align: justify;">The other day I <a href="http://umrscblogs.org/2011/09/12/soderberghs-contagion-optimism-in-the-midst-of-destruction/">posted a piece </a>about how director Steven Soderburgh and screenwriter Scott Z Burns&#8217; attention to detail and plausibility left me with a sense of optimism after watching the movie, despite its disturbing theme.  This was due in large part to the involvement of three science experts &#8211; Ian Lipkin (Professor of Epidemiology at the Mailman School of Public Health at Columblia University), Laurie Garrett (senior fellow for global health at the Council on Foreign Relations) and Larry Brilliant (President of the Skoll Global Threats Fund).</p>
<p style="text-align: justify;">Larry Brilliant is well known for his work on eradicating the smallpox virus.  He was also a past Executive Director of the <a href="http://www.google.org/">philanthropic arm of Google</a>, and is currently President of the <a href="http://www.skollglobalthreats.org/">Skoll Global Threats Fund</a>. Yesterday afternoon, I had the chance to chat with him on the phone about the movie, his involvement, and his thoughts on its importance.</p>
<p style="text-align: justify;">What was quickly apparent in our conversation is that the idea of using film as a medium to help people better understand the threats epidemics and pandemics present is one that Brilliant has long been interested in.  While Executive Director of Google.org, he supported production of the Oscar-nominated documentary <em><a href="http://www.hbo.com/documentaries/the-final-inch/synopsis.html">The Final Inch</a></em> &#8211; a film about the historic global effort to eradicate polio. Given the success of the documentary in bringing a global issue (and public health success story) to the attention of millions of people, Larry was interested in how the medium of film could be further used &#8211; in particular to alert people to the plausible threat presented by pandemics, and the measures that are necessary to curtail their global impact.</p>
<p style="text-align: justify;">And in Steven Soderburgh and Scott Z Burns, he found the ideal partners.</p>
<p style="text-align: justify;">Well before he became President of the Skoll Global Threats Fund, Brilliant was interested in exploring how humanity can prepare for low probability high impact events like pandemics.  As he explained, he is particularly concerned over how we go about developing expertise and resources to tackle such events, especially where short term and local thinking does little to prepare society for eventualities that demand a globally coordinated and informed response. Brilliant emphasized that devolving responsibility to local communities and private organizations just doesn&#8217;t work here &#8211; you need the resources and reach of national and international government organizations, together with long term investment in expertise and people, in order to respond rapidly and globally to a fast-moving viral infection.</p>
<p style="text-align: justify;">But how do you get that message across &#8211; especially at a time when long term strategic measures against catastrophic risks are being ditched in favor of short term economic and political gains?</p>
<p style="text-align: justify;">Movies, according to Brilliant, are part of the toolbox for raising awareness and helping people understand how some challenges are just too big to be privatized. Unfortunately, films that build on fantasy rather than plausibility have led to the medium being marginalized as a vehicle for science-based communication and education.  But in the case of <em>Contagion</em>, Larry felt that with the combination of a &#8220;brilliant&#8221; director and screenwriter, together with a cast of dedicated and engaged actors (on whom Larry lavishes praise and admiration &#8211; especially for Matt Damon and Kate Winslet), the scene was set for a movie which was was emotionally engaging yet grounded in plausible reality.</p>
<p style="text-align: justify;">The scenario developed within the movie is clearly fictional &#8211; it hasn&#8217;t happened yet.  But as Larry noted, because of the science that went into the movie, what emerges is a series of events that are not beyond the realms of possibility &#8211; and in fact, given enough time, are highly probable. As fellow consultant Laurie Garrett wrote the other day on the <a href="http://www.cnn.com/2011/09/13/opinion/garrett-contagion-virus/">CNN website</a>,</p>
<blockquote><p>&#8216;Contagion&#8217; is part reality, part fantasy, totally possible</p></blockquote>
<p style="text-align: justify;">When asked whether he was pleased with the results, Brilliant gave an unqualified and very enthusiastic affirmative.  As well as high praise for the cast and production team, he was pleased with the way that the response to the pandemic was portrayed in the movie.  As he pointed out, the White House and UN are notable by their absence.  Rather, the heroes &#8211; the people who identify, track and eventually tackle the pandemic &#8211; are government-employed public health professionals.  To him, this is a highly realistic portrayal of how a pandemic is likely to play out, and a stark warning against cutting investment in public health because of short term thinking and a potentially catastrophic lack of understanding.</p>
<p style="text-align: justify;">At a time when public health agencies in the US are facing significant cuts, this was a key message for Brilliant. <em>Contagion</em> is plausible reality wrapped up in a strong narrative &#8211; to Brilliant and others, it&#8217;s not a case of <em>if</em> such a pandemic will occur, but <em>when</em>.  And what Burns and Soderburgh have done is provide us with glimpse of our best hope for surviving this eventuality &#8211; assuming we haven&#8217;t abandoned our trained and prepared public health professionals in the meantime because we didn&#8217;t have the intelligence and foresight to recognize their importance.</p>
<p style="text-align: justify;">This is a key message that Brilliant hopes will come through loud and clear as people watch and talk about the movie.  And it&#8217;s one that he hopes will have sticking power &#8211; with the movie stimulating conversations and action for many years to come.</p>
<p style="text-align: justify;">
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		<title>The public and peer review literature: Pearls before swine?</title>
		<link>http://2020science.org/2011/09/05/the-public-and-peer-review-literature-pearls-before-swine/</link>
		<comments>http://2020science.org/2011/09/05/the-public-and-peer-review-literature-pearls-before-swine/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 18:19:55 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Civic Science]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Peer review]]></category>
		<category><![CDATA[Society]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4370</guid>
		<description><![CDATA[This morning I sat down with my 14 year old son and asked him what area of science caught his interest especially.  He answered &#8220;the future of space exploration&#8221;. We carried out a search on the Web of Science for &#8220;future + space + exploration&#8221;, and the fifth article returned was &#8220;Comparing future options for [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">T</span>his morning I sat down with my 14 year old son and asked him what area of science caught his interest especially.  He answered &#8220;the future of space exploration&#8221;. We carried out a search on the Web of Science for &#8220;future + space + exploration&#8221;, and the fifth article returned was &#8220;Comparing future options for human space flight&#8221; by Sherwood Brent (<a href="http://dx.doi.org/10.1016/j.actaastro.2011.04.006">Acta Astronautica <strong>69</strong> <em>346-353</em>, 2011</a>).  We downloaded the article and he read it.  When asked, he said the paper was understandable and interesting &#8211; he was glad that he&#8217;d read it, and wanted to know where he could read more stuff like this.</p>
<p style="text-align: justify;">There&#8217;s a myth that only people who have ready access to peer review papers have any real need or desire to read them, and it&#8217;s a pernicious myth.</p>
<p style="text-align: justify;">George Monbiot stirred up the debate on access to scientific publications recently in his Guardian piece &#8220;<a href="http://www.guardian.co.uk/commentisfree/2011/aug/29/academic-publishers-murdoch-socialist">Academic publishers make Murdoch look like a socialist</a>&#8220;.  In response, Kent Anderson &#8211; a long-time publisher and editor of scientific journals &#8211; set up <a href="http://scholarlykitchen.sspnet.org/2011/09/01/uninformed-unhinged-and-unfair-the-monbiot-rant/">this straw scenario</a>, using it to justify limited access to journal publications:<span id="more-4370"></span></p>
<blockquote><p>Let’s assume everyone with a beating heart is interested in cardiology topics. Let’s search PubMed for a paper on “cardiac.” Let’s take the first one we find. Let’s read the conclusion from the abstract:</p>
<p><em>Intrathoracic herniation of the liver (“liver-up”) is associated with predominant left heart hypoplasia in left diaphragmatic hernia but not right fetal diaphragmatic hernia. Our observations indicate that this difference may result from different ductus venosus streaming sites in these conditions.</em></p>
<p>So my layperson understanding of intrathoracic heart hypoplasia is vital to my ability to function in a democracy and make informed political decisions? I think I sense a herniation just from the stretch that takes to achieve plausibility.</p>
<p>Let’s assume I can read the whole paper. Like 99.9% of the population, I’m not going to know what to make of it. It’s for specialists, or better, subspecialists (cardiologists who specialize in neonates, I suppose). It was published early online, so it’s likely free. Most journals make their content published early online free for a limited time. We have the English abstract, but it’s a German journal. Who paid for that translation, assuming there was one?</p>
<p>Economics have nothing to do with accessibility of this information. Specialty knowledge is a prerequisite, and German language expertise would help.</p>
<p>There is no price in the world that’s going to make that scientific paper, or thousands of others, intelligible, relevant, or meaningful to me in any way that’s going to affect my ability to function in a democracy. And <a href="http://www.publishingresearch.net/documents/PRCAccessvsImportanceGlobalNov2010_000.pdf">people who do need to see those papers can see those papers</a>, probably know the authors, probably heard the poster session or talk at a meeting, and will know about the published report if it’s at all worth reading.</p></blockquote>
<p style="text-align: justify;">This is a shockingly disingenuous scenario &#8211; especially coming from a publisher &#8211; that seriously misrepresents that value of some publications to people who don&#8217;t have ready access to them, as well as how scientific publication tends to work these days.  It was what led to my impromptu conversation with my son, highlighting the existence of academic papers that are accessible to a broader audience.  But it also fundamentally misses the point that there are many, many people outside major academic institutions who would benefit from ready access to a broad range of peer review papers, but who are restricted by the high costs of institutional subscriptions and one-off par per view fees.</p>
<p style="text-align: justify;">For a start, consider these groups:</p>
<p style="text-align: justify;"><strong>Smaller academic institutions:</strong>  Library subscriptions are often limited in smaller institutions, meaning that if you want access to papers in less cited publications, or in areas outside your immediate discipline (yet still relevant to your work), you have a problem.  This is a major hurdle to interdisciplinary research.</p>
<p style="text-align: justify;"><strong>Government research labs:</strong> The same applies here as for smaller academic institutions &#8211; subscription fees severely limit access to the broad scientific literature.</p>
<p style="text-align: justify;"><strong>Independent research labs:</strong> Even worse.  You may have subscriptions to the big general journals (Nature and Science) and the top specialist journals in your area.  But access across disciplines, to cross-disciplinary publications and to lower impact journals, is limited.</p>
<p style="text-align: justify;"><strong>The medical profession: </strong> Unless you are affiliated with a large research institution, access to the peer review literature is likely to be limited to mainstream publications in your field.  Too bad if your interests are more wide ranging.</p>
<p style="text-align: justify;"><strong>Industry: </strong> The case is easy to make that industry should pay for access to publications.  But my experience talking with colleagues in industry has always been that there comes a point where the costs of subscriptions and one-off fees are prohibitive, even when the knowledge gleaned could be valuable.</p>
<p style="text-align: justify;"><strong>The legal profession: </strong> Even lawyers need access to academic papers sometimes &#8211; believe it or not!</p>
<p style="text-align: justify;"><strong>Not-for-profit organizations:</strong> Think Tanks and NGO&#8217;s have major problems paying for access to the scientific literature, despite their work often being highly dependent on this literature.</p>
<p style="text-align: justify;"><strong>The media</strong> [<em>added 3:02 PM 9/5/11 - how could I have forgotten them first time!]</em>: How are science reporters to report on the science, not just what the press releases say, without access to the original papers.  Sometimes possible, but by no means always without forking out $$</p>
<p style="text-align: justify;"><strong>Schools:</strong> I&#8217;m not aware of many school districts that can afford broad access to the peer review literature, despite clear benefits to this for teachers and students.</p>
<p style="text-align: justify;"><strong>The &#8220;public&#8221;</strong><strong>: </strong> OK so many papers are so esoteric that they will only be meaningful to a small minority of experts.  But there are also large numbers of publications that are understandable and relevant to people who&#8217;s only qualification is an interest in the world they live in.  And don&#8217;t forget that the &#8220;public&#8221; also includes people who are retired, between jobs or no longer in academic positions, but who nevertheless have the capacity to understand and benefit from highly specialized publications, and who don&#8217;t have the means to pay publication access fees.</p>
<p style="text-align: justify;">Publishers aren&#8217;t the enemy here &#8211; wider access to the results of research is a systemic challenge that is going to require cooperation and innovation from everyone involved in the process.  But if progress is to be made, we cannot afford to kid ourselves that only the academic elite need access to academic papers, or that publications are beyond the ken of the public.</p>
<p style="text-align: justify;">If I wasn&#8217;t at the University of Michigan, it would have cost my son $31.50 to read Brent&#8217;s paper in Acta Astronautica &#8211; he was gobsmacked when I told him!  I somehow can&#8217;t see his monthly allowance going on more articles like this &#8211; despite his clear interest in reading more.  And this is just one anecdotal example &#8211; how many more people do not have access to information that could enrich their lives, impact their community and improve society, simply because the cost of entry is too high?</p>
<p style="text-align: justify;">I&#8217;d prefer to live in a world where my son is not prevented from reading papers that interest and enthuse him, or poor decisions are made because people can&#8217;t afford to read about research that mattered.  Public access journals, researcher-funded publications and access requirements for government-funded research are beginning to push us in the right direction.  But it seems we still have a way to go before we break down the misconception that access to peer review publications should be limited to a privileged few.</p>
<p style="text-align: justify;"><em>[Update 4:42 9/5/11 - I also meant to mention Martin Robbins' piece on "<a href="http://www.guardian.co.uk/science/the-lay-scientist/2011/sep/05/1?CMP=twt_iph">Open science, Freedom of Information and the Big Journal monopoly</a>" over at The Guardian blog - worth reading in the context of pey-per-view publication]</em></p>
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		<title>The Human Project needs your help!</title>
		<link>http://2020science.org/2011/08/25/the-human-project-needs-your-help/</link>
		<comments>http://2020science.org/2011/08/25/the-human-project-needs-your-help/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 00:00:36 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Civic Science]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Technology Innovation]]></category>
		<category><![CDATA[The Human Project]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4353</guid>
		<description><![CDATA[Here&#8217;s an interesting idea &#8211; build a free iPad app that kicks off a global conversation about the future of the human species. The Human Project is the brain child of Erika Ilves &#38; Anna Stillwell.  At its core is a yet-to-be-built iPad app that captures the essence of humanity past and future &#8211; who [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">H</span>ere&#8217;s an interesting idea &#8211; build a free iPad app that kicks off a global conversation about the future of the human species.</p>
<p style="text-align: justify;"><a href="http://www.kickstarter.com/projects/thehumanprojectapp/the-human-project-app"><em>The Human Project</em></a> is the brain child of Erika Ilves &amp; Anna Stillwell.  At its core is a yet-to-be-built iPad app that captures the essence of humanity past and future &#8211; who we are, where we are going, and how we are going to get there.  As Erika and Anna explain:</p>
<blockquote>
<p style="text-align: justify;">There are so many challenges that confront the species as a whole. The ones that get a lot of press (like climate change, food &amp; water shortages, poverty, war, overpopulation and economic crises). The ones that don&#8217;t (like comets and asteroids, extreme experiments in science, technological terror and error). The ones that we humans don&#8217;t even imagine we can solve (like mega volcanoes, mega earthquakes, nearby supernova explosions, a dying sun, an aging universe). And there are plenty of visions too (like a space-faring civilization, transhumanism, zero carbon world, general artificial intelligence, the end of poverty, universal human rights, designing life and matter, zero nuclear weapons, the end of aging).</p>
<p style="text-align: justify;">Everything is so fragmented. Every expert claims<em> their</em> issue matters most. Everyone fighting for their share of attention. So few have the big picture. Nobody seems to have their eye on the species as a whole.</p>
</blockquote>
<p style="text-align: justify;">So why not capture the big picture in a compellingly sleek package, make it free, and watch it take off?</p>
<p style="text-align: justify;">Sounds like a great idea.  But here&#8217;s the kicker &#8211; someone has to pay for the up-front development.  To cover this, a crowd-funding initiative has just been launched on Kickstarter &#8211; if $25,000 are raised by Sept 28, a matching $25k is put in the pot, and the project goes ahead.</p>
<p style="text-align: justify;">If you are interested in finding out more, check out the video below or visit <a href="http://www.kickstarter.com/projects/thehumanprojectapp/the-human-project-app">www.kickstarter.com/projects/thehumanprojectapp/the-human-project-app</a></p>
<p><iframe src="http://www.kickstarter.com/projects/thehumanprojectapp/the-human-project-app/widget/video.html" frameborder="0" width="480px" height="410px"></iframe></p>
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		<title>Social Media messed-up teens reveal all</title>
		<link>http://2020science.org/2011/08/24/social-media-messed-up-teens-reveal-all/</link>
		<comments>http://2020science.org/2011/08/24/social-media-messed-up-teens-reveal-all/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 00:49:48 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Susan Greenfield]]></category>
		<category><![CDATA[Teens]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4347</guid>
		<description><![CDATA[Is social media messing up today&#8217;s teens?  Adults, it seems, love to pontificate on the benefits and ills of emerging internet-based communication platforms  on young people. But how often do they bother to listen to the teenagers they claim to be concerned about? Well, this is their chance. Over this past week, the members of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">I</span>s social media messing up today&#8217;s teens?  Adults, it seems, love to pontificate on the benefits and ills of emerging internet-based communication platforms  on young people. But how often do they bother to listen to the teenagers they claim to be concerned about?</p>
<p style="text-align: justify;">Well, this is their chance.</p>
<p style="text-align: justify;">Over this past week, the members of my daughter&#8217;s <a href="http://www.youtube.com/fellowshipofthening">YouTube collaboration channel</a> <em>Fellowship of the Ning</em> have recorded their thoughts on camera, and provided a candid and personal perspective of how social media is affecting their lives.<span id="more-4347"></span></p>
<p style="text-align: justify;">This is essential viewing for anyone who speaks or writes about teenagers and social media.</p>
<p style="text-align: justify;">There&#8217;s quite a lot to get through &#8211; you need to set aside some quality time to watch all the videos (remembering of course that each video maker set aside an awful lot more quality time to make these for you to watch).  And you have to remember that these are teens talking about their own concerns in their own voice to their peers &#8211; you are a guest in their world. You also have to remember that this group only represent a subset of teen internet users.</p>
<p style="text-align: justify;">Nevertheless, the videos paint a very different picture of social media and teens that you get from many supposedly expert commentators.</p>
<p style="text-align: justify;">By way of background, last week, my daughter Jade posted this short video, asking the channel&#8217;s subscribers to share their thoughts on social media:</p>
<p style="text-align: justify;"><iframe src="http://www.youtube.com/embed/SC2UaAkkG_A?rel=0" frameborder="0" width="560" height="345"></iframe></p>
<p style="text-align: justify;">She asked three specific questions:</p>
<p style="text-align: justify;">1. Why is social media important to you?<br />
2. How has it changed you or your life?<br />
3. What is your response to these articles:</p>
<p style="text-align: justify;"><a href="http://www.guardian.co.uk/uk/2009/feb/24/social-networking-site-changing-childrens-brains">http://www.guardian.co.uk/uk/2009/feb/24/social-networking-site-changing-childrens-brains</a></p>
<p style="text-align: justify;"><a href="http://www.latimes.com/health/boostershots/la-heb-facebook-teens-20110806,0,7575848.story">http://www.latimes.com/health/boostershots/la-heb-facebook-teens-20110806,0,7575848.story</a></p>
<p style="text-align: justify;">[I pointed her toward the articles and talked with her about the questions, but that was pretty much the limit of my involvement here]</p>
<p style="text-align: justify;">Over the next week, her five collaborators responded, each with their own unique style and perspective &#8211; followed by Jade&#8217;s own response.</p>
<p style="text-align: justify;">I have my favorites of course. But without exception, each one leaves me humbled by the honesty, insight and sophistication expressed.  No-one &#8211; <em>no-one</em> &#8211; who talks with assumed authority on social media and teenagers should do so without first viewing these, and the many other videos out there made by teens for teens on what is important to them, and why.</p>
<h2 style="text-align: justify;">Sam (USA)<br />
<iframe src="http://www.youtube.com/embed/du3xsbzfv0Q?rel=0" frameborder="0" width="480" height="390"></iframe></h2>
<h2 style="text-align: justify;">Ella (UK)<br />
<iframe src="http://www.youtube.com/embed/PRgCQKnDDnQ?rel=0" frameborder="0" width="560" height="345"></iframe></h2>
<h2 style="text-align: justify;">Andrew (Canada)<br />
<iframe src="http://www.youtube.com/embed/PF9yQYeTTSk?rel=0" frameborder="0" width="480" height="390"></iframe></h2>
<h2 style="text-align: justify;">Francisco (Argentina)<br />
<iframe src="http://www.youtube.com/embed/NXbwEwDaeDk?rel=0&amp;hd=1" frameborder="0" width="560" height="345"></iframe></h2>
<h2 style="text-align: justify;">Kieran (UK)<br />
<iframe src="http://www.youtube.com/embed/viXeu2Slw2U?rel=0&amp;hd=1" frameborder="0" width="560" height="345"></iframe></h2>
<h2 style="text-align: justify;">Jade (USA, with a UK bias)<br />
<iframe src="http://www.youtube.com/embed/Uce3OLDZhDs?rel=0&amp;hd=1" frameborder="0" width="560" height="345"></iframe></h2>
<p><em>If you know of other YouTube videos of teens talking to teens about social media, please post in the comments. Thanks!</em></p>
<p><em>Update 8/25/11 &#8211; Link to LA Times piece now working!</em></p>
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		<title>Want to know about teens and social media from the horses mouth? Watch this space</title>
		<link>http://2020science.org/2011/08/15/want-to-know-about-teens-and-social-media-from-the-horses-mouth-watch-this-space/</link>
		<comments>http://2020science.org/2011/08/15/want-to-know-about-teens-and-social-media-from-the-horses-mouth-watch-this-space/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 22:27:57 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[fellowship of the Ning]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Susan Greenfield]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4333</guid>
		<description><![CDATA[If you are a teen who uses YouTube (or know of one &#8211; maybe even your own teenager), please think seriously about posting a response to this video: (You can also watch it directly on YouTube here). Over on the Risk Science Blog, I&#8217;ve just posted a piece about Baroness Susan Greenfield&#8217;s views on the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">I</span>f you are a teen who uses YouTube (or know of one &#8211; maybe even your own teenager), please think seriously about posting a response to this video:</p>
<p style="text-align: justify;"><iframe src="http://www.youtube.com/embed/SC2UaAkkG_A?rel=0" frameborder="0" width="560" height="349"></iframe></p>
<p style="text-align: justify;">(You can also watch it directly on YouTube <a href="http://youtu.be/SC2UaAkkG_A">here</a>).</p>
<p style="text-align: justify;">Over on the Risk Science Blog, I&#8217;ve just posted a piece about <a href="http://umrscblogs.org/2011/08/15/is-the-internet-dangerous-taking-a-closer-look-at-baroness-greenfields-concerns/">Baroness Susan Greenfield&#8217;s views on the internet and society</a>.  Something that concerns her a lot is how the internet, gaming and social media might be affecting teenagers.  But hardly anyone it seems actually bothers to ask teens what they think.</p>
<p style="text-align: justify;">The video above was posted by my daughter Jade on her YouTube collab channel.  She has been talking with her fellow collaborators for a while now on asking their followers for thoughts on social media and being a teenager.  I&#8217;m afraid my interest in Susan Greenfield&#8217;s ideas tipped the balance, and encouraged them to get a move on with posting the three questions in the video.</p>
<p style="text-align: justify;">This seems like an important opportunity though for teens to talk about social media on their own terms, and in a way that will help &#8220;experts&#8221; who think they know what is going on from actually finding out what it&#8217;s like for teenagers in today&#8217;s hyper-connected world.</p>
<p style="text-align: justify;">So please encourage anyone you know to watch and post a response.</p>
<p style="text-align: justify;">And check back in a few weeks to see the result.</p>
<p style="text-align: justify;">Thanks!</p>
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		<title>Would You Lick Jam Off An Old Man’s Foot? and other important science questions</title>
		<link>http://2020science.org/2011/08/08/would-you-lick-jam-off-an-old-man%e2%80%99s-foot-and-other-important-science-questions/</link>
		<comments>http://2020science.org/2011/08/08/would-you-lick-jam-off-an-old-man%e2%80%99s-foot-and-other-important-science-questions/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 15:44:18 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[I'm a Scientist]]></category>
		<category><![CDATA[Science communication]]></category>
		<category><![CDATA[Teenagers]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4311</guid>
		<description><![CDATA[Would You Lick Jam Off An Old Man’s Foot Or Drink Toilet Water For An Hour? Can you explain how gravitons can escape a black hole?  Or do you have a good answer to the question &#8220;why are people annoying?&#8221; This is just a sampling of some of the more entertaining and challenging questions from [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">W</span>ould You Lick Jam Off An Old Man’s Foot Or Drink Toilet Water For An Hour? Can you explain how gravitons can escape a black hole?  Or do you have a good answer to the question &#8220;why are people annoying?&#8221;</p>
<p style="text-align: justify;">This is just a sampling of some of the more entertaining and challenging questions from the hit UK teen science-engagement competition &#8220;I&#8217;m A Scientist, Get Me Out Of Here&#8221;.</p>
<p style="text-align: justify;">Now, the team behind I&#8217;m A Scientist&#8230; is asking for <a href="http://imascientist.org.uk/2011/08/iasbestq">your help</a> to find the best question from the competition so far.</p>
<p style="text-align: justify;">The process is simple:</p>
<ol style="text-align: justify;">
<li>Have a nosey around the <a href="http://imascientist.org.uk/">website</a>, and read some of the the questions teens have posed to participating scientists over the years.  If you are stuck for somewhere to start, try the questions from this June&#8217;s <a href="http://brainj11.imascientist.org.uk/questions">Brain Zone</a> or <a href="http://quantumj11.imascientist.org.uk/questions">Quantum Zone</a> (there were 23 zones in the latest competition &#8211; don&#8217;t forget to look at some of the others!)</li>
<li>Once you&#8217;ve found a question that tickles your fancy, simply tweet the link to it, with the hashtag #iasbestQ</li>
<li>Or if you are Twitter-challenged, email the link to <a href="mailto:admin@imascientist.org.uk">admin@imascientist.org.uk</a>, with iasbestQ in the subject line.</li>
<li>And finally, don&#8217;t forget to spread the word around &#8211; the more votes for the best question, the better!</li>
</ol>
<p style="text-align: justify;">The competition closes on September 5.  The five students with the top questions will receive a selection of science books, and a highly coveted I&#8217;m A Scientist mug &#8211; just like mine in the picture below!</p>
<p style="text-align: justify;"><a href="http://imascientist.org.uk/files/2011/07/Questions-Comp-collage1.jpg"><img class="aligncenter" src="http://imascientist.org.uk/files/2011/07/Questions-Comp-collage1.jpg" alt="" width="580" height="435" /></a></p>
<p style="text-align: justify;">For further details, please check out the <a href="http://imascientist.org.uk/2011/08/iasbestq">I&#8217;m A Scientist website</a>.</p>
<p style="text-align: justify;">And don&#8217;t forget to vote!</p>
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		<title>A plug for Risk Science Unplugged.  Next up &#8211; Gulf Oil</title>
		<link>http://2020science.org/2011/04/03/a-plug-for-risk-science-unplugged-next-up-gulf-oil/</link>
		<comments>http://2020science.org/2011/04/03/a-plug-for-risk-science-unplugged-next-up-gulf-oil/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 17:24:04 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Risk Science]]></category>
		<category><![CDATA[Deepwater Horizon]]></category>
		<category><![CDATA[Gulf Oil]]></category>
		<category><![CDATA[Risk Science Center]]></category>
		<category><![CDATA[Unplugged]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4147</guid>
		<description><![CDATA[OK so this is a shameless plug for the University of Michigan Risk Science Center Unplugged series of discussions (if you&#8217;ll forgive the pun) &#8211; and specifically the live/webcast event we&#8217;re having on the health impacts of the Gulf Oil Spill on April 14. But I actually think the series is good enough for a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><a href="http://www.sph.umich.edu/riskcenter//unplugged/gulfoil/"><img class="aligncenter" src="http://umrscblogs.org/wp-content/uploads/2011/03/Gulf-Oil-Header.jpg" alt="" width="600" height="175" /></a><span class="drop_cap">O</span>K so this is a shameless plug for the University of Michigan Risk Science Center <a href="http://www.sph.umich.edu/riskcenter//unplugged/index.htm"><em>Unplugged</em></a> series of discussions (if you&#8217;ll forgive the pun) &#8211; and specifically the <a href="http://www.sph.umich.edu/riskcenter/unplugged/gulfoil/index.htm">live/webcast event</a> we&#8217;re having on the health impacts of the Gulf Oil Spill on April 14.</p>
<p style="text-align: justify;">But I actually think the series is good enough for a bit of a plug here &#8211; not that I&#8217;m bias!</p>
<p style="text-align: justify;">Fist a confession though: I get really bored with hour-long PowerPoint presentations and talking head monologues (sometimes, even when I&#8217;m the speaker!).  More significantly, I think there are better ways of exploring contemporary issues than just watching a series of slides and listening to someone drone on.  So when we were thinking about a format for the Risk Science Center to start tackling knotty human health risk-related issues, we tried to come up with something a little different.  The thought process went something like this:</p>
<ul style="text-align: justify;">
<li>Lets ditch slides, because they&#8217;re tedious.</li>
<li>And while we&#8217;re at it, let&#8217;s avoid long expositions from dull speakers.</li>
<li>Rather, why don&#8217;t we get a bunch of experts from different perspectives to discuss issues candidly&#8230;</li>
<li>&#8230;in a way that&#8217;s engaging to a wide range of people&#8230;</li>
<li>&#8230;with the opportunity for the audience to throw their questions into the mix&#8230;</li>
<li>&#8230;and with a strong moderator to keep things on track and stop them getting boring.</li>
<li>And why not make things web-interactive &#8211; with on-line resources, questions and answers, video streaming, ever a Twitter hookup?</li>
</ul>
<p style="text-align: justify;">The result was the <em><a href="http://www.sph.umich.edu/riskcenter//unplugged/index.htm">Risk Science Unplugged Presents</a>&#8230;</em> series &#8211; interesting people talking about interesting stuff, without the hassles of PowerPoint.  And fully web-interactive, so that people can watch and participate, even if they are not in Ann Arbor.</p>
<p style="text-align: justify;">I&#8217;m rather excited about the series &#8211; but then I guess I would be.  Our first one was on <a href="http://www.sph.umich.edu/riskcenter//unplugged/nano/">nanotechnology</a>.  The next &#8211; coming up on April 14 (10 &#8211; 11 am Eastern Time) is on the <a href="http://www.sph.umich.edu/riskcenter//unplugged/gulfoil/"><strong>human health impacts of the Gulf Oil spill</strong></a> &#8211; and we have a stellar lineup, including:</p>
<ul style="text-align: justify;">
<li>The deputy Director for Program from NIOSH,</li>
<li>a PI on the recently launched NIEHS <a href="http://nihgulfstudy.org/">GuLF STUDY</a>,</li>
<li>an MD</li>
<li>and an environmental lawyer.</li>
</ul>
<p style="text-align: justify;">So please check out the series, and join us if you can on the 14th &#8211; either in person, or via the webcast.  And please spread the word around &#8211; come September we will be kicking off a new series of Unplugged events.</p>
<p style="text-align: justify;">And just to make things as easy as possible for you, there are the key links:</p>
<ul style="text-align: justify;">
<li><a href="http://www.sph.umich.edu/riskcenter//unplugged/gulfoil/">Gulf Oil Unplugged</a></li>
<li><a href="http://www.sph.umich.edu/riskcenter//unplugged/gulfoil/webcast.htm">Webcast</a> (live on the 14th, archived after that)</li>
<li><a href="http://www.sph.umich.edu/riskcenter//unplugged/gulfoil/webcast.htm#twitter">Twitter feed</a> (posts with the hashtag #umrscup appear here)</li>
<li><a href="http://www.sph.umich.edu/scr/riskcenter/unplugged/gulfoil/comments.cfm#comments">Q&amp;A</a> (post a comment, ask a question &#8211; you know you want to!)</li>
<li><a href="http://www.sph.umich.edu/riskcenter/unplugged/gulfoil/resources.htm">Additional resources</a></li>
</ul>
<p style="text-align: justify;">Enjoy!</p>
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		<title>Questions teens ask about risk &#8211; I&#8217;m A Scientist 2011</title>
		<link>http://2020science.org/2011/03/25/questions-teens-ask-about-risk-im-a-scientist-2011/</link>
		<comments>http://2020science.org/2011/03/25/questions-teens-ask-about-risk-im-a-scientist-2011/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 13:49:31 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[I'm a Scientist]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4140</guid>
		<description><![CDATA[I&#8217;ve just posted this over on the Risk Science Blog, but deviously thought I would also disrupt 2020 Science readers&#8217; day with it as well! For the past couple of years, a highly addictive and innovative on-line teen science engagement event has been run in the UK. I&#8217;m A Scientist, Get Me Out Of Here [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><em>I&#8217;ve just posted this over on the <a href="http://umrscblogs.org">Risk Science Blog</a>, but deviously thought I would also disrupt 2020 Science readers&#8217; day with it as well!</em></p>
<p style="text-align: justify;"><a href="http://imascientist.org.uk/"><img class="alignright" src="http://2020science.org/wp-content/uploads/2010/04/IAS-logo-cropped-200px.jpg" alt="" width="200" height="85" /></a><span class="drop_cap">F</span>or the past couple of years, a highly addictive and innovative on-line teen science engagement event has been run in the UK.  <strong><a href="http://imascientist.org.uk/">I&#8217;m A Scientist, Get Me Out Of Here</a></strong> pairs groups of scientists with classes of teenagers for two weeks, and the teens bombard them questions &#8211; about anything and everything.  On each of the last four days of the event, the teens vote for their favorite scientists, and one by one the least popular are evicted.  Until finally there is just one scientist left standing in each group.</p>
<p style="text-align: justify;">It&#8217;s brutal &#8211; <a href="http://2020science.org/2010/06/23/im-a-scientist-a-brilliant-british-idea-that-needs-to-come-to-the-us/">I&#8217;ve been there</a> &#8211; but at the same time enormous fun, and highly engaging.</p>
<p style="text-align: justify;">Today is the last day of the current event, and 3:00 PM UK time this afternoon the <a href="http://imascientist.org.uk/">victorious winners will be revealed</a>.</p>
<p style="text-align: justify;">But for the spectators, a major part of the attraction of the event is reading the questions the teens pose &#8211; and seeing how the scientists handle them.</p>
<p style="text-align: justify;">And this year, you can search for questions on specific subjects.</p>
<p style="text-align: justify;">S0 if your day is dragging a bit, this is what I suggest:</p>
<p style="text-align: justify;">Head over to the <a href="http://imascientist.org.uk/">I&#8217;m A Scientist website</a> and search for questions on &#8220;risk&#8221; &#8211; or just follow <a href="http://imascientist.org.uk/site-search/risk">this link</a>, which will take you straight there. (Don&#8217;t worry about the login box &#8211; that&#8217;s just for participants).</p>
<p style="text-align: justify;">But be warned &#8211; you can probably kiss goodbye to doing anything else for the rest of the day, once you get sucked in!</p>
<p style="text-align: justify;"><em>The search function by the way returns questions from all events so far.  To delve into the current event&#8217;s batch of questions and answers, head straight to the I&#8217;m A Scientist home page.</em></p>
<p style="text-align: justify;"><em>Original post: <a href="http://umrscblogs.org/2011/03/25/questions-teens-ask-about-risk/">http://umrscblogs.org/2011/03/25/questions-teens-ask-about-risk/</a></em></p>
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		<title>The Seven Deadly Sins of Techno-Complacency &#8211; March 8</title>
		<link>http://2020science.org/2011/03/01/the-seven-deadly-sins-of-techno-complacency-march-8/</link>
		<comments>http://2020science.org/2011/03/01/the-seven-deadly-sins-of-techno-complacency-march-8/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 21:19:00 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Technology Innovation]]></category>
		<category><![CDATA[Seven Deadly Sins]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=4113</guid>
		<description><![CDATA[I don&#8217;t believe it &#8211; once again I&#8217;ve let myself be talked into doing an event in Second Life.  But this time it&#8217;s even worse &#8211; I&#8217;ll be hosting a combined second life and real-life event, and in effect acting as the medium between physical and virtual realities. The only compensation is that the subject [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">I</span> don&#8217;t believe it &#8211; once again I&#8217;ve let myself be talked into doing an event in Second Life.  But this time it&#8217;s even worse &#8211; I&#8217;ll be hosting a combined second life and real-life event, and in effect acting as the medium between physical and virtual realities.</p>
<p style="text-align: justify;">The only compensation is that the subject is a really juicy one &#8211; the Seven Deadly Sins!</p>
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl class="wp-caption aligncenter" style="width: 510px;">
<dt class="wp-caption-dt"><img src="http://upload.wikimedia.org/wikipedia/commons/0/03/The_Seven_Deadly_Sins_-_Pieter_Brueghel.jpg" alt="" width="500" height="358" /></dt>
<dd class="wp-caption-dd">The Seven Deadly Sins &#8211; Pieter Brueghel (Wikimedia Commons)</dd>
</dl>
</div>
<p style="text-align: justify;">On March 8 &#8211; Fat Tuesday appropriately &#8211; I&#8217;ll be indulging myself talking about the <em>Seven Deadly Sins of Techno-Complacency</em> to a combined audience in Second Life, and in real life, here at the University of Michigan.  And just to ice the cake so to speak, it looks like we&#8217;ll be webcasting the event as well.</p>
<p style="text-align: justify;">If you want to indulge as well, the event is from 2:00 &#8211; 3:00 PM Eastern Time on March 8 &#8211; 1655 SPH Crossroads if you are in town, or <a href="http://maps.secondlife.com/secondlife/um%20dearborn/38/230/29">Second Life</a> if you are not (I&#8217;ll post the webcast link later). But be warned &#8211; only the real-life crowd will be getting Deadly Sin Cupcakes (seriously)!</p>
<p style="text-align: justify;">The blurb for the event &#8211; which as you might imagine is not going to be that straight laced &#8211; goes something like this:</p>
<blockquote style="text-align: justify;"><p>Science and technology are transforming our world faster than ever before.  Yet for all our technological brilliance, are we really in control of our destiny?  Do we have the wherewithal to steer a course between a future techno-heaven and techno-hell? Or are we so caught up in our technological infatuation that we have become insensitive to the future consequences of our actions?</p>
<p>Inspired by the &#8220;Seven Deadly Sins&#8221; of the ancient world, Andrew Maynard takes a wry look at the challenges of using science and technology to build a sustainable future &#8211; while avoiding the &#8220;fiery pit&#8221; of techno-failure.  Among his seven deadly sins of a techno-complacent society: Sucker Syndrome, soppy thinking, and blind faith.&#8221;</p></blockquote>
<p style="text-align: justify;">If you&#8217;re interested, there&#8217;s more information available at <a href="http://slum.wetpaint.com/page/Seven+Deadly+Sins+Keynote+%28Andrew+Maynard%29">http://slum.wetpaint.com/</a></p>
<p style="text-align: justify;">And the seven sins?  They are:</p>
<ol style="text-align: justify;">
<li><strong>Widget Envy. </strong> <em>(Envy)</em></li>
<li><strong>Sucker-syndrome.</strong> (<em>Gluttony)</em></li>
<li><strong>Soppy thinking.</strong> <em>(Greed)</em></li>
<li><strong>Megalomania.</strong> <em>(Lust)</em></li>
<li><strong>Techno-hubris.</strong> <em>(Pride)</em></li>
<li><strong>Blind faith.</strong> <em>(Sloth)</em></li>
<li><strong>Intolerance.</strong> <em>(Wrath)</em></li>
</ol>
<p style="text-align: justify;">PS &#8211; the version of my bio being used for the event should be taken with a pinch of salt &#8211; a pinch of sinful hubris possibly crept in there somewhere in the spirit of things!</p>
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		<title>Most-read 2020 Science blogs of 2010</title>
		<link>http://2020science.org/2011/01/01/most-read-2020-science-blogs-of-2010/</link>
		<comments>http://2020science.org/2011/01/01/most-read-2020-science-blogs-of-2010/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 16:20:37 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[I'm a Scientist]]></category>
		<category><![CDATA[Nanotechnology]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3952</guid>
		<description><![CDATA[Which were the most popular 2020 Science blogs of 2010?  In reverse order, based on page views, here are the ten most-read posts: 10.  Just how risky can nanoparticles in sunscreens be? Friends of the Earth respond A guest blog from Georgia Miller and Ian Illuminato at Friends of the Earth, responding to a challenge [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">W</span>hich were the most popular <a href="http://2020science.org">2020 Science</a> blogs of 2010?  In reverse order, based on page views, here are the ten most-read posts:<span id="more-3952"></span></p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>10.  Just how risky can nanoparticles in sunscreens be? Friends of the Earth respond</strong></span></h3>
<p style="text-align: justify;">A guest blog from Georgia Miller and Ian Illuminato at Friends of the Earth, responding to a challenge I set them on addressing the safety of nanomaterials in sunscreens. <a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/">http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/</a> The post responds to <a href="http://2020science.org/2010/06/08/just-how-risky-could-nanoparticles-in-sunscreens-be/">this blog</a>, and I respond in turn <a href="http://2020science.org/2010/07/18/the-safety-of-nanotechnology-based-sunscreens-some-reflections/">here</a>.</p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>9.  Have iPad, will travel – 48 hours on the road with Apple’s iPad</strong></span></h3>
<p style="text-align: justify;">Celebrating the launch of Apple&#8217;s iPad, I try and justify its use as a serious productivity tool.  I must have bought into my own hype, because I ended up purchasing my own later in the year.  So far &#8211; no regrets!  <a href="http://2020science.org/2010/04/17/have-ipad-will-travel/">http://2020science.org/2010/04/17/have-ipad-will-travel/</a></p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>8.  Texas Instruments Graphing calculators – essential math teaching aid, or a scam?</strong></span></h3>
<p style="text-align: justify;">A piece on my continuing unease over the use of graphing calculators in US middle schools.  <a href="http://2020science.org/2010/07/11/texas-instruments-graphing-calculators-essential-math-teaching-aid-or-a-scam/">http://2020science.org/2010/07/11/texas-instruments-graphing-calculators-essential-math-teaching-aid-or-a-scam/</a></p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>7.  Lost in the Maize &#8211; First Person Shooter video games</strong></span></h3>
<p style="text-align: justify;">My son&#8217;s justification as to why he should be allowed to play first person shooters (in response to this, I relented and lifted the ban!) <a href="http://2020science.org/2010/12/10/lost-in-the-maize-13/">http://2020science.org/2010/12/10/lost-in-the-maize-13/</a></p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>6.  Knitting science</strong></span></h3>
<p style="text-align: justify;">A slightly whimsical piece about the surprisingly rich intersection between knitting and science.  <a href="http://2020science.org/2010/07/25/knitting-science/">http://2020science.org/2010/07/25/knitting-science/</a><strong></strong></p>
<h3 style="text-align: justify;"><strong><span style="color: #800000;">5.  UK House of Lords scrutinizes nanotechnology and food</span></strong></h3>
<p style="text-align: justify;">British Lords apply their insight and common sense to the use of nanotechnology in food products. <a href="http://2020science.org/2010/01/07/uk-house-of-lords-scrutinizes-nanotechnology-and-food/">http://2020science.org/2010/01/07/uk-house-of-lords-scrutinizes-nanotechnology-and-food/</a></p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>4.  Engaging the public on science? Surely you’re joking!</strong></span></h3>
<p style="text-align: justify;">Some excellent publications from Research Councils UK on science and public engagement. <a href="http://2020science.org/2010/03/10/engaging-the-public-on-science-surely-youre-joking/">http://2020science.org/2010/03/10/engaging-the-public-on-science-surely-youre-joking/</a></p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>3.  Ben Goldacre, what were you thinking?!</strong></span></h3>
<p style="text-align: justify;">I question some of sound science-champion Ben Goldacre&#8217;s remarks &#8211; he questions my comments, and a rare old flame-fight ensues! <a href="http://2020science.org/2010/05/01/ben-goldacre-what-were-you-thinking/">http://2020science.org/2010/05/01/ben-goldacre-what-were-you-thinking/</a></p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>2.  Nanotechnology researchers at sea when it comes to safety</strong></span></h3>
<p style="text-align: justify;">Rather than being about the safe handling of nanomaterials, this blog examined a paper in the journal Nature Nanotechnology on safe working practices, and found it somewhat wanting. <a href="http://2020science.org/2010/02/02/nanotechnology-researchers-at-sea-on-safety-issues/">http://2020science.org/2010/02/02/nanotechnology-researchers-at-sea-on-safety-issues/</a></p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>1.  The secrets of engaging teens with science</strong></span></h3>
<p style="text-align: justify;">Sophia Collins&#8217; guest post on I&#8217;m A Scientist, Get Me Out of Here.  <a href="http://2020science.org/2010/04/13/im-a-scientist-get-me-out-of-here/">http://2020science.org/2010/04/13/im-a-scientist-get-me-out-of-here/</a> Interested in participating in the most exciting and innovative science engagement event of 2011? &#8211; you can still sign up for the next rounds of I&#8217;m A Scientist <a href="http://imascientist.org.uk/for-scientists">here</a>.</p>
<p style="text-align: justify;">More information on top blogs and viewing figures can be found on the 2020 Science <a href="http://www.facebook.com/2020science">Facebook page</a>.</p>
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		<title>Small gods and the art of technology innovation</title>
		<link>http://2020science.org/2010/12/06/small-gods-and-the-art-of-technology-innovation/</link>
		<comments>http://2020science.org/2010/12/06/small-gods-and-the-art-of-technology-innovation/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 15:08:39 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Technology Innovation]]></category>
		<category><![CDATA[Cincinnati Contemporary Arts Center]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3885</guid>
		<description><![CDATA[There&#8217;s something rather liberating about being asked to give a no-holds talk on your perspective on life, the universe and everything.  So when the Cincinnati Contemporary Arts Center asked if I would speak as part of their &#8220;Where do we go from here?&#8221; series, I jumped at it. No holds barred is probably an exaggeration [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">T</span>here&#8217;s something rather liberating about being asked to give a no-holds talk on your perspective on life, the universe and everything.  So when the Cincinnati Contemporary Arts Center asked if I would speak as part of their <a href="http://contemporaryartscenter.org/civicrm/event/info?reset=1&amp;id=31">&#8220;Where do we go from here?&#8221;</a> series, I jumped at it.</p>
<p style="text-align: justify;"><em>No holds barred</em> is probably an exaggeration &#8211; I&#8217;ve been asked to talk about my perspective on what we face in the future and how we re going to handle it.  And I should probably be mindful of the audience&#8217;s sensibilities.  But even so, that&#8217;s a pretty large almost-blank canvas to work with.</p>
<p style="text-align: justify;">And to fill this canvas, I&#8217;m going to talk about &#8220;small gods&#8221;.</p>
<p style="text-align: justify;">Actually, I&#8217;m going to talk about risk &#8211; which is at least something I know a bit about.  But the central question here is whether we are up to handling the future.  Are we sufficiently aware of our limitations that we are able to build a better future through partnerships and humility?  Or are we merely &#8220;small gods&#8221; &#8211; people with a smidgen of power who mistakenly think they rule the world?</p>
<p style="text-align: justify;">And as you would expect, I will be grounding this in technology innovation.  Of course, tech innovation is only one factor influencing the future.  But it is a pretty important one &#8211; there aren&#8217;t many global issues that either haven&#8217;t been enabled or exacerbated by technology innovation (WikiLeaks comes to mind as the issue of the moment), or couldn&#8217;t be handled better through a more effective use of tech innovation.</p>
<p style="text-align: justify;">Here&#8217;s the official blurb:<span id="more-3885"></span></p>
<blockquote style="text-align: justify;"><p>Some believe human ingenuity can solve all ills. Some believe technology  will transform the world. Some believe we are on the verge of creating  life and bending it to our will. Some people believe we are gods. But  what if we are small gods–knowing just enough to be dangerous as we flex  our technological muscles? Looking to the future, we are facing some of  the greatest challenges in human history. We will turn to technology as  we strive to build a sustainable future–we already are. But how do we  ensure the technologies we embrace do more good than harm? As we ‘go  from here’ into an uncertain future, how do we avoid the temptation to  act like small gods and learn to harness the power of technology for  good?</p></blockquote>
<p style="text-align: justify;">And just in case you are interested, here&#8217;s the slightly longer (but not half so catchy) summary that I&#8217;ll use as my starting point:</p>
<blockquote style="text-align: justify;"><p>We are at a turning point in human history.  People are more technologically capable than they have ever been. Scientists and engineers are developing a unsurpassed mastery over the building blocks of everything around us &#8211; from atoms and molecules to the DNA that defines every living organism.  Yet as a species we face unprecedented challenges &#8211; ensuring upward of seven billion people can live comfortably in a shrinking and interconnected world where food, water and energy are increasingly precious resources.  As our technological prowess is matched by the growing challenges we face, it is by no means clear over whether our actions will take us to a future heaven or hell.</p>
<p>How we navigate this uncertain future depends on one small, four letter word &#8211; &#8220;risk&#8221;.  In the 21st century, risk &#8211; and how we handle it &#8211; will influence everything from curing cancer to putting food on the table to enhancing human abilities.  Technologies that are just over the horizon have the potential to profoundly change our lives.  Designer life forms; while-you-wait personal genome sequencing; climate-engineering; drugs designed to make you smarter; batteries made by viruses -  these and other innovations are on their way &#8211; some are happening now.  Each has the potential to make our lives better.  But the consequences of getting them wrong are far from certain.  As we develop them, we need to ask: Are we truly masters of our universe, or are we merely small gods &#8211; with just enough knowledge to cause a lot of damage?</p>
<p>How we deal with risk makes all the difference.  Business as usual &#8211; and we run the danger of becoming small gods. Thinking &#8211; and acting &#8211; differently about risk, and we have the chance to build a better world.</p>
<p>As we move on from here into a technologically complex future, which will it be?</p></blockquote>
<p style="text-align: justify;">The talk is at <a href="http://contemporaryartscenter.org/civicrm/event/info?reset=1&amp;id=31">4:00 PM on December 11, at the Cincinnati Contemporary Arts Center</a>.</p>
<p style="text-align: justify;"><em>Update 12/6/10:  Got the time wrong!!  Talk starts at 4:00 PM on the 11th.</em></p>
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		<title>Nanotechnology prominent in percieved 21st century science &amp; engineering advancements</title>
		<link>http://2020science.org/2010/11/04/nanotechnology-prominent-in-percieved-21st-century-science-engineering-advancements/</link>
		<comments>http://2020science.org/2010/11/04/nanotechnology-prominent-in-percieved-21st-century-science-engineering-advancements/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 13:41:04 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Science festival]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3774</guid>
		<description><![CDATA[This image from the first US National Science and Engineering Festival attracted my attention this morning: It&#8217;s a wordle constructed from responses to the question &#8220;What will be the greatest discoveries and advancements science and engineering will bring us in the 21st century?&#8221; What grabbed my attention was the prominence of nanotechnology in the mix [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">T</span>his image from the first <a href="http://scienceblogs.com/usasciencefestival/">US National Science and Engineering Festival </a>attracted my attention this morning:</p>
<p style="text-align: justify;"><a href="http://scienceblogs.com/usasciencefestival/2010/11/_walk_on_a_little.php"><img class="aligncenter size-full wp-image-3775" title="USSEExpo_Wordle" src="http://2020science.org/wp-content/uploads/2010/11/USSEExpo_Wordle.jpg" alt="" width="580" height="419" /></a></p>
<p style="text-align: justify;">It&#8217;s a wordle constructed from responses to the question &#8220;What will be the greatest discoveries and advancements science and engineering will bring us in the 21st century?&#8221;</p>
<p style="text-align: justify;">What grabbed my attention was the prominence of nanotechnology in the mix &#8211; is awareness of nano finally on the up?</p>
<p style="text-align: justify;">I&#8217;m not sure who or how many people responded to the question &#8211; it would be interesting to see if the organizers have more information on this.  But assuming that this represents a fair cross-section of people who participated in the Expo, it&#8217;s a fascinating snapshot of what is uppermost in people&#8217;s minds when it comes to science, technology and engineering.</p>
<p style="text-align: justify;">You can read more about the first USA Science and Engineering Festival <a href="http://scienceblogs.com/usasciencefestival/">here</a>.</p>
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		<title>What happens when you cross a spider with a goat?  Complete the story:</title>
		<link>http://2020science.org/2010/10/27/what-happens-when-you-cross-a-spider-with-a-goat-complete-the-story/</link>
		<comments>http://2020science.org/2010/10/27/what-happens-when-you-cross-a-spider-with-a-goat-complete-the-story/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 14:43:26 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[goat]]></category>
		<category><![CDATA[milk]]></category>
		<category><![CDATA[silk]]></category>
		<category><![CDATA[spider]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3740</guid>
		<description><![CDATA[Complete the following: Setting: A well known and sometimes off-beat technology commentator explores new breakthroughs on a popular TV science and tech show. Story: Spiders&#8217; silk is incredibly strong, but in short supply (ever tried harvesting silk from a spider?). So why not take the gene responsible for making spider silk, and splice it into [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Complete the following:</p>
<p><strong>Setting: </strong></p>
<p>A well known and sometimes off-beat technology commentator explores new breakthroughs on a popular TV science and tech show.</p>
<p><strong>Story:</strong></p>
<ol>
<li>Spiders&#8217; silk is incredibly strong, but in short supply (ever tried harvesting silk from a spider?).</li>
<li>So why not take the gene responsible for making spider silk, and splice it into a goat?</li>
<li>The result: goats that produce milk laced with spider silk-protein.</li>
<li>All you have to do then is extract the protein from the milk and spin it into silk and hey presto &#8211; a plentiful supply of a super-strong, incredibly versatile, &#8220;natural&#8221; material.</li>
</ol>
<p>How should the story end?</p>
<p><a href="http://polldaddy.com/poll/3994237">Take Our Poll</a><br />
<em><br />
</em></p>
<p>There&#8217;s a serious point to this question, which I&#8217;ll come back to later.  For now though, I&#8217;m intrigued as to how people think the story should conclude &#8211; remembering this is a TV show for a broad audience.</p>
<p>The spider/goat stuff is real btw &#8211; check out <a href="http://www.nsf.gov/news/special_reports/science_nation/spidersilk.jsp">this snippet</a> from the US National Science Foundation.</p>
<p><em>[Update 11/2/10 - the follow-up blog to this piece has <a href="http://2020science.org/2010/11/02/spiders-silk-and-a-transgenic-goat-the-complex-art-of-science-communication/">just been posted</a>]</em></p>
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		<title>Science and the Media &#8211; a collection of essays from the American Academy of Arts &amp; Sciences</title>
		<link>http://2020science.org/2010/10/16/science-and-the-media-a-collection-of-essays-from-the-american-academy-of-arts-sciences/</link>
		<comments>http://2020science.org/2010/10/16/science-and-the-media-a-collection-of-essays-from-the-american-academy-of-arts-sciences/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 15:05:10 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Public Perception]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Reporting]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3658</guid>
		<description><![CDATA[Back in August, the American Academy of Arts &#38; Sciences published a collection of essays under the editorship of Donald Kennedy and Geneva Overholster on the (seemingly) increasingly strained relationship between science and the media.  I was too embroiled in the move to Michigan at the time to pay it much attention, but a news [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">B</span>ack in August, the American Academy of Arts &amp; Sciences published a <a href="http://amacad.org/publications/scienceMedia.aspx">collection of essays</a> under the editorship of Donald Kennedy and Geneva Overholster on the (seemingly) increasingly strained relationship between science and the media.  I was too embroiled in the move to Michigan at the time to pay it much attention, but a news release sent out by the Academy yesterday promoting the publication prompted me to sit down and browse through it.</p>
<p style="text-align: justify;">At first, I was worried that this would be just another piece from scientists bemoaning the sorry state of a society that doesn&#8217;t &#8220;think right&#8221;.  This wasn&#8217;t helped by the title of the press release: <em>“Science and the Media” Explores Challenges to Scientific Literacy in U.S. </em>Fortunately, I was wrong.<span id="more-3658"></span><em> </em></p>
<p style="text-align: justify;">Certainly, there are places here where there are overtones of a community frustrated by a &#8220;public&#8221; and especially &#8220;journalists&#8221; who don&#8217;t see and understand the world as they presumably should, and who don&#8217;t give due deference to experts who do understand things.  This is reflected to a certain extent in discussions around science literacy, which tend to overshadow more difficult questions of how anyone makes informed decisions about the impacts of science and technology in a complex world where multiple factors beyond just the science come in to play.  Interestingly, many of the contributors are in the business of science communication rather than science practice, suggesting that these perspectives are not limited to scientists.  But this emphasis on science contributors also gives the collection considerable value &#8211; especially as it reveals a science communication community that is far more diverse than is often thought.</p>
<p style="text-align: justify;">The <a href="http://amacad.org/publications/scienceMedia.aspx">collection</a> is short enough to read through relatively quickly at just 109 pages long.  And it&#8217;s well worth taking the time to read.  Browsing through it this morning, three essays in particular grabbed my attention:</p>
<h3 style="text-align: justify;">In your Own Voice &#8211; Alan Alda</h3>
<p style="text-align: justify;">Alda writes a beautiful piece from the perspective of someone fascinated by science on how scientists can communicate more effectively.  His question is the archetypal &#8220;dumb question&#8221; &#8211; the one that seems so obvious that no-one dares ask it, but in consequence is too often ignored or brushed aside:</p>
<blockquote style="text-align: justify;"><p>&#8220;&#8230;if scientists could communicate more in their own voices—in a familiar tone, with a less specialized vocabulary—would a wide range of people understand them better? Would their work be better under- stood by the general public, policy-makers, funders, and, even in some cases, other scientists?&#8221;</p></blockquote>
<p style="text-align: justify;">Alda goes on to talk about how the actors tool of improvisation might be one tool that can help scientists begin to find that personal voice that connects with people they are attempting to communicate with.</p>
<p style="text-align: justify;">This piece is well worth reading as it represents someone who is hungry for information from scientists, but needs them to communicate, not just lecture.  But the essay is also a model of communication itself.  Alda is engaging, exploratory, humble and passionate &#8211; all qualities that draw the reader in and feel as if they are having an intimate conversation with the writer.  And most importantly, it&#8217;s short &#8211; just three pages.  An excellent lesson in eloquent brevity!</p>
<h3 style="text-align: justify;">Managing the Trust Portfolio: Science Public Relations and Social Responsibility &#8211; Rick Borchelt, Lynne Friedman and Earle Holland</h3>
<p style="text-align: justify;">This is probably the most controversial essay in the collection.  Borchelt and his co-authors tackle the sometimes contentious and often misunderstood role of public relations in science communication.</p>
<p style="text-align: justify;">I suspect that most people &#8211; scientists and others alike &#8211; have a somewhat skewed perception what modern day public relations is all about.  There&#8217;s often a sense that it&#8217;s a bit of a dirty profession in a bit of a dirty world &#8211; selling an image, irrespective of whether the subject of that image is deserving.  But Borchelt et al. do a good job of deconstructing this myth, and presenting a very different perspective on PR.  They write:</p>
<blockquote style="text-align: justify;"><p>&#8220;&#8230;for some time now, many scientific institutions have unadvisedly relied on retooled scientists and former reporters to crank out an increasing blizzard of peppy news releases, driven by the axiom—now rejected by communications theorists—that “to know us is to love us” &#8230; This new Madison Avenue–driven approach has a dim chance of regaining public trust. The scientific community needs to understand what ethical practitioners of public relations have long known: trust is not about information; it’s about dialogue and transparency.&#8221;</p></blockquote>
<p style="text-align: justify;">They go on to add that &#8220;As practitioners use the term, <em>public relations</em> is the art and science of developing meaningful “relations” (or relationships) with the “public” (or publics) necessary for the continuing work of an organization or the scientific enterprise itself.&#8221;  This seems a useful approach to science communication that begins to open the door to engagement between different groups, and a two-way flow of information rather than top-down instruction.  Indeed, Borchelt et al note that &#8220;many corporations have moved away from one-way communication approaches toward more fully symmetrical models.&#8221;  In the context of science, they suggest that the goal of such two-way engagements is the mutual satisfaction of scientific organizations or groups and their publics with the relationship that exists between them.</p>
<p style="text-align: justify;">The essay then goes on explore this two-way approach to science public relations in the contexts of trust and social responsibility.</p>
<p style="text-align: justify;">Whether you agree with the construct of science PR that is developed here or not, this is an important piece from the perspective of science communication and engagement, and reveals a more complex relationship between the generators and receivers of information and their intermediaries.  It is controversial &#8211; as is reflected in a response from NBC Science and Health correspondent Robert Bazell in the collection.  But it does reveal another side of the dynamic between science and the media.</p>
<h3 style="text-align: justify;">The Scientist as Citizen &#8211; Cornelia Dean</h3>
<p style="text-align: justify;">The final essay I wanted to highlight was Cornelia Dean&#8217;s piece that turns the spotlight back on scientists.  Through her extensive experience as a science reporter, Dean writes that she came to realize</p>
<blockquote style="text-align: justify;"><p>&#8220;&#8230;if we journalists were going to improve the coverage of science, scientists would have to help us. But two problems existed. First, many scientists are not good at talking about their work in ways ordinary people—and journalists—can understand. Second, many scientists do not believe they have any reason, still less obligation, to do so. This belief is by far the more serious problem.&#8221;</p></blockquote>
<p style="text-align: justify;">Rather than try and summarize the piece, I would encourage you to read it directly &#8211; Dean writes clearly and pointedly on the need for scientists to understand and learn to be comfortable and effective in communicating what they do to a wider audience &#8211; including journalists.  And specifically, she notes the need for scientists to receive training on communication.  She concludes with this account:</p>
<blockquote style="text-align: justify;"><p>&#8220;A number of students have told me that the issues we discussed and the hints I offered helped them when their publications in scientific journals brought them to the attention of the lay press. One of them recently sent me an email message describing his first encounter with a journalist. “It was just awful,” he wrote. “I fumbled, said the wrong things, contradicted myself a dozen times, you name it.” He contrasted this experience with one he had later, after sitting in on one of my short seminars: “I asked [the journalist] to give me a few minutes to get ready. I went to my office to have a good quiet spot to talk, stood up while talking, and tried to follow your guidelines. It went a lot better this time!” Needless to say, he made my day.</p>
<p>I believe all scientists should encounter this kind of training—a short course, a semester-long program if they want it, or even an internship in a news outlet or policy-making venue. I would not give students advanced de- grees in science until they had heard the message this kind of training offers.</p>
<p>Is this enough to solve the problem? No. But it is a start. Seeding the nation’s scientific establishment with researchers who understand the impor- tance of communicating with the lay public, and who are willing to take the time to communicate, can only be good. More important, the establishment of university programs to advance this goal tells scientists-in-training that their institutions value the effort and regard it as a worthwhile use of their time. That is perhaps their most important lesson.&#8221;</p></blockquote>
<p style="text-align: justify;"><em><strong>Science and the Media</strong> is freely available as a<a href="http://amacad.org/publications/scienceMedia.aspx"> download</a> from the American Academy of Arts &amp; Sciences</em></p>
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		<title>Is nanotechnology suffering from “silent rave” syndrome?</title>
		<link>http://2020science.org/2010/08/26/is-nanotechnology-suffering-from-%e2%80%9csilent-rave%e2%80%9d-syndrome-2/</link>
		<comments>http://2020science.org/2010/08/26/is-nanotechnology-suffering-from-%e2%80%9csilent-rave%e2%80%9d-syndrome-2/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 09:00:32 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[August in the Archives 2010]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Science Policy]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3500</guid>
		<description><![CDATA[I couldn&#8217;t resist finishing the August in the Archives series with this piece on &#8220;silent rave&#8221; syndrome, which I am sad to say still seems to inflict the emerging technologies community! Originally posted October 5 2008 The silent rave might seem a rather bizarre social phenomenon; a group of strangers converging in a public place [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><em>I couldn&#8217;t resist finishing the August in the Archives series with this piece on &#8220;silent rave&#8221; syndrome, which I am sad to say still seems to inflict the emerging technologies community!</em></p>
<p style="text-align: justify;"><em>Originally posted October 5 2008</em></p>
<p style="text-align: justify;"><span class="drop_cap">T</span>he <a onclick="javascript:_gaq.push(['_trackEvent','outbound-article','www.npr.org']);" href="http://www.npr.org/templates/story/story.php?storyId=94541066" target="_blank">silent rave</a> might seem a rather bizarre social  phenomenon; a group of strangers converging in a public place and  dancing to their own individual iPod soundtracks.  But I have a sneaking  suspicion that the emerging technology community has been indulging in  the new tech-equivalent of silent raves for some time now.</p>
<p style="text-align: justify;">These suspicions are probably the delusional by-product of jetlag.   But traveling back from the latest in a long line of multi-stakeholder  nanotechnology meetings last week, the analogy hit a chord…<span id="more-3500"></span></p>
<p style="text-align: justify;">Imagine a meeting room where people are plugged into their own  personal mental iPods: The scientists immersed in Avril Lavigne’s <em>“Complicated”</em> (apart from the toxicologists, who are playing <em>“Another One Bites  the Dust”</em>); the industry folk tuned in to <em>“I Did It My Way”</em>;  with the NGO’s rocking along to <em>“Holding Out for a Hero”</em> (with  either Bonnie Tyler or Jennifer Saunders taking the lead, depending on  how “hip” the group is).  And all the while the policy makers in the  room listening to Bob Geldof and <em>“I Don’t Like Mondays”</em>—over  and over again…</p>
<p style="text-align: justify;">This is a recipe for a great time (for some), little progress, and a  lot of noise.  And it seems to be one that is followed at many meetings  designed to address the broader social, health and environmental issues  of emerging technologies.</p>
<p style="text-align: justify;">The problem is twofold I suspect:  People in different discipline and  with different agendas find it hard to listen to and understand other  perspectives. And in the absence of a clear focus for dialogue, it is  near-impossible to find a common language to facilitate communication.   In the silent rave analogy: People find it really hard to unplug their  mental iPods and listen to other tunes; especially if there isn’t a  strong communal tune to replace their personal soundtracks.</p>
<p style="text-align: justify;">This is hardly a blinding revelation.  But the point is nevertheless  an important one if real progress is to be made in developing  sustainable emerging technologies.  The question is: how can people be  encouraged to unplug and join the conversation?</p>
<p style="text-align: justify;">I’m not sure what the answer is, but I’m pretty sure one of the first  steps will be to find that clear focus for dialogue—not just a woolly  desire to talk about ill-defined implications of emerging technologies,  but a clear statement of what the challenges are to making progress.   And that might mean dropping pre-conceived ideas of what defines any  particular emerging technology (like nanotechnology), and focusing  instead on what the science is revealing—and how this challenges  conventional approaches to ensuring safe, environmentally sound and  socially acceptable use.  Perhaps if this focus is found, it will lead  to a communal tune so irresistible that people will start turning off  their mental iPods, and tuning in to the group conversation.</p>
<p style="text-align: justify;">In fairness, the meeting that sparked off these thoughts was more  productive than many I have participated in.  But more is needed if we  (as stakeholders in getting emerging technologies right) are to stop  going round in circles and start making some serious headway into a  technologically secure future.</p>
<p style="text-align: justify;">And as for what is playing on my mental iPod:  Fortunately, I  unplugged myself a long time back.  Funny thing though, no matter which  meeting I’m at, I keep hearing strains of Pink Floyd’s <em>“Is There Anybody  Out There?”</em> Strange that!</p>
<p><em>______</em></p>
<p><em>The full August in the Archives 2010 series can be browsed <a href="http://2020science.org/category/august-in-the-archives-2010/">here</a></em></p>
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		<title>The safety of nanotechnology-based sunscreens &#8211; some reflections</title>
		<link>http://2020science.org/2010/07/18/the-safety-of-nanotechnology-based-sunscreens-some-reflections/</link>
		<comments>http://2020science.org/2010/07/18/the-safety-of-nanotechnology-based-sunscreens-some-reflections/#comments</comments>
		<pubDate>Sun, 18 Jul 2010 16:09:10 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Friends of the Earth]]></category>
		<category><![CDATA[Nanomaterials]]></category>
		<category><![CDATA[Nanoparticles]]></category>
		<category><![CDATA[Sunscreen]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3444</guid>
		<description><![CDATA[A few weeks ago, I set Friends of the Earth a challenge - What is your worst case estimate of the human health risk from titanium dioxide and/or zinc oxide nanoparticles in sunscreens? The challenge came out of an article from FoE on nanomaterials and sunscreens, which I subsequently critiqued on 2020 Science.  Georgia Miller [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">A</span> few weeks ago, I set Friends of the Earth a <a href="http://2020science.org/2010/06/08/just-how-risky-could-nanoparticles-in-sunscreens-be/">challenge</a> -<em> What is your worst case estimate of the human health risk from titanium dioxide and/or zinc oxide nanoparticles in sunscreens?</em></p>
<p style="text-align: justify;">The challenge came out of an <a href="http://www.foe.org/healthy-people/nanosunscreens">article</a> from FoE on nanomaterials and sunscreens, which I subsequently <a href="http://2020science.org/2010/06/08/friends-of-the-earth-come-down-hard-on-nanotechnology-are-they-right/">critiqued</a> on 2020 Science.  Georgia Miller and Ian Illuminto from FoE kindly <a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/">responded to my challenge</a> &#8211; not by rising to it as such, but by fleshing out the justification for the position that they take on nanomaterials and sunscreens.</p>
<p style="text-align: justify;">That post led to a <a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/#comments">useful discussion</a> on the issues, with comments from the NGO community, regulators and respected scientists &#8211; it&#8217;s one that I would highly recommend anyone interested in nanomaterials and sunscreens reading.</p>
<p style="text-align: justify;">To wrap things up (for the time being), I thought it would be worth reflecting on some of the issues raised by Georgia and Ian in their response, and the ensuing discussion:<span id="more-3444"></span></p>
<p style="text-align: justify;"><strong>Getting nanomaterials&#8217; use in context.</strong> First, Georgia and Ian, very appropriately in my opinion, brought up the societal context within which new technologies and products are developed and used:</p>
<blockquote style="text-align: justify;"><p>&#8220;why not support a discussion  about the role of the precautionary principle in the management of  uncertain new risks associated with emerging technologies? Why not  explore the importance of public choice in the exposure to these risks?  Why not contribute to a critical discussion about whose interests are  served by the premature commercialisation of products about whose safety  we know so little, when there is preliminary evidence of risk and very  limited public benefit.&#8221;</p></blockquote>
<p style="text-align: justify;">This is a legitimate issue, and one that is touched on by a number of people in the comments.  Decisions on what is developed, what people are exposed to, who decides what is appropriate and what is not, and who pays the consequences while who reaps the benefits, go far beyond the science and technology itself.  This is touched on by <a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/#comment-72513">Jennifer Sass</a> from NRDC:</p>
<blockquote style="text-align: justify;"><p>I strongly support a dialogue that has space for both scientific  calculations and values and perceptions of risk. We need to make that  dialogue public, inclusive, transparent, and thoughtful.  Risk is more  than a number – its a face, a person, a community.</p></blockquote>
<p style="text-align: justify;"><a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/#comment-72420">Guillermo Foladorio</a> also touches on this broader societal context:</p>
<blockquote style="text-align: justify;"><p>We have here 2 kind of issues. One is the “scientific” knowledge (are  nano-sunscreens harmful?). This is a never endend issue. Science is a  process and not a fact.  The other issue, although hidden, is of great  importance: focusing on a never ended scientific discussion is the field  that corporations like, in the meanwhile the market of such products  grows and consolidates, aside from any wondering of the needs for such  new stuff; or better which percentage of the population will benefit in  the case.</p></blockquote>
<p style="text-align: justify;">I would suggest that forcing a technology on society has never been acceptable behavior.  But it has certainly been easier to do in the past.  These days though, we live in a much more crowded, resource-constrained and interconnected world than ever before.  Which means that the consequences of ill-conceived technology implementation are magnified, and the dynamics of introducing new &#8211; and possibly beneficial &#8211; technologies &#8211; are far more complex than they were in the past.</p>
<p style="text-align: justify;">This means that we need to think critically about the broader societal issues associated with technology innovation, and we need to push the dialogue further upstream in the development process &#8211; a point <a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/#comment-72529">Jeff Morris</a> from EPA makes.  This means rethinking how we make decisions in partnership across society, and how we begin to apply ideas like the precautionary principle in a complex world &#8211; a point eloquently made by <a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/#comment-72700">Richard Jones</a>.</p>
<p style="text-align: justify;">But it also means that we need to think carefully about how we use scientific knowledge and data &#8211; &#8220;evidence&#8221; &#8211; in making decisions.</p>
<p style="text-align: justify;"><strong>Evidence-informed decision-making.</strong> At some point, decisions need to be based on information, and in the long run you cannot get away with making that information up!  It&#8217;s one thing to evaluate critically the current state of evidence in making decisions, but quite another to preferentially select evidence that supports a predetermined position.  Yet the latter is often the default position when it comes to influencing decisions &#8211; whether by policymakers or consumers.</p>
<p style="text-align: justify;">Having worked at the heart of science-based policy in the US for a number of years, I&#8217;m all too familiar with the line of argument that goes &#8220;what do we want to achieve?&#8221; followed by &#8220;what evidence can we find that supports us?&#8221;.  Yet this is an approach that ultimately devalues the importance of evidence in making decisions, one that can have serious adverse consequences when decisions are made on dodgy information, and one that is patently unsustainable in the long run.</p>
<p style="text-align: justify;">My original critique of FoE&#8217;s article challenged their use of &#8220;evidence&#8221; in supporting the position they took.  To me, they showed a tendency to use selective pieces of information to sow seeds of doubt in the mind of the reader, rather than to empower the reader to make informed decisions. The social agenda was a laudable one &#8211; the use of selective science sound-bytes, less so.</p>
<p style="text-align: justify;">This begins to come out when you read the comments on Georgia and Ian&#8217;s response from three scientists who have worked on nanoscale materials on the skin.  Despite FoE&#8217;s implications that nanoparticles in sunscreens might cause  cancer because they are photoactive, <a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/#comment-72613">Peter Dobson</a> points out that there are nanomaterials used in sunscreens that are designed not to be photoactive. <a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/#comment-74949">Brian Gulson</a>, who&#8217;s work on zinc skin penetration was cited by FoE, points out that his studies only show conclusively that zinc atoms or ions can pass through the skin, not that nanoparticles can pass through.  He also notes that the amount of zinc penetration from zinc-based sunscreens is very much lower than the level of zinc people have in their body in the first place.  <a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/#comment-75890">Tilman Butz</a>, who led one of the largest projects on nanoparticle penetration through skin to date, points out that &#8211; based on current understanding &#8211; the nanoparticles used in sunscreens are too large to penetrate through the skin.</p>
<p style="text-align: justify;">These three comments alone begin to cast the potential risks associated with nanomaterials in sunscreens in a very different light to that presented by FoE.  Certainly there are still uncertainties about the possible consequences of using these materials &#8211; no-one is denying that.  But the weight of evidence suggests that nanomaterials within sunscreens &#8211; if engineered and used appropriately &#8211; do not present a clear and present threat to human health.</p>
<p style="text-align: justify;">Yet, because there are uncertainties still, we cannot afford to be complacent here.</p>
<p style="text-align: justify;"><strong>Handling uncertainty.</strong> And this brings me to the thorny issue of uncertainty.  When we are lacking absolute evidence on safety or risk, what do we do &#8211; do we halt progress until we are sure about how safe something is, or do we muddle along until more information is available?</p>
<p style="text-align: justify;">This question is becoming increasingly important as the rate of technology innovation &#8211; and the complexity of emerging technologies &#8211; accelerates.  Consumers, regulators, businesses and others are being forced more and more to make decisions in the face of increasing uncertainty.  At the same time, we are dependent on technology innovation as a global society &#8211; although the idea of &#8220;going back to basics&#8221; is an attractive one, it&#8217;s not going to help the marginalized in an overcrowded and resource-constrained world.  Rather, we need new ideas on how to use science and technology in ways that ensure as many people as possible have an acceptable quality of life.</p>
<p style="text-align: justify;">The question is, how do we do this when we cannot be sure of how safe or dangerous a new technology is?</p>
<p style="text-align: justify;">The Precautionary Principle is one approach &#8211; and a very misunderstood and misused one &#8211; to addressing this, and one brought up by FoE and others in the context of sunscreens.  It has many formulations &#8211; it&#8217;s not a hard and fast principle.  But it is currently described in the European Union in <a href="http://europa.eu/legislation_summaries/consumers/consumer_safety/l32042_en.htm">this way</a>:</p>
<blockquote style="text-align: justify;"><p>The precautionary principle should be informed by three specific  principles:</p>
<ul>
<li>implementation of the principle  should be based on the fullest possible scientific evaluation. As far as  possible this evaluation should determine the degree of scientific  uncertainty at each stage;</li>
<li>any decision to act or not to act  pursuant to the precautionary principle must be preceded by a risk  evaluation and an evaluation of the potential consequences of inaction;</li>
<li>once the results of the scientific  evaluation and/or the risk evaluation are available, all the interested  parties must be given the opportunity to study of the various options  available, while ensuring the greatest possible transparency.</li>
</ul>
<p>Besides these specific principles, the  general principles of good risk management remain applicable when the  precautionary principle is invoked. These are the following five  principles:</p>
<ul>
<li>proportionality between the measures  taken and the chosen level of protection;</li>
<li>non-discrimination in application of  the measures;</li>
<li>consistency of the measures with  similar measures already taken in similar situations or using similar  approaches;</li>
<li>examination of the benefits and  costs of action or lack of action;</li>
<li>review of the measures in the light  of scientific developments.</li>
<li>The burden of proof</li>
</ul>
</blockquote>
<p style="text-align: justify;">This is a pragmatic principle, that looks to using evidence and an evaluation of consequences in making informed decisions in the face of uncertainty.  It certainly does not preclude the development or implementation of a new technology until there is certainty on safety.</p>
<p style="text-align: justify;">The emphasis on the potential consequences of inaction are particularly relevant to today&#8217;s world, where we are stuck on a technological tight-rope, and where the consequences of not doing something may be more harmful than taking action. <a href="http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/#comment-72700"> Richard Jones</a> picked up on this in his suggestion for a more relevant application of the Precautionary Principle to emerging technologies:</p>
<ol style="text-align: justify;">
<blockquote>
<li>what are the benefits that the new technology provides – what are  the risks and uncertainties associated with not realising these  benefits?</li>
<li>what are the risks and uncertainties attached to any current ways we  have of realising these benefits using existing technologies?</li>
<li>what are the risks and uncertainties of the new technology?</li>
</blockquote>
</ol>
<p style="text-align: justify;">This seems a useful place to start from when faced with the reality of having to make the best possible decisions in the face of uncertainty, and where inaction isn&#8217;t a option.</p>
<p style="text-align: justify;">But to make decisions &#8211; even when there are gaping holes in the data &#8211; you need something to go on.</p>
<p style="text-align: justify;"><strong>So why did I pose the challenge in the first place?</strong> Despite suspicions from some that I was merely being provocative with this question, I asked it in all seriousness.  In the face of uncertainty, playing out different potential scenarios is a powerful tool in helping identify the magnitude and nature of the consequences of different choices.</p>
<p style="text-align: justify;">When it comes to using nanomaterials in sunscreens, I genuinely would like to know whether in the worst case we are looking at mass illness and death, isolated cases of skin rashes, or something in between.  Because the likely implications of the use of such materials in the future have profound implications on the actions we take now.</p>
<p style="text-align: justify;">If decisions are made now on futures that are unlikely to be realized, not only do we waste resources and effort, but we potentially endanger people&#8217;s lives through ill-informed choices.  This cuts both ways &#8211; if TiO2 and ZnO nanomaterials in sunscreens are likely to harm a significant number of people to a significant degree, action should be taken to avoid this as soon as possible.  But if the benefits are positive and the impacts likely to be inconsequential, inhibiting the use of such materials could cost lives.</p>
<p style="text-align: justify;">Using the best available information to work through possible scenarios provides insight into which futures are more likely, and where efforts are best focused.  This isn&#8217;t about setting exposure levels or conducting quantitative risk assessments &#8211; it&#8217;s about helping people making informed choices.</p>
<p style="text-align: justify;">And who should do this?  I think any group that has a stake in how contemporary decisions affect future outcomes has a part to play.  I focused on FoE because they were pushing the issue.  And I think they have sufficient people they can draw on to make a stab at working through some scenarios and estimating likely impact.</p>
<p style="text-align: justify;">But at the end of the day, this is something that all stakeholders should be involved in.</p>
<p style="text-align: justify;">Because these are decisions that we are all going to have to live with the consequences of.</p>
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		<title>I&#8217;m A Scientist &#8211; where the prize money went</title>
		<link>http://2020science.org/2010/07/14/im-a-scientist-where-the-prize-money-went/</link>
		<comments>http://2020science.org/2010/07/14/im-a-scientist-where-the-prize-money-went/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 14:15:46 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[I'm a Scientist]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Frankel]]></category>
		<category><![CDATA[Whitesides]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3427</guid>
		<description><![CDATA[I love books &#8211; the old fashioned kind, printed with ink on paper.  As a kid, books were my source of education, inspiration and entertainment.  As an adult, I still find there&#8217;s something oddly satisfying about picking up a sheaf of printed and bound pages and immersing myself in them. So it&#8217;s perhaps not surprising [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><a href="http://2020science.org/wp-content/uploads/2010/04/IAS-logo-cropped-200px.jpg"><img class="alignright size-full wp-image-3058" style="margin: 4px;" title="i'm a scientist logo(other colour oprions)" src="http://2020science.org/wp-content/uploads/2010/04/IAS-logo-cropped-200px.jpg" alt="" width="100" height="43" /></a> <span class="drop_cap">I</span> love books &#8211; the old fashioned kind, printed with ink on paper.  As a kid, books were my source of education, inspiration and entertainment.  As an adult, I still find there&#8217;s something oddly satisfying about picking up a sheaf of printed and bound pages and immersing myself in them.</p>
<p style="text-align: justify;">So it&#8217;s perhaps not surprising that, when it came to using my prize money from <a href="http://imascientist.org.uk/">I&#8217;m A Scientist, get Me Out Of Here</a>, I ended up turning to books.<span id="more-3427"></span></p>
<p style="text-align: justify;">Knowing how to use the £500 prize for being the last scientist standing in the <a href="http://siliconj10.imascientist.org.uk/">Silicon zone</a> on <em>I&#8217;m A Scientist</em> was something of a challenge in itself.  The <a href="http://imascientist.org.uk/faq/whats-all-this-about-500-prize-money">rules of the competition</a> stated that &#8220;The money must be for publicising or communicating the scientist’s research (or research area).&#8221; It sounds simple. But £500 lies in that awkward region where it&#8217;s too little to do something really big with, but too much to just fritter away.  I suspect the organizers in their wisdom realized this &#8211; it&#8217;s a sum that forces you to think creatively!</p>
<p style="text-align: justify;">And there was certainly some creative thinking amongst the scientists taking part in <em>I&#8217;m A Scientist</em>.  <a href="http://imagingj10.imascientist.org.uk/profile/tomhartley">Tom Hartley</a> (runner up in the <a href="http://imagingj10.imascientist.org.uk/">Imaging zone</a>) came up with the great idea of scanning a teacher using fMRI (an idea he&#8217;s still pursuing) for instance, while <a href="http://imagingj10.imascientist.org.uk/profile/stephencurry">Stephen Curry</a> &#8211; the winner of the Imaging zone &#8211; has plans for a follow-up to his <a href="http://www.youtube.com/watch?v=hsOrfDgY868">&#8220;What Science Is Really Like&#8221;</a> movie trailer.</p>
<p style="text-align: justify;">But I really struggled with this.  I toyed with the idea of buying an iPad (&#8220;I&#8217;m sure it&#8217;ll get used for communicating science someday&#8230;&#8221;), or covering the costs of running 2020 Science (a little more legitimate maybe, but hardly creative).  In the end though, it was my love of books that won out.</p>
<p style="text-align: justify;">So the £500 is going toward sending each class that participated in the Silicon zone of <em>I&#8217;m A Scientist</em> a copy of a book.  And not any old book &#8211; each class is getting a copy of Felice Frankel and George Whitesides&#8217; <a href="http://2020science.org/2010/01/18/no-small-matter-review/">No Small Matter: Science on the Nanoscale.</a></p>
<div id="attachment_3431" class="wp-caption alignright" style="width: 300px">
	<a href="http://2020science.org/wp-content/uploads/2010/07/IAS_Books.jpg"><img class="size-full wp-image-3431   " title="IAS_Books" src="http://2020science.org/wp-content/uploads/2010/07/IAS_Books.jpg" alt="" width="300" height="225" /></a>
	<p class="wp-caption-text">Preparing to mail copies of No Small Matter off to classes participating in the I&#39;m A Scientist Silicon zone</p>
</div>
<p style="text-align: justify;">The beauty of sending each class a science-related book is that it&#8217;s a long term investment.  Hopefully the students that took part in <em>I&#8217;m A Scientist</em> will get a kick out of it.  But then, the book will (hopefully) find it&#8217;s way to the class or the school library &#8211; where it will be a source of inspiration for future generations.</p>
<p style="text-align: justify;">Okay so maybe fewer and fewer kids pick up books these days and read them.  But it&#8217;s still easier to flick through an attractive book that is within arms reach than stumble across it while browsing online.</p>
<p style="text-align: justify;">And this <em>is</em> an attractive book.  Not just because it has high production values and contains some great photos, but also because it irresistibly draws the reader in as they browse through it.</p>
<p style="text-align: justify;">What I love about Frankel and Whitesides&#8217; book is that it isn&#8217;t patronizing and it doesn&#8217;t set out to instruct.  Rather, it opens a window into what it&#8217;s like to see the world as a scientist.  This &#8211; together with the beautifully written short essays and gorgeous pictures &#8211; makes it accessible and engaging to almost anyone who starts looking through it I suspect &#8211; whether they are into science or not.</p>
<p style="text-align: justify;">I do hope the students enjoy the book.  And I hope it inspires them &#8211; not to become scientists necessarily, but to see and appreciate the world in a different way.</p>
<p style="text-align: justify;">And of course, there&#8217;s always the possibility that they will come to appreciate that the printed page isn&#8217;t obsolete &#8211; quite let!</p>
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			<wfw:commentRss>http://2020science.org/2010/07/14/im-a-scientist-where-the-prize-money-went/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Scientist listen to the public? Surely you&#8217;re joking Mr. Mooney!</title>
		<link>http://2020science.org/2010/07/04/scientist-listen-to-the-public-surely-youre-joking-mr-mooney/</link>
		<comments>http://2020science.org/2010/07/04/scientist-listen-to-the-public-surely-youre-joking-mr-mooney/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 13:40:31 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Chris Mooney]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3374</guid>
		<description><![CDATA[With apologies to Chris Mooney, and all the many scientists that really do get the need to listen to people.  And also with a rather large tongue in my cheek: Dear Mr Mooney, I&#8217;ve been way too busy this week doing important sciency stuff to engage with the trivialities of the popular press.  But this [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;">With apologies to <a href="http://blogs.discovermagazine.com/intersection/">Chris Mooney</a>, and all the many scientists that really <em>do</em> get the need to listen to people.  And also with a rather large tongue in my cheek:</p>
<blockquote>
<p style="text-align: justify;">Dear Mr Mooney,</p>
<p style="text-align: justify;">I&#8217;ve been way too busy this week doing important sciency stuff to engage with the trivialities of the popular press.  But this morning I stumbled across your protestations in last Sunday&#8217;s <a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/06/25/AR2010062502158.html?sub=AR">Washington Post</a>. You know &#8211; the ones about scientists not listening enough to the public?</p>
<p style="text-align: justify;">Choke? I&#8217;m still trying to remove bits of masticated Cheerios from my polyester labcoat!</p>
<p style="text-align: justify;">Mr. Mooney, which planet are you on?!  Haven&#8217;t you realized yet that the public are just a bunch of raving loonies, obsessed with their own views and impervious to reason? What on earth would justify me listening to their misinformed and irrelevant bleating?<span id="more-3374"></span></p>
<p style="text-align: justify;">You see Mr. Mooney, what you don&#8217;t seem to get is that most of the public <em>don&#8217;t think like right-minded people.</em> They&#8217;re irrational.  They&#8217;re emotional.  And they seem to think that there&#8217;s more to how they live their lives than science!</p>
<p style="text-align: justify;">And some of them, Mr. Mooney, some of them are <em>denialists</em>!</p>
<p style="text-align: justify;">And this is what really gets my goat Mr. Mooney.  No matter how much I try and tell these people what&#8217;s right, they still insist on holding onto their wrong-headed beliefs.  Not only do they deny my superior intellect &#8211; they dare to question the evidence that&#8217;s sitting there in front of their face.  Even when I shove it up their noses Mr. Mooney, they <em>just don&#8217;t get it</em>!</p>
<p style="text-align: justify;">Now don&#8217;t get me wrong Mr. Mooney, I don&#8217;t expect everyone to be a scientist like me.  But the public should at least be able to grasp how science works.  Then they might just start listening to me.  Me, Mr. Mooney, me.  Because through hard work and intellectual rigor, I actually have something worthwhile to say.</p>
<p style="text-align: justify;">But I am a reasonable man Mr. Mooney.  And so I thought I would at least give your naive and misguided ideas a go.  So after cleaning up the Cheerios and milk spattered across my Washington Post, I grabbed myself a member of the public and tried listening to them.</p>
<p style="text-align: justify;">As I suspected, it was a disaster.</p>
<p style="text-align: justify;">Accosting the first person I came across, I asked them a few simple questions:</p>
<p style="text-align: justify;"><em>Me:  What&#8217;s the second law of thermodynamics?</em></p>
<p style="text-align: justify;"><em>Member of the public: Err, um&#8230;</em></p>
<p style="text-align: justify;"><em>Me: Okay, forget that.  How do airplanes fly?</em></p>
<p style="text-align: justify;"><em>Member of the public:  Err, excuse me, could you just loosen your grip a little&#8230;</em></p>
<p style="text-align: justify;"><em>Me:  Come on come on, I&#8217;m trying to listen to you &#8211; say something intelligent. Please!  Why don&#8217;t you accept evolution?  Why do you believe vaccines cause autism in children? Why don&#8217;t you understand simple statistics?  Why are you so </em>stupid<em>?</em></p>
<p style="text-align: justify;"><em>Member of the public:  Get your hands off me now, or see me in court!</em></p>
<p style="text-align: justify;">You see what I mean Mr. Mooney? There&#8217;s no reasoning with these people!  Listen to them?  I&#8217;d rather listen to a lamp post.</p>
<p style="text-align: justify;">What we need is more members of the public listening to us. <em>Us</em> Mr. Mooney.  We need to go out and meet them on their own turf &#8211; in their bars, in their cafes, in their places of worship &#8211; and tell them what&#8217;s what.</p>
<p style="text-align: justify;">Now you may think that I&#8217;m being a little arrogant here Mr. Mooney.  But I&#8217;m really not.  You see, you probably don&#8217;t understand this, not being a real scientist yourself, but scientists change their ideas all the time if the evidence is compelling.  I admit it &#8211; If the evidence doesn&#8217;t fit, I&#8217;ll be the first to change my views.  So you see Mr. Mooney, I&#8217;m actually quite humble. I can live with the thought of loosing a slanging match against a worthy opponent &#8211; no problem.</p>
<p style="text-align: justify;">It&#8217;s just that the public aren&#8217;t a worthy opponent &#8211; never have been, never will be.</p>
<p style="text-align: justify;">So you see Mr. Mooney, listening to the public is a very, very bad idea.  Science isn&#8217;t a democracy.  You can&#8217;t decide what&#8217;s right and what&#8217;s not by popular vote!  No, science is about searching for truth and debunking myths (my truths and your myths &#8211; naturally).</p>
<p style="text-align: justify;">Okay, so maybe things get a little more complicated when it comes to how science is used.  But then surely Mr. Mooney, the public should leave the difficult decisions to people who know what they are doing &#8211; in other words, us scientist.</p>
<p style="text-align: justify;">Imagine where we&#8217;d be if we started listened to what people wanted instead of just giving them what they needed.  It&#8217;s enough to bring on another choking fit!</p>
<p style="text-align: justify;">Yours knowledgeably,</p>
<p style="text-align: justify;">A concerned scientist.</p>
</blockquote>
<p style="text-align: justify;">Joking aside, <a href="http://www.amacad.org/publications/scientistsUnderstand.aspx">Chris Mooney&#8217;s article on scientists&#8217; understanding of &#8220;the public&#8221;</a> &#8211; which draws on four workshops organized by the American Academy of Arts and Sciences and which provided the inspiration for the Washington Post piece &#8211; is well worth reading if you suspect that a more enlightened perspective on science and society is warranted.</p>
<p style="text-align: justify;"><em>Note:  This blog was promoted in part by a rather robust reaction to Chris Mooney&#8217;s Washington Post piece in parts of the blogosphere.  For a rather more nuanced set of responses from people that have some experience in this area, it&#8217;s worth checking out Andrew Revkin&#8217;s post on the <a href="http://dotearth.blogs.nytimes.com/2010/06/29/scientists-from-mars-face-public-from-venus/">Dot Earth blog</a></em> form last week.</p>
<p style="text-align: justify;">
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		<title>Just how risky can nanoparticles in sunscreens be?  Friends of the Earth respond</title>
		<link>http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/</link>
		<comments>http://2020science.org/2010/06/15/just-how-risky-can-nanoparticles-in-sunscreens-be-friends-of-the-earth-respond/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 12:33:12 +0000</pubDate>
		<dc:creator>Georgia Miller</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Georgia Miller]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Regulation]]></category>
		<category><![CDATA[Friends of the Earth]]></category>
		<category><![CDATA[Nanoparticles]]></category>
		<category><![CDATA[Sunscreen]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3337</guid>
		<description><![CDATA[Last week, I posed Friends of the Earth a challenge &#8211; &#8220;What is your worst case estimate of the human health risk from titanium dioxide and/or zinc oxide nanoparticles in sunscreens?&#8221;  Georgia Miller of FoE Australia and Ian Illuminato of FoE in the US have kindly provided a detailed response.  Rather than just keep this [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><em>Last week, I posed Friends of the Earth a challenge &#8211; &#8220;What is your worst case estimate of the human health risk from titanium dioxide and/or zinc oxide nanoparticles in sunscreens?&#8221;  Georgia Miller of FoE Australia and Ian Illuminato of FoE in the US have kindly provided a detailed response.  Rather than just keep this as a comment on the original blog, I thought it deserved a wider airing &#8211; and so am posting it here.</em></p>
<p style="text-align: justify;"><em>I will respond to the response in a few days time.  In the meantime, I would be extremely interested in what others think of the use of nanoparticles in sunscreens, based on my original piece and Georgia and Ian&#8217;s piece below.  <strong>Please do comment &#8211; this seems to be an area that desperately needs some good and open discussion.<span id="more-3337"></span></strong></em></p>
<p style="text-align: justify;"><em><strong></strong></em><span style="color: #808080;">Andrew &#8211; thanks for the invitation to perform some complex risk assessment using several poorly understood variables. However we do have to point out that the world&#8217;s best minds don&#8217;t yet have enough information even to design reliable nanomaterial risk assessment processes, let alone to come up with a single &#8216;worst case scenario&#8217; figure for long term health impacts of using nano-sunscreens.</span></p>
<p style="text-align: justify;"><span style="color: #808080;">The huge knowledge gaps plaguing nanomaterials toxicity and exposure assessment (along with preliminary studies suggesting the potential for serious harm) are key reasons for calls by Friends of the Earth Australia and United States for a precautionary approach to management of nanotoxicity risks.</span></p>
<p style="text-align: justify;"><span style="color: #808080;">We explain below why your risk assessment challenge is impossible given these data gaps. We also point out that given that different people with different skin types are likely to experience different exposure levels, positing any single ‘worst case scenario’ figure is inappropriate. Obviously you are aware of these serious limitations. This does prompt us to question the intent of your challenge.</span></p>
<p style="text-align: justify;"><span style="color: #808080;">Further, we strongly suggest that your challenge is directed to the wrong people. Why not demand that the manufacturers of nano-sunscreens provide you with the data to demonstrate that their products are safe? Why not challenge the regulators to explain their failure to keep nanomaterials that behave as extreme photocatalysts out of sunscreens?</span></p>
<p style="text-align: justify;"><span style="color: #808080;">Better yet, why not support a discussion about the role of the precautionary principle in the management of uncertain new risks associated with emerging technologies? Why not explore the importance of public choice in the exposure to these risks? Why not contribute to a critical discussion about whose interests are served by the premature commercialisation of products about whose safety we know so little, when there is preliminary evidence of risk and very limited public benefit? Transparent micron-particle sized zinc oxide sunscreens are commercially available; a recent <a href="http://www.nature.com/nnano/journal/v5/n4/abs/nnano.2010.25.html">article</a> suggests most titanium dioxide nano-sunscreens on the market could be doing more harm than good. No-one need use nanoparticles in order to produce a cosmetically and functionally acceptable sunscreen.</span></p>
<p style="text-align: justify;"><span style="color: #808080;">Andrew, we respectfully suggest that someone of your expertise and stature could play a more constructive role in these debates – debates which should not be limited to a question of technical risk assessment.</span></p>
<p style="text-align: justify;"><span style="color: #808080;">Georgia Miller and Ian Illuminato<br />
Friends of the Earth Australia and United States<br />
<a href="http://nano.foe.org.au">http://nano.foe.org.au</a><br />
<a href="http://www.foe.org/healthy-people/nanotechnology-campaign">http://www.foe.org/healthy-people/nanotechnology-campaign</a></span></p>
<h3 style="text-align: justify;"><span style="color: #800000;">Why determining a single figure for ‘worst case scenario’ health harm associated with using nano-sunscreens is not possible</span></h3>
<p style="text-align: justify;"><span class="drop_cap">I</span>n 2004 the UK&#8217;s Royal Society recommended that nanoparticles be treated as new chemicals, subject to new safety testing before they could be used in products, and face mandatory labelling. Six years on, none of those things have happened.</p>
<p style="text-align: justify;">The development and validation of nano-specific risk assessment processes may take years. As the European Food Safety Authority pointed out last year in relation to the risk assessment of nano-foods: &#8220;Although, case-by-case evaluation of specific ENMs [engineered nanomaterials] may be currently possible, the Scientific Committee wishes to emphasise that the risk assessment processes are still under development with respect to characterisation and analysis of ENMs in food and feed, optimisation of toxicity testing methods for ENMs and interpretation of the resulting data. Under these circumstances, any individual risk assessment is likely to be subject to a high degree of uncertainty. This situation will remain so until more data on and experience with testing of ENMs become available&#8221; (<a href="http://www.efsa.europa.eu/EFSA/efsa_locale-1178620753812_1211902361968.htm">EFSA 2009</a>, p2-39).</p>
<p style="text-align: justify;">When it comes to sunscreens, a key component of risk assessment &#8211; determining likely exposure &#8211; is not yet possible because we do not yet understand what quantities of nanomaterials may be absorbed into the skin from sunscreens and in what circumstances. Skin penetration studies to date have largely failed to look at important variables such as skin condition (including damage through sunburn, injury or eczema, or thin skin present in the young or elderly), skin flexing (eg through exercise) and the role of substances in sunscreens that can act as penetration enhancers by increasing skin permeability. Further, most skin penetration studies have used excised skin in <em>in vitro</em> studies which is likely to underestimate actual penetration.</p>
<p style="text-align: justify;">In your earlier blog you point out that research by Professor Brian Gulson at Macquarie University and by scientists at Australia&#8217;s CSIRO which shows radio-isotope labelled zinc from sunscreens in the blood and urine of human volunteers is not yet published. True enough &#8211; also that these researchers are not yet able to say whether or not the absorbed zinc they detected is in particle or ionic form. Nonetheless, the results do show that zinc in sunscreens does not simply remain on the outer layers of dead skin cells, as some have claimed. Many questions remain: the one clear answer is that more research is required.</p>
<p style="text-align: justify;">One interesting point about Brian Gulson&#8217;s study underscores the impossibility of determining any single ‘worst case scenario’ figure for health harm. Professor Gulson told the ICONN conference in Sydney this year that one woman with sensitive skin suspended her participation in the trial after four days due to an adverse reaction. The levels of isotope labelled zinc in her blood were also substantially greater than that of other people in the trial. Are people with sensitive skin more likely to experience substantially greater skin penetration by nano-ingredients in sunscreens? Could this put a minority of the population at greater health risk? We don&#8217;t yet know.</p>
<p style="text-align: justify;">A further constraint on calculating your requested &#8216;worst case scenario&#8217; figure is the paucity of long-term and multi-generational nanotoxicity studies. This is a very serious limitation. Potential health harm from exposure to many nanomaterials may be more likely to manifest in the long term, rather than immediately. This point was made in 2004 by global reinsurance giant <a href="http://media.swissre.com/documents/nanotechnology_small_matter_many_unknowns_en.pdf">Swiss Re (2004)</a>. Swiss Re emphasised that as with asbestos, the significant time lag between exposure to nanomaterials and the onset of health harm is the greatest challenge for insurers attempting to calculate risk.</p>
<p style="text-align: justify;">You ask for a &#8216;worst case scenario&#8217;. One worst case scenario is the accelerated development of skin cancer in people using nano-sunscreens, despite their wearing sunscreens for sun protection. We are copying below an extract of comments made by Dr Maxine McCall of the Australian CSIRO to the ABC&#8217;s <a href="http://www.abc.net.au/news/stories/2008/12/18/2450030.htm"><em>7.30 Report</em> </a> in late 2008.</p>
<p style="text-align: justify;"><em>&#8220;There&#8217;s the concern that there could be free radical generation on the skin, potentially damage, when the nano particles get into cells in the body if they don&#8217;t dissolve,&#8221; Maxine McCall, head of the CSIRO&#8217;s nano safety research, said. &#8220;Because they could interact with proteins in the cell or with DNA which codes &#8211; which has the genetic information &#8211; the worst case scenario, I suspect, could be development of cancer. We don&#8217;t know. That&#8217;s what we&#8217;re trying to find out.&#8221;</em></p>
<p style="text-align: justify;">Dr McCall told the <em>7.30 Report</em> that it would be two to three years before the CSIRO could reach a conclusion on nano sunscreens. <em>&#8220;At the moment, we just don&#8217;t have enough information to make informed decisions,&#8221; she said.</em></p>
<p style="text-align: justify;">Nanomaterials that behave as photocatalyts have been found in five of six Australian nano-sunscreens tested by Barker and Branch <a href="http://dx.doi.org/10.1016/j.porgcoat.2008.01.008">(2008)</a>.  Sunscreens containing both nanoparticle titanium dioxide and zinc oxide were demonstrated to have a photocatalytic effect. Some of these photocatalysts were so extreme that they accelerated sun damage to pre-painted steel roofs by up to 100 times. Clearly the effects on human skin of nano-sunscreen use will differ from a pre-painted steel roof. Will these extreme photocatalysts penetrate human skin and persist in particulate form in sufficient quantities to cause long-term health harm? We don&#8217;t know.</p>
<p style="text-align: justify;">Another worst case scenario is harm to the developing brains and reproductive systems of unborn babies, following maternal exposure to sunscreens. If nanoparticles from sunscreens are absorbed into a pregnant woman’s bloodstream, it is possible that they could pass across the placenta to the unborn baby. A <a href="http://ehp03.niehs.nih.gov/article/info%3Adoi%2F10.1289%2Fehp.0901200">recent study</a> showed that polystyrene nanoparticles up to 240nm in size can be transported through a human placenta [note to Andrew: in your earlier blog you state that this “research was aimed at working out how to get beneficial drugs to the fetus”. The motivation of the study is arguably irrelevant. However in this instance the study is clearly designed to explore the potential for risky nanoparticle exposure <em>in utero</em>].</p>
<p style="text-align: justify;">Animal studies have found <a href="http://www.particleandfibretoxicology.com/content/6/1/20">altered gene expression</a>, <a href="http://jhs.pharm.or.jp/data/55(1)/55_95.pdf">harm to the brains and reproductive systems</a> and <a href="http://www.particleandfibretoxicology.com/content/6/1/20">minor neuro-behavioural alterations</a> in mice born to mothers exposed to titanium dioxide nanoparticles. Will nanoparticles of titanium dioxide be absorbed from sunscreens into the bloodstreams of pregnant women in sufficient quantities, and will they persist in particulate form in sufficient quantities, to harm unborn babies? Again, we don’t know. This will require much further research.</p>
<p style="text-align: justify;">In the meantime, regulators faced with substantive knowledge gaps struggle to formulate an appropriate public policy response to uncertain but potentially serious risks. Challenging community groups to calculate the technical risk of a worst-case scenario of wearing nano-sunscreens to justify their asking product manufacturers to undertake basic safety research seems more than a little retrograde.</p>
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		<title>Day one of I&#8217;m A Scientist &#8211; It&#8217;s the teens who are training us!</title>
		<link>http://2020science.org/2010/06/15/day-one-of-im-a-scientist-its-the-teens-who-are-training-us/</link>
		<comments>http://2020science.org/2010/06/15/day-one-of-im-a-scientist-its-the-teens-who-are-training-us/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 05:14:44 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[I'm a Scientist]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3333</guid>
		<description><![CDATA[It&#8217;s a quarter to one in the morning Eastern Time, and I&#8217;ve just polished off the last question of the day on I&#8217;m A Scientist, Get Me Out Of Here!  I should be heading off to bed, but I wanted to capture some initial thoughts on this exercise first. I&#8217;ve lost count of how many [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><a href="http://2020science.org/wp-content/uploads/2010/04/IAS-logo-cropped-200px.jpg"><img class="alignright size-full wp-image-3058" style="border: 0pt none; margin: 4px;" title="i'm a scientist logo(other colour oprions)" src="http://2020science.org/wp-content/uploads/2010/04/IAS-logo-cropped-200px.jpg" alt="" width="100" height="43" /></a><span class="drop_cap">I</span>t&#8217;s a quarter to one in the morning Eastern Time, and I&#8217;ve just polished off the last question of the day on I&#8217;m A Scientist, Get Me Out Of Here!  I should be heading off to bed, but I wanted to capture some initial thoughts on this exercise first.</p>
<p style="text-align: justify;">I&#8217;ve lost count of <a href="http://siliconj10.imascientist.org.uk/questions/to/andrewmaynard">how many questions</a> I&#8217;ve answered today &#8211; hundreds it seem (although it&#8217;s probably less).  I did see a note come round earlier that 1000 questions have already been answered by the team of scientists &#8211; and it&#8217;s just the first day.</p>
<p style="text-align: justify;">Watching the reactions of my fellow contestants on Twitter, I think we&#8217;ve all had the same experience &#8211; gobsmacked by the volume and depth of the questions, followed by a rather rapid recalibration of how we go about answering them!<span id="more-3333"></span></p>
<p style="text-align: justify;">In fact this has had me intrigued &#8211; so far the event hasn&#8217;t so much been about scientists educating students, as students training scientists &#8211; training them to listen to what&#8217;s being asked, and to reply concisely and in terms that the questioner can understand.  It&#8217;s been a fascinating process to watch.  And judging by the speed with which peoples&#8217; style of reply has evolved, it&#8217;s been a very successful process!</p>
<p style="text-align: justify;">There&#8217;s also been a certain amount of humility in the scientists&#8217; camp today, as we&#8217;ve all facing hard lessons in acknowledging what we don&#8217;t know!  The thing with teenagers &#8211; as we&#8217;re discovering first hand &#8211; is that they&#8217;re not scared to ask questions older people think they should know the answers to.  Which is why questions like &#8220;how does magnetism work&#8221; have thrown even seasoned physicists into disarray!</p>
<p style="text-align: justify;">Just browsing through the questions I&#8217;ve had, they have covered everything from global warming ,to risks and safety, to what it&#8217;s like being a scientist, to animal testing.  I&#8217;ve even been asked rather personal questions about what I believe, and how much I earn (maybe inadvisedly, I&#8217;m adopting a policy of openness and transparency here &#8211; it&#8217;ll be interesting to see how long it lasts!).</p>
<p style="text-align: justify;">Altogether a tough day, but a good one (and I haven&#8217;t even had a Live Chat yet, where the students bombard you with questions in real time!).</p>
<p style="text-align: justify;">Let&#8217;s see what tomorrow brings!</p>
<p style="text-align: justify;">And on a slightly different note, I wanted to highlight an <a href="http://wellcometrust.wordpress.com/2010/06/14/im-a-scientist/">article published today</a> by I&#8217;m A Scientist producer Sophia Collins.  In it she makes an incredibly important point:</p>
<blockquote style="text-align: justify;"><p>[A]sk me what I think the most important impact of this is and I’ll  tell you this: <strong>the majority of today’s teenagers are not  destined to become scientists, but they will all be people and citizens</strong>.</p>
<p>They’ll all have votes to cast, goods to buy, decisions to make. I  want them to be doing that with some ability to think about the issues  surrounding science. I don’t want them swayed by yuck factors or  scaremongering that plays fast and loose with the facts. I also don’t  want them making decisions in wilful ignorance, rejecting the evidence  out of hand because they feel patronised and belittled by a science they  perceive as elite or aloof. I want them to feel entitled to discuss the  issues and equipped to do it, because only then will they come to a  considered view.</p></blockquote>
<p style="text-align: justify;">Despite the hard work, this is exactly why I am so excited to be a part of this, and I suspect why a number of my colleagues are.</p>
<p style="text-align: justify;">But more of that later.  For now, bed &#8211; before the next onslaught of questions begins!</p>
<p style="text-align: justify;"><em>You can see all of my answered questions <a href="http://siliconj10.imascientist.org.uk/questions/to/andrewmaynard">here</a>.</em></p>
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		<title>A spectator&#8217;s guide to I&#8217;m A Scientist, Get Me Out Of Here!</title>
		<link>http://2020science.org/2010/06/13/a-spectators-guide-to-im-a-scientist-get-me-out-of-here/</link>
		<comments>http://2020science.org/2010/06/13/a-spectators-guide-to-im-a-scientist-get-me-out-of-here/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 14:02:07 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[I'm a Scientist]]></category>
		<category><![CDATA[Recommended]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3308</guid>
		<description><![CDATA[If you want to participate in the rather fab science event I&#8217;m A Scientist, Get me Out Of Here I&#8217;m afraid you are out of luck &#8211; unless you happen to be one of the 100 scientists and 8000 teenagers taking part. But you can still get a thrill from watching the competition unfold on-line [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><a href="http://2020science.org/wp-content/uploads/2010/04/IAS-logo-cropped-200px.jpg"><img class="alignright size-full wp-image-3058" style="margin: 4px;" title="i'm a scientist logo(other colour oprions)" src="http://2020science.org/wp-content/uploads/2010/04/IAS-logo-cropped-200px.jpg" alt="" width="100" height="42" /></a><span class="drop_cap">I</span>f you want to participate in the rather fab science event <a href="http://imascientist.org.uk/"><em>I&#8217;m A Scientist, Get me Out Of Here</em></a> I&#8217;m afraid you are out of luck &#8211; unless you happen to be one of the 100 scientists and 8000 teenagers taking part.</p>
<p style="text-align: justify;">But you can still get a thrill from watching the competition unfold on-line while experiencing science as a spectator sport as you&#8217;ve never seen it before! And believe me, this is an event you&#8217;re not going to want to miss &#8211; especially if you have any interest whatsoever in engaging teenagers in science.</p>
<p style="text-align: justify;">So, if you want to watch the fun, where do you begin?</p>
<p style="text-align: justify;">Here are three ways you might start:<span id="more-3308"></span></p>
<h3 style="text-align: justify;"><strong><span style="color: #800000;">1.  Random dipping</span></strong></h3>
<p style="text-align: justify;">Simply open the home page of <a href="http://imascientist.org.uk/"><em>I&#8217;m A Scientist</em></a> and dive in</p>
<p style="text-align: justify;"><a href="http://imascientist.org.uk/"><img class="size-full wp-image-3310 aligncenter" style="border: 1px solid black;" title="20100613-CaptureIt-Picture" src="http://2020science.org/wp-content/uploads/2010/06/20100613-CaptureIt-Picture.png" alt="" width="600" height="466" /></a></p>
<p style="text-align: justify;">You&#8217;ll notice the log-in panel to the right &#8211; just ignore this.</p>
<p style="text-align: justify;">From this screen you have two options &#8211; pick a Zone to browse (there are twenty of them &#8211; ten themed zones, and ten general ones), or check out the latest questions (the panel to the right):</p>
<p style="text-align: justify;"><a href="http://imascientist.org.uk/"><img class="aligncenter size-full wp-image-3313" style="border: 1px solid black;" title="20100613-CaptureIt-Picture-1" src="http://2020science.org/wp-content/uploads/2010/06/20100613-CaptureIt-Picture-1.png" alt="" width="600" height="466" /></a></p>
<p style="text-align: justify;">If you select a Zone, you can then explore the questions and discussions going on there (see below).  Each has five scientists, and around 400 teenagers pummeling them with questions.</p>
<h3 style="text-align: justify;"><strong><span style="color: #800000;">2.  Zone-watching</span></strong></h3>
<p style="text-align: justify;">Given the craziness of 8000 teenagers quizzing 100 scientists, you might prefer the relative sanity of concentrating on just one Zone.  There are twenty to choose from &#8211; ten focus on specific areas, while the remaining ones are science free-for-all&#8217;s.  You can either select your Zone of preference from the <a href="http://imascientist.org.uk/">home page</a> of <em>I&#8217;m A Scientist,</em> or from the drop-down menu at the top right of each page:</p>
<p style="text-align: justify;"><a href="http://imascientist.org.uk/"><img class="aligncenter size-full wp-image-3315" style="border: 1px solid black;" title="20100613-CaptureIt-Picture-2" src="http://2020science.org/wp-content/uploads/2010/06/20100613-CaptureIt-Picture-2.png" alt="" width="600" height="466" /></a></p>
<p style="text-align: justify;">Once you enter a Zone, you can either view the most recent questions asked in that Zone from its home page, or you can check out what the Zone&#8217;s scientists have been up to by clicking on the &#8220;Scientists&#8221; tab .</p>
<p style="text-align: justify;">This is what the <a href="http://siliconj10.imascientist.org.uk/scientists">Silicon Zone</a> &#8211; my home on <em>I&#8217;m A Scientist</em> &#8211; looks like:</p>
<p style="text-align: justify;"><a href="http://siliconj10.imascientist.org.uk/scientists"><img class="aligncenter size-full wp-image-3316" style="border: 1px solid black;" title="20100613-CaptureIt-Picture-3" src="http://2020science.org/wp-content/uploads/2010/06/20100613-CaptureIt-Picture-3.png" alt="" width="600" height="512" /></a></p>
<p style="text-align: justify;">Check out the latest questions and comments under each scientist to see how they are doing.  Or click on an individual scientist to get the low-down on all their recent activity.</p>
<p style="text-align: justify;">From the Zone Home page (accessed from the the top left tab), you can also explore all the questions students in this Zone have asked.  Simply go over to the &#8220;Recent Questions&#8221; box on the right of the screen, and select &#8220;View all answered questions&#8221;.  This brings up the full list of questions for this Zone:</p>
<p style="text-align: justify;"><a href="http://siliconj10.imascientist.org.uk/questions"><img class="aligncenter size-full wp-image-3317" style="border: 1px solid black;" title="20100613-CaptureIt-Picture-5" src="http://2020science.org/wp-content/uploads/2010/06/20100613-CaptureIt-Picture-5.png" alt="" width="600" height="512" /></a></p>
<h3 style="text-align: justify;"><strong><span style="color: #800000;">3.  Scientist-rooting</span></strong></h3>
<p style="text-align: justify;">Finally, you can opt to root for one of the 100 scientists taking part in <em>I&#8217;m A Scientist</em>.  To track their progress &#8211; and see whether they survive the week two &#8220;expulsions,&#8221; simply click on the scientist&#8217;s image from the Zone pages.  This is what my page looks like, but of course you have ninety-nine other worthy souls to root for as well <img src='http://2020science.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p style="text-align: justify;"><a href="http://siliconj10.imascientist.org.uk/profile/andrewmaynard"><img class="aligncenter size-full wp-image-3318" style="border: 1px solid black;" title="20100613-CaptureIt-Picture-6" src="http://2020science.org/wp-content/uploads/2010/06/20100613-CaptureIt-Picture-6.png" alt="" width="600" height="466" /></a></p>
<p style="text-align: justify;">And finally, when you do click on a question, this is what you will get:</p>
<p style="text-align: justify;"><a href="http://siliconj10.imascientist.org.uk/2010/06/do-you-believe-in-the-theory-of-evolution"><img class="aligncenter size-full wp-image-3319" style="border: 1px solid black;" title="20100613-CaptureIt-Picture-7" src="http://2020science.org/wp-content/uploads/2010/06/20100613-CaptureIt-Picture-7.png" alt="" width="600" height="466" /></a></p>
<p style="text-align: justify;">As scientists respond to the question and students comment on the responses, a conversation builds up, and the fun really begins!</p>
<p style="text-align: justify;">There are plenty of other ways to enjoy I&#8217;m A Scientist &#8211; live chats between students and scientists are scheduled throughout the two weeks that you should be able to tap into for instance, and you can follow the <em>I&#8217;m A Scientist </em>back-stories on Twitter by using the hashtag <a href="http://twitter.com/#search?q=%23IAS2010">#IAS2010</a>.  There&#8217;s also a <a href="http://twitter.com/#/list/imascientist/ias2010-june">Twitter group</a> of scientists involved in the event.</p>
<p style="text-align: justify;">So log on, tune in, and immerse yourselves in one of the most innovative and exciting teen-science events in recent years.</p>
<p style="text-align: justify;">But be warned &#8211; once you get hooked, there&#8217;s no going back!</p>
<p style="text-align: justify;"><em>Update 6/13/10 &#8211; I should have also mentioned that you can pull up a list of answered questions for each scientist from their profiles.  This is <a href="http://siliconj10.imascientist.org.uk/questions/to/andrewmaynard">my list</a> &#8211; similar lists are available for the other contestants.</em></p>
<p style="text-align: justify;">
<p style="text-align: justify;">
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		<title>Just how risky could nanoparticles in sunscreens be?</title>
		<link>http://2020science.org/2010/06/08/just-how-risky-could-nanoparticles-in-sunscreens-be/</link>
		<comments>http://2020science.org/2010/06/08/just-how-risky-could-nanoparticles-in-sunscreens-be/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 16:00:30 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Risk Science]]></category>
		<category><![CDATA[Friends of the Earth]]></category>
		<category><![CDATA[Nanomaterials]]></category>
		<category><![CDATA[Nanoparticles]]></category>
		<category><![CDATA[Sunscreen]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3301</guid>
		<description><![CDATA[Following up from my previous post, here&#8217;s an open question to Friends of the Earth: What is your worst case estimate of the human health risk from titanium dioxide and/or zinc oxide nanoparticles in sunscreens? What I am interested in is a number &#8211; a probability of a specific human health impact being caused by [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">F</span>ollowing up from my <a href="http://2020science.org/2010/06/08/friends-of-the-earth-come-down-hard-on-nanotechnology-are-they-right/">previous post</a>, here&#8217;s an open question to Friends of the Earth:</p>
<p style="text-align: justify;"><strong>What is your worst case estimate of the human health risk from titanium dioxide and/or zinc oxide nanoparticles in sunscreens?</strong></p>
<p style="text-align: justify;">What I am interested in is a number &#8211; a probability of a specific human health impact being caused by using a given amount of nano-sunscreen over a certain amount of time.  Something like:</p>
<blockquote style="text-align: justify;"><p>&#8220;In the worst case, it is estimated that using [number] grams per day of sunscreen comprising [percent] TiO2/ZnO nanoparticles over [number] days could lead to an [percent] risk of the user developing [disease].&#8221;</p></blockquote>
<p style="text-align: justify;">This can be based on an extrapolation of the current state of the science to a worst case scenario.  But it must be plausible.  And the calculations/sources to get to the end number must be transparent.</p>
<p style="text-align: justify;">I&#8217;m asking because I am interested to see whether it is possible to place an upper bound on the safety of nanoparticle-based sunscreens, and whether this will be useful in moving the dialogue over nano-enabled sunscreens away from ungrounded speculation, towards evidence-based discussion.</p>
<p style="text-align: justify;">So that&#8217;s the challenge.  I&#8217;m hoping my good friends at Friends of the Earth will rise to it.</p>
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		<title>I&#8217;m a scientist &#8211; and I&#8217;m going to be hanging on for dear life&#8217;s sake!</title>
		<link>http://2020science.org/2010/05/17/im-a-scientist-and-im-going-to-be-hanging-on-for-dear-lifes-sake/</link>
		<comments>http://2020science.org/2010/05/17/im-a-scientist-and-im-going-to-be-hanging-on-for-dear-lifes-sake/#comments</comments>
		<pubDate>Tue, 18 May 2010 02:23:35 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[I'm a Scientist]]></category>
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3179</guid>
		<description><![CDATA[I can&#8217;t sleep, I&#8217;m distracted, I keep breaking out in a cold sweat.  And the reason?  I have a deceptively simple question going my head &#8211; and I don&#8217;t know the answer! The question&#8230; well, I&#8217;ll come to that in a minute.  I&#8217;d rather put the moment of embarrassment off for at least a few [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><a href="http://2020science.org/wp-content/uploads/2010/04/IAS-logo-cropped-200px.jpg"><img class="alignright size-full wp-image-3058" title="i'm a scientist logo(other colour oprions)" src="http://2020science.org/wp-content/uploads/2010/04/IAS-logo-cropped-200px.jpg" alt="" width="200" height="85" /></a><span class="drop_cap">I</span> can&#8217;t sleep, I&#8217;m distracted, I keep breaking out in a cold sweat.  And the reason?  I have a deceptively simple question going my head &#8211; and I don&#8217;t know the answer!</p>
<p style="text-align: justify;">The question&#8230; well, I&#8217;ll come to that in a minute.  I&#8217;d rather put the moment of embarrassment off for at least a few more lines &#8211; because rest assured, I will embarrass myself.   But let me first back up a little&#8230;<span id="more-3179"></span></p>
<p style="text-align: justify;">You may recall me writing about a <a href="http://2020science.org/2010/03/24/im-a-scientist-seriously-addictive-science-engagement/">superb on-line event</a> involving teenagers and scientists held in the UK a few weeks ago.  <a href="http://imascientist.org.uk/"><em>I&#8217;m A Scientist, Get Me Out Of Here</em></a> was an inspirational exercise in getting teens engaged in science.  Built around on-line chats and Q&amp;A, around 1400 kids interacted with 20 scientists on every topic under the sun over a two week period (and I mean, <em>every</em> topic).  The <a href="http://2020science.org/2010/04/13/im-a-scientist-get-me-out-of-here/">stroke of genius</a> was that the scientists were competing for prizes (£500 to the winners), and the students had the power to decide who won and who didn&#8217;t &#8211; with contestants being &#8220;voted out&#8221; on successive days towards the end of the contest until only the winners were left standing.</p>
<p style="text-align: justify;">So enamored was I by the event that I put myself forward for the next round &#8211; to be held between June 14 &#8211; 25.  Foolish, foolish, foolish!  I&#8217;m only just beginning to understand what I&#8217;ve let myself in for!</p>
<p style="text-align: justify;">The next <em>I&#8217;m a Scientist</em> event is humongous &#8211; 100 scientists, 400 classes, and 8000 students.  Eight Thousand!  The scientists and students are divided into twenty groups, each with five scientists battling it out to be the last one standing at the end of the two weeks, and each group engaging with around 400 students.  This has to be one of the biggest events of it&#8217;s kind around &#8211; 8000 teenagers getting the chance to talk in some depth with real-life scientists on any subject they fancy (8000 &#8211; I can&#8217;t get that number out of my head. <em>8000!</em>)</p>
<p style="text-align: justify;">As you&#8217;ll have guessed, I was picked to be one of the &#8220;lucky&#8221; contestants.  Successful applicants were selected by the students and teachers taking part in the event, as well as the organizers and sponsors, based on a one-line descriptions of what they did for a living (I wrote &#8220;Helping people to make science-informed decisions about stuff that affects them&#8221; &#8211; which I thought was a little lame, but clearly not lame enough).</p>
<p style="text-align: justify;">Looking at who I&#8217;m up against, the competition&#8217;s going to be tough &#8211; really tough.  I&#8217;m in the &#8220;Silicon&#8221; group, which is a general science group.  My fellow scientists &#8211; whom I suspect will wipe the floor with me, being younger, brighter and funnier than I am (I&#8217;m guessing here &#8211; a little paranoia creeping in) &#8211; are Marianne Baker from Bart&#8217;s Institute of Cancer,  Paula Gilfillan from the Royal Navy, Andrew Leitch from the University of Edinburgh and Emma Pilgrim from North Wyke Research (you can see a list of all the contestants <a href="http://imascientist.org.uk/2010/05/who-are-the-scientists-taking-part-in-june">here</a>.)</p>
<p style="text-align: justify;">I&#8217;m not too worried about the science questions &#8211; having a couple of teenage kids of my own, I&#8217;ve leaned to field these over the years (although &#8220;have you checked Wikipedia?&#8221; is probably not the most responsible answer there is).  What really scares the pants off me though is the left-of-field questions &#8211; questions like &#8220;Pirates or Ninjas?&#8221;, &#8220;What color is a chameleon sitting on a mirror?&#8221; and &#8211; the cause of my panic attacks &#8211; &#8220;Why did the chicken cross the road?&#8221;!</p>
<p style="text-align: justify;">I mean, why <em>did</em> the chicken cross the road?  I don&#8217;t buy this &#8220;to get to the other side&#8221; business &#8211; how did the chicken know what a &#8220;road&#8221; was, never mind how it managed to consciously think to itself <em>why</em> it needed to be on the other side of it in the first place?  It&#8217;s a chicken.  It doesn&#8217;t think.  It just does stuff!</p>
<p style="text-align: justify;">How can a scientist be expected to answer questions like this?!</p>
<p style="text-align: justify;">I think I&#8217;m going to fail&#8230;</p>
<p style="text-align: justify;">&#8230;Actually, you&#8217;ve probably worked out by now that I&#8217;m going to have a blast with this!</p>
<p style="text-align: justify;">I still suspect that it&#8217;s going to be fiendishly tough surviving &#8217;till the end.  But I&#8217;m really looking forward to the experience &#8211; chicken questions and all.  What really excites me about the whole thing is that there will be 8000 teenagers who discover that scientists are ordinary people, and that the only thing that makes them &#8220;special&#8221; is that they are doing something they love and that they think has value.</p>
<p style="text-align: justify;">That&#8217;s got to be worth an awful lot.</p>
<p style="text-align: justify;">While the event&#8217;s running, anyone can check out the on-line conversations &#8211; and I would strongly encourage you to do so (you can follow the proceedings on the <a href="http://imascientist.org.uk/">I&#8217;m A Scientist website</a>, which will be updated closer to when things kick off on June 14).  If the last event is anything to go by, you&#8217;ll find them inspiring, humbling, engaging, and totally, totally addictive.</p>
<p style="text-align: justify;">In the meantime, I need to get into practice.  Being one of the few participants not resident in the UK, I need to get my body used to the idea of 4:00 AM on-line chats (caffeine &#8211; and lots of it &#8211; I think).  And I&#8217;ve already started my &#8220;Google speed-search&#8221; exercises for those occasional questions that temporarily stump me (actually, one of the great features of <em>I&#8217;m A Scientist</em> is students discovering that scientists <em>don&#8217;t</em> know everything).</p>
<p style="text-align: justify;">Now, if only I could just nail that <em>chicken</em> question&#8230;</p>
<p style="text-align: justify;">___________________________________</p>
<p style="text-align: justify;"><em>I&#8217;m A Scientist, Get Me Out Of Here</em> runs between June 14 &#8211; 25.  You can follow the questions and answers at <a href="http://imascientist.org.uk/">http://imascientist.org.uk/</a>.  You can also follow <em>I&#8217;m A Scientist</em> on Twitter:  Sophia Collins, the producer, is <a href="http://twitter.com/imascientist">@imascientist</a> on Twitter; contestants on Twitter can be found <a href="http://twitter.com/imascientist/ias2010-june">here</a>, and <em>I&#8217;m A Scientist</em> tweets will be using the hashtag <a href="http://twitter.com/#search?q=%23IAS2010">#IAS2010</a></p>
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		<title>Building trust between science and society: A Scientist&#8217;s Manifesto</title>
		<link>http://2020science.org/2010/05/09/building-trust-between-science-and-society-a-scientists-manifesto/</link>
		<comments>http://2020science.org/2010/05/09/building-trust-between-science-and-society-a-scientists-manifesto/#comments</comments>
		<pubDate>Sun, 09 May 2010 20:46:39 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Civic Science]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Robert Winston]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3158</guid>
		<description><![CDATA[Having recently finished Robert Winston&#8217;s &#8220;Bad Ideas?  An Arresting History of our Inventiveness,&#8221; I was rather taken by his concluding &#8220;Scientist&#8217;s Manifesto&#8221; &#8211; a fourteen-point guide to help strengthen the relationship between science and society.  As well as reflecting much of my own thinking, it embodies many of the ideas coming out of the science [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">H</span>aving recently finished <a href="http://www.robertwinston.org.uk/">Robert Winston&#8217;s</a> &#8220;<a href="http://www.amazon.co.uk/Bad-Ideas-Arresting-Inventions-Finished/dp/059306027X/">Bad Ideas?  An Arresting History of our Inventiveness</a>,&#8221; I was rather taken by his concluding &#8220;Scientist&#8217;s Manifesto&#8221; &#8211; a fourteen-point guide to help strengthen the relationship between science and society.  As well as reflecting much of my own thinking, it embodies many of the ideas coming out of the science communication and engagement community in recent years &#8211; although thankfully it lacks much of the jargon that usually accompanies these ideas.</p>
<p style="text-align: justify;">The manifesto is very much a work in progress &#8211; Winston refers to it as a &#8220;starting point.&#8221;  But even in its current form, it challenges scientists to think about their work in a broader context, and to engage more fully with the society that supports them and ultimately stands to be impacted by them &#8211; for good or bad:<span id="more-3158"></span></p>
<blockquote style="text-align: justify;">
<h3><span style="color: #888888;">A Scientist&#8217;s Manifesto &#8211; Professor Robert Winston</span></h3>
<p>1.  We should try to communicate our work as effectively as possible, because ultimately it is done on behalf of society and because its adverse consequences may affect members of the society in which we all live.  We need to strive for clarity not only when we make statements or publish work for scientific colleagues, but also in making our work intelligible to the average layperson.  We may also reflect that learning to communicate more effectively may improve the quality of the science we do and make it more relevant to the problems we are attempting to solve.</p>
<p>2.  Communication is  two-way process.  Good engagement with the public is not merely a case of imparting scientific information clearly.  It involves listening to and responding to the ideas, questions, hopes and concerns the public may have.  We should accept that this kind of engagement with the public is a matter of good citizenship.  We should reflect that sometimes proper dialogue with various sections of the public may inform some aspects of our work.  Moreover, it can make any technology that is developed from our work more relevant to the needs of the public and less likely be dangerous.</p>
<p>3.  The media, whether written, broadcast or web-based, play a key role in how the public learn about science.  We need to share our work more effectively by being as clear, honest and intelligible s possible in our dealings with journalists.  We also need to recognize that misusing the media by exaggerating the potential of what we are studying, or belittling the work of other scientists working in the field, can be detrimental to science.</p>
<p>4.  We need to recognize that the science we do is not entirely our property.  Whether the taxpayer helps fund our scientific education or not, most of our training and research is paid for by the public &#8211; in grants from the research councils or charities.  The public has a major stake in the ownership of what we do.</p>
<p>5.  Whenever possible, we should always consider the ethical problems that may be raised by the applications of our work.  Some scientists have claimed that science does not have a moral value; but while pure knowledge may be ethically neutral, the way this knowledge is gained and the use to which it is put can involve many difficult ethical issues.</p>
<p>6.  We should reflect that science is not simply &#8216;the truth&#8217; but merely a version of it.  A scientific experiment may well &#8216;prove&#8217; something, but a &#8216;proof&#8217; may change with the passage of time as we gain better understanding.  Mere assertion that something is fact will not persuade many people of the rightness of what we say.  It is worth bearing in mind that sometimes two well-conducted experiments can give conflicting results that are equally valid.  Science is not absolute; it is often about uncertainty.</p>
<p>7.  It is understandable and proper that we scientists are immensely proud of what we discover, but it is easy to forget that this special knowledge can sometimes breed a culture of assumed omnipotence and arrogant assertion.  We need to avoid arrogance because it can lead to misinterpretation of data and to conflict instead of collaboration with colleagues.  Moreover, arrogance is likely to damage the reputation of science by increasing public mistrust.</p>
<p>8.  Scientists are regularly called upon to assess the work of other scientists or review their reports before publication.  While such peer review is usually the best process for assessing the quality of scientific work, it can be abused.  When conducting peer review, we should try to ensure that we are fair and scrupulous and not acting out of a vested interest.</p>
<p>9.  We should try to see our science in a broad context, but also be aware of the limitations of our personal expertise.  We should consider that, when talking outside our own subject, we may be more likely to mistake the facts of a case.  We should be particularly cautious about making predictions about the future of science, not least because creating unrealistic expectations can be damaging.</p>
<p>10.  Governments, whether totalitarian, oligarchic or democratically elected, usually have vested interests.  Such interests are not necessarily conducive to good research or to good use of the fruits of knowledge.  Government control of science can have malign influence.  This is certainly true of totalitarian governments, but misuse of science is very common in virtually all liberal democracies, including our own.  It is difficult for scientists to retain independence from politicians, because politicians ultimately make many key funding decisions.  But we need to keep some distance from politicians, and should not avoid criticizing their decisions where we feel they are wrong or dangerous.</p>
<p>11.  Commercial interests, so often promoted by governments and universities, cannot be disregarded if technology is to be exploited for public good.  But scientists need to be aware of the dangers of conflicts of interest and to retain a sense of balance, because commercial interests can be a bad influence on scientific endeavour.  The history of science shows that the over-eager or narrow-minded pursuit of commercial interests can lead to the loss of public trust.</p>
<p>12.  In the Western world, most of our best basic science is done in universities.  But historically, universities have been élite and mysterious institutions, and even today they are sometimes perceived as rather threatening places where the complex and unintelligible takes place.  Those of us working in universities should try to help foster a new culture of open access to our institutions and, where we can, help strengthen activities which involve community service and outreach.  Where possible we should do our best to support whatever aspect of public engagement is taken by the university.</p>
<p>13.  Schools have the most vital role to play in encouraging young people to see the magnificence of the natural world.  But sadly, at present, many schools actively discourage children from appreciation of the wonders of science.  We should try to support initiatives that may promote more practical and experimental work for children, and show our appreciation of inspirational teachers and their teaching.  If we are in a position to do so, we should promote stronger connections and collaborations between schools, school-children and universities, because this is likely to help produce a healthier, safer society.</p>
<p>14.  Just a generation ago, the mark of a civilized person was an appreciation of Shakespeare, Milton, Goethe, Thucydides, Rembrandt and Beethoven.  But the pursuit of science has become so intense and demanding that today&#8217;s scientists are more likely to neglect our cultural inheritance.  We may wish to reflect that by broadening our own interests; thus we may help non-scientists to see science as part of our culture.  Shakespeare, Thucydides, Goethe or even Milton may not be directly relevant to our scientific research, but the cultural values such authors represent are universal and deeply important.  The words of the roman poet Terence are of particular relevance: <em>Homo sum: humani nil a me alienum puto</em> &#8211; &#8216;I am a man: nothing human is foreign to me.&#8217;</p>
<p style="text-align: right;">(reproduced with Robert Winston&#8217;s permission)</p>
</blockquote>
<p style="text-align: justify;">I really like these &#8211; having worked at the interface between science and the rest of society (or at least, parts of it) for some years now, they make a lot of sense to me.  But I imagine they are not to everyone&#8217;s taste.</p>
<p style="text-align: justify;">So what do you think &#8211; are they useful, do they need work, or do you think they on the wrong track?  There&#8217;s a big blank comment box below, just waiting for your thoughts!</p>
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		<title>Public participation in nanotechnology &#8211; should we care?</title>
		<link>http://2020science.org/2010/05/04/public-participation-in-nanotechnology-should-we-care/</link>
		<comments>http://2020science.org/2010/05/04/public-participation-in-nanotechnology-should-we-care/#comments</comments>
		<pubDate>Tue, 04 May 2010 21:15:35 +0000</pubDate>
		<dc:creator>Barbara Herr Harthorn</dc:creator>
				<category><![CDATA[Barbara Herr Harthorn]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[CNS-UCSB]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[public deliberation]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Public participation]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3116</guid>
		<description><![CDATA[A guest blog by Barbara Herr Harthorn, Director of the Center for Nanotechnology in Society at the University of California Santa Barbara. A couple of weeks back, my colleague David Guston wrote here about engaging the public on nanotechnology.   In his piece he gave an excellent overview of the US government&#8217;s activities &#8211; or relative [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span style="color: #888888;"><strong>A  guest blog by <a href="http://www.cns.ucsb.edu/about-cns-ucsb-4/">Barbara Herr Harthorn</a>, Director of the <a href="http://www.cns.ucsb.edu/home/">Center  for Nanotechnology in Society</a> at the University of California Santa Barbara.</strong></span></p>
<p style="text-align: justify;"><img class="alignleft" style="margin: 10px;" src="http://www.cns.ucsb.edu/images/stories/photos/barbara_harthorn.jpg" alt="" width="110" height="130" /><span class="drop_cap">A</span> couple of weeks back, my colleague David Guston wrote here about <a href="http://2020science.org/2010/03/30/public-engagement-with-nanotechnology/">engaging the public on nanotechnology</a>.   In his piece he gave an excellent overview of the US government&#8217;s activities &#8211; or relative lack of them &#8211; on public engagement in this area.  But I also felt that some questions on why we should encourage public participation in nanotechnology in the first place &#8211; and how the government should think about approaching this &#8211; were left unanswered.  So to continue where David left off, I would like to explore these questions a little further.</p>
<p style="text-align: justify;">To start with, why do public deliberation on nanotechnology?  The simplest answers are because it’s the right thing to do, and because it’s a useful thing to do.</p>
<p style="text-align: justify;">Let&#8217;s take those one at a time:<span id="more-3116"></span></p>
<h3 style="text-align: justify;"><strong><span style="color: #800000;">Public participation is the right thing to do</span></strong></h3>
<p style="text-align: justify;">Public participation in nanotechnology is the right thing to do because it’s a legal mandate &#8211; incorporation of some element of public participation is a required element of the <a href="http://frwebgate.access.gpo.gov/cgi-bin/getdoc.cgi?dbname=108_cong_public_laws&amp;docid=f:publ153.108">Congressional authorization</a> for the <a href="http://www.nano.gov">National Nanotechnology Initiative (NNI)</a>. It also enables citizens to participate more fully in the democratic process.</p>
<p style="text-align: justify;">The <em>normative</em> view is that within a democracy it is right and proper to have all affected parties involved in decisions that may affect them (Fiorino 1989). Such democratic values may indeed compete with technocratic values, but the “participatory turn” (<a href="http://dx.doi.org:/10.1016/j.envsci.2009.07.014">Whitmarsh 2009</a>) with its resultant legal basis for participation is now an established fact in many countries.</p>
<p style="text-align: justify;">If you accept that potentially affected publics have a right to know, at least about risks, the issue of how to gain their ‘informed consent’ to those risks is a complex ethical matter because nanotechnology involves an entire class of technologies that span almost all industries, and the potentially affected include most of society. <em>Public deliberation</em> is one method for achieving informed consent in this upstream context, although a comprehensive public deliberation effort in the US would necessarily be extensive in scope given the potential ubiquity of distribution of nano materials, products, and waste.</p>
<p style="text-align: justify;">Both Centers for Nanotechnology in Society (CNS) established by the National Science Foundation &#8211; David&#8217;s at <a href="http://cns.asu.edu/">Arizona State University</a> (ASU) and the one I direct at the University of <a href="http://www.cns.ucsb.edu/">California Santa Barbara</a> (UCSB) &#8211; have engaged in public deliberation exercises.  But efforts to date have been on a small scale—they’ve necessarily included a very limited number of participants, and have focused only on a limited subset of the spectrum of applications (CNS-UCSB’s 10 public deliberation workshops in 2007 and 2009 focused on nanotech energy/environment applications or health/enhancement applications; CNS-ASU’s 6 workshops in 2007 looked exclusively at human enhancement technologies). On-line deliberation and the linking of selective face-to-face deliberation results with comprehensive survey data for validating opinions and views in national samples offer some potential methods for future larger scale nano deliberations, as long as diverse publics are included. We are pursuing both strategies on a pilot basis at CNS-UCSB.</p>
<p style="text-align: justify;">In terms of public participation in the NNI, fulfillment of the normative purpose would mean allocating sufficient resources to conduct a meaningful public deliberation effort that is iterative and involves both lay persons and scientists.  Even though this might take some resources away from technological R&amp;D in the short term, this would be in the interest of creating “socially sustainable technologies” (i.e., development of nanotechnologies that will be good for society in the long term).</p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>Public deliberation is a useful thing to do</strong></span></h3>
<p style="text-align: justify;">In addition to the <em>normative</em> reasons cited above, public participation is potentially useful for both <em>instrumental</em> and <em>substantive</em> purposes (Fiorino 1989). Instrumental here means that public participation contributes to other goals &#8211; for example, building community support for local development; or creating a basis of trust that will sustain support in the event of risk events.  Substantive contributions refer to the actual knowledge and learning that can take place through deliberative processes, particularly the contribution of local knowledge to successful outcomes &#8211; for example, better understanding of more useful applications of multi-purpose devices.</p>
<p style="text-align: justify;">There are two foundational resources that have laid the groundwork for the current state of knowledge about this, both of them publications based on National Research Council panels:</p>
<p style="text-align: justify;"><em><a href="http://www.nap.edu/openbook.php?isbn=030905396X">Understanding Risk: Informing Decisions in a Democratic Society</a> </em>(Stern and Fineberg 1996) made the case for how making risks understandable to the public and avoiding risk controversies and conflict involve far more than just translating scientific knowledge (e.g. risk assessment). In it, they set out the main framework for “analytic-deliberative” decision making as a process that includes both analysis and public deliberation, brings lay and scientific experts together in an iterative process that promotes co-learning not just for particular decisions, and, when done well, can lead to better outcomes in terms of a number of important criteria.</p>
<p style="text-align: justify;">Much more recently, in Dec 2008 Dietz and Stern’s National Research Council volume <em><a href="http://www.nap.edu/catalog/12434.html">Public Participation in Environmental Assessment and Decision Making</a>,</em> reported on a panel specifically convened to address questions of whether public participation in environmental decision making was beneficial to the process and outcomes or if, as some detractors have argued, involving lay people in complex technical decision making slowed or even derailed the process. They concluded that <em>when conducted properly</em>, public participation as a part of government or private sector organizations for assessment, planning and decision making (i.e., not political participation for voting or forming interest groups) contributes to the quality, legitimacy and capacity of decision making.</p>
<p style="text-align: justify;">Getting back to nanotechnology, the NNI has not yet specified the form that public participation should take.</p>
<p style="text-align: justify;">Key aspects of successful public participation and deliberation have been shown to include:</p>
<ul style="text-align: justify;">
<li>“early and often” (meaning that you need to begin the process early in development and continue interaction often);</li>
<li>procedural fairness (even if publics don’t agree with agencies, if they feel they’ve been treated openly, respectfully and fairly, this leads to demonstrably better outcomes, such as less litigation) (<a href="http://dx.doi.org:/10.1021/es980500g">Chess and Purcell 1999</a>);</li>
<li>well managed process, including a clear purpose, adequate resources, genuine commitment of participants to the process, timely outputs, and a focus on learning; and</li>
<li>implementation that includes breadth of participants, intensity of interaction (particularly face-to-face), and integration of scientific expertise (<a href="http://www.nap.edu/catalog/12434.html">Dietz &amp; Stern 2008</a>).</li>
</ul>
<p style="text-align: justify;">Thus, in addition to the political will to include participation as an element of the NNI, there is considerable basis for asserting that public participation in nanotech R&amp;D can be beneficial to the quality, legitimacy and capacity of the NNI. Public participation in nanotechnology development that:</p>
<ol style="text-align: justify;">
<li>addresses needs and concerns of publics (and publics for this purpose would include businesses, NGOs, and communities, as well as individuals),</li>
<li>reduces mistrust between stakeholders (e.g., academic or industry labs and surrounding communities), and</li>
<li>results in all participants (including scientists) being better informed about the issues <em>and</em> about one another, and produces meta-learning about participatory processes</li>
</ol>
<p style="text-align: justify;">would be a highly successful outcome for the NNI. On the other hand, one enduring and detrimental feature of public participation efforts has been the “reluctance of government to grant influence to participatory efforts,” and another common cause of poor public participation outcomes is when participation is aimed at “boosterism” for an agency or program (<a href="http://dx.doi.org:/10.1021/es980500g">Chess and Purcell 1999</a>).</p>
<p style="text-align: justify;">Clearly, public deliberation in the NNI, if it is to be effective, needs to take heed of these hard-won lessons, and knowledgeable researchers will be reluctant to take part in an effort that is likely to fail for such predictable reasons.</p>
<p style="text-align: justify;">___________________________________</p>
<p style="text-align: justify;"><strong><em>References</em></strong></p>
<p style="text-align: justify;"><em><a href="http://dx.doi.org:/10.1021/es980500g">Chess, Caron and Kristen Purcell. 1999. Public participation and the environment: Do we know what works? Env Sci &amp; Tech 33(16): 2685-2692.</a></em></p>
<p style="text-align: justify;"><em><a href="http://www.nap.edu/catalog/12434.html">Dietz, Thomas and Paul C. Stern, Eds. 2008. Public Participation in Environmental Assessment and Decision Making, Panel on Public Participation in Environmental Assessment and Decision Making, National Research Council. Washington: National Academies Press.</a><br />
</em></p>
<p style="text-align: justify;"><em>Fiorino, Daniel. 1989. Environmental risks and democratic process: A critical review. </em><em>Columbia Journal of Environmental Law 14:501-547.</em></p>
<p style="text-align: justify;"><em><a href="http://www.nap.edu/catalog.php?record_id=5138">Stern, Paul D. &amp; Harvey V. Fineberg, Eds. 1996. Understanding Risk: Informing Decisions in a Democratic Society. Committee on Risk Characterization, commission on Behavioral and social Sciences and Education. National Research Council. Washington: National Academies Press.</a></em></p>
<p style="text-align: justify;"><em><a href="http://dx.doi.org:10.1016/j.envsci.2009.07.014">Whitmarsh, Lorraine. 2009. Review of Dietz and Stern, Public Participation in Environmental Assessment and Decision Making. Environmental Science &amp; Policy</a></em> 12:1069-1072.</p>
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		<title>Ben Goldacre, what were you thinking?!</title>
		<link>http://2020science.org/2010/05/01/ben-goldacre-what-were-you-thinking/</link>
		<comments>http://2020science.org/2010/05/01/ben-goldacre-what-were-you-thinking/#comments</comments>
		<pubDate>Sat, 01 May 2010 16:40:55 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Ben Goldacre]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Robert Winston]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3139</guid>
		<description><![CDATA[The politics of science fascinates me &#8211; the more so because there are still some naifs who think that science is apolitical.  And like all politics, sometimes it gets nasty.  I was reminded of this rather starkly while reading an interview with Ben Goldacre this morning in the latest edition of Imperial College&#8217;s science magazine [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">T</span>he politics of science fascinates me &#8211; the more so because there are still some naifs who think that science is apolitical.  And like all politics, sometimes it gets nasty.  I was reminded of this rather starkly while reading an interview with Ben Goldacre this morning in the latest edition of Imperial College&#8217;s science magazine <a href="http://dougal.union.ic.ac.uk/media/iscience/"><em>I, Science</em></a>.</p>
<p style="text-align: justify;">Ben &#8211; for those of you not into the UK science scene &#8211; is a British Doctor, a columnist for The Guardian newspaper, and a celebrated debunker of suspect science and science-related goings-on.  You can find his blog at <a href="http://www.badscience.net/">Bad Science</a>. In the <a href="http://dougal.union.ic.ac.uk/media/iscience/?page_id=1369">Spring edition</a> of <em>I, Science</em> (published this past week), Ben gives a <a href="http://dougal.union.ic.ac.uk/media/iscience/?p=1176">candid interview</a> with Ben Kolb, a Science Communication student at Imperial College in the UK.</p>
<p style="text-align: justify;">The interview certainly has its moments &#8211; Alice Bell, Ben Kolb&#8217;s prof and a lecturer in Science Communication at Imperial, called the transcript &#8220;<a href="http://twitter.com/alicebell/status/13181845981">a bit bloody brilliant</a>&#8221; on Twitter this morning.</p>
<p style="text-align: justify;">But the transcript also reveals an uglier side of science communication when Ben Goldacre lays into Robert Winston &#8211; Professor of Science and Society and Emeritus Professor of Fertility Studies at Imperial College.<span id="more-3139"></span></p>
<p style="text-align: justify;">Having just finished Winston&#8217;s latest book &#8211; <a href="http://www.amazon.co.uk/Bad-Ideas-Arresting-Inventions-Finished/dp/059306027X/">&#8220;Bad ideas? An arresting history of our inventions&#8221;</a> (more about this in later blogs), I was taken aback to read Goldacre&#8217;s description of him as &#8220;a man who I regard as laughable.&#8221;  The full conversation goes like this:</p>
<blockquote style="text-align: justify;"><p><em><strong>Kolb: </strong></em>So what’s next for you? Are you planning Bad Science II or Worse Science perhaps?</p>
<p><em><strong>Goldacre: </strong></em>Hahaha, cool man, you should be in Marketing, that’s for sure. Well I don’t know. There are a lot of “Bad…” books now aren’t there? There’s ‘Bad Ideas’ by Robert Winston, a man who I regard as laughable.</p>
<p><em><strong>Kolb:</strong></em> I don’t know if we’ll be allowed to print that. He’s Professor of Science and Society or something…he’s got a powerful position here at Imperial.</p>
<p><em><strong>Goldacre: </strong></em>Yeah, he collects powerful positions and makes very, very boring TV shows and also personally endorsed a commercial product containing fish oil and appeared in all their adverts. Adverts which were subsequently banned by the Advertising Standards Authority because they breached their conditions on truthfulness and accuracy…</p></blockquote>
<p style="text-align: justify;">Robert Winston is a widely respected doctor, scientist and science communicator, as well as an active member of the British House of Lords.  He has introduced millions of TV viewers and readers over the years to science and the roles it plays in their lives.  And in my experience, he brings a thoughtful and humble perspective to working out the complex relationships between scientists and the rest of society.</p>
<p style="text-align: justify;">So why on earth is Ben Goldacre accusing him of being &#8220;laughable&#8221; and &#8220;boring?&#8221;</p>
<p style="text-align: justify;">Is it simply Goldacre trying to oust the old alpha male in the science communication hierarchy and squeeze himself into the spot (he&#8217;s <a href="http://bengoldacre.posterous.com/a-clarification-why-people-have-been-concerne">previously referred to</a> Winston and others as &#8216;the old guard of “public engagement in science”&#8217;)?  I hope not, because this type of ego-sparring can only harm efforts to engage people in science.  Yet the exchange above has all the hallmarks of making a personal point irrespective of the evidence &#8211; something Goldacre is usually helping expose rather than indulging in.</p>
<p style="text-align: justify;">Deconstructing the exchange, Goldacre starts off labeling Winston as someone he finds &#8220;laughable&#8221; &#8211; a good tactic for denigrating your opponent without the need for evidence (Goldacre is the voice of authority in this interview, remember).</p>
<p style="text-align: justify;">He then moves on to describing Winston as someone &#8220;who collects powerful positions.&#8221;  It&#8217;s true that Professor Winston holds a number of prestigious positions &#8211; he is a professor at Imperial College, Chancellor of Sheffield Hallam University, a member of the House of Lords, and Fellow of a whole string of professional organizations.  Given his achievements, I suspect that he has earned these positions, and is fully justified in holding them.  To describe the man as collecting &#8220;powerful positions&#8221; borders on implicit accusations that are distasteful to say the least &#8211; and hints at questionable practices with no evidence to back them up. (out of interest, I ran a <em>Web of Science</em> search on both Winston and Goldacre.  A search for peer reviewed articles authored by &#8220;Winston, RML&#8221; brings up 122 entries.  A similar search for &#8220;Goldacre, B*&#8221; brings up 2 entries &#8211; one of which isn&#8217;t associated with <em>the</em> Ben Goldacre as far as I can tell).</p>
<p style="text-align: justify;">Then there is the accusation of Winston making &#8220;very, very boring TV shows.&#8221;  Well, I guess Dr. Goldacre is entitled to his opinion.  But I think that when it comes to communicating science, it is the opinion of those being communicated to that counts; and the fact that Winston is a regular figure on British TV and watched by millions &#8211; repeatedly &#8211; suggests that the &#8220;boring&#8221; accusation is not one upheld by the people that actually matter here.</p>
<p style="text-align: justify;">Ending the exchange, Goldacre brings up the fish oil adverts.  I&#8217;m not going to comment on the rights and wrongs of these adverts as I don&#8217;t have all the information to hand &#8211; although you can read the Advertising Standards Authority assessment <a href="http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2006/6/Dairy-Crest-Ltd/CS_41426.aspx">here</a>.  What is more interesting is the way Ben combines multiple disconnected things to create the illusion of a suspect character &#8211; a tactic used widely by activist groups and less scrupulous journalists.  The reader is left with the impression that being laughable, collecting powerful positions and making boring TV programs are somehow linked to Winston&#8217;s participation in a questionable advertising campaign.  They are not of course &#8211; there is no substantive connection between Goldacre&#8217;s personal views of Winston and the ad campaign alluded to.  But the the impression the association leaves is a seductive one.  It&#8217;s exactly the tactic some activists and journalists use to make it appear that unconnected pieces of information can be joined together to support a predetermined position.</p>
<p style="text-align: justify;">Political and personal maneuvering like this is ugly.  It gives science a bad name.  But it also undermines the efforts of many to reach out to people who aren&#8217;t that engaged with science.  The sad thing is that Goldacre is a talented communicator.  If only that talent could be focused more on building up science in society, rather than bringing down the pillars of science engagement and communication.</p>
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		<title>Power to the people &#8211; should citizens be more involved in assessing energing technologies?</title>
		<link>http://2020science.org/2010/04/28/power-to-the-people-should-citizens-be-more-involved-in-assessing-energing-technologies/</link>
		<comments>http://2020science.org/2010/04/28/power-to-the-people-should-citizens-be-more-involved-in-assessing-energing-technologies/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 19:50:58 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Andrew Maynard]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[participative technology assessment]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Science Policy]]></category>
		<category><![CDATA[Technology assessment]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3128</guid>
		<description><![CDATA[Does the US need more public participation in assessing technologies and their potential impact on society, and informing decisions on their development and use?  Richard Sclove &#8211; author of a new report on technology assessment &#8211; thinks yes; but only as part of a new paradigm for technology assessment.  The report, published today by the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><em><span class="drop_cap">D</span>oes the US need more public participation in assessing technologies and their potential impact on society, and informing decisions on their development and use?  Richard Sclove &#8211; author of a <a href="http://www.nanotechproject.org/news/archive/8308/">new report</a> on technology assessment &#8211; thinks yes; but only as part of a new paradigm for technology assessment.  The report, published today by the Woodrow Wilson International Center for Scholars <a href="http://wilsoncenter.org/index.cfm?fuseaction=topics.home&amp;topic_id=1414">Science &amp; Technology Innovation Program</a>, announces plans for a new Expert and Citizen Assessment of Science and Technology Network (ECAST), which would compliment expert input with participatory technology assessment to help inform decisions on developing new and emerging technologies.</em></p>
<p style="text-align: justify;">I&#8217;m currently reading Robert Winston&#8217;s new book <a href="http://www.amazon.co.uk/Bad-Ideas-Arresting-Inventions-Finished/dp/059306027X/"><em>&#8220;Bad Ideas? An arresting history of our inventions&#8221;</em></a> (slowly, as regular followers of 2020 Science will realize!).  Starting from the earliest indications of innovation amongst humans &#8211; from tool-making and the development of language &#8211; and ending up at the present day, he takes a hard look at what innovation has cost us over the ages, as well as what we have gained from it.  Reading it, one can&#8217;t help ask the question (as I suspect the author intended) &#8211; are we slaves to innovation, or can we control the process?<span id="more-3128"></span></p>
<p style="text-align: justify;"><em>Technology Assessment</em> in all its guises is a rejection of the former, and an attempt to embrace the latter.  It is based on the assumption that, if only we can get some insight into where a particular technology innovation is going and what the broader social and economic consequences might be, we should be able to tweak the system to increase the benefits and decrease the downsides.</p>
<p style="text-align: justify;">As an idea, it&#8217;s an attractive one.  Having the foresight to identify potential hurdles to progress ahead of time and make decisions that help overcome them at an early stage makes sound sense.  If businesses wants to develop products that are sustainable over long periods, governments want to craft policies that have long-reaching positive consequences and citizens want to support actions that will benefit them and  their children, any intelligence on the potential benefits and pitfalls associated with a new technology is invaluable to informed decision-making.</p>
<p style="text-align: justify;">The trouble is, making sense of a complex future where technology, social issues, politics, economics and sheer human irrationality collide, is anything but straight forward.</p>
<p style="text-align: justify;">Back in 1972, the US Congress established the Office of Technology Assessment (OTA) to handle exactly this type of challenge.  For 23 years , OTA took a relatively formal and meticulous approach to assessing emerging technologies for Congress, based on expert input and analysis.  When the Office was closed in 1995, many considered it a blow to informed policy on science and technology within the US.  Ironically, as the US (along with the rest of the world) now squares up to some of the most complex science and technology-based issues and opportunities ever to face humanity, the tools that might help inform forward-looking decisions on how to navigate this technology-driven future are rather conspicuously lacking.</p>
<p style="text-align: justify;">Into this void comes <a href="http://www.nanotechproject.org/news/archive/8308/">today&#8217;s report</a> from Dr. Richard Sclove &#8211; founder and senior Fellow of the <a href="http://www.loka.org/">Loka Institute</a>.  Sclove argues that we need to take a proactive role in determining the trajectory of technology for the good of society, but that a changing world demands new approaches &#8211; the OTA of 1972 (he suggests) would look conspicuously out of place in today&#8217;s fast pace, interconnected world.  Specifically, he argues that citizens need a place at the table &#8211; not instead of experts, but as a valuable voice alongside those of others in evaluating how technology-driven futures might most appropriately evolve.</p>
<p style="text-align: justify;">Richard makes a strong case for what he terms <em>participatory Technology Assessment</em> &#8211; or pTA.  He argues that in a democracy, citizens should have the right to help decide how technology is developed and used; that citizens bring a range of social values to the table which are critical to determining technology trajectories and can help select potentially more sustainable ways forward; that engaging a broad base of people expands the knowledge base on which decisions are made; that citizen involvement can improve the effectiveness of decisions that are made, and help avoid costly mis-steps; and that pTA can even lead to expedited conclusions (although I am still struggling to see how asking more people for their perspectives and input can lead to a faster process).</p>
<p style="text-align: justify;">The challenge is, how to make this work &#8211; and work in a way where citizens are fully engaged in the process of decision making, rather than just being a token presence.</p>
<p style="text-align: justify;">Sclove quickly dismisses the option of re-instating the OTA (or a similar institutionalized body) as being outdated, unlikely to embrace pTA (the OTA did not engage citizens in technology assessment generally), and too focused on serving institutions within government rather than society as a whole.   He also challenges the suggestion that sufficient technology assessment is already carried out by a range of government offices, including the Government Accountability Office (GAO) and the Congressional Research Service (CRS).</p>
<p style="text-align: justify;">Instead, an alternative is offered &#8211; an independent network of institutions that work together to carry out a combination of expert and participatory technology assessment.</p>
<p style="text-align: justify;">The result is ECAST &#8211; the Expert &amp; Citizen Assessment of Science &amp; Technology Network; a proposed independent network of organizations that can facilitate and conduct technology assessments that are not only responsive to 21st century challenges, but also make full use of 21st century opportunities.</p>
<p style="text-align: justify;">As presented in the report, ECAST is in the initial stages of formation, supported by the <a href="http://www.wilsoncenter.org/index.cfm?fuseaction=topics.home&amp;topic_id=1414">Woodrow Wilson  International Center for Scholars</a>, the <a href="http://www.mos.org/">Boston Museum of Science</a>, the <a href="http://www.cspo.org/">Consortium for Science, Policy and Outcomes</a> at Arizona State University, <a href="http://www.sciencecheerleader.com/">Science CheerLeader</a>, and <a href="http://www.loka.org/">The Loka Institute</a>.  However, there are clearly plans to expand this network.</p>
<p style="text-align: justify;">The model as it stands is based on working through science museums (as a direct link to citizens), universities (bringing innovative ideas and research and analysis capabilities to the table) and non-partisan policy research organizations (providing policy relevance, and interfacing with decision makers).  While at an early stage of development, it clearly draws on the ideas of independence, input from experts and laypersons, and strong connections to policymakers (the report stresses the need for a physical presence in Washington DC).</p>
<p style="text-align: justify;">Does the idea have legs?  I&#8217;m not sure yet, although I would be the first to agree that movement along these lines is desperately needed if the US is to develop strategic and sustainable technology innovation policies.  Looking to the future, it&#8217;s hard to justify letting innovation run its course without any form of intervention &#8211; if the recent economic crisis has taught us anything, it&#8217;s that.  As advances in science and technology, global communications and coupling between humanity and the environment in which we live continue to converge together, there is a social and economic imperative to help ensure technology innovation leads to long-term progress.  And assuming that everything will fall out in the wash without proactive intervention is both naive and short sighted.  The only real question is how to go about controlling the future.</p>
<p style="text-align: justify;">I would argue strongly that, as stakeholders in the future, citizens have a right and a responsibility to be a part the process.  Richard&#8217;s proposal is definitely a significant move in this direction.  It&#8217;s not perfect &#8211; I have questions over the legitimacy of the process, sources of funding, the ability of the proposed network to make a difference, and translating academic ideals into practical reality.  Nevertheless, it&#8217;s an exciting and innovative step forward, and one that I will be following with interest.</p>
<p style="text-align: justify;">I don&#8217;t particularly like the thought that we are slaves to innovation &#8211; I may be overly optimistic, but I would like to believe that humanity has the ability to choose future courses that are more likely to improve people&#8217;s lives.  But as our &#8220;inventions&#8221; get increasingly more sophisticated, it&#8217;s going to take more than luck and good intentions to ensure that what looks good on paper doesn&#8217;t turn out to be yet another &#8220;bad idea.&#8221; Hopefully, innovations like ECAST will help empower people to work together towards a future in which technology innovation is more likely to solve problems, than create new ones.</p>
<p style="text-align: justify;">_______________________________________</p>
<p style="text-align: justify;"><em>I feel I should add a disclaimer to this post, as Richard Sclove&#8217;s report was published by an organization I was a part of until recently &#8211; the Science &amp; Technology Innovation Program at the Woodrow Wilson Center.  However, I was not in any way associated with the development and writing of the report, and indeed the first time I saw it was earlier today when it was publicly released. </em></p>
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		<title>The secrets of engaging teens with science</title>
		<link>http://2020science.org/2010/04/13/im-a-scientist-get-me-out-of-here/</link>
		<comments>http://2020science.org/2010/04/13/im-a-scientist-get-me-out-of-here/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 14:46:14 +0000</pubDate>
		<dc:creator>Sophia Collins</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[I'm a Scientist]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Sophia Collins]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3057</guid>
		<description><![CDATA[A guest blog by Sophia Collins, producer of the on-line teen science event &#8220;I&#8217;m a Scientist, Get me out of Here!&#8221; &#8220;itz hometime but we want to stay and ask questions&#8221; These are the words of a 14 year old student, at a school in inner-city London. The school has some of the poorest academic [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><strong><span style="color: #888888;">A guest blog by Sophia Collins, producer of the on-line teen science event &#8220;I&#8217;m a Scientist, Get me out of Here!&#8221;</span></strong><strong><br />
</strong></p>
<p style="text-align: justify;"><em><a href="http://imascientist.org.uk/"><img class="alignright size-full wp-image-3058" src="http://2020science.org/wp-content/uploads/2010/04/IAS-logo-cropped-200px.jpg" alt="" width="200" height="85" /></a><span style="color: #000000;">&#8220;itz hometime but we want to stay and ask questions&#8221;</span></em></p>
<p style="text-align: justify;">These are the words of a 14 year old student, at a school in inner-city London. The school has some of the poorest academic results in the school district, well below the national average. And yet a classroom science activity had the students so gripped that when the bell went for the end of the school day, they insisted on staying for another 15 minutes to ask more questions.<span id="more-3057"></span></p>
<p style="text-align: justify;">The students were having an MSN-style online chat with some scientists. They’d started with fairly simple questions, <em>&#8216;How long have you been a scientist?&#8217; </em>and <em>&#8216;Why is the sky blue?’</em>. But then something happens – the immediacy of the chat format, the inventiveness of teenage brains, the unexpected experience of a grown-up seriously answering their questions – and the chat starts getting richer. You can see the ideas bouncing off each other and going in all directions. By the end of the chat this class had moved from a question about whether science could ever stop aging, to discussing what the world would be like if people didn’t die.</p>
<p style="text-align: justify;">And there were all sorts of other random conversations along the way. Everything from favourite pop stars, to how blood circulates, to what it feels like if another scientist scoops your work. After another chat, one of my staff (a usually cynical young man) brought a tear to my eye by declaring it was “an honour to be associated with the event”.  When I asked why, he said, <em>“The kids are so excited, and they are asking questions I know I’ve never asked or even thought of…”</em></p>
<p style="text-align: justify;">Live chats like this are part of the event I run, <a href="http://imascientist.org.uk/"><em>I’m a Scientist, Get me out of Here!</em></a>, which Andrew <a href="http://2020science.org/2010/03/24/im-a-scientist-seriously-addictive-science-engagement/">blogged</a> so kindly about a couple of weeks ago. We were blown away the first time students insisted on staying after their lesson finished, “when normally they’ve got their coats on before the bell has finished ringing” as one teacher told us. After a while though we started taking it for granted, it happened so often.</p>
<p style="text-align: justify;">As well as these live chats, students submit questions for the scientists to answer on our website. This gives an opportunity to go into more depth, and extend the conversation over days Feel free to have a browse, if you don’t mind getting distracted for the next couple of hours. We’re constantly amused, intrigued and impressed by the questions students ask, from <a href="http://hydrogen.imascientist.org.uk/2010/03/what-is-it-about-humans-that-led-to-us-inventing-science-what-was-the-most-important-evolutionary-changealso-what-is/"><em>“What is it about humans that led to us inventing science?&#8221;</em> </a> to <em><a href="http://lithium.imascientist.org.uk/2010/03/do-you-think-that-robots-will-ever-rule-the-earth/">“Do you think that robots will ever rule the earth?”</a></em>.</p>
<p style="text-align: justify;">One scientist told me that this was “the most science-related fun I’ve had in ages,” while a teacher emailed to tell me her class was splitting into fan clubs for the different scientists, &#8220;with the sort of devotion they’ve only had for pop stars up until now.&#8221;</p>
<p style="text-align: justify;">Teenagers are notoriously the worst audience to engage, so what is it that gets this response from them? I’ve spent years working on this event format, and naturally I’ve got a few theories.</p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>Doing it online makes it less intimidating and more intimate.</strong></span></h3>
<p style="text-align: justify;">Before you all write in and complain, I’m not saying we should do away with face-to-face. I think that can be a great way of getting kids engaging with scientists. But do you remember people coming in to school to give talks when you were a teenager?</p>
<p style="text-align: justify;">Who put their hands up to ask questions at the end? Usually, the clever kids who can think of questions the teacher will approve of. And possibly the naughty ones who want to be cheeky.</p>
<p style="text-align: justify;">I’ll tell you who didn’t. Not the shy students. Not the ones who got lost five minutes into the talk and really would have liked to ask what the guy was actually talking about. Not the ordinary middling students who can’t think of a smart question but desperately want to know if it’s scary sometimes being a policemen or where astronauts go to pee. Doing it online makes it much easier for kids to ask the questions they actually want to ask, and then they can start getting interested.</p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>Teenagers are actually desperate for the chance to talk to grown ups.</strong></span></h3>
<p style="text-align: justify;">For many kids the only adults they ever get to talk to are their parents and their teachers. They are on the cusp of the big scary adult world, they really don’t know what it’s going to be like and they want people to answer their questions!</p>
<p style="text-align: justify;">Once they realise these real live scientists are actually going to do this, those questions about the adult world start pouring out. <em>“Do you get on with the people you work with?”</em>, <em>“Do you ever get bored at work?”</em>, <em>“How did you decide what to study at University?”</em>.</p>
<p style="text-align: justify;">I also think sometimes they can’t quite believe they’ll be able to pull off being a grown up (I’m 38, and I still have that doubt…). And becoming a scientist? Way too intimidating! Lots of teenagers are convinced that scientists are all Einstein-like geniuses, so they couldn’t become one themselves. When they realise, as one girl put it, that <em>“scientists are <span style="text-decoration: underline;">just like</span> normal people!”</em> it’s a revelation. The scientists talk about their holidays, their pets, their favourite jokes and suddenly students can see that these are people like them, and they could grow up and be a scientist too.</p>
<p style="text-align: justify;">And lastly, the true secret weapon&#8230;</p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>Giving students some power engages them much more deeply</strong>. </span></h3>
<p style="text-align: justify;">The scientists are competing for a prize of £500 ($770) to communicate their work and the students are voting who gets it.</p>
<p style="text-align: justify;">This makes the young people feel that they are being taken seriously, for once. Don’t we all get turned off things if we aren’t listened to and feel we don’t have a say? No-one wants to be lectured at, but that is what happens to teenagers all the time.</p>
<p style="text-align: justify;">But it’s not just that they feel less ignored; giving students a vote and some money to allocate makes everything real – it’s not just an essay or a classroom debate about science ethics. It’s not an academic exercise. We’re saying, here’s some actual money – who do you think should get it?</p>
<p style="text-align: justify;">To answer that question for themselves, students have to really think.  And they raise all sorts of issues: <em>How can we know what the outcome of research will be? How can we weigh one kind of knowledge against another?</em> Imagine you had a medical advance that would save a small number of lives, how could you possibly weigh that against a different medical advance that improved the lives of a much bigger number of people? These are thorny issues in science funding and teenagers engage with them, because they are actually being asked to decide.</p>
<p style="text-align: justify;">I’m not pretending that all the teenagers cast their vote for the highest of reasons. Some will vote for the scientist who likes the same band as them. Or whose joke made them laugh. Or who’s got the nicest photo. But I’m prepared to bet they still do that having thought more about complex science and society issues than they were probably going to otherwise. And it leaves them with a sense that these issues are something it’s possible for them to have a say about, so it’s worth them thinking about them.</p>
<p style="text-align: justify;">We need a populace who can engage with science and engage in discussions about science. There are decisions that have to be made as a society, not by experts behind closed doors. Students who’ve cast their vote in I’m a Scientist feel that science is a thing they are part of. And that makes all the difference.</p>
<p style="text-align: justify;">____________________</p>
<p style="text-align: justify;"><em><a href="http://imascientist.org.uk/">I&#8217;m a Scientist, Get me out of Here!</a> was run in the UK for two weeks between March 15-26.  Around 1,400 teenagers in 70 schools around the UK participated, probing and evaluating the work of 25 scientists through on-line questions, answers and chats.  <em>The next event in the UK is scheduled for June 14 – 25 2010.</em></em><em> The event is kindly funded by medical research charity the <a href="http://www.wellcome.ac.uk/">Wellcome Trust</a>, to promote public engagement with biomedicine. For more information on how to participate as a scientist, check <a href="http://imascientist.org.uk/for-scientists">here</a>.  For teachers, further information (including Creative Commons teaching resources which anyone can use) can be found <a href="http://imascientist.org.uk/for-teachers">here</a>.</em></p>
<p><em>Sophia   Collins is producer of the on-line teen science event &#8220;I&#8217;m a Scientist,   Get me out of Here!&#8221; and its sister event, &#8220;I&#8217;m a Councillor, Get me  out  of Here!&#8221; which  gets teenagers engaged with local   politics. Her background was in science communication, mainly in TV science shows, before getting involved with I&#8217;m a Councillor in 2004. </em><strong><br />
</strong></p>
<p style="text-align: justify;"><strong> </strong><strong><br />
</strong></p>
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		<title>Making sense of nanotechnology &#8211; a piece of cake!</title>
		<link>http://2020science.org/2010/04/04/making-sense-of-nanotechnology-a-piece-of-cake/</link>
		<comments>http://2020science.org/2010/04/04/making-sense-of-nanotechnology-a-piece-of-cake/#comments</comments>
		<pubDate>Sun, 04 Apr 2010 19:54:43 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Cooking]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3025</guid>
		<description><![CDATA[The quality&#8217;s a bit flaky, but I thought I would upload this video for a bit of fun.  It&#8217;s the first &#8211; and possibly the last &#8211; time I will simultaneously attempt to unravel the mysteries of nanotechnology&#8230; while baking a cake! Filmed at the National Museum of American History as part of Nanodays 2010, [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">T</span>he quality&#8217;s a bit flaky, but I thought I would upload this video for a bit of fun.  It&#8217;s the first &#8211; and possibly the last &#8211; time I will simultaneously attempt to unravel the mysteries of nanotechnology&#8230; while baking a cake!</p>
<p style="text-align: justify;">Filmed at the <a href="http://americanhistory.si.edu/">National Museum of American History</a> as part of <a href="http://www.nisenet.org/nanodays">Nanodays 2010</a>, the presentation was part of a public dialogue on  nanotechnology.  My task: help set the scene for a discussion on who should oversee the responsible development of nanotechnology.</p>
<p style="text-align: justify;">Wanting to try something a little different, I thought I would play around with cooking as an analogy for nanotechnology.  The analogy is a useful one &#8211; I only scrape the surface of where it could be taken here.  But whether it was a wise decision to actually <em>cook</em> in public &#8211; well, I&#8217;ll leave judgment on that one to you!</p>
<p style="text-align: justify;"><img src="" /></p>
<p style="text-align: justify;">One thing the video doesn&#8217;t show is how the cake turned out.  I would like to say that it was light, moist and delicious.  However, just in case someone posts pictures of the actual result, I have to be straight with you &#8211; it sucked!  Personally, I blame the lab oven provided by the Smithsonian &#8211; I can cook, honest!  Perhaps a bonus lesson though is that, even with the best preparations, unanticipated consequences are always possible &#8211; whether baking a cake or making the latest nanotech-enabled gizmo!</p>
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		<title>Public Engagement with Nanotechnology</title>
		<link>http://2020science.org/2010/03/30/public-engagement-with-nanotechnology/</link>
		<comments>http://2020science.org/2010/03/30/public-engagement-with-nanotechnology/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 20:41:52 +0000</pubDate>
		<dc:creator>David H Guston</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[National Nanotechnology Initiative]]></category>
		<category><![CDATA[Public Engagement]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=3005</guid>
		<description><![CDATA[A guest blog by David H. Guston, Director of the Center for Nanotechnology in Society at Arizona State University. The President’s Council of Advisors for Science and Technology (PCAST) has recently put the National Nanotechnology Initiative (NNI) through its biennial paces.  Launched in 2000 by President Clinton, authorized in 2003 by the 21st Century Nanotechnology [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span style="color: #888888;"><strong>A  guest blog by <a href="http://cns.asu.edu/about/people/guston.htm">David H. Guston</a>, Director of the <a href="http://cns.asu.edu/">Center for Nanotechnology in Society</a> at Arizona State University.</strong></span></p>
<p><a href="http://2020science.org/wp-content/uploads/2010/03/Guston.jpg"><img class="size-full wp-image-3010 alignleft" style="margin: 2px 10px;" title="Guston" src="http://2020science.org/wp-content/uploads/2010/03/Guston.jpg" alt="" width="84" height="133" /></a></p>
<p style="text-align: justify;"><span class="drop_cap">T</span>he President’s Council of Advisors for Science and Technology (<a href="http://www.whitehouse.gov/administration/eop/ostp/pcast">PCAST</a>) has recently put the National Nanotechnology Initiative (<a href="http://www.nano.gov">NNI</a>) through its biennial paces.  Launched in 2000 by President Clinton, authorized in 2003 by the <a href="http://frwebgate.access.gpo.gov/cgi-bin/getdoc.cgi?dbname=108_cong_public_laws&amp;docid=f:publ153.108">21<sup>st</sup> Century Nanotechnology R&amp;D Act</a>, and reviewed in 2005 and 2008 by PCAST (yes, an odd vision of “biennial”), the NNI is now a decade old.  For better and for ill, it is starting to show its age.<span id="more-3005"></span></p>
<p style="text-align: justify;">First, full disclosure.  I direct a Nano-scale Science and Engineering Center (NSEC), funded by the National Science Foundation (NSF) under the NNI to investigate the societal aspects of nanotechnologies.  So my <a href="http://cns.asu.edu/index.htm">Center for Nanotechnology in Society</a> at Arizona State University (CNS-ASU) gets a bit more than $1M per year from NNI.  Second, as can be seen in the recent <a href="http://www.whitehouse.gov/sites/default/files/microsites/ostp/pcast-nano-report.pdf">PCAST review document</a> [PDF, 4.8 MB], I also testified before the working group that produced the report.  Third, one of the PCAST members is my college roommate’s mother (but that’s *not* why I was called to testify!).</p>
<p style="text-align: justify;">Whew!</p>
<p style="text-align: justify;">Since the early days of NNI, as well as since the 2003 Act, public engagement with nanotechnology was supposed to be on the agenda.  The early reports by NSF on the societal aspects of nanotechnology refer to the productive role that public engagement can play, and the relevant passage from the 2003 Act 2(B)(10)(d) authorizes:</p>
<blockquote>
<p style="text-align: justify;">&#8220;public input and outreach to be integrated into the Program by the convening of regular and ongoing public discussions, through mechanisms such as citizens&#8217; panels, consensus conferences, and educational events, as appropriate.&#8221;</p>
</blockquote>
<p style="text-align: justify;">Bluntly, however, public engagement has not been implemented as robustly as it might have been.</p>
<p style="text-align: justify;">In May 2006, the NNI offered a promising if tardy start with a large workshop on public participation, organized by the National Nanotechnology Coordinating Office (NNCO) and sponsored by the Nano-scale Science, Engineering and Technology (NSET) Subcommittee.  The two-day program generated considerable excitement among the larger-than-expected number of attendees.  Yet, while the presentations from the workshop <a href="http://www.nano.gov/html/meetings/p2/index.html">are available on line</a>, no report on the workshop seems to have ever been finalized for distribution on the NNI website.</p>
<p style="text-align: justify;">The major messages of that meeting, as well as almost all relevant scholarship in public engagement in science and technology over the last decade and a half, are that:</p>
<ul style="text-align: justify;">
<li>Communication      between the lay-public (which is not monolithic) and the scientific      community (which isn’t, either) needs to be two-way.</li>
<li>Such      communication needs to be not just about scientific facts but also about      technological applications and social values.</li>
<li>And      the purpose of this communication must not be limited to the faulty      formula of “more knowledge on the part of the public will mean more      support for research and technological applications.”</li>
</ul>
<p style="text-align: justify;">Nevertheless, the <em>nanotechnocracy</em> has generally cast public engagement in terms entirely instrumental for the success of, well, nanotechnology.</p>
<p style="text-align: justify;">The first <a href="http://www.whitehouse.gov/sites/default/files/microsites/ostp/pcast-nni-five-years.pdf">PCAST (2005:38) report</a> [PDF, 4 MB], e.g. argued directly that:</p>
<blockquote>
<p style="text-align: justify;">&#8220;[t]o sustain this [high level of public] support, the scientific community and the Federal agencies that fund scientific research must communicate more directly with the public, not through surrogates such as the entertainment industry…. Through the NNI website and through outreach activities at the NSF-funded centers and DOE user facilities, the NNI has established channels to communicate with members of various stakeholder groups, including the broader public.&#8221;</p>
</blockquote>
<p style="text-align: justify;">Similarly, recommendation 6.1 of <a href="http://www.whitehouse.gov/sites/default/files/microsites/ostp/PCAST-NNAP-NNI-Assessment-2008.pdf">PCAST (2008:34-35)</a> [PDF, 1.3 MB] was to:</p>
<blockquote>
<p style="text-align: justify;">“[d]emonstrate more clearly to the public the value of nanotechnology and NNI-supported research and development.”</p>
</blockquote>
<p style="text-align: justify;">The first report (<a href="http://www.whitehouse.gov/sites/default/files/microsites/ostp/pcast-nni-five-years.pdf">PCAST 2005:38</a>) even attempted a pre-emptive defense of its practices, reporting that its working group “has held open meetings focusing on nanotechnology issues, which have provided the public with several opportunities to provide input.”  But the ability of the general public – as opposed to organized and special interests – to participate substantively in “open meetings” of executive agency committees is highly constrained, which is likely why the passage in the 2003 Act cited above calls for open, interactive public forums like citizens’ panels and consensus conferences.</p>
<p style="text-align: justify;">Taking guidance from this specific language, <a href="http://cns.asu.edu/">CNS-ASU</a> has made public engagement a centerpiece of its activities.  In Spring 2008, CNS-ASU organized the most ambitious public engagement activity around nanotechnology in the US, the <a href="http://cns.asu.edu/nctf/">National Citizens’ Technology Forum</a> (NCTF).  Modeled after the Danish consensus conference but distributed across six locales across the United States, the NCTF on “nanotechnologies and human enhancement” demonstrated that a high-quality deliberative activity can be organized at a national scale in the US, and that a representative selection of lay-citizens can come to discerning judgments about nanotechnologies while they are still emergent (<a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=3&amp;ved=0CBAQFjAC&amp;url=http%3A%2F%2Fwww.cspo.org%2Flibrary%2Freports%2F%3Faction%3Dgetfile%26file%3D88%26section%3Dlib&amp;ei=QVmyS4X4MoqANrn29YQE&amp;usg=AFQjCNFrMYZBHnPjalUe4bzIzmXXqZd6Yg&amp;sig2=NSrvwvcFP4xfhYMq6fLdhw">Hamlett et al. 2008</a>, PDF 184 KB).  While there are reasonable concerns about the quality of the particular online component of the process (<a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=3&amp;ved=0CBMQFjAC&amp;url=http%3A%2F%2Fwww.cspo.org%2Flibrary%2Farticles%2F%3Faction%3Dgetfile%26file%3D222%26section%3Dlib&amp;ei=zFmyS7aLOoH2NZC_wNoD&amp;usg=AFQjCNHG-7Uub-kybuEl1_mKBqt67C2aiw&amp;sig2=Bv0dOSrKJsbQHb7dxFfWfw">Delborne et al. 2009</a>, PDF, 160 KB) and the demands that such intensive activities place on citizens (<a href="http://dx.doi.org/10.1177/0963662509347137">Kleinman et al. 2009</a>), the NCTF process is a sound demonstration upon which to build future citizen deliberations (<a href="http://dx.doi.org/10.3152/030234209X442052">Philbrick and Barandiaran 2009</a>).</p>
<p style="text-align: justify;">In other words, large-scale public engagement activities around nanotechnology are ready for prime time.  As we move into a next decade of large-scale funding and the first forays of regulation, it is time for the NNI to follow through on the early promise of its vision of public engagement in nanotechnology for the benefit of the public, and not just for the benefit of nanotechnology.</p>
<p style="text-align: justify;"><em>This week, the NNI is holding a workshop on </em><a href="http://www.nano.gov/html/meetings/capstone/index.html">Risk Management Methods &amp; Ethical, Legal, and Societal Implications of Nanotechnology</a><em>, which includes a 15 minute slot for public comment.  David Guston will not be there &#8211; the workshop clashes with Passover &#8211; AM</em></p>
<p style="text-align: justify;">
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		<title>&#8220;I&#8217;m a Scientist&#8230;&#8221; &#8211; Seriously addictive science engagement!</title>
		<link>http://2020science.org/2010/03/24/im-a-scientist-seriously-addictive-science-engagement/</link>
		<comments>http://2020science.org/2010/03/24/im-a-scientist-seriously-addictive-science-engagement/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 14:41:05 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2993</guid>
		<description><![CDATA[The website &#8220;I&#8217;m a Scientist &#8211; Get me out of here&#8221; should come with a government warning &#8211; something along the lines of &#8220;Visiting this site could seriously disrupt your professional, social and personal live while altering your perceptions on getting kids hooked on science &#8211; proceed with extreme caution.&#8221;  In fact I would probably [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">T</span>he website &#8220;<a href="http://imascientist.org.uk/">I&#8217;m a Scientist &#8211; Get me out of here</a>&#8221; should come with a government warning &#8211; something along the lines of &#8220;Visiting this site could seriously disrupt your professional, social and personal live while altering your perceptions on getting kids hooked on science &#8211; proceed with extreme caution.&#8221;  In fact I would probably say that, unless you are immune to addiction, have no sense of humor or couldn&#8217;t give a toss about science, just don&#8217;t go there &#8211; it&#8217;s not worth the risk!</p>
<p style="text-align: justify;">Frivolity aside, <em><a href="http://imascientist.org.uk/">I&#8217;m a Scientist..</a>.</em> is a brilliant concept.<span id="more-2993"></span> For two weeks between March 15-26, around 2000 teenagers in 70 schools around the UK are probing and evaluating the work of 25 scientists through on-line questions, answers and chats.  And one by one they are voting out or &#8220;evicting&#8221; their least favorite &#8220;contestants&#8221; &#8211; leaving five winners who walk away with a £500 prize &#8211; think X-factor, Big Brother or American Idol for scientists, and you begin to get the picture!</p>
<p style="text-align: justify;">Participating kids are free to ask the scientists anything &#8211; and I mean anything &#8211; as long as it doesn&#8217;t contravene the House Rules.  Which means that they clearly have the upper hand here.  But this also breaks down barriers, encourages dialogue, and leads to very effective engagement (for the scientists as well as the kids).  Recent questions have ranged from the bizarre to the deep, including:</p>
<ul>
<li><a href="http://lithium.imascientist.org.uk/2010/03/do-you-like-green-eggs-ham/">Do you like green eggs and ham?</a> (Both love and cringe at the response given!)</li>
<li><a href="http://brain.imascientist.org.uk/2010/03/pirates-or-ninjas/">Pirates of Ninjas?</a></li>
<li><a href="http://hydrogen.imascientist.org.uk/2010/03/have-you-ever-regretted-choosing-a-career-in-science-or-maths-and-if-so-why-when/">Have you ever regretted choosing a career in science or maths? and if so why? when?</a></li>
<li><a href="http://hydrogen.imascientist.org.uk/2010/03/what-is-the-most-interesting-thing-you-have-ever-done/">What is the most interesting thing you have ever done?</a></li>
<li><a href="http://brain.imascientist.org.uk/2010/03/what-colour-is-a-chameleaon-sitting-on-a-mirror/">What colour is a chameleaon sitting on a mirror?</a> and</li>
<li><a href="http://genes.imascientist.org.uk/2010/03/does-the-fibonacci-sequence-and-the-golden-rectangle-appear-in-genetics-as-it-is-generally-everywhere-in-nature/">Does the Fibonacci sequence and the golden rectangle appear in genetics? (as it is generally everywhere in nature)</a></li>
</ul>
<p style="text-align: justify;">This is only a small smattering of the hundreds of conversations going on &#8211; previous warnings aside, I would seriously recommend you check these and others out if you are at all interested in enthusing, educating and engaging kids on science.  The beauty of the event is that, while it is primarily for the participants, anyone can poke around and take a look at what&#8217;s going on!</p>
<p style="text-align: justify;">But the questions and answers are only part of the event&#8217;s success.  The evictions &#8211; hard as they may be on the unlucky scientists &#8211; make the thing all the more addictive.  This aspect of I&#8217;m a Scientist is clearly grabbing the kids&#8217; attention and pulling them in big-time.  But it&#8217;s also holding the scientists&#8217; feet to the fire, and helping them hone their skills as communicators &#8211; a perfect win-win!</p>
<p style="text-align: justify;">This particular event finishes on March 26 &#8211; so you need to move fast if you want to <a href="http://imascientist.org.uk/">see it in action</a>.  The first evictions were yesterday, and between now and Friday there will be one set of eviction per day, leaving the winners as the last scientists standing on Friday afternoon.</p>
<p style="text-align: justify;">But be warned &#8211; it could seriously alter your perceptions of how to get kids hooked on science!</p>
<p style="text-align: justify;">______________________________________________________________</p>
<p style="text-align: justify;"><em>For more information on I&#8217;m a Scientist check out <a href="http://imascientist.org.uk/more-info">http://imascientist.org.uk/more-info</a></em></p>
<p style="text-align: justify;"><em>The event is split up into five zones.  Follow the links to see recent questions in the <a href="http://brain.imascientist.org.uk/questions/">Brain Zone</a>, the <a href="http://genes.imascientist.org.uk/questions/">Genes Zone</a>, the <a href="http://helium.imascientist.org.uk/questions/">Helium Zone</a>, the <a href="http://hydrogen.imascientist.org.uk/questions/">Hydrogen Zone</a> and the <a href="http://lithium.imascientist.org.uk/questions/">Lithium Zone</a></em></p>
<p style="text-align: justify;"><em>If you liked this &#8211; and what&#8217;s not to like? &#8211; the next I&#8217;m a Scientist event in the UK is scheduled for June 14 &#8211; 25. </em></p>
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		<title>Engaging the public on science?  Surely you&#8217;re joking!</title>
		<link>http://2020science.org/2010/03/10/engaging-the-public-on-science-surely-youre-joking/</link>
		<comments>http://2020science.org/2010/03/10/engaging-the-public-on-science-surely-youre-joking/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 20:21:55 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Civic Science]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[RCUK]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2953</guid>
		<description><![CDATA[I was at a meeting a couple of weeks ago where engaging the public (or &#8220;publics&#8221; to be more accurate) in science came up.  In the course of discussions, I mentioned an initiative by Research Councils UK to involve members of the public in developing a call for research proposals on the use of nanotechnology [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;">I was at a meeting a couple of weeks ago where engaging the public (or &#8220;publics&#8221; to be more accurate) in science came up.  In the course of discussions, I mentioned an initiative by Research Councils UK to involve members of the public in developing a call for research proposals on the use of nanotechnology in healthcare. To which one eminent US scientist responded with words to the effect of &#8220;that sounds like a really bad idea!&#8221;</p>
<p style="text-align: justify;">The exchange confirmed a suspicion I have had for some time that public engagement on science isn&#8217;t taken that seriously in the US.  Sure, there&#8217;s lots going on at various levels to communicate science to the US public, and to make sure people put science &#8220;in its rightful place&#8221; in their lives &#8211; which to most scientists is somewhere above God and family.  But strategic and coordinated action on engaging people &#8211; entering into a two-way exchange of ideas that potentially influences both sides &#8211; that&#8217;s much harder to find.<span id="more-2953"></span></p>
<p style="text-align: justify;">So I was fascinated by a series of documents that landed on my virtual desk this morning from the UK that outline Britain&#8217;s approach to public engagement on science &#8211; including why anyone would want to do it in he first place!</p>
<p style="text-align: justify;">The documents are from <a href="http://www.rcuk.ac.uk">Research Councils UK</a> (RCUK) &#8211; a strategic partnership between the seven UK Research Councils that enables them to work together synergistically on key issues.  The documents set out RCUK&#8217;s strategy for public engagement with research, provide a guide to researchers and teachers  on engaging young people with cutting edge research, and outline the benefits of public engagement for researchers.</p>
<p style="text-align: justify;">The three documents map out a clear rationale for why public engagement on science is important, and how the UK intends to pursue it.  Take this for instance from the updated <a href="http://www.rcuk.ac.uk/cmsweb/downloads/rcuk/scisoc/RCUKPERStrategy.pdf">Public Engagement with Research strategy</a> [PDF, 80 KB]:</p>
<blockquote style="text-align: justify;"><p>&#8220;If we involve and listen to the public (and encourage our research communities to do so) then our decisions and research will be informed by their views, and therefore more likely to have enhanced impact in return for the investment.</p>
<p>Similarly, if we talk with the public (and encourage our research communities to talk to the public) about the outputs of our research and their implications and applications then society will share in the benefits of that knowledge, whether for their health, wealth or culture, and therefore helping to maximise the impact of that research.</p>
<p>And if we encourage researchers to interact with schools to enrich students’ experiences then we can help improve the supply of skilled people to the research base and the UK economy and encourage more to act as informed citizens.&#8221;</p></blockquote>
<p style="text-align: justify;">There follows a detailed strategic plan for recognizing and responding to public views, inspiring young people and supporting researchers.</p>
<p style="text-align: justify;">The second of the three documents takes on interactions between young people and research.  Titled <a href="http://www.rcuk.ac.uk/cmsweb/downloads/rcuk/scisoc/SchoolsPolicy.pdf">&#8220;Engaging Young People with Cutting Edge Research: a guide for researchers and teachers&#8221;</a> [PDF, 900 KB], it provides clearly laid out information for researchers and teachers, together with resources for both groups.  The guide doesn&#8217;t hedge &#8211; headlining the section for researchers [the first section in the guide] is the question</p>
<blockquote style="text-align: justify;"><p>&#8220;Working with schools and young people – how can it benefit me as a researcher?&#8221;</p></blockquote>
<p style="text-align: justify;">This is a hundred and eighty degree departure &#8211; and a very welcome one &#8211; from old-school approaches, which inevitably asked what <em>young people can get out of science</em>.  Here&#8217;s a quick summary &#8211; from the report &#8211; of what researchers might expect to gain from working with young people:</p>
<p style="text-align: justify;">
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl id="attachment_2954" class="wp-caption aligncenter" style="width: 590px;">
<dt class="wp-caption-dt"><a href="http://www.rcuk.ac.uk/cmsweb/downloads/rcuk/scisoc/SchoolsPolicy.pdf"><img class="size-full wp-image-2954" title="RCUK_100310" src="http://2020science.org/wp-content/uploads/2010/03/RCUK_100310.jpg" alt="" width="580" height="436" /></a></dt>
<dd class="wp-caption-dd">Source: Research Councils UK Engaging Young People with Cutting Edge Research: a guide for researchers and teachers</dd>
</dl>
</div>
<p style="text-align: justify;">
<p style="text-align: justify;">The third report builds on this theme by addressing the broader benefits of public engagement to researchers.  In the rather aptly titled <a href="http://www.rcuk.ac.uk/cmsweb/downloads/rcuk/scisoc/RCUKBenefitsofPE.pdf">&#8220;What’s in it for me? The benefits of public engagement for researchers&#8221;</a> [PDF, 1000 KB] RCUK examine four benefits to researchers of engaging with the public through the eyes of researchers themselves.  In a series of case studies, the document coniders <em>career inspiration, raising your profile, developing skills and enhancing your research</em>.</p>
<p style="text-align: justify;">It&#8217;s that last point that particularly grabbed my attention when reading through the document, as it gets back to the heart of response I found from that US researcher to the idea of the &#8220;public&#8221; actually having an influence on research.</p>
<p style="text-align: justify;">This section of the report consists of twelve accounts where researchers have benefited from engaging with people a long way removed from the lab.  They span medical research to environmental research to astronomy.  And the unifying factor &#8211; research that is enriched and better-informed by talking with and listening to others.  Take this quote from Dr David Chadwick for instance from North Wyke Research. Talking about engaging people as part of his work studying how the management of livestock and their manures affect water quality, David said</p>
<blockquote style="text-align: justify;"><p>&#8220;It vastly changed networking opportunities, bringing different experts together, and has been the most enjoyable project in my career to date&#8221;</p></blockquote>
<p style="text-align: justify;">Or this from Dr Paul Curzon at the University of London on engaging with the public on research into topics related to human error:</p>
<blockquote style="text-align: justify;"><p>&#8220;The data obtained from this was used in a publication which won a best paper prize, and has opened up a novel research methodology.&#8221;</p></blockquote>
<p style="text-align: justify;">The accounts are anecdotal.  But nevertheless they attest to the power of opening up research to people who are affected by it, interested in it and have something to offer to it &#8211; given half the chance.</p>
<p style="text-align: justify;">The UK has been bitten by the failures to engage people on science effectively in the past, and is learning rapidly from past mistakes.  The result is a strong strategy that changes the dynamic between researchers and the public; gives more people than ever before the opportunity to be active partners in science rather than passive observers; and adds considerable value to research and innovation.  Rather than retreating into the attitude of &#8220;that sounds like a really bad idea,&#8221; Britain is developing a <a href="http://2020science.org/2010/03/07/why-we-need-technology-ratchets/">&#8220;technology ratchet&#8221;</a> that could give it a valuable edge over the coming years.</p>
<p style="text-align: justify;">As a Brit, that gives me a sense of pride in the country &#8211; we seem to have got this one right, or at least seem to be on the right path.  But as a Brit living in the US, I can&#8217;t help thinking &#8220;what on earth has gone wrong on this side of the Atlantic?&#8221;  Why is is that, while the UK is developing strategies to make more people an integral part of the science endeavor, the US is still plagued by an attitude that the public should be seen and not heard.</p>
<p style="text-align: justify;">I suspect it&#8217;s because the momentum of the vast US science and technology enterprise has carried it forward <em>despite</em> a growing need to rethink the relationship between science and society.  But that momentum won&#8217;t last for ever.  And when it runs out, how will the US go about getting science back on track?</p>
<p style="text-align: justify;">I don&#8217;t know the answer to that one.  But at least they will have an excellent role model a mere pond-hop away come the crunch <img src='http://2020science.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>New report on Science and Trust emphasizes acknowledging risk and uncertainty</title>
		<link>http://2020science.org/2010/03/08/new-report-on-science-and-trust-emphasizes-acknowledging-risk-and-uncertainty/</link>
		<comments>http://2020science.org/2010/03/08/new-report-on-science-and-trust-emphasizes-acknowledging-risk-and-uncertainty/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 17:14:59 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[BIS]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Regulation]]></category>
		<category><![CDATA[Risk]]></category>
		<category><![CDATA[Science Policy]]></category>
		<category><![CDATA[Uncertainty]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2947</guid>
		<description><![CDATA[A new report released today from the UK Department for Business, Innovation and Skills (BIS) Expert Group on Science and Trust emphasizes the need to address risk and uncertainty in developing and using science and technology within society.  &#8220;Acknowledging risk and uncertainty&#8221; is the second of eight broad aspirations from the independent group, established to [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">A</span> <a href="http://interactive.bis.gov.uk/scienceandsociety/site/trust/2010/03/08/new-science-and-trust-expert-group-report-starting-a-national-conversation-about-good-science/">new report</a> released today from the UK Department for Business, Innovation and Skills (BIS) <a href="http://interactive.bis.gov.uk/scienceandsociety/site/trust">Expert Group on Science and Trust </a>emphasizes the need to address risk and uncertainty in developing and using science and technology within society.  &#8220;Acknowledging risk and uncertainty&#8221; is the second of eight broad aspirations from the independent group, established to develop a UK action plan to &#8220;<em>enhance society&#8217;s capabilities to make better-informed judgements about the sciences and their uses in order to ensure that the &#8220;license to operate&#8221; is socially robust.&#8221;</em></p>
<p style="text-align: justify;">The report <a href="http://interactive.bis.gov.uk/scienceandsociety/site/trust/files/2010/03/BIS-R9201-URN10-699-WEB.pdf">&#8220;Starting a National Conversation about Good Science&#8221;</a> [PDF, 478 KB] is a rich, informative and insightful document, that demands careful consideration.  It comes out of a group assembled to consider new mechanisms to increase public trust in science and engineering; review the impact of the existing science-related ethical code of practice; examine how movement of knowledge and people across the different sectors can be facilitated in order to maximize the benefits and impacts of science and society activities; and think about better ways to evaluate the impacts of science and society initiatives.  Despite this being a purely British affair, many of the recommendations are relevant far beyond the confines of a UK-centered &#8220;national conversation,&#8221;  and will hopefully stimulate a global dialogue on what is a global challenge.<span id="more-2947"></span></p>
<p style="text-align: justify;">Amidst the eight &#8220;broad aspirations&#8221; of the group, which span public judgment about science and awareness of the scientific process, to underpinning science-informed decision-making and good science governance, I was particularly struck by an emphasis on risk and uncertainty.  This may be because in a few weeks I will becoming increasingly involved in risk, uncertainty and science-informed decision-making, as I take over as Director of the <a href="http://www.sph.umich.edu/riskcenter/">Risk Science Center</a> at the University of Michigan.  But beyond this, I was struck by the group&#8217;s recognition that, from the publics&#8217; various perspectives, uncertainties surrounding science and technology &#8211; their implications in particular &#8211; are often more important than the science and technology themselves.</p>
<p style="text-align: justify;">The overarching aim of the Science and Trust Expert Group -  and of this report &#8211; was</p>
<blockquote>
<p style="text-align: justify;">&#8220;To enhance society&#8217;s capabilities to make better-informed judgements about the sciences and their uses in order to ensure that the &#8220;licence to operate&#8221; is socially robust.&#8221;</p>
</blockquote>
<p style="text-align: justify;">In this context,the group recommended that</p>
<blockquote>
<p style="text-align: justify;">&#8220;Expert advice to Government should identify and characterize uncertainties; policy makers should communicate clearly actions that take account of inevitable uncertainties; efforts should be made to support public judgements about risks and uncertainties.&#8221;</p>
</blockquote>
<p style="text-align: justify;">In particular, the report emphasizes the need to address uncertainties surrounding the potential impacts and benefits of emerging technologies &#8220;in the wider context of science and society relations.&#8221;</p>
<p style="text-align: justify;">This emphasis on uncertainty is particularly welcome, and closely aligns with where I hope to be taking the University of Michigan Risk Science Center over the next few years.  New technologies &#8211; or innovative ways of using existing technologies for that matter &#8211; lead to inherently uncertain futures.  There is a great danger of mistaking this uncertainty for risk (risk is a reasonably well-understood chance of something bad happening; uncertainty is a poor understanding of whether good or bad will come out of a course of action) &#8211; with the result that there is a tendency to shy away from potentially beneficial technologies, simply because we don&#8217;t know how they are going to unfold.  On the other hand, uncertainty means that we do need to move forward carefully, in case there are very real and relevant risks lurking in the shadows.  The trick is to develop better ways of handling uncertainty so that the best possible choices are made.</p>
<p style="text-align: justify;">Being up-front about uncertainty and potential risks associated with science and technology is a critical step toward developing conversations and actions that underpin a science-informed approach to minimizing and otherwise handling uncertainty and risk.  One particularly good resource that the report recommends is <em><a href="http://www.berr.gov.uk/files/file51456.pdf">A Worriers&#8217;s Guide to Risk</a></em> [PDF, 222 KB] &#8211; a one-pager intended to help everyone make more sense of the seemingly unending series of stories on risk.</p>
<p style="text-align: justify;">In its specific recommendations and actions, the Science and Trust Expert Group includes:</p>
<ul>
<li>Support Government to take better account of risks and uncertainties in policy making;</li>
<li>Support public judgements about risks and uncertainties inherent in the scientific advisory process;</li>
<li>Support policy makers to take better account of public attitudes and values to the risks, benefits and uncertainties in the governance of emerging technologies;</li>
<li>Enable wider discussions in the media and elsewhere on uncertainty inherent in the scientific process; and</li>
<li>Enable greater discussion of risk.</li>
</ul>
<p style="text-align: justify;">Although these are aimed fair and square at the UK, they provide a valuable template for a global conversation about good science, and its role within society.  Hopefully, now that the UK has set the pace, we will see this develop as an <em>International</em> conversation about good science.</p>
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		<title>Poll: Does trust in science need restoring?</title>
		<link>http://2020science.org/2010/02/16/poll-does-trust-in-science-need-restoring/</link>
		<comments>http://2020science.org/2010/02/16/poll-does-trust-in-science-need-restoring/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 13:58:14 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Public Engagement]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2901</guid>
		<description><![CDATA[Prompted by a blog post by Stephen Hill this morning &#8211; and a flurry or Twitter responses to it &#8211; here&#8217;s a quick question on science and trust: More on this in a later blog.]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">P</span>rompted by a <a href="http://hypotheses.wordpress.com/2010/02/16/7-steps-to-restore-trust-in-science-step-1/">blog post by Stephen Hill</a> this morning &#8211; and a flurry or Twitter responses to it &#8211; here&#8217;s a quick question on science and trust:</p>
<pre><a href="http://polldaddy.com/poll/2708162">Take Our Poll</a></pre>
<p>More on this in a later blog.</p>
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		<title>Science Media Centre briefing on Climate Science in the Media – Don’t Panic!!</title>
		<link>http://2020science.org/2010/02/12/science-media-centre-briefing-on-climate-science-in-the-media-%e2%80%93-don%e2%80%99t-panic/</link>
		<comments>http://2020science.org/2010/02/12/science-media-centre-briefing-on-climate-science-in-the-media-%e2%80%93-don%e2%80%99t-panic/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 20:45:03 +0000</pubDate>
		<dc:creator>Guest</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Science Policy]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2885</guid>
		<description><![CDATA[A guest blog by Gary Kass, Principal Specialist in Strategic Futures at Natural England The London-based Science Media Centre (SMC) describes itself as “an independent venture working to promote the voices, stories and views of the scientific community to the national news media when science is in the headlines” and sets out its “ultimate goal” [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><strong><span style="color: #888888;">A guest blog by Gary Kass, Principal Specialist in Strategic Futures at Natural England</span></strong></p>
<p style="text-align: justify;"><span class="drop_cap">T</span>he London-based <a href="http://www.sciencemediacentre.org/pages/index.html">Science Media Centre</a> (SMC) describes itself as “an independent venture working to promote the voices, stories and views of the scientific community to the national news media when science is in the headlines” and sets out its <a href="http://www.sciencemediacentre.org/pages/about/">“ultimate goal”</a> as being “to facilitate more scientists to engage with the media, in the hope that the public will have improved access to accurate, evidence-based scientific information about the stories of the day.”</p>
<p style="text-align: justify;">Recently, the SMC produced a discussion document on “Climate Science in the Media” aimed at scientists and science press officers to encapsulate “some of the lessons we believe science has learned from previous media frenzies.”  The SMC acknowledges that people may disagree with some of the advice and wants to stimulate a debate.  <a href="http://rogerpielkejr.blogspot.com/2010/02/climate-science-in-media.html">Roger Pielke’s blog</a> already has a discussion going on this already and this is my contribution to the debate.</p>
<p style="text-align: justify;">Having been a scientific adviser to the UK parliament and government when MMR and GM broke and being responsible for delivering the government’s policy on public engagement with science between 2004 and 2007, I can fully understand why SMC is doing this and agree with much of the advice set out in its guidance&#8230;<span id="more-2885"></span></p>
<p style="text-align: justify;">For me, though, <a href="http://rogerpielkejr.blogspot.com/2010/02/climate-science-in-media.html">Point 9</a> (headed “Hang on in there &#8211; it will calm down”) is the most helpful.  It includes a great a quote from Michael Simmons, Director of <em>Populous</em>: &#8220;People tend to make judgements over time based on a whole range of different sources.” This is the most important point in the SMC’s advice:  don’t panic!  And there are good reasons to support this.</p>
<p style="text-align: justify;">The <a href="www.cambridge.org/us/catalogue/catalogue.asp?isbn=0521520444">social amplification of risk</a> discourse supports the idea that people (let’s not pigeon-hole individuals under the patronising heading of ‘the public’) are sophisticated consumers of media:</p>
<ul style="text-align: justify;">
<li>people calibrate their media (i.e. they rarely every access only one source and they play different sources off each other to arrive at their views)</li>
<li>the media gives people things to talk about but does not tell them what to think; and, as they get new things to think about, people change their opinions – but, crucially, there’s no way that you can predict <em>how</em> they’ll change them</li>
<li>finally people will often consume media that supports their own views anyway (psychologists call this confirmation bias).</li>
</ul>
<p style="text-align: justify;">When things like ClimateGate happen, many (but not all) in the science community panic, but in my view much of this is down to some scientists’ continued misunderstanding of both the public and the impact of media.  I have argued long and hard about the need to turn Public Understanding of Science on its head and to build capacity in the science community for scientists to understand the publics (from PUS to SUP).</p>
<p style="text-align: justify;">It is not ‘science’ or ‘scientists’ that people distrust (I commissioned two national opinion polls over a number of years that showed this quite clearly).  What people are uneasy about is the <a href="http://www.rcuk.ac.uk/per/pas.htm">‘governance’ of science and technology</a>.  Where people smell a rat and suspect collusion they will react against it.</p>
<p style="text-align: justify;">But here’s the rub:  often the only way that they can really express their views is through negative reaction against the science or technology at hand (be it climate change, nanotech, GM, MMR or nuclear power)&#8230; It is what the social scientists call ‘affect’:  people don’t really take against technology itself, but many dislike arrogant (and often this means American and multi-national) companies and the feeling that Government is colluding with them to force it down their throats.  This feeling is not specific to any single area of science or technology, but is a manifestation of wider social trends such as declining trust in government and big business.  If scientists had a better understanding of publics and what’s behind much of the reaction they rail against, they might sleep easier in their beds.</p>
<p style="text-align: justify;">But while science is about contested knowledge, in the media-driven, circus-like atmosphere we live in now, scientists can’t expect to have the luxury of the time, space and seclusion for considered reflection, testing and evaluation&#8230; it’s science in the wild (or <a href="(http://www.nusap.net/)">‘post-normal science’</a> as Jerry Ravetz and Silvio Funtowicz would have it).</p>
<p style="text-align: justify;">However, many in the science community, in not understanding this fully, tend to think that ‘the public’ (and many only ever see the multiple publics in the singular) reaction is against the technology itself and then compound this error by extending this to a belief that <em>because</em> people are against a particular technology that they are against all areas of science and all technologies &#8211; often manifest in accusations that people are ‘anti-science’, ‘luddite’ or ‘irrational’.  This is a dangerous fallacy.  In a democracy, we should neither expect nor desire everyone to be unquestioningly supportive of <em>all</em> science and <em>all</em> technology in all situations&#8230; North Korea anyone?</p>
<p style="text-align: justify;">Lastly, while in government I tried (with limited success) to convince the natural science community to realise that in situations like this it is perhaps best to go to the social science and humanities experts to get their views about these wider issues.  It is insufficient to rely on natural scientists to defend their science and the way they do it.  While scientists have a role in identifying risks, they are not judge and jury and the scope for wider stakeholder and public perspectives in framing, evaluating and managing risks is vast.</p>
<p style="text-align: justify;">I ask this as a natural scientist who woke up to this need to be ‘reflexive” in the early 1990s after banging my head against a brick wall with what I thought  was the classic ‘sound science and professional judgement’ approach.  The simple fact is that the world doesn’t work like that and there are decades of social science and philosophy that have explored the nature and workings of science and the interactions with publics from which we can all learn.  For me, the key lesson is to avoid assuming a deficit of either understanding or trust on the part of ‘the public’ towards ‘science’ and to focus more on building a trustworthy system for science and technology – with an <a href="http://www.e-elgar.co.uk/Bookentry_DESCRIPTION.lasso?id=12707">ARTful</a> (accountable, responsible and transparent) governance at its heart.</p>
<p style="text-align: justify;">I wouldn’t wish to give the SMC advice, but clearly, enabling greater reflection by scientists on their capacity and willingness to gain a more sophisticated understanding of publics and their limitations in addressing public concerns and shaping policy, might not go amiss.</p>
<p style="text-align: justify;">____________________</p>
<p style="text-align: justify;"><em>Gary Kass is currently Principal Specialist in Strategic Futures at Natural England, one of the UK&#8217;s statutory environmental advisory bodies.  Prior to this, Gary was Assistant Director, Science and Society in the UK Government&#8217;s Office of Science and Innovation and Senior Scientific Fellow at the UK Parliamentary Office of Science and Technology.</em></p>
<p style="text-align: justify;"><strong><strong><br />
</strong></strong></p>
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		<title>UK House of Lords scrutinizes nanotechnology and food</title>
		<link>http://2020science.org/2010/01/07/uk-house-of-lords-scrutinizes-nanotechnology-and-food/</link>
		<comments>http://2020science.org/2010/01/07/uk-house-of-lords-scrutinizes-nanotechnology-and-food/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 00:33:26 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Oversight]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[House of Lords]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2804</guid>
		<description><![CDATA[Back in February of 2009, the UK House of Lords Science and Technology Committee launched an inquiry into the use of nanotechnology in food products and the food industry.  Chaired by Lord Krebs (the son of Hans Adolf Krebs &#8211; best known for describing the mechanisms of energy uptake and release in cells), a small [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">B</span>ack in February of 2009, the UK House of Lords Science and Technology Committee <a href="http://www.parliament.uk/parliamentary_committees/lords_s_t_select/nanotechfood.cfm">launched an inquiry</a> into the use of nanotechnology in food products and the food industry.  Chaired by <a href="http://biographies.parliament.uk/parliament/default.asp?id=19281">Lord Krebs</a> (the son of Hans Adolf Krebs &#8211; best known for describing the mechanisms of energy uptake and release in cells), a small group of peers was assembled to address the potential benefits and use of nanotechnology in the food sector, arising health and safety issues, regulation, communication and public engagement.  On January 8 2010, the subcommittee&#8217;s <a href="http://www.publications.parliament.uk/pa/ld/ldsctech.htm">much-anticipated report</a> was published.  Concluding with 32 recommendations covering nanotechnology and food commercialization, potential risks, regulation and public communication and engagement, it is perhaps the most comprehensive and authoritative report on the subject to be published to date.<span id="more-2804"></span></p>
<p style="text-align: justify;">The UK House of Lords has, on occasion, been depicted as an anachronistic institution full of political has-beens who enjoy nothing more than a quiet snooze, lulled to sleep by the interminable droning of their peers.  Of course, reforms brought in over the past decade have done a lot to shatter this illusion.  But if there are any lingering doubts, this report should dispel them.   Under the expert guidance of Lord Krebs, this group of sharp minded and well-informed members of the House of Lords has provided an insightful and balanced perspective on the opportunities and challenges of using nanotechnology (or &#8220;nanotechnologies&#8221; as they more appropriately refer to them) in the food industry.</p>
<p style="text-align: justify;">The process was helped enormously by an extensive consultation process.  Fifty <a href="http://www.parliament.uk/parliamentary_committees/lords_s_t_select/nanotechev.cfm">written submissions</a> from a wide range of stakeholders, a number of <a href="http://www.publications.parliament.uk/pa/ld/ldsctech.htm">oral testimonies</a> and meetings with experts and stakeholders in Washington DC all helped to support the committee in its assessment.  The final document reflects the input of these stakeholders, frequently citing input from industry, academics, government agencies and Non-Government Organizations.  Yet despite the breadth of information submitted, there is a strong sense that these inputs were carefully weighed and evaluated by the committee before they drew their conclusions and recommendations.</p>
<p style="text-align: justify;">The report is clearly written and accessible, and I would recommend strongly anyone working with nanotechnology and food to read it in its entirety.  I suspect that it is going to become a significant and influential factor in the development of responsible and acceptable uses of nanotechnology in food products.</p>
<p style="text-align: justify;">For those with less time and interest, I would recommend reading the summary at least, which captures the essence of the report in a couple of pages.</p>
<p style="text-align: justify;">Just to whet your appetite though, here&#8217;s my initial impression of the report and its recommendations in four areas &#8211; Nanotechnology and food, knowledge gaps, regulation, and communication &amp; outreach.</p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>Nanotechnology and Food</strong></span></h3>
<p style="text-align: justify;">The report shows a remarkable level of sophistication in its evaluation of nanotechnology and food.  It recognizes the long history of using technologies to modify food, recognizes consumer caution over the scientific manipulation of food products, and acknowledges the complexities surrounding the introduction of potentially beneficial new technologies.  It also highlights the rather indistinct lines between nanoscale materials that have been present in foods forever (such as protein nanoparticles in ricotta cheese) compared to those more recently and intentionally introduced, and new materials that behave in unusual ways compared to those that are just small.  This clarity of perception underpins many of the report&#8217;s recommendations.</p>
<p style="text-align: justify;">The potential of nanomaterials to add value to food products is readily acknowledged in the report:</p>
<blockquote style="text-align: justify;"><p>&#8220;Nanomaterials have a range of potential applications in the food sector that may offer benefits to both consumers and industry.  These include creating foods with unaltered taste but lower fat, salt or sugar levels, or improved packaging that keeps food fresher for longer or tells consumers if the food inside is spoiled.&#8221;</p></blockquote>
<p style="text-align: justify;">But the authors go on to note that the number of nanotechnology-based food products on the market is currently small.  To help ensure the responsible development of nanotechnologies in the food sector, recommendations are made on government actions to &#8220;ensure the potential benefits to consumers and society are supported,&#8221;  including improving the effectiveness of technology transfer between researchers and industry.</p>
<p style="text-align: justify;">Counterbalancing the technological promise of nanotechnology, the report&#8217;s authors are also highly aware of the broader social issues surrounding the use of emerging technologies in food.  And as a result, the majority of the report&#8217;s recommendations are focused on addressing and responding to these issues.</p>
<p style="text-align: justify;"><span style="color: #800000;"><strong>Knowledge gaps</strong></span></p>
<p style="text-align: justify;">Despite the promise of nanotechnology in the food sector, the report highlights a number of critical knowledge gaps to developing safe and trusted nanotech-enabled food products.  Again, the discussion is informed and comprehensive.</p>
<p style="text-align: justify;">At the outset, the report notes that the subcommittee &#8220;received no evidence, however, of instances where <em>ingested</em> nanomaterials have harmed human health,&#8221; dispelling fears of speculative scaremongering (although I see that early press coverage is focusing on risks and uncertainties). At the same time the report&#8217;s authors acknowledge that the</p>
<blockquote style="text-align: justify;"><p>&#8220;novel properties of engineered nanomaterials may affect how such materials interact with the body and the risks they present to human health.&#8221;</p></blockquote>
<p style="text-align: justify;">Six areas of concern are flagged where novel nanomaterials might cause unexpected harm, covering the influence of particle size, solubility &amp; persistence, chemical &amp; catalytic reactivity, material shape, anti-microbial effects and agglomeration &amp; aggregation.  Despite these concerns &#8211; which have been raised repeatedly by researchers and others over the past few years &#8211; the report notes a dearth of research on the &#8220;impact, behaviour and interactions of nanomaterials in the [gastrointestinal] tract, including their effect on gut flora.&#8221;</p>
<p style="text-align: justify;">Targeted research to fill this knowledge gap is a key recommendation of the report.</p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>Regulation</strong></span></h3>
<p style="text-align: justify;">The report&#8217;s authors devote a large chunk of space to the issue of regulation &#8211; addressing regulatory coverage and regulatory enforcement.  Although somewhat dry for a lay reader, these sections of the report tackle directly a number of issues that have plagued discussions of nanomaterial regulation for some time, including definitions, working with mixtures and labeling.</p>
<p style="text-align: justify;">The report&#8217;s authors are very clear that a regulatory definition of nanomaterials is essential.  But they are also clear that any definition should be based on <em>functionality</em> rather than <em>size</em> &#8211; throwing out the idea that there is anything special about the traditional 100 nm cut point for nanomaterials.</p>
<p style="text-align: justify;">The argument is made that, from a regulatory perspective, what is important is when a material starts to behave differently from what is expected &#8211; when the way that it interacts with the body is no longer the same as what is observed with a larger lump of material with the same chemistry.  This may happen at very small particle diameters with some materials &#8211; just tens of nanomaters.  But it may also occur at relatively large particle diameters for other materials.  As a result, the report recommends that regulatory definitions of nanomaterials</p>
<blockquote style="text-align: justify;"><p>&#8220;should not include a size limit of 100 nm but instead refer to the &#8216;nanoscale&#8217; to ensure that all materials with a dimension under 1000 nm are considered.&#8221;</p></blockquote>
<p style="text-align: justify;">This placement of the upper limit of the nanoscale at 1000 nm may well be the most controversial aspect of the report.  But the emphasis on functionality is a welcome one &#8211; as long as we can define what functionality means!</p>
<p style="text-align: justify;">In the report&#8217;s recommendations it is also very clear that, for regulatory purposes, any definition of &#8216;nanomaterials&#8217; should exclude those created from natural substances, &#8220;except for nanomaterials that have been deliberately chosen or engineered to take advantage of their nanoscale properties.&#8221;</p>
<p style="text-align: justify;">The report also touches on the contentious issue of mixtures &#8211; powders that contain some fraction of particles which are nanometer-sized.  What do you do if you use a powder in a food product that also contains a small number of nanometer-scale particles (as most powders invariably will)?  There isn&#8217;t much insight into how to resolve this issue in the report (or elsewhere for that matter), but the report&#8217;s authors do recommend that the UK Government develops guidelines that clearly state what fraction of a powder needs to be at the nanoscale before nano-specific regulatory oversight is triggered.  This is critical to the effective regulation of nanomaterials in food products if products are not to be inappropriately under- or over-regulated.  (Imagine a scenario where a manufacturer could claim exemption from nano regs because a small fraction of a material was larger than the nanoscale, or a regulator over-zealously  applied regulations by insisting that a conventional material containing a small fraction of nanoparticles was a nanomaterial. The only thing worse would be a complete lack of clarity on when a product containing a range of particle sizes was considered nano and when it was not &#8211; which unfortunately is where we are at the moment!)</p>
<p style="text-align: justify;">On labeling, the report states</p>
<blockquote style="text-align: justify;"><p>&#8220;Consumers can expect to have access to information about the food they eat.  But blanket labeling of nanomaterials on packages is not, in our view, the right approach to providing information about the application of nanotechnologies.&#8221;</p></blockquote>
<p style="text-align: justify;">Rather, the report&#8217;s authors recommend a public registry of foods containing nanomaterials.</p>
<h3 style="text-align: justify;"><span style="color: #800000;"><strong>Communication &amp; Outreach</strong></span></h3>
<p style="text-align: justify;">Six of the report&#8217;s recommendations deal directly with effective communication and public engagement.  From the outset, the report&#8217;s authors recognize the importance of public attitudes towards food, and the need to engage consumers in the use of nanotechnologies in food products.  The report&#8217;s summary opens</p>
<blockquote style="text-align: justify;"><p>&#8220;People are understandably sensitive about changes to the food they eat.  In the past the introduction of novel technologies in the food sector has sometimes met with resistance or even holstility.  The public&#8217;s attitude toward food is influenced by a number of considerations including a fear of novel risks, the level of trust in the effectiveness of regulation, and other wider social and psychological factors (shaped by views on health, the environment and science).  The development of nanotechnologies in the food sector may well elicit some of these concerns.&#8221;</p></blockquote>
<p style="text-align: justify;">Later on, the report states that &#8220;our witnesses confirmed that public attitudes towards the use of nanotechnologies were among the most important factors in determining their future in the food sector.&#8221;</p>
<p style="text-align: justify;">Transparency within the industry was seen as critical to addressing potential public fears and concerns.  Yet after talking with stakeholders, the subcommittee came to the conclusion that the food industry are being far from transparent at the moment, and that this may potentially damage the responsible use of nanotechnologies in foods in the long run.  They &#8220;found it regrettable that evidence indicated that, far from being transparent about its activities, the food industry was refusing to talk about work in this area.&#8221;</p>
<p style="text-align: justify;">A number of witnesses stressed the reticence of food companies to talk about nanotechnology openly, for fear of a loss of consumer confidence.  Franz Kampers from Wageningen University told the subcommittee</p>
<blockquote>
<p style="text-align: justify;">&#8220;the industry is very, very reluctant to communicate that they are using nanotechnology in food &#8230; because they are very much afraid oof the reaction of consumers to the product.&#8221;</p>
</blockquote>
<p style="text-align: justify;">Yet after hearing evidence from a number of quarters, the subcommittee concluded that</p>
<blockquote>
<p style="text-align: justify;">&#8220;this is exactly the type of behaviour which may bring about the public reaction which it is trying to avert.&#8221;</p>
</blockquote>
<p style="text-align: justify;">As a result the subcommittee recommended that the UK Government work with the industry to ensure greater openness and transparency about what they are developing, and what their plans are for using nanotechnology in food products.</p>
<p style="text-align: justify;">The subcommittee also stressed the need for a robust Government communication strategy.  They praised the Government for establishing the <a href="http://www.nanoandme.org">Nano &amp; Me</a> website, which provides anyone who is interested with accessible information on nanotechnology &#8211; including its use in food.  Unfortunately, they failed to note that Nano &amp; Me is <a href="http://www.responsiblenanoforum.org/blog/index.php/2009/11/">under threat</a> because the UK government isn&#8217;t stumping up paltry sums of money to ensure its upkeep!</p>
<p style="text-align: justify;">Finally, the report emphasizes the need for public engagement, which provides people with the opportunity to participate in decision-making processes.  They acknowledge that this is a complex task, and have some interesting perspectives on how to proceed here.  In particular, the suggest that the provision of engagement opportunities might in itself be sufficient &#8211; that people will be reassured that someone has the opportunity to engaging on their behalf &#8211; and that the voice of the public&#8221;is often most effectively mediated by representative groups such as consumer groups, non governmental organisations (NGO&#8217;s) and individuals with a particular interest in this topic.&#8221;</p>
<p style="text-align: justify;">I&#8217;m not sure how far I agree with these suggestions.  But perhaps the most important thing here is that the subcommittee recognize that engagement is about giving people a voice and a place at the table, not just about communication.</p>
<p style="text-align: justify;">These are just some of the things that jumped out at me as I read through this report today.  There are many other aspects to it which deserve greater attention.  Not all of the comments and recommendations will meet with universal approval I am sure.  But without a doubt, this is the most thoughtful, informed and insightful piece on nanotechnology and food I have read in a long time.</p>
<p style="text-align: justify;"><em>The full House of Lords Nanotechnologies and Food report is available <a href="http://www.publications.parliament.uk/pa/ld/ldsctech.htm">here</a>.<br />
</em></p>
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		<title>Scientist just wants to have fun &#8211; a compendium of mindless games for the holiday season!</title>
		<link>http://2020science.org/2009/12/22/scientist-just-wants-to-have-fun/</link>
		<comments>http://2020science.org/2009/12/22/scientist-just-wants-to-have-fun/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 20:08:50 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Odds and Ends]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2707</guid>
		<description><![CDATA[Brain-candy for the intellectually incapacitated. To help the brain cells recuperate from over-exertion (and quite possibly over-indulgence) this Holiday season, here&#8217;s a short compendium of mindless games &#8211; the sort of things scientists and others indulge in when they think no-one&#8217;s looking! The selection rules here were simple: Anything that didn&#8217;t hold my attention for [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><em>Brain-candy for the intellectually incapacitated.</em></p>
<p>To help the brain cells recuperate from over-exertion (and quite possibly over-indulgence) this Holiday season, here&#8217;s a short compendium of mindless games &#8211; the sort of things scientists and others indulge in when they think no-one&#8217;s looking!<span id="more-2707"></span></p>
<p>The selection rules here were simple: Anything that didn&#8217;t hold my attention for more than 5 seconds, required a double-digit IQ, or was associated with &#8220;learning goals,&#8221; was ditched faster than a game of Klingon Scrabble.</p>
<p>Of course, you&#8217;re expected to pooh pooh the resulting collection to friends and colleagues as being nothing but mindless drivel &#8211; got to keep the side up after all!  But when you&#8217;re alone, check out the games.  Believe me, your over-exerted brain cells will thank you!</p>
<p>Happy Holidays <img src='http://2020science.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>___________________</p>
<h3><strong><a href="http://www.sciencecrossword.com/scienceInt1.html" target="_blank">Science Crossword</a></strong></h3>
<p style="text-align: center;"><a href="http://www.sciencecrossword.com/scienceInt1.html"><img class="aligncenter" title="Science Crossword" src="http://2020science.org/wp-content/uploads/2009/12/Science-Crossword.jpg" alt="Science Crossword" width="580" height="397" /></a></p>
<p>I thought I&#8217;d start with at least a pretense of intellectual stimulation with this science crossword.  Pretense is the keyword here &#8211; this isn&#8217;t quite Times Crossword territory.  Which is a relief, as completing it is straightforward, even if most of your brain is still off partying elsewhere.</p>
<p>If you enjoyed this, there are fifteen other science crosswords to keep you amused <a href="http://www.sciencecrossword.com/" target="_blank">ScienceCrossword.com</a></p>
<h3><a href="http://www.vectorpark.com/levers/" target="_blank"><strong>Levers</strong></a></h3>
<p style="text-align: center;"><a href="http://www.vectorpark.com/levers/"><img class="aligncenter" title="Levers" src="http://2020science.org/wp-content/uploads/2009/12/Levers.jpg" alt="Levers" width="580" height="466" /></a></p>
<p>Here&#8217;s a deceptively engaging bit of fun from <a href="http://www.vectorpark.com/" target="_blank">VectorPark</a>.  Just build a mobile from the pieces provided.  Each time you get the thing to balance, you get another piece to add &#8211; how far can you get?  Like all games from <a href="http://www.vectorpark.com/levers/" target="_blank">VectorPark</a>, it&#8217;s up to you to discover the rules by trial and error.  Or you could just sit and watch your mobile twist and turn on the screen &#8211; my recommendation after a heavy Holiday meal!</p>
<h3><a href="http://speculativevision.com/arcade/flash/monkeylander/index.shtml" target="_blank"><strong>Monkey Lander</strong></a></h3>
<p style="text-align: center;"><a href="http://speculativevision.com/arcade/flash/monkeylander/index.shtml"><img class="aligncenter" title="Monkey Lander" src="http://2020science.org/wp-content/uploads/2009/12/Monkey-Lander.jpg" alt="Monkey Lander" width="580" height="309" /></a></p>
<p>You know the slogan &#8220;a minute to learn, a lifetime to master?&#8221;  At least half of it applies to <a href="http://speculativevision.com/arcade/flash/monkeylander/index.shtml" target="_blank">Monkey Lander</a>.  The mission is simple &#8211; steer Monkey&#8217;s ship to collect the fruit (then get Monkey safely to the landing pad).  The science-ish twist? &#8211; some of the more obvious laws of physics (and rocket-propelled monkeys) apply.</p>
<h3><a href="http://speculativevision.com/arcade/wordsearch/wordsearch.html" target="_blank"><strong>Science Fiction WordSearch</strong></a></h3>
<p style="text-align: center;"><a href="http://speculativevision.com/arcade/wordsearch/wordsearch.html"><img class="aligncenter" title="Word Search" src="http://2020science.org/wp-content/uploads/2009/12/Word-Search.jpg" alt="Word Search" width="436" height="363" /></a></p>
<p>Another option for people who prefer words to spaceship-flying monkeys.  There are four scifi-themed word searches in all here.  None of them are too taxing &#8211; which is quite alright by me.</p>
<h3><a href="http://www.vectorpark.com/etc/spider.html" target="_blank"><strong>Spider</strong></a></h3>
<p style="text-align: center;"><a href="http://www.vectorpark.com/etc/spider.html"><img class="aligncenter" title="Spider" src="http://2020science.org/wp-content/uploads/2009/12/Spider.jpg" alt="Spider" width="580" height="375" /></a></p>
<p>Some more fun from <a href="http://www.vectorpark.com/" target="_blank">VectorPark</a>.  I&#8217;m not entirely sure what is supposed to happen here, apart from a six-legged dog/bird hybrid eagerly following a spider around the screen &#8211; maybe I just haven&#8217;t played with it for long enough.  If you find out, let me know.</p>
<h3><a href="http://www.neave.com/vote/" target="_blank"><strong>Neave Vote</strong></a></h3>
<p style="text-align: center;"><a href="http://www.neave.com/vote/"><img class="aligncenter" title="Neave Vote" src="http://2020science.org/wp-content/uploads/2009/12/Neave-Vote.jpg" alt="Neave Vote" width="580" height="316" /></a></p>
<p>I really struggled to decide what to include in this compendium from <a href="http://www.neave.com/" target="_blank">Paul Neave</a> &#8211; there&#8217;s so much great stuff on his website (thanks to <a href="http://twitter.com/Alessandro" target="_blank">@Alessandro</a> on Twitter for the recommendation).  But this tickled me &#8211; it&#8217;s the perfect antidote for anyone who takes on-line polls too seriously!</p>
<h3><a href="http://windosill.com/" target="_blank"><strong>Windosill</strong></a></h3>
<p style="text-align: center;"><a href="http://windosill.com/"><img class="aligncenter" title="Windosill" src="http://2020science.org/wp-content/uploads/2009/12/Windosill.jpg" alt="Windosill" width="580" height="429" /></a></p>
<p>Back to <a href="http://www.vectorpark.com/" target="_blank">VectorPark</a> for the next game.  This is another game of discovery &#8211; no rules; just a mouse, a screen, and a bizarrely elegant world.  Then it&#8217;s up to you.  The first couple of levels are free (if you can work out how to move on from the opening screen), but to play the full game, it&#8217;ll cost you $3!</p>
<p>A hint &#8211; follow the car.</p>
<h3><a href="http://www.sciencenetlinks.com/interactives/gravity.html" target="_blank"><strong>Gravity Launch</strong></a></h3>
<p style="text-align: center;"><a href="http://www.sciencenetlinks.com/interactives/gravity.html"><img class="aligncenter" title="Gravity Launch" src="http://2020science.org/wp-content/uploads/2009/12/Gravity-Launch.jpg" alt="Gravity Launch" width="580" height="313" /></a></p>
<p><a href="http://www.sciencenetlinks.com/interactives/gravity.html" target="_blank">Gravity Launch</a> almost didn&#8217;t make it into the mindless game compendium &#8211; it teeters on the edge of being <em>too</em> educational.  But despite this obvious flaw, it&#8217;s still a lot of fun &#8211; and simple too.  Just adjust the rocket&#8217;s thrust and takeoff angle, and try to dock with an increasingly complex array of space stations.  Thanks to <a href="http://twitter.com/science_4_all" target="_blank">@science_4_all</a> on Twitter for bringing this one to my attention.</p>
<h3><a href="http://woodgears.ca/eyeball/" target="_blank"><strong>The Eyeballing Game</strong></a></h3>
<p style="text-align: center;"><a href="http://woodgears.ca/eyeball/"><img class="aligncenter" title="Eyeballing Game" src="http://2020science.org/wp-content/uploads/2009/12/Eyeballing-Game.jpg" alt="Eyeballing Game" width="580" height="437" /></a></p>
<p>I thought I&#8217;d throw this one in for engineers&#8230; and other obsessive-compulsives. How well can you complete each pattern, just by &#8220;eyeballing&#8221; it?  Harder than you think &#8211; especially if you&#8217;re a little worse for wear!</p>
<h3><a href="http://www.feedthehead.net/" target="_blank"><strong>Feed the Head</strong></a></h3>
<p style="text-align: center;"><a href="http://www.feedthehead.net/"><img class="aligncenter" title="Feed the Head" src="http://2020science.org/wp-content/uploads/2009/12/Feed-the-Head.jpg" alt="Feed the Head" width="580" height="300" /></a></p>
<p>Finally, I thought I would leave the most bizarre game to last &#8211; and no surprises that once again it&#8217;s from <a href="http://vectorpark.com/" target="_blank">VectorPark</a>.  <a href="http://www.feedthehead.net/" target="_blank">Feed the Head</a> is a Pythonesque piece of trippy weirdness that will either have you hooked, or doing physical damage to your computer in frustration.  If you think there&#8217;s a danger of this, best stick to flying monkeys. This is another game of discovery &#8211; follow the mouse, and see where it leads&#8230;</p>
<p>_______________________</p>
<p><em><strong>End Note</strong></em></p>
<p><em>Okay, so I have a confession to make.  Despite my aims of embracing the trivial and avoiding learning experiences at all costs, these games have a little more in common with science and technology than might be immediately apparent.  With a couple of exceptions, there&#8217;s a discovery and prediction theme going on here that reflects how science tends to work, not to mention some rather cool physically-realistic modeling.  But don&#8217;t let that distract you from enjoying the games for what they are &#8211; (relatively) mindless fun! </em></p>
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		<title>21st Century Tech Governance? What would Ned Ludd do?</title>
		<link>http://2020science.org/2009/12/18/thomas/</link>
		<comments>http://2020science.org/2009/12/18/thomas/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 18:00:15 +0000</pubDate>
		<dc:creator>Guest</dc:creator>
				<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Oversight]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[Rethinking Science & Technology]]></category>
		<category><![CDATA[Technology innovation in the 21st century]]></category>
		<category><![CDATA[ETC Group]]></category>
		<category><![CDATA[Jim Thomas]]></category>
		<category><![CDATA[Luddite]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[technology assesment]]></category>
		<category><![CDATA[Technology Innovation]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2514</guid>
		<description><![CDATA[By Jim Thomas, ETC Group A guest blog in the Alternative Perspectives on Technology Innovation series For a fresh perspective on how to do technology governance consider starting somewhere else. I suggest York Castle in Northern England &#8211; a stark stone tower from the thirteenth century. It was here in 1812 that the English state [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span style="color: #888888;"><strong>By Jim Thomas, <a href="http://www.etcgroup.org/" target="_blank">ETC Group</a></strong></span></p>
<p style="text-align: justify;"><em>A guest blog in the <a href="http://2020science.org/alternative-perspectives-on-technology-innovation/">Alternative Perspectives on Technology Innovation</a> series</em></p>
<p style="text-align: justify;"><span class="drop_cap">F</span>or a fresh perspective on how to do technology governance consider starting somewhere else. I suggest <a href="http://www.cliffordstower.com/" target="_blank">York Castle</a> in Northern England &#8211; a stark stone tower from the thirteenth century.</p>
<p style="text-align: justify;">It was here in 1812 that the English state first executed fifteen men for the newly established crime of machine-breaking. They were Luddites – the original kind: artisan weavers who saw the factory system as an assault on their livelihoods and communities. At the time England was convulsed by the ‘machine question’ – with fiery debates in parliament and hundreds of fiery attacks on cloth mills by followers of the mythical Ned Ludd. As the first industrial revolution gathered steam, literally, the political class made a deliberate decision to side with the new industrialists. 12,000 Soldiers were deployed to quell the Luddite uprising &#8211; more than were abroad fighting Napoleon. The Frame Breaking Act made Luddism punishable by death and in time the word Luddite itself was transformed into a term of contempt and abuse that lasted all the way to 21<sup>st</sup> century science debates. Its fair to say the Luddites lost – big time.<span id="more-2514"></span></p>
<p style="text-align: justify;">I should admit right now that I’m a big fan of the Luddites – Not that its much fun supporting an extinct political movement. Unlike sports teams there’s neither merchandise to buy nor Facebook groups to join (not unless you count this:<a href="http://www.facebook.com/pages/Ye-Luddites/121981285761?v=info" target="_blank"> http://www.facebook.com/pages/Ye-Luddites/121981285761?v=info</a> ). But I like Ned Ludd and his gang for two reasons.</p>
<p style="text-align: justify;">Firstly I think they were right in ways they didn’t even know at the time. Our contemporary crises of climate change, overproduction and industrial pollution trace back in obvious ways to the industrial revolution as do the emergence of  urban and labour problems that flowed from the factory system and the urbanization that it gave rise to. The new cloth factories made possible a level of demand that justified establishing cotton plantations and a vicious slave trade setting in motion cycles of violence and racism that still persist today. Did the industrial revolution also bring benefits to society – of course it did although those benefits remain very unevenly distributed. Did the Luddites know they were fighting the roots of future racism. No – but their instincts were good.</p>
<p style="text-align: justify;">Secondly I admire the Luddites for their success (albeit brief) in creating  a large-scale truly popular debate about emerging technologies. The widespread uprising of 1811-16 was more than just a wave of hysterics. Popular geek culture casts a ‘Luddite’ as a technologically inept dunce, fearful of change. Historical accounts reveal nothing of the sort. Real Luddites were adept users of complex hand weaving looms. They often espoused nuanced views on the technological revolution happening around them. They were not uniformly anti-technology: Their grievances, as recorded in song and declarations , were specifically with technologies that were <em>“harmful to the common good” </em>– as good a standard as any against which to asses technological appropriateness.  In their night time raids they would break some mechanical frames that they considered unjust while leaving others untouched that they considered benign. They recognised technological power as political, entwined with monopoly power and responsible for a lowering of standards and production of shoddy goods. They even practiced a radical form of democratic  technology assessment that we haven’t seen the like of since: dragging bulky mechanical looms to the market place to hold public trials in which all the community could pass judgement on the new machines – a public consultation process of the most inclusive kind.</p>
<p style="text-align: justify;">I was once involved in organizing such a Luddite-style technology trial &#8211; at York Castle no less. A group of fellow activists dragged a motor car to the old stone tower and we set up public court, inviting bystanders to testify for or against the impact of the internal combustion engine on all our lives. Road kill, asthma, community destruction and climate change were weighed against the increased mobility and economic opportunities provided by four fast wheels. Everyone who happened to pass by became the jury.  On balance the car was found guilty of being ‘harmful to the common good’ but received a lighter sentence than the Luddites had on the same spot. This symbolic exercise in popular assessment of technology was exactly 100 years too late to influence the relevant innovation policy. Nonetheless it set me thinking: <strong>What if we weren’t too late? What if we could drag emerging technologies into a modern court of public deliberation and democratic oversight. What might that look like?</strong></p>
<p style="text-align: justify;">I’ve been turning over that question for about 15 years now while active in global debates on emerging technologies –  particularly GM Crops, Nanotechnology, Synthetic Biology and  Geo-engineering &#8211; Debates in which I’ve encountered the term Luddite, meant as a slur, more times than I care to count. Language like this tumbles carelessly out of history .. but I find the parallels striking. Once again we are in the early phases of a new industrial revolution. Once again powerful technologies (Converging Technologies ) are physically remaking and sometimes disintegrating our societies. Those  of us in civil society carrying out bit-part campaigns, issuing press releases and launching legal challenges are in a sense attempting to drag technology governance away from the darkness of narrow expert committees and into the sunny court of public deliberation for a broader hearing.. It seems a perfectly reasonable and democratic urge. But there’s got to be a better and more systematic way to do that?</p>
<p style="text-align: justify;">So far I’ve found three sets of proposals that might begin to put technology oversight into the open and back in the hands of a wider public:</p>
<ul>
<li><em>Public Engagement: <a href="http://www.ncl.ac.uk/peals/dialogues/juries.htm" target="_blank">Citizens Juries</a>, Knowledge exchanges, People’s Commissions.</em></li>
</ul>
<p style="text-align: justify;">No don’t yawn. I grant you that science policy types (and the rest of us) have every reason to groan when they hear the term “Public engagement in Science”. Like other  empty buzz phrases (“sustainable development” and “corporate social responsibility” come to mind) its too easily appropriated &#8211; but there is still (just about) some value in imagining and practicing what actual involvement mechanisms we could craft to enable a more democratic form of innovation governance.  Citizen’s Juries in places as diverse as Andra Pradesh, Mali and Brazil have enabled marginalized groups such as farmers to at least take a place alongside seed companies and biotech giants in policy processes. While People’s Commissions (investigation processes run by citizens groups) may get short shrift from a condescending political establishment yet can often exhibit excellent foresight, drawing on sources of grassroots knowledge  that closetted self-referential science committees might never open up to. These days my faith in public engagement  is waning having watched several governments employ such processes as a thinly disguised public relations ploy or to tie up the energies of civil society. Unless a public engagement process has a clear promise by those in power that they will listen, respond and demonstrably act on reccomendations its likely to lose the interest of the participants too.</p>
<ul>
<li><em>Global Oversight: ICENT.</em></li>
</ul>
<p style="text-align: justify;">ICENT stands for the <strong>I</strong><strong>nternational Convention for the Evaluation of New Technologies</strong> – a UN level body for foresighting emerging technology trends and then applying a wide-ranging assessment process that will consider the social, environmental and justice implications of the innovation being scrutinised. It doesn’t exist yet and maybe it never will but at ETC Group we have dedicated a lot of time to <a href="http://www.waccglobal.org/en/20062-communicating-with-angels-being-digital-being-human/578-What-is-the-International-Convention-for-the-Evaluation-of-New-Technologies.html" target="_blank">imagining what such a body could look like </a> (we even have some nifty organagrams &#8211; <a href="http://www.etcgroup.org/upload/publication/51/01/com89specialnanopoliticsjul05eng.pdf">see pg 36-40 of this)</a> For example there would be bodies scanning the technological horizon and others making a rough reckoning of whether a new technology needed a strong oversight framework or not. Others tasked with bringing in a broad range of knowledge (what do the indigenous folks say?) or identifying exactly the right place in the system of global governance to begin regulatory moves. At a time when tech governance is several decades late each time we find a new platform emerging (Nanotech? Synthetic Biology? Geoengineering?) An ICENT–like body could maybe get international machinery in gear a bit quicker &#8211; ideally before industrial interests have already written those technologies into next quarter&#8217;s earning sheets and are shipping them to market.</p>
<ul>
<li><em>Popular      assessment : Technopedia?</em></li>
</ul>
<p style="text-align: justify;">The only governance and regulations that work are those where somebody is paying attention – so  rather than hide technology assessment in rarefied committees why not hand it to the wisdom of the crowds. Wikipedia may not be the most perfectly accurate source of all knowledge but it is comprehensive, up to date and flexible and provides an interesting model. Actually Wikipedia entries are often <a href="http://en.wikipedia.org/wiki/Nanotechnology#Implications">not a bad place to start</a> if you want to suss out the societal and environmental issues raised by the zeitgeist regarding new technologies. How about a dedicated wiki site for collaborative monitoring and judging of emerging technologies? Such a site could be structured so that, unlike the halls of power, marginal voices have a space and are welcome. A grassroots army of  volunteer technology assessors could help fill out the questions that Brussels or Washington never asks: What is the feminist take on this technology? How does it impact indigenous or disabled groups? What livelihood issues does this raise for the poor? Will the global commodities trade be affected? Perhaps an extended social media approach to technology assessment could convene online juries, host global conference calls and draft peoples reports for input into policy deliberations.</p>
<p style="text-align: justify;">Don’t get me wrong.. approaches like these are not panaceas .. Adopt them all and some of us in civil society  might still feel there are a few metaphorical mechanical frames that would still need breaking. For example I’m not sure a modern day Ned Ludd would be content to spend his whole time writing wiki entries.</p>
<p style="text-align: justify;">Then again, at least he might participate in his own <a href="http://www.facebook.com/group.php?v=wall&amp;ref=search&amp;gid=5437255806">facebook group</a>…</p>
<p style="text-align: justify;">______________________________</p>
<p style="text-align: justify;"><em><a href="http://www.etcgroup.org/en/about/staff/jim_thomas" target="_blank">Jim Thomas</a> is a Research Programme Manager and Writer with the <a href="http://www.etcgroup.org">ETC Group</a></em><em> based in Montreal, Canada. His background is in communications, writing on emerging technologies and international campaigning.</em></p>
<p style="text-align: justify;"><em>Formerly an organiser with grassroots direct action movements in Europe and North America, Jim spent seven years with  Greenpeace International as a campaigner on food and genetic  engineering issues before joining ETC Group in 2002. Jim organised the  <a href="http://www.etcgroup.org/en/node/156">first international meeting on the societal impacts of Nanotechnology </a></em><em> (held in the European Parliament), <a href="http://www.youtube.com/watch?v=gDQXUR0Pb8c">speaks</a> around the world on  emerging technology issues and has authored several reports, chapters and press  articles on Biotechnology, Nanotechnology, Synthetic Biology and  GeoEngineering.  He writes a regular <a href="http://www.theecologist.org/blogs_and_comments/commentators/Jim_Thomas/">&#8216;Tech Reckoning&#8217; column</a></em><em> for The Ecologist Magazine exploring the  politics of next generation technologies. </em></p>
<p style="text-align: justify;"><em> Trained as a historian to look back at the history of technology, Jim is now proccupied with the future of technology. Once upon a time he was an award winning slam poet but then he had children&#8230; </em></p>
<p style="text-align: justify;"><em>ETC Group have a <a href="http://www.etcblog.org">blog</a></em><em> too&#8230;</em></p>
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		<title>Biopolitics for the 21st Century</title>
		<link>http://2020science.org/2009/12/14/darnovsky/</link>
		<comments>http://2020science.org/2009/12/14/darnovsky/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 14:00:31 +0000</pubDate>
		<dc:creator>Guest</dc:creator>
				<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Technology innovation in the 21st century]]></category>
		<category><![CDATA[Biopolitics]]></category>
		<category><![CDATA[Center for Genetics and Society]]></category>
		<category><![CDATA[Marcy Darnovsky]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2545</guid>
		<description><![CDATA[By Marcy Darnovsky, PhD, Associate Executive Director of the Center for Genetics and Society A guest blog in the Alternative Perspectives on Technology Innovation series Much appreciation is due to Andrew for his courage in soliciting “alternative perspectives” on technology innovation and life in the 21st century.  I can’t help but observe that his nervousness [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span style="color: #888888"><strong>By Marcy Darnovsky, PhD, Associate Executive Director of the <a href="http://www.geneticsandsociety.org" target="_blank">Center for Genetics and Society</a></strong></span></p>
<p><em>A guest blog in the <a href="http://2020science.org/alternative-perspectives-on-technology-innovation/">Alternative Perspectives on Technology Innovation</a> series</em></p>
<p style="text-align: justify"><span class="drop_cap">M</span>uch appreciation is due to Andrew for his courage in soliciting “alternative perspectives” on technology innovation and life in the 21st century.  I can’t help but observe that his nervousness about doing so is one small sign that something is amiss in what he calls “the interface between emerging technologies and society.”</p>
<p style="text-align: justify">One challenge we face in mending that interface is a tendency toward over-enthusiasm about prospective technologies. Another is the entanglement of technology innovation and commercial dynamics. Neither of these is brand new.</p>
<p style="text-align: justify">Back in the last century, the 1933 Chicago World’s Fair took “technological innovation” as its theme and “A Century of Progress” as its formal name. Its official motto was “Science Finds, Industry Applies, Man Conforms.”</p>
<p style="text-align: justify">The slogan shamelessly depicts “science” and “industry” as dictator – or at least drill sergeant – of humanity. It anoints industrial science as a rightful decision-maker about human ends, and an inevitable purveyor of societal uplift.<span id="more-2545"></span></p>
<p style="text-align: justify">Today the 1933 World’s Fair slogan seems altogether crass. But have we earned our cringe? We’d like to think that we’re more realistic about science and technology innovations. We want to believe that, in some collective sense, we’re in control of their broad direction. But are we less giddy about the techno-future now than we were back then?  Does technology innovation now serve human needs rather than the imperatives of commerce? Have we devised social and cultural innovations for shaping new technologies – do we have robust democratic mechanisms that encourage citizens and communities to participate meaningfully in decisions about their development, use and regulation?</p>
<p style="text-align: justify">I’m afraid that the habits of exaggerating the benefits of new technologies and minimizing their unwanted down sides are with us still. And in my view there’s huge room for improvement in our capacity for <a href="http://www.geneticsandsociety.org/article.php?id=2004" target="_blank">democratic governance of technology innovation</a>.</p>
<p style="text-align: justify">Part of the problem is a lag in acknowledging how technology innovation now typically unfolds. Popular perceptions of scientific and technological development still feature white-coated researchers toiling late into the night for the benefit of humanity (or demented Dr. Frankensteins heedlessly pursing their own grand ambitions). To whatever extent these images may have once been realistic, they are now downright misleading. Technology innovation is increasingly dominated by large-scale commercial imperatives. Over the past century, and ever more so since the 1980 <a href="http://en.wikipedia.org/wiki/Bayh%E2%80%93Dole_Act" target="_blank">Bayh-Dole Act</a> (an attempt to spur innovation by allowing publicly funded researchers to profit from their work), innovators have become scientist-entrepreneurs, and universities something akin to corporate incubators.</p>
<p style="text-align: justify">Commercial dynamics have become particularly influential in the biosciences. It’s hard to imagine any scientist today responding as Jonas Salk did in 1955, when he said with a straight face that “the people” own the polio vaccine. &#8220;There is no <a href="http://www.geneticsandsociety.org/article.php?list=type&amp;type=94" target="_blank">patent</a>,” he told legendary news broadcaster Edward R. Murrow. “Could you patent the sun?&#8221;</p>
<p style="text-align: justify">Of course, entrepreneurial activity in technology and science often delivers important benefits. It can bring new discoveries and techniques to fruition quickly, and make them available rapidly. Some recent commercial technologies, most notably in digital communication and computing, are stunning indeed.</p>
<p style="text-align: justify">But how far have we come from the slogan of the 1933 World’s Fair? Technology developers still routinely present their plans either as “inevitable” or as crucial for economic growth. As for the rest of us, we have few opportunities to deliberate – especially as citizens, but also as consumers – about the risks as well as the benefits of technology innovations. Twenty-first century societies and communities too often wind up conforming to new technologies rather than finding ways to shape their goals and direction.</p>
<p style="text-align: justify">In considering the future of human reproductive, genetic and related technologies (this is the major focus of my organization, the <a href="http://www.geneticsandsociety.org" target="_blank">Center for Genetics and Society</a>), the prospect of conforming to the imperatives of science and industry carries a chillingly literal implication. <a href="http://www.geneticsandsociety.org/article.php?list=type&amp;type=50" target="_blank">Scattered but persistent voices</a> advocate that we “design” or “engineer” the traits of our children and of future generations. Some enthusiasts <a href="http://www.geneticsandsociety.org/article.php?id=260" target="_blank">acknowledge that this would likely exacerbate social inequality</a>; they recognize the very real possibility of a GATTACA-like future peopled with genetic haves and have-nots. But they remain gung-ho. Others fail to challenge such visions on the shaky libertarian grounds that an individual’s choice to alter the human species should trump commitments to social justice and human rights.</p>
<p style="text-align: justify">Fortunately, these are minority views.  <a href="http://www.geneticsandsociety.org/article.php?list=type&amp;type=108" target="_blank">Inheritable genetic modification</a> is opposed by large majorities in opinion surveys, and has been <a href="http://biopolicywiki.org/index.php?title=Property:Inheritable_genetic_modification" target="_blank">formally rejected in the laws of nearly 50 countries</a>. Unfortunately, there is no such policy in the U.S. Nor does the U.S. meaningfully regulate <a href="http://www.geneticsandsociety.org/article.php?list=type&amp;type=89" target="_blank">assisted reproductive technologies</a> as <a href="http://biopolicywiki.org/index.php?title=Organisation_for_Economic_Co-operation_and_Development" target="_blank">other industrial democracies</a> do.</p>
<p style="text-align: justify">What’s needed now is a new kind of biopolitical thinking. Toward that end, here are five principles that I believe should inform deliberation about innovation in human biotechnologies (and other major technologies as well):</p>
<ul style="text-align: justify">
<li>First, let’s acknowledge that <a href="http://www.geneticsandsociety.org/downloads/2009_Darnovsky_Democracy.pdf" target="_blank">the practices and products of science are inherently political [PDF]</a>. They affect us collectively, shaping our communities and the larger world we share. That inescapable fact makes it legitimate—in fact obligatory—to subject powerful new technologies, including human biotech and related emerging technologies, to social negotiation and, when appropriate, to responsible control.</li>
</ul>
<ul style="text-align: justify">
<li>Second, we need systematic, inclusive, and robust public conversations about the consequences of technology innovations and the values they support or undermine. This is especially challenging for reproductive and genetic technologies because of Americans’ strongly divergent views about beginning-of-life matters. If we can establish habits of thoughtful deliberation about these technologies, we’d have taken a big step forward.</li>
</ul>
<ul style="text-align: justify">
<li>Third, the known and potential social consequences of technology innovations – not just their safety and efficacy – should be systematically included in our evaluations. We should particularly assess their impacts on socially and economically vulnerable populations.</li>
</ul>
<ul style="text-align: justify">
<li>Fourth, we should draw on the lessons of previous efforts by socially concerned scientists and their supporters—the “atomic scientists,” environmentalists, public health advocates, and others—to safeguard human health and the environment, bolster responsible science, and build a more just society. We should be skeptical of technological fixes for social problems, and of innovations that serve elite groups rather than the public interest and the common good.</li>
</ul>
<ul style="text-align: justify">
<li>Fifth, we should acknowledge that market mechanisms are not a substitute for public policy, and affirm the legitimacy and urgency of <a href="http://www.geneticsandsociety.org/article.php?id=4663" target="_blank">democratic oversight of major technology innovations, including human biotechnologies</a>. As we would in other arenas, we should avoid regulatory capture, eliminate conflicts of interest, and maximize transparency, accountability, and wide participation in policy making.</li>
</ul>
<p style="text-align: justify">The good news is that a new approach to biopolitics is taking shape, one that supports technology innovation when it serves human needs and socially defined goals, and when its broad directions are shaped by democratic governance. A growing network of civil society leaders, public intellectuals, and scientists is taking on the challenge. Contact CGS for more information.</p>
<p style="text-align: justify">__________________________</p>
<p style="text-align: justify"><em>Marcy Darnovsky, PhD, is Associate Executive Director at the <a href="http://www.geneticsandsociety.org" target="_blank">Center for Genetics and Society</a>, a Berkeley, California-based public affairs organization working to encourage responsible uses and effective societal governance of reproductive and genetic biotechnologies.</em></p>
<p style="text-align: justify">More information:</p>
<p style="text-align: justify">Center for Genetics and Society <a href="http://www.geneticsandsociety.org/">www.geneticsandsociety.org</a></p>
<p style="text-align: justify">Biopolitical Times <a href="http://www.biopoliticaltimes.org/">www.biopoliticaltimes.org</a></p>
<p style="text-align: justify">More about the guidelines for 21<sup>st</sup>-century biopolitics:</p>
<p style="text-align: justify">“Political Science: Progressives can&#8217;t—and shouldn&#8217;t—remove politics and values from science,” <em>Democracy: A Journal of Ideas, </em>Summer 2009 <a href="http://www.democracyjournal.org/article.php?ID=6700">http://www.democracyjournal.org/article.php?ID=6700</a></p>
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		<title>Science: So what? &#8211; So what?</title>
		<link>http://2020science.org/2009/11/27/science-so-what-so-what/</link>
		<comments>http://2020science.org/2009/11/27/science-so-what-so-what/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 18:45:26 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Civic Science]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2465</guid>
		<description><![CDATA[I sat down this morning to write a light-hearted blog about the UK government&#8217;s &#8220;Science: So what? So everything&#8221; campaign.  The angle was going to be: Why write about this when people want to read about this? But the more I dug around, the more apparent it became that this is an initiative that seems [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">I</span> sat down this morning to write a light-hearted blog about the UK government&#8217;s <em>&#8220;Science: So what? So everything&#8221; </em>campaign.  The angle was going to be:</p>
<blockquote style="text-align: justify;"><p>Why write about <a href="http://sciencesowhat.direct.gov.uk/people/asluckwouldhaveit?Itemid=" target="_blank">this</a> when people want to read about <a href="http://lilwizz.wordpress.com/2009/10/21/why-our-great-grandparents-were-happier-than-we-are/" target="_blank">this</a>?</p></blockquote>
<p style="text-align: justify;">But the more I dug around, the more apparent it became that this is an initiative that seems to have lost its way &#8211; and in need of more than a cheap quip about substance (ab)use&#8230;<span id="more-2465"></span></p>
<p style="text-align: justify;">The <em>&#8220;Science: So what? So everything&#8221;</em> campaign was launched with a flourish by the British government <a href="http://www.bis.gov.uk/" target="_blank">Department for Business Innovation and Skills</a> last January.  It was aimed at engaging people in science, and shaking off the perception of science as being elitist.  A string of celebrities &#8211; including Terry Pratchett, Bill Bryson and David Attenborough &#8211; put their weight behind the campaign as Prime Minister Gordon Brown kicked it off.</p>
<p style="text-align: justify;">According to the <a href="http://www.britishscienceassociation.org/web/news/BritishScienceAssociationNews/_DIUScampaign.htm" target="_blank">British Science Association</a>,</p>
<blockquote style="text-align: justify;"><p><span id="PhNewsContent">A key aim of the campaign is to reach and spark interest in science among a wider audience, dispelling the myth that science is too difficult or out of bounds for all but scientists. The involvement of well-known figures from the media and popular culture will help to convey this message. As well the help of celebrities, the campaign has enlisted the support of UK research councils, learned societies and other government departments and hopes to extend its reach with the involvement of business and other organisations outside the world of science.</span></p></blockquote>
<p style="text-align: justify;"><span>So what has happened since then? </span></p>
<p style="text-align: justify;"><span>I ask because British Science Minister Lord Drayson as just embarked on a review of the campaign.  As he announced on Twitter earlier this week:</span></p>
<p style="text-align: justify;"><span><a href="http://twitter.com/lorddrayson/status/6004271345"><img class="aligncenter size-full wp-image-2467" title="Drayson_Twitter_091124" src="http://2020science.org/wp-content/uploads/2009/11/Drayson_Twitter_091124.jpg" alt="Drayson_Twitter_091124" width="600" height="400" /></a></span></p>
<p style="text-align: justify;"><span>I&#8217;m afraid as a scientist I don&#8217;t fit into Lord Drayson&#8217;s target audience here.  But his tweet &#8211; and some of the responses to it &#8211; did drive me back to the <em>Science: So What?</em> campaign to see what was going on.</span></p>
<p style="text-align: justify;"><span>And I must confess, what I found was a little disappointing.</span></p>
<p style="text-align: justify;"><span>The &#8220;campaign&#8221; (more about those inverted commas in a second) revolves around the <em><a href="http://sciencesowhat.direct.gov.uk/" target="_blank">Science: So what? So everything</a></em> website.  This is a slick website &#8211; it&#8217;s attractive, it&#8217;s neatly laid out, it draws you in to a series of articles that are related to science.</span></p>
<p style="text-align: justify;"><span>But it&#8217;s a website, not a campaign!</span></p>
<p style="text-align: justify;"><span>In fact, the more I browsed, the clearer it was that the <em>Science: So what?</em> website is little more than a mediocre popular science portal, with a hint of government science evangelism about it.  I&#8217;m not even sure I would have known that this was the hub of a campaign if it hadn&#8217;t been for Lord Drayson&#8217;s tweet, and archived news coverage of the launch (the original BIS press release isn&#8217;t available by the way as far as I can tell &#8211; links like the one <a href="http://blogs.nature.com/news/thegreatbeyond/2009/01/soso_science_campaign.html" target="_blank">here</a> lead to dead ends). </span></p>
<p style="text-align: justify;"><span>If this is a campaign, where&#8217;s the action plan?  Where are the deliverables and the indicators of success?  More to the point, where are all those celebrities who were brought in to launch it &#8211; and the accompanying publicity machine?</span></p>
<p style="text-align: justify;"><span>So let&#8217;s forget about the &#8220;campaign&#8221; for a moment, and just look at the website. </span></p>
<p style="text-align: justify;"><span>The website is certainly visually attractive and functionally smooth.  But does it succeed in reaching out to an audience and engaging people &#8211; does it, in the words of <a href="http://www.sciencepunk.com/roundtable/viewtopic.php?f=7&amp;t=10" target="_blank">mjrobbins</a>, &#8220;add value?&#8221;</span></p>
<p style="text-align: justify;"><span>I&#8217;m not sure it does.  There are a ton of great science websites and blogs out there &#8211; most of them offering far more in the way of reader-oriented content.  If you want information on the latest science news, to be titillated and entertained by science and technology, or to to be enlightened by the view from the lab bench, you are spoilt for choice.  So why would anyone visit &#8211; and re-visit &#8211; <em><a href="http://sciencesowhat.direct.gov.uk/" target="_blank">Science: So what</a>?</em></span></p>
<p style="text-align: justify;"><span>I&#8217;m struggling with this.  It&#8217;s not that the content is bad.  It&#8217;s just that there&#8217;s equally good or better stuff elsewhere.  The articles are limited compared to what you get at <a href="http://www.newscientist.com/" target="_blank">New Scientist</a>, the <a href="http://www.bbc.co.uk/sn/" target="_blank">BBC</a> or <a href="http://discovermagazine.com/" target="_blank">Discover Magazine</a> (for instance).  There is no community here &#8211; a key driver of site visits and loyalty (where are the links, the guest articles, the commentaries, the controversial discussions?).  The <a href="http://sciencesowhat.direct.gov.uk/events" target="_blank">&#8220;events&#8221;</a> page seems rather limited in scope. There&#8217;s a <a href="http://sciencesowhat.direct.gov.uk/diy-science" target="_blank">DIY Science</a> page with three (<em>three!</em>) articles on it, two of them discussing that old chestnut of putting Menots mints in coke.  And the &#8220;<a href="http://sciencesowhat.direct.gov.uk/get-involved-in-science/get-involved" target="_blank">get involved</a>&#8221; page &#8211; judging by the number of comments received &#8211; hasn&#8217;t inspired many to actually get involved.</span></p>
<p style="text-align: justify;"><span>I don&#8217;t really want to diss <em><a href="http://sciencesowhat.direct.gov.uk" target="_blank">Science: So what?</a></em> &#8211; it&#8217;s a laudable effort to address a very real issue, and the website is trying to make a dent within a tough web space.  And at the end of the day it is an <em>experiment</em> in using new media to reach out on science.  Tim Jones, who publishes the science and technology blog <a href="http://communicatescience.com/zoonomian/" target="_blank">Zoonomian</a>, wrote &#8220;</span>I can also see this is something of a sandbox for experiment, so deserves to be cut some slack&#8221; on the <em>Science: So what?</em> <a href="http://www.sciencepunk.com/roundtable/viewtopic.php?f=7&amp;t=10#p50" target="_blank">metablog</a>.</p>
<p style="text-align: justify;">But he also points out the need for review and decision-making on the website, and highlights a number of areas requiring attention.</p>
<p style="text-align: justify;">Looking at where <em>Science: So what?</em> doesn&#8217;t hit the mark for me, and where it might do better, two issues scream out.</p>
<p style="text-align: justify;">The first deals with engaging people.  Despite trying to move away from an old-school science communication framework, it still seems to set out to inform rather than engage.  It smacks of messages that someone thinks people <em>should</em> be reading, rather than content that people <em>want</em> to read.  In other words, despite efforts to move away from this rather outdated stance, it&#8217;s &#8220;preachy.&#8221;</p>
<p style="text-align: justify;">Take the opening paragraph on the &#8220;about&#8221; page:</p>
<blockquote style="text-align: justify;">
<p style="text-align: left;">In the UK, many of us don’t value science as much as we should, but it lives beneath the surface of everything we touch and taste. It&#8217;s the key to our prosperity, one of the driving forces of our economy, and it creates thousands of jobs that keep Britain at the leading edge.</p>
</blockquote>
<p style="text-align: justify;">This is about telling readers what&#8217;s good for them, not asking them what they think.  Okay so it&#8217;s a message that I and many scientists have a lot of sympathy for.  But as a first step to pulling people in? I&#8217;m not sure I would be so brave as to use it!  The art of selling is knowing what your customers want, not telling them what they should want &#8211; something that seems to be missing here.</p>
<p style="text-align: justify;">Of course, I may be wrong and <em>Science: So what?</em> may be thronging with visitors.</p>
<p style="text-align: justify;">I haven&#8217;t seen any web stats for the site so it&#8217;s hard to speak with any authority here.  About the only indicator of engagement I do have is a <a href="http://sciencesowhat.direct.gov.uk/get-involved-in-science/get-involved/the-exquisite-corpse-of-science" target="_blank">post</a> that links directly back to <a href="http://2020science.org">2020 Science</a>.  As far as I can tell, I have only had one referral from <em>Science: So what?</em> since that post was published (<a href="http://www.sciencepunk.com/roundtable/viewtopic.php?f=7&amp;t=10#p50" target="_blank">Tim Jones</a> had a similar experience with the link to his blog).  Contrast this to a link to 2020 Science posted in the <a href="http://scienceblogs.com/pharyngula/2009/11/so_thats_what_twitter_does_to.php#comment-2077047" target="_blank">comments</a> on P.Z Myer&#8217;s blog <a href="http://scienceblogs.com/pharyngula/" target="_blank">Pharyngula</a> on November 15 &#8211; from which I had 148 referrals in ten days.</p>
<p style="text-align: justify;">This is a dubious comparison in many ways, but it does beg the question why an associate professor at the University of Minnesota seems to be engaging people on science far more effectively that the UK government.</p>
<p style="text-align: justify;">Then, there is the problem of this being a government website.</p>
<p style="text-align: justify;">Think about it.  Where&#8217;s the first place you would turn to for broad, unbiased, eclectic, entertaining and educating information on science.  The government?  Not me!  If there&#8217;s one thing you can guarantee with a government site is that there will be a constraining agenda behind it &#8211; and why would I elect to have my science input filtered by an organization I know is trying to feed me specific information for a predetermined purpose?</p>
<p style="text-align: justify;">This brings me back to where I started &#8211; my &#8220;Why write about <a href="http://sciencesowhat.direct.gov.uk/people/asluckwouldhaveit?Itemid=" target="_blank">this</a> when people want to read about <a href="http://lilwizz.wordpress.com/2009/10/21/why-our-great-grandparents-were-happier-than-we-are/" target="_blank">this</a>?&#8221; question.  Engagement is partly about building communities that can have the conversations they want &#8211; which is why there&#8217;s been considerable chatter on the web today about <a href="http://lilwizz.wordpress.com/2009/10/21/why-our-great-grandparents-were-happier-than-we-are/" target="_blank">LilWizz&#8217;s piece</a>, but nothing as far as I&#8217;m aware on the <em><a href="http://sciencesowhat.direct.gov.uk/people/asluckwouldhaveit?Itemid=" target="_blank">Science: So what? article</a></em>.</p>
<p style="text-align: justify;">It&#8217;s hard to imagine <em>Science: So what? </em>posting pieces about feeding new-borns opium draughts.  Yet without this freedom to truly engage, it&#8217;s even harder to imagine <em>Science: So what?</em> reaching out to the audience it so desperately wants to.</p>
<p style="text-align: justify;">So what&#8217;s the answer?  I&#8217;m not sure I  have any great answers, but here are four things that BIS might think about:</p>
<ul style="text-align: justify;">
<li>Develop a strategic, multi-faceted and transparent campaign to establish science as an integral part of British society, with the web site being just one component of this.</li>
<li>Make key celebrities, scientists, communicators and organizations central pillars of the campaign.</li>
<li>Support bloggers, producers, broadcasters and other communicators in developing networks and communities around science and technology &#8211; without heavy-handed government interference.</li>
<li>Further develop efforts to engage people in science and technology &#8211; enabling them to be an active part of the process, rather than passive bystanders.</li>
</ul>
<p style="text-align: justify;">Much more is needed than this if science and technology are to be developed and used effectively within society.  But it&#8217;s a start.</p>
<p style="text-align: justify;">When the <em>Science: So what?</em> So everything campaign was launched, Pallab Ghosh wrote on the <a href="http://news.bbc.co.uk/2/hi/science/nature/7855376.stm" target="_blank">BBC website</a></p>
<blockquote style="text-align: justify;">
<p style="text-align: left;">Without a sustained long-term plan, however, there&#8217;s a risk that any momentum this latest campaign generates will be lost and go the way of previous attempts to turn the public&#8217;s obvious admiration of science into something that&#8217;s a part of their daily lives.</p>
</blockquote>
<p style="text-align: justify;">Sadly, his crystal ball seemed to be working pretty well that day.  Nevertheless, integrating science into society remains an important issue.  The UK government started well with the <em>Science: So What?</em> campaign.  Maybe it&#8217;s now time to get out of the sandpit, and start to build something more concrete.</p>
<p style="text-align: justify;">But don&#8217;t take my word for it &#8211; check out <a href="http://sciencesowhat.direct.gov.uk/" target="_blank"><em>Science: So what? So everything</em></a> for yourself.  Talk about it on the <em>Science: So What?</em> <a href="http://www.sciencepunk.com/roundtable/viewforum.php?f=7&amp;sid=915ef895dad8c5a44738d5a3c4059a46" target="_blank">metablog</a>.  And don&#8217;t forget to get back to the ever-accessible Lord Drayson on <a href="http://twitter.com/lorddrayson" target="_blank">Twitter</a> with your thoughts and ideas.</p>
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		<title>From the Summit on the Global Agenda: Technology innovation as an enabler of social innovation</title>
		<link>http://2020science.org/2009/11/20/from-the-summit-on-the-global-agenda-social-innovation/</link>
		<comments>http://2020science.org/2009/11/20/from-the-summit-on-the-global-agenda-social-innovation/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:01:31 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Social Innovation]]></category>
		<category><![CDATA[Technology Innovation]]></category>
		<category><![CDATA[World Economic Forum]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2431</guid>
		<description><![CDATA[It&#8217;s the end of day one at the World Economic Forum Summit on the Global Agenda, and I&#8217;m sitting in my rather comfortable hotel room overlooking Palm Island, trying to pull my thoughts together. It was a day for meeting old friends, making new acquaintances, listening to stirring speeches and exploring new challenges.  As you [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">I</span>t&#8217;s the end of day one at the World Economic Forum <a href="http://www.weforum.org/en/events/SummitontheGlobalAgenda2009/index.htm" target="_blank">Summit on the Global Agenda</a>, and I&#8217;m sitting in my rather comfortable hotel room overlooking Palm Island, trying to pull my thoughts together. It was a day for meeting old friends, making new acquaintances, listening to stirring speeches and exploring new challenges.  As you would expect from a 700 person-strong brainstorm, there were moments of disorientation and confusion.  But even these were stimulating in their own way &#8211; rather cleverly, the World Economic Forum has orchestrated a setting where serendipity becomes commonplace.</p>
<p style="text-align: justify;">The real meat of the Summit begins tomorrow, when we start to swap ideas with other <a href="http://www.weforum.org/en/about/GlobalAgendaCouncils/index.htm" target="_blank">Global Agenda Councils</a> <span id="more-2431"></span>(last year I spent an enjoyable hour talking about nanotechnology with the Council on Faith &#8211; not what I set out to do, but it&#8217;s these chance encounters that bring considerable added value to the Summit).  Today was more of a consolidation exercise &#8211; getting to grips with the areas that the Emerging Technologies Council will be focusing on over the next 12 months.</p>
<p style="text-align: justify;">In our discussions, one topic came up that intrigued me &#8211; to the point that I made the mistake of suggesting I might follow up on it.  In talking about the role of technology innovation in society, we got onto the question of how technology innovation can enable social innovation.  As I suspect I will be expected to report back on this at some point, I thought I would start feeling out one or two ideas in today&#8217;s blog from the Summit.</p>
<p style="text-align: justify;">The role of technology innovation in social innovation undoubtedly has a rich literature (although a quick Google search doesn&#8217;t reveal that much) &#8211; one which, I must confess, is beyond my reach sitting here at the end of a long, jet-lagged day.  But I do want to get a few thoughts down for further exploration regardless.</p>
<p style="text-align: justify;">Much of the science and technology policy in the developed world is hooked on the idea of the technology fix: Got a problem &#8211; technology innovation can solve it.  I must confess, the idea (in a rather more sophisticated form) influences a lot of my thinking.  But this isn&#8217;t the only way of viewing the world.  There are those who argue that addressing some challenges will depend on social &#8211; not technological &#8211; innovation.  Advocating for lower energy use over better energy sources is one example.  Pushing for practices that reduce carbon dioxide emissions rather than relying on climate engineering to &#8220;fix&#8221; global warming is another.</p>
<p style="text-align: justify;">Challenges like energy generation, access to clean water, hunger and poverty are often held up as problems requiring technology-based solutions.  But they are also challenges that can be addressed &#8211; in part at least &#8211; through social innovation.  In fact, the argument that long-term solutions will depend on social change  in these areas is a pretty compelling one.</p>
<p style="text-align: justify;">But this begs the question &#8211; can technology innovation be used to enable social innovation that leads to change?</p>
<p style="text-align: justify;">Looking back over history, the answer seems to be yes.  The agricultural revolution enabled profound social changes, allowing stable communities to develop and freeing people to think about more than simply where the next mouthful of food was coming from.  The scientific revolution of the enlightenment transformed people&#8217;s understanding of the world and their place in it, and changed society as a result.  The industrial revolution laid the groundwork for today&#8217;s affluent first-world societies.</p>
<p style="text-align: justify;">Of course, it can be argued that these technological innovations merely drove social change, rather than enabling social innovation, although I suspect the line between the two is more than a little blurred. But recent history seems to throw up numerous specific examples of technology innovation enabling social innovation &#8211; mobile phones connecting communities and providing access to expertise, low power LED lighting supporting increased literacy in developing economies, and social media building virtual communities that transcend geographical and political boundaries for example.</p>
<p style="text-align: justify;">These and other examples suggest that, even when social innovation is important to addressing key challenges, emerging technologies can have a significant role to play in supporting it &#8211; technology innovation becomes an enabler of solutions, rather than a solution in and of itself.</p>
<p style="text-align: justify;">But if this is the case, it makes sense to work out how best to use technology in this way, rather than leaving things to chance.</p>
<p style="text-align: justify;">So these are the question that today&#8217;s discussions have lodged in my mind:  How can technology innovation be nurtured to provide tools that enable social innovation?  What are the key areas in which technology innovation has the potential to empower social innovation?  And how is the technology fix best balanced against the technology-enabled fix?</p>
<p style="text-align: justify;">I see I&#8217;m going to have a restless night!</p>
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		<title>Tim Jones&#8217; Exquisite Corpse of Science &#8211; an update</title>
		<link>http://2020science.org/2009/11/15/tim-jones-exquisite-corpse-of-science-an-update/</link>
		<comments>http://2020science.org/2009/11/15/tim-jones-exquisite-corpse-of-science-an-update/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 12:49:14 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Exquisite Corpse of Science]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2424</guid>
		<description><![CDATA[Back in July I wrote a short blog about Tim Jones&#8217; Exquisite Corpse of Science project &#8211; an innovative project to explore what people think about science and it&#8217;s place in their lives and society, through the medium of drawing and film.  Four months on, I though it was worth a quick update. One of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">B</span>ack in July I wrote a <a href="http://2020science.org/2009/07/14/experiments-in-science-engagement-the-exquisit-corpse/" target="_blank">short blog</a> about Tim Jones&#8217; <a href="http://communicatescience.com/zoonomian/2009/04/16/the-exquisite-corpse-of-science/" target="_blank">Exquisite Corpse of Science project</a> &#8211; an innovative project to explore what people think about science and it&#8217;s place in their lives and society, through the medium of drawing and film.  Four months on, I though it was worth a quick update.</p>
<p style="text-align: justify;">One of the most striking aspects of Tim&#8217;s original work was a nine-minute movie, exploring three people&#8217;s perspective on science through drawing (you can see the movie <a href="http://communicatescience.com/zoonomian/2009/07/12/exquisite-corpse-of-science-the-movie/" target="_blank">here</a>).  Since its release, the movie has been picked up by two science film festivals &#8211; the <a href="http://www.imaginesciencefilms.com/festival-2/events-and-panels/the-exquisite-corpse-of-science/" target="_blank">Imagine Science Film Festival</a> in New York City, and the <a href="http://www.festivalnauke.org/2009/rs/films/01-01.html" target="_blank">Serbian Science Film Festival</a>, where it is scheduled to be screened in December.</p>
<p style="text-align: justify;">Pretty impressive &#8211; but understandable once you&#8217;ve seen the movie.</p>
<p style="text-align: justify;">In the meantime, Tim is building a <a href="http://communicatescience.com/corpse/exquisite_corpse_of_science.html" target="_blank">mosaic of exquisite corpse submissions</a> from anyone motivated to put sharpie to paper. This is well worth exploring &#8211; there&#8217;s surprising depth to some of the submissions so far.  But there&#8217;s also plenty of room for new tiles to be added.</p>
<p style="text-align: justify;">So if you&#8217;re passionate about science and have a few minutes spare, don&#8217;t procrastinate &#8211; put your thoughts on paper, and send the result to Tim (instructions <a href="http://communicatescience.com/corpse/exquisite_corpse_of_science_instructions.html" target="_blank">here</a>).  You don&#8217;t have to be an artist (as I shamelessly demonstrate <a href="../2009/07/18/anything-i-can-do-you-can-do-better/" target="_blank">here</a>) &#8211; just someone with something to say on what science means to you.</p>
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		<title>Speaking power to truth – the unfortunate case of David Nutt</title>
		<link>http://2020science.org/2009/11/01/speaking-power-to-truth-the-unfortunate-case-of-david-nutt/</link>
		<comments>http://2020science.org/2009/11/01/speaking-power-to-truth-the-unfortunate-case-of-david-nutt/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 18:22:52 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[Top 10 Posts]]></category>
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		<category><![CDATA[David Nutt]]></category>
		<category><![CDATA[Drug Abuse]]></category>
		<category><![CDATA[Science Policy]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2354</guid>
		<description><![CDATA[Sitting 3000 miles away from London in Washington DC, I&#8217;ve been following the dismissal of Professor David Nutt as the UK government&#8217;s senior scientific advisor on the misuse of drugs, with interest.  Not being steeped in British drugs politics, I was only vaguely aware of the tensions between the Advisory Council on the Misuse of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">S</span>itting 3000 miles away from London in Washington DC, I&#8217;ve been following the dismissal of Professor David Nutt as the UK government&#8217;s senior scientific advisor on the misuse of drugs, with interest.  Not being steeped in British drugs politics, I was only vaguely aware of the tensions between the Advisory Council on the Misuse of Drugs, which Nutt chaired until Friday, and UK policymakers.  So as the story broke, I found it tough to disentangle whether this was a case of a respected scientist demonstrating a blindingly naive understanding of policy, or a government forfeiting science in favor of ideology.  But the more I dig into the situation, the more it seems to highlight a worrying disdain for science and evidence* amongst policy makers.<span id="more-2354"></span></p>
<p style="text-align: justify;">Nutt&#8217;s dismissal will undoubtedly have long-term repercussions on the effectiveness with which UK policies prevent people&#8217;s lives being destroyed by drug abuse.  But it also calls into question how science and evidence are used in making policy decisions.  And this is what really worries me &#8211; in a science and technology-based society, where information is no longer controlled and constrained by an elite few, playing fast and loose with &#8220;evidence&#8221; is a politically and socially dangerous game that threatens to marginalize experts and undermine legitimate authority.</p>
<p style="text-align: justify;">David Nutt&#8217;s case struck a particular chord with me.  In my day job I work with people who advise on, advocate for and formulate policy.  And I&#8217;m constantly surprised at how hard it is to ensure that recommendations and decisions are informed by &#8220;evidence,&#8221; rather than the evidence being cherry picked and massaged in support of predetermined ideas.  Even in a supposedly science-savvy administration, this is a very real challenge.  For a whole host of reasons, the system is biased towards people who see knowledge as a tradeable and malleable commodity, and who have a startlingly loose attitude toward evidence.  Even well-meaning players in the policy arena sometimes seem to struggle with listening to what the evidence says, rather selectively using it to make a point.</p>
<p style="text-align: justify;">But the grounds for Nutt&#8217;s dismissal also struck a more personal chord. Having a son at middle school and a daughter at high school, I have been dismayed at how &#8220;evidence&#8221; is sometimes misused in the push to prevent children from abusing drugs (both legal and illegal).  My evidence is largely anecdotal, but it seems that in their &#8220;drugs education,&#8221; there is a tendency for inconvenient facts to be avoided and, on occasion,  information to be &#8220;massaged&#8221; in the effort to steer the kids toward a safer and healthier lifestyle.</p>
<p style="text-align: justify;">Both of these examples speak to a systemic disdain for evidence &#8211; and the science on which it is often built &#8211; that results in it being a political tool, rather than a policy foundation.  And this I find truly worrying &#8211; whether dealing with drug policy or a number of other issues, we&#8217;re in danger of building a foundation-less house of cards that will collapse at the slightest touch if evidence isn&#8217;t handled with integrity and respect.</p>
<p style="text-align: justify;">To be very clear here, I am appalled at the horrific damage caused by drug abuse to individuals and society as a whole and, like most people, I see this as a social problem that desperately needs solutions. But I struggle to see how the problem can be solved by ignoring the evidence, and promulgating what can only be described as &#8220;un-truths.&#8221;  Certainly, policy decisions need to take into account far more than just the current state of knowledge.  But without transparency, honesty, and a foundation of truth, how will people be empowered to make wise and informed decisions?</p>
<p style="text-align: justify;">In an effort to understand whether David Nutt&#8217;s dismissal was a product of this culture of evidence-disrespect, or simply down to his political naivety, I actually took the time to read the paper that led to his removal.  It was presented to the Center for Crime and Justice Studies in the UK last week, and can be read in full <a href="http://www.crimeandjustice.org.uk/estimatingdrugharms.html" target="_blank">here</a>.</p>
<p style="text-align: justify;">Given the fuss that it led to, I was expecting an outspoken and ill-considered attack on current drugs policies in the UK.</p>
<p style="text-align: justify;">I couldn&#8217;t have been further from the truth.</p>
<p style="text-align: justify;">Nutt&#8217;s paper &#8211; &#8220;Estimating drug harms: a risky business?&#8221; &#8211; is authoritative, insightful, pertinent, and cognizant of the broader context in which policy decisions are made.  His arguments &#8211; and the science and investigations on which they are based &#8211; were sound and well-presented.  And I found the conclusions he drew to be reasonable.</p>
<p style="text-align: justify;">It is very clear that Nutt understands the broader social context in which policy decisions are made, and that evidence is just one of a number of factors that need to be addressed.  But he makes it very clear that this evidence should be foundational &#8211; and as a consequence, needs to be robust, available, listened to, and not distorted.</p>
<p style="text-align: justify;">I would strongly recommend anyone tempted to weigh into this debate to read Nutt&#8217;s paper first, including Home Secretary Alan Johnson.</p>
<p style="text-align: justify;">Especially Alan Johnson!</p>
<p style="text-align: justify;">Perhaps Nutt&#8217;s greatest crime is that he sincerely &#8211; and altruistically I believe &#8211; tried to speak truth to power.  He attempted to provide decision-makers with a sound scientific and evidence-based foundation on which to base policies that would improve people&#8217;s lives.  Contrary to my earlier fears, it is clear that he did this with a full understanding of the the broader framework within which policy is made.  His downfall was that he was working with a government that seems to believe in speaking power to truth rather than truth to power &#8211; deciding what is right first, then bolstering this up with evidence!</p>
<p style="text-align: justify;">Sadly, this is a model of government that is not sustainable in this day and age &#8211; I&#8217;m not sure it ever was.  Without a doubt, policy decisions need to be evidence-informed, not evidence-dictated.  But you still need to start with the evidence.  Corrupt this, and you end up harming the people you are trying (supposedly) to help.</p>
<p style="text-align: justify;">Hopefully the rather unfortunate case of David Nutt&#8217;s dismissal will shake people up, and lead to renewed attempts to place evidence &#8211; and science &#8211; at the heart of policy making.</p>
<p style="text-align: justify;">If it doesn&#8217;t, I&#8217;m afraid we&#8217;re in for some rough times ahead!</p>
<p style="text-align: justify;">___________________________</p>
<p style="text-align: justify;">*It&#8217;s common to talk about science-based decision making in policy.  But here I decided it was more appropriate to use the idea of evidence-based decision making &#8211; reflecting the language and discussions that tend to occur in policy circles.  &#8220;Evidence-based decision-making&#8221; encompasses science, but is sufficiently broad to encompass the use of multiple sources of robust, quantfiable and verifiable information.</p>
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		<title>Do scientists encourage misleading media coverage?</title>
		<link>http://2020science.org/2009/10/30/do-scientists-encourage-misleading-media-coverage/</link>
		<comments>http://2020science.org/2009/10/30/do-scientists-encourage-misleading-media-coverage/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 19:38:54 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
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		<guid isPermaLink="false">http://2020science.org/?p=2350</guid>
		<description><![CDATA[As scientists, how we love to rail against the incompetence of the media.  As self-proclaimed keepers of the truth, we decry &#8211; usually rather vocally &#8211; the misinterpretation and misuse of our precious studies.  And as we commiserate together on the injustices of the world, we inevitably get to thinking that if only journalists could [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">A</span>s scientists, how we love to rail against the incompetence of the media.  As self-proclaimed keepers of the truth, we decry &#8211; usually rather vocally &#8211; the misinterpretation and misuse of our precious studies.  And as we commiserate together on the injustices of the world, we inevitably get to thinking that if only journalists could see the world as we do and get that down in writing (or on tape), things would be so much better.</p>
<p style="text-align: justify;">Except, it isn&#8217;t always the journalists who are to blame for how science is portrayed in the media!<span id="more-2350"></span></p>
<p style="text-align: justify;">Take this case that landed in my metaphorical in-tray this morning for instance:</p>
<p style="text-align: justify;">Yesterday, Texas A&amp;M University put out a news item with the title &#8220;<a href="http://dmc-news.tamu.edu/templates/?a=8135&amp;z=15" target="_blank">Technology may cool the laptop.</a>&#8221; The piece starts:</p>
<blockquote style="text-align: justify;"><p>Does your laptop sometimes get so hot that it can almost be used to fry eggs? New technology may help cool it and give information technology a unique twist, says Jairo Sinova, a Texas A&amp;M University physics professor.</p></blockquote>
<p style="text-align: justify;">Aided by a short video, Professor Sinova, a co-author on the research being referred to, notes that</p>
<blockquote style="text-align: justify;"><p>Laptops are getting increasingly powerful, but as their sizes are getting smaller they are heating up, so how to deal with excessive heat becomes a headache&#8230; “Theoretically, excessive heat may melt the laptop,” he adds. “This also wastes a considerable amount of energy.”</p></blockquote>
<p style="text-align: justify;">This is an important issue, although I suspect that the vision of melting laptops goes a little far.  But it gets you wondering what this amazing new breakthrough is that is going to prevent those embarrassing laptop melt-downs and inadvertent griddle emulations.  The answer? The Spin Injection Hall Effect, or SIHE &#8211; a relatively recently discovered phenomenon that results in electrons with different &#8220;spin&#8221; in a semiconductor leading to a measurable magnetic field.</p>
<p style="text-align: justify;">The paper that the Texas A&amp;M University news item refers to is <a href="http://dx.doi.org/10.1038/nphys1359" target="_blank">&#8220;Spin-injection Hall effect in a planar photovoltaic cell&#8221;</a> in the journal Nature Physics.  It appears in the September edition of the journal.  It&#8217;s an interesting and scientifically sound paper.  It describes work where an experimental semiconductor device is used to show that the Spin Injection Hall Effect can in principle be used to encode information in the spin state of electrons, then &#8220;read&#8221; that information back.</p>
<p style="text-align: justify;">It is research that could be useful to new ways of transmitting and storing information in the future.</p>
<p style="text-align: justify;">But keeping laptops cool?  Hardly!  And certainly not imminently.</p>
<p style="text-align: justify;">So what&#8217;s going on here?  How do we get from some pretty esoteric research on electron spin to preventing &#8220;laptop-burn?&#8221;</p>
<p style="text-align: justify;">The most generous explanation is that, in one possible future, this science could underpin technologies that lead to lower energy microprocessors, and that this is what the researchers latched on to in an attempt to make their work relevant to a broad audience. But this is an incredibly huge leap.  It&#8217;s the scientific equivalent of playing the lottery &#8211; speculation in the extreme.  There&#8217;s a small chance that the science might lead, through a long chain of events, to microprocessors 12 &#8211; 50 years down the line that are faster and more efficient.  But making your MacBook Pro run cooler?  Give me a break!</p>
<p style="text-align: justify;">Another explanation is that Texas A&amp;M wanted to sex the research up &#8211; raising their profile at the expense of informed science reporting.</p>
<p style="text-align: justify;">Or maybe someone just got hold of the wrong end of the stick &#8211; or the wrong stick entirely.</p>
<p style="text-align: justify;">I&#8217;m not sure which of these is closer to the truth.  But what is clear is that this type of misrepresentation of the science at source is not uncommon, and it is highly damaging to understanding of and engagement in science within society.</p>
<p style="text-align: justify;">In this case, the assumptions and speculations behind the laptop claims weren&#8217;t clarified, and little attempt was made to distinguish between the science and the fantasies it inspired.  As a result, media outlets that picked up on the story simply propagated the misinformation &#8211; including <a href="http://www.sciencedaily.com/releases/2009/10/091029120858.htm" target="_blank">Science Daily</a>.  And as many readers would not have access to the original paper, they would not have the means to test the claims being made.</p>
<p style="text-align: justify;">If research institutions misrepresent the science they are involved in, what hope is there for informed science coverage in the media?  And more importantly, how on earth are people to get an informed sense of emerging science and technology, and engage in a meaningful dialogue on its development and implementation?</p>
<p style="text-align: justify;">I&#8217;m all for imagining where different avenues of research might lead.  But fantasizing about future applications as if they are just around the corner is naive at best, and just plain cynical at worst.  And the sad thing is, it ends up further disengaging people from the process of science and technology innovation &#8211; robbing them of the ability to participate effectively in a science and technology-driven society.</p>
<p style="text-align: justify;">Effective science coverage in the media is under threat, and there many factors at play here.  But surely this makes it even more important that scientists and research institutions don&#8217;t simply add to the problem.  I&#8217;m probably being a little unfair picking on Texas A&amp;M here &#8211; they aren&#8217;t the only ones feeding the media with questionable material.  But it seems that if the science community is serious about good science reporting, it needs to get its own house in order before pointing too many fingers at others.</p>
<p style="text-align: justify;">After all, journalists and others reporting on science and technology are only as good as their sources.  Garbage in, garbage out, no matter how hot or cold the laptop is running!</p>
<p style="text-align: justify;">
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		<title>Riding the wave: Rethinking science &amp; technology policy</title>
		<link>http://2020science.org/2009/10/15/riding-the-wave-rethinking-science-technology-policy/</link>
		<comments>http://2020science.org/2009/10/15/riding-the-wave-rethinking-science-technology-policy/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 13:35:54 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
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		<category><![CDATA[Policy]]></category>
		<category><![CDATA[Rethinking Science & Technology]]></category>
		<category><![CDATA[Science Policy]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2328</guid>
		<description><![CDATA[Part 8 of a series on rethinking science and technology for the 21st century Much to my embarrassment, I’ve just realized that it was over four months ago that I wrote the previous blog in this series – a series that was supposed to evolve over just a few weeks!  Most inconveniently, other priorities ended [...]]]></description>
			<content:encoded><![CDATA[<p></p><h3 style="text-align: center;"><strong>Part 8 of a series on rethinking science and technology for the 21<sup>st</sup> century</strong></h3>
<p style="text-align: justify;"><span class="drop_cap">M</span>uch to my embarrassment, I’ve just realized that it was over <em>four months ago</em> that I wrote the previous blog in this series – a series that was supposed to evolve over just a few weeks!  Most inconveniently, other priorities ended up interfering with my well-laid plans and I found myself distracted from completing the series, just three posts before its conclusion.</p>
<p style="text-align: justify;">The good news though is that this gives me an excuse to provide a lightning summary of the story so far, which goes something like this:</p>
<ul>
<li>We stand at a nexus of unimaginable technological potential, and unprecedented global challenges.  How we develop and use science and technology over the coming decades will determine the quality (and possibly even the quantity) of life for coming generations.</li>
<li>Three factors in particular are influencing the challenges we face, and the tools we have at our disposal to meet them.  These are the rate at which knowledge and ideas are propagating and influencing people, the increasingly strong links between human actions and environmental re-actions, and the ability of scientists, technologists and engineers to bend the material world to their every whim; from atoms and molecules to global weather systems.  These are my three “C’s” – communication, coupling and control.</li>
<li>The <em>coupling</em> between human actions and environmental re-actions is cumulative, non-linear, and rapidly increasing in importance.  Which means that we are now facing global challenges that are more complex and further reaching than any previous generation has had to deal with.</li>
<li>Rapid changes in how we <em>communicate</em> with each other are rewriting the rules on how society operates, from the global scale to the local level.</li>
<li>High-impact advanced in science and technology are being driven increasingly by advances in <em>control</em> over materials at the scale of atoms and molecules.  Atom-level control over everything from DNA to advanced materials to smart drugs is poised to vastly extend our technological reach as a species.</li>
<li>Separately, these three factors confront us with new challenges and new opportunities.  Together, they demand a new way of thinking about science and technology if we’re going to ride the wave of the future, rather than being engulfed by it.</li>
</ul>
<p style="text-align: justify;">The obvious question at this point – and the subject of this blog – is “how effective are current approaches to developing and using science and technology, and what (if anything) needs to change if we are to adapt and thrive as a species?”  In other words, how as a society can we make decisions that will ensure we have the necessary scientific understanding and technological know-how to overcome emerging challenges and realize the opportunities facing us, without creating more problems than we solve?<span id="more-2328"></span></p>
<p style="text-align: justify;">And that means we need to talk about science and technology policy.</p>
<p style="text-align: justify;">Effective science and technology policy depends on a robust a framework for decision-making that helps ensure an appropriate level of investment in science and technology, and a good return on that investment.  Every developed country/economy has well-established approaches to science and technology policy—whether formally expressed, or simply in the form of a prevalent set of assumptions or beliefs amongst policy makers.  And these approaches have worked okay in the main over the past fifty years or so.</p>
<p style="text-align: justify;">But are they flexible enough to weather the looming challenges of the 21<sup>st</sup> century?</p>
<p style="text-align: justify;">In the United States, approaches to science and technology policy still reflect largely the thinking of <a href="http://en.wikipedia.org/wiki/Vannevar_Bush">Vannevar Bush</a>.  In 1945, Bush presented President Truman with a vision of science in <em><a href="http://www.nsf.gov/about/history/vbush1945.htm">Science, The Endless Frontier</a></em> that started with basic research, and ended with social and economic growth.  While thinking has evolved since then, many policy makers are still strongly influenced by his ideas.</p>
<p style="text-align: justify;">In crude terms, Bush’s concept was that pure research (directed predominantly by scientists) leads to applied research, which in turn leads to technological innovation.  This in turn stimulates economic growth, which leads to more jobs, more money, and a better quality of life for citizens.</p>
<p style="text-align: justify;">This top-down, linear model has worked well over the years in the U.S. – scientists have been funded reasonably well by the Federal Government, and have been given considerable latitude in what they do.  And in the U.S. at least, this investment seems to have resulted in considerable technology innovation and wealth generation.</p>
<p style="text-align: justify;">But I’m not sure the same approach has got what it takes to address the very different challenges of the 21<sup>st</sup> century.</p>
<p style="text-align: justify;">Although current approaches to science and technology policy tend to be more sophisticated than Bush’s model, there is still a tendency to take a top-down linear approach.  Typically under this model, goals for science and technology investment are crafted, funding levels decided, and mechanisms and routes by which those funds will be allocated are identified within government.  It is then assumed that this up-front decision-making will lead to innovation, which will lead to jobs, wealth and, at the end of the day, a better quality of life for citizens.</p>
<p style="text-align: center;"><a href="http://2020science.org/wp-content/uploads/2009/10/Old-ST-Policy.png"><img class="aligncenter size-full wp-image-2329" title="Old S&amp;T Policy" src="http://2020science.org/wp-content/uploads/2009/10/Old-ST-Policy.png" alt="Old S&amp;T Policy" width="580" height="435" /></a></p>
<p style="text-align: justify;">The degree to which policy makers adhere to or diverge from this (admittedly simplistic) overview depends on where you are in the world.  But this general approach still plays a large role in determining the direction of and funding for science and technology policy in many countries.</p>
<p style="text-align: justify;">Yet this very hierarchical approach to decision-making may not have what it takes to ensure scientific and technological success over the coming years.</p>
<p style="text-align: justify;">First up, it assumes that heavy investment in basic research will naturally lead to technology innovation.  This over-simplistic assumption has been questioned repeatedly over the past decades, perhaps most notably by Donald E. Stokes in his book <em><a href="http://www.brookings.edu/press/Books/1997/pasteur.aspx">Pasteur’s Quadrant: Basic Science and Technological Innovation</a></em> – it’s an assumption that is likely to be further challenged as the interplay between science, technology and society becomes increasingly complex and dynamic.</p>
<p style="text-align: justify;">Then it assumes that up-front investment in science and technology will naturally lead to an improved quality of life through wealth creation.  Yet the values on which the model is based are beginning to look a little simplistic—dated even—in today’s diverse and interconnected world.</p>
<p style="text-align: justify;">And finally, it supports a top-down approach to science and technology policy that encourages policy lock-in.  This occurs when there are few mechanisms to rethink policy decisions that don’t work—a very precarious position to be in where the policy process potentially lags a long way behind technological progress.</p>
<p style="text-align: justify;">In other words, the widely used linear model of science policy could well fall flat in a world where communication, coupling and control demand responsive and adaptive approaches to guiding and utilizing science and technology.</p>
<p style="text-align: justify;">So what’s the alternative?</p>
<p style="text-align: justify;">A complete rethink of science and technology policy frameworks is way beyond the scope of this blog.  But two issues stand out as being at the top of the rethink-list: the need for a less hierarchical policy framework, and the need for more effective feedback mechanisms.</p>
<p style="text-align: justify;">Starting from the bottom, most people would agree that the end goal of investing in science and technology is improved quality of life.  But what this means and the route to achieving it will vary, depending on a number of factors.  The concept that technology innovation and wealth generation will automatically lead to an improved quality of life is one perspective—but it isn’t the only one.  As social and political boundaries are redrawn through new ways of communicating and technology-driven possibilities advance at an increasing rate, I suspect this perspective will begin to look a little naïve.  An alternative approach is to have multiple goals for the science and technology endeavor—recognizing that wealth, jobs, quality of life etc. are important and intertwined, but not necessarily linearly connected.  In other words, recognizing that quality of life may depend on more than making money!</p>
<p style="text-align: justify;">Similarly, I suspect there will need to be a rethink of the relationship between setting top-level goals for science and technology policy and the means of achieving those goals.  Rather than a top-level steer on science and technology policy, it is going to become increasingly important to flatten the process of crafting policies that determine the direction research and development is pointed in, how much is invested in it, and how the money is spent.</p>
<p style="text-align: justify;">But perhaps most importantly, there will need to be increased feedback between what comes out of science and technology policy, and what goes in.</p>
<p style="text-align: justify;">In any complex and dynamic system, feedback is the key to ensuring stability and adaptability.  The Bush-type hierarchical model of science and technology policy has relatively little in the way of feedback.  But this will need to change if policies are to lead to scientific research and technological innovation that achieve what they set out to.  Rapid advances in communication, coupling and control are pushing us a long way out of equilibrium—without effective feedback loops, the consequences could be catastrophic.</p>
<p style="text-align: justify;">A robust science and technology policy framework will depend on many and varied feedback mechanisms.  But amongst these, the ability to review inputs against outputs, and the participation of people and organizations affected by policy decisions, will be essential.</p>
<p style="text-align: justify;">From this perspective, a revised science and technology policy framework that will help us rise to the challenges of the 21<sup>st</sup> century might look something like this:</p>
<p style="text-align: center;"><a href="http://2020science.org/wp-content/uploads/2009/10/New-ST-Policy.png"><img class="aligncenter size-full wp-image-2330" title="New S&amp;T Policy" src="http://2020science.org/wp-content/uploads/2009/10/New-ST-Policy.png" alt="New S&amp;T Policy" width="580" height="435" /></a></p>
<p style="text-align: justify;">This is still rather simplistic.  It also reflects to a degree changes in science and technology policy that are already occurring in some countries.  But it does provide some insight into how approaches to science and technology might be crafted that will help us not just cope with life in the 21<sup>st</sup> century, but to thrive—to ride the wave of the future rather than being engulfed by it.</p>
<p style="text-align: justify;">I’ll look at some of these approaches to science and technology in the next blog in the series – <em>Completing the circle: Coupling science &amp; technology outputs to inputs.</em></p>
<p style="text-align: justify;"><strong><em>Notes</em></strong></p>
<p style="text-align: justify;"><em>Rethinking science and technology for the 21st century is a series of blogs drawing on a recent lecture given at the James Martin School in Oxford.  This is a bit of an experiment—the serialization of a lecture, and a prelude to a more formal academic paper.  But hopefully it will be both interesting and useful.  I’ll be posting a “rethinking science and technology” blog every week or so, interspersed with the usual eclectic mix of stuff you’ve come to expect from 2020science. </em></p>
<p style="text-align: justify;"><strong>Previously: <a href="../2009/06/26/confluence-where-communication-coupling-and-control-collide/">Confluence: Where communication, coupling and control collide</a></strong></p>
<p style="text-align: justify;"><strong>Next: Completing the circle: Coupling science &amp; technology outputs to inputs [Coming soon]</strong></p>
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		<title>Is too much choice bad for the health?</title>
		<link>http://2020science.org/2009/10/11/is-too-much-choice-bad-for-the-health/</link>
		<comments>http://2020science.org/2009/10/11/is-too-much-choice-bad-for-the-health/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 12:29:38 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Consumers]]></category>
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		<category><![CDATA[Public Perception]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[H1N1]]></category>
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		<guid isPermaLink="false">http://2020science.org/?p=2311</guid>
		<description><![CDATA[Sunday morning breakfast &#8211; a croissant, a coffee, and a stress-free morning. But wait a minute&#8230; I wonder how healthy all that butter is?  When did I last have my cholesterol levels checked?  Were they high?  Will my crisp, moist butter croissant push me into a French pastry-coronary? And how about the coffee?  Didn&#8217;t I [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;">Sunday morning breakfast &#8211; a croissant, a coffee, and a stress-free morning.</p>
<p style="text-align: justify;">But wait a minute&#8230;</p>
<p style="text-align: justify;">I wonder how healthy all that butter is?  When did I last have my cholesterol levels checked?  Were they high?  Will my crisp, moist butter croissant push me into a French pastry-coronary?</p>
<p style="text-align: justify;">And how about the coffee?  Didn&#8217;t I hear that caffeine gives you cancer?  Maybe that was just the Daily Mail on another cancer scare spree.</p>
<p style="text-align: justify;">But there&#8217;s no smoke without fire&#8230;</p>
<p style="text-align: justify;">Bother &#8211; what am I going to do?  I can already feel the panic rising!</p>
<p style="text-align: justify;">Hang it all, I&#8217;ll just head out to MacDonald&#8217;s for a Sausage Egg and Cheese McGriddle, with a couple of hash browns on the side.  After all, didn&#8217;t someone say it&#8217;s healthy to start the day with a good breakfast?</p>
<p style="text-align: justify;">Okay so I&#8217;m not really sitting down to croissants and coffee (more&#8217;s the pity), and I&#8217;m not going to rush off for a MacDonald&#8217;s breakfast.  But it is a Sunday morning, and with my brain in weekend mode (i.e. slow, relaxed, prone to roaming, uninformed speculation&#8230;), I found myself ruminating over something a friend said in an email a few days ago&#8230;<span id="more-2311"></span></p>
<p style="text-align: justify;">It concerned apparent resistance to having H1N1 flu shots in some quarters &#8211; an issue that is still bubbling away in the news.</p>
<p style="text-align: justify;">I&#8217;m not going to write about the H1N1 vaccine directly &#8211; that would be irresponsible given my limited knowledge and my Sunday morning torpor.  But the issue does raise an interesting question of what happens when we are forced to consciously make decisions we might usually take for granted.</p>
<p style="text-align: justify;">Martye&#8217;s email came on the tail of the latest poll from the <a href="http://www.google.com/hostednews/ap/article/ALeqM5gx8k1ROkV6Cem4F0fGqniBWVVFzgD9B6EO881" target="_blank">Associated Press and GfK</a> on people&#8217;s intentions to be vaccinated against H1N1.  The poll suggested that people were more wary of the new vaccine than &#8220;normal&#8221; flu vaccines, even though each year&#8217;s batch of flu vaccines is tailor made for that year&#8217;s prevalent virus strains &#8211; something that Martye had witnessed himself anecdotally.</p>
<p style="text-align: justify;">He wondered how this played into people&#8217;s trust of science, scientists and government, and the role of mis-information in the decisions people make.</p>
<p style="text-align: justify;">Because this is a Sunday morning, and there are important Sunday morning things to do (like find those croissants), this is a question that will have to wait until another day.  But it did get me thinking about the degree to which too much information, or a particular focus on an issue, can create a quandary by shifting the decisions we make from the subconscious to the conscious level.</p>
<p style="text-align: justify;">As a species, we&#8217;re pretty adept at letting the subconscious parts of our brains do the heavy lifting when it comes to making decisions.  Just imagine how tedious life would be if we needed to analyze the pros and cons of every move or decision we made &#8211; much like the coffee and croissant illustration above, we would become paralyzed by indecision.  But we&#8217;d also more than likely end up making decisions that were more based on what we were comfortable with, rather than what was good for us.</p>
<p style="text-align: justify;">This raises a real dilemma though, and one I don&#8217;t have a good answer to.  A major thrust of what I do is advocating for and enabling informed, evidence-based decision-making.  It&#8217;s something I believe in strongly &#8211; that in a science and technology-driven society, people should be enabled to make the best possible decisions for themselves and their society based on good evidence and strong scientific principles.</p>
<p style="text-align: justify;">Yet it seems that where the decisions people need to make are far from black and white, forcing them to think about things could end up leading to choices that are more harmful than helpful.</p>
<p style="text-align: justify;">The H1N1 flu vaccine seems to be a case in point.  If it was rolled out as just another annual flu vaccine, many people would have accepted it without question &#8211; the decision-making would have been at the subconscious level.</p>
<p style="text-align: justify;">But because the issues of its importance and possible downsides have been raised explicitly, people are being forced to make a conscious decision whether to have it or not.</p>
<p style="text-align: justify;">And kicking up the decision-making process from the subconscious domain to the conscious level has led to confusion and indecision.</p>
<p style="text-align: justify;">So what should we do?  Should complex decisions be left in the hands of &#8220;experts?&#8221;  Should information &#8211; evidence &#8211; be withheld from people who don&#8217;t have the ability to process and use it?  Should we just accept that others are more informed than we are &#8211; and trust them?</p>
<p style="text-align: justify;">At this point, every bone in my body is screaming that transparency, access to information and personal decision-making autonomy are moral obligations in a mature society, and that a hierarchical technocracy is <em>not</em> the way to go. Yet, if this is the case, we need to face the fact that more information isn&#8217;t necessarily a good thing on its own.  We need to develop the social tools to use it wisely, empowering individuals to make decisions that benefit themselves and society without leading to undue paralysis and harm.</p>
<p style="text-align: justify;">This is a tough task.  I&#8217;m sure there are mountains of scholarly works that address it.  But I&#8217;ve yet to see any clear routes forward emerge.</p>
<p style="text-align: justify;">Yet if we are going to cope with new challenges in a world where information spreads like wildfire, it seems more important than ever to work out how to empower people to make responsible and informed decisions on risks and benefits, without becoming paralyzed, or forced into relying on comfortable but possibly unhelpful decision-making shortcuts.</p>
<p style="text-align: justify;">It seems that too much choice could be bad for the health.  But I suspect that not enough choice &#8211; and a lack of help, guidance and other tools for making informed decisions &#8211; will be worse for the health in the long run.</p>
<p style="text-align: justify;">But that is most definitely a Monday morning problem.</p>
<p style="text-align: justify;">Now, back to that croissant and coffee&#8230;</p>
<p style="text-align: justify;">
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		<title>Enough with the nano already!</title>
		<link>http://2020science.org/2009/09/18/enough-with-the-nano-already/</link>
		<comments>http://2020science.org/2009/09/18/enough-with-the-nano-already/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 18:15:00 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Dragonfly TV]]></category>
		<category><![CDATA[Drama]]></category>
		<category><![CDATA[NISE Net]]></category>
		<category><![CDATA[Public Engagement]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2218</guid>
		<description><![CDATA[Okay, so I&#8217;ve been letting work interfere with my blogging life over the past few weeks, which has led to an interminable series of impenetrable blogs on nanotechnology.  I promise I&#8217;ll try and lighten up over the next few weeks (although I&#8217;m afraid there are still a couple of nano blogs to come over the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">O</span>kay, so I&#8217;ve been letting work interfere with my blogging life over the past few weeks, which has led to an interminable series of impenetrable blogs on nanotechnology.  I promise I&#8217;ll try and lighten up over the next few weeks (although I&#8217;m afraid there are still a couple of nano blogs to come over the next week or so).</p>
<p style="text-align: justify;">However, since I have been on a bit of a nanotech roll, I thought I would slip in this additional short blog about a couple of things that metaphorically whacked me over the head on recent travels &#8211; before they fade into the mists of my middle aged brain.</p>
<p style="text-align: justify;">
<h2 style="text-align: justify;"><span style="color: #800000;"><strong>Nanotechnology as a brand</strong></span></h2>
<p style="text-align: justify;">The first comes from Graeme Hodge &#8211; a law professor at Monash University in Australia.  Or to be more specific, something he said at a recent <a href="http://www.chathamhouse.org.uk/events/view/-/id/1217/">meeting</a> on nanotech regulation in London.  In amidst the discussions around similarities between US and European approaches to regulating nanotechnologies (thrilling stuff &#8211; don&#8217;t you wish you were there?), Graeme made what I thought was a profound observation: Nanotechnology is a <em>brand</em>.</p>
<p style="text-align: justify;">Now of course nanotechnology is associated with all sorts of very concrete advances in working with matter at a nanometer-scale, and is backed up with some rather cool science.  But it&#8217;s always been hard to pin down exactly what it is, and why people get so excited about it.  And it&#8217;s been even harder to work out what the implications of this new technology are, and how to handle them.</p>
<p style="text-align: justify;">However thinking of nanotech as a <em>brand</em> rather than a <em>technology</em> per se might help resolve many of the problems we&#8217;ve been grappling with in making sense of the technology.  Brands are usually based on something tangible, but also incorporate loyalties, perceptions, emotions etc. that add value to them in ways that are compelling while not quite tangible.</p>
<p style="text-align: justify;">This sounds very much like nanotechnology &#8211; a grand idea that has stimulated new research funding, motivated renewed interest in science and technology and led to innovations that go beyond the sum of their contributing parts.  Sure there&#8217;s some really interesting stuff going on at the nanoscale.  But the real value here seems to reside the power of the idea &#8211; the <em>brand</em> of nanotechnology.</p>
<p style="text-align: justify;">On the flip side, if nanotechnology is as much a brand as a technology, talking about possible health and environmental impacts can get a little complex. The intangible values that branding brings to a product cannot be assessed in toxicology studies, or measured in the environment.  Perhaps this is why discussions of nanotechnology safety have floundered so often.</p>
<p style="text-align: justify;">Maybe reframing nanotechnology as a brand will help unravel some of the knots we&#8217;ve got ourselves into over the technology, and enable faster progress on developing responsible products based on nanoscale engineering.  I&#8217;m looking forward to hearing more on the idea from Graeme in the future.</p>
<h2 style="text-align: justify;"><strong><span style="color: #800000;">Stimulating stakeholder dialogue through drama</span></strong></h2>
<p style="text-align: justify;">I had the good fortune to spend this last week at the Nanoscale Informal Science Education Network (<a href="http://www.nisenet.org/">NISE Net</a>) annual meeting.  Always a stimulating conference, I was particularly struck by a reading of a short play.</p>
<p style="text-align: justify;">Anyone with a passing interest in drama will know that actors and plays can enable a powerful and very public airing of thoughts and ideas that people often find hard to share.  I&#8217;ve rarely seen this used to great effect in bringing stakeholders together in grappling with complex science and technology-based issues.  But this particular reading left me wondering whether there is an important role for drama in multi-stakeholder forums addressing the development and implications of nanotechnology.</p>
<p style="text-align: justify;">The reading in question was given by two actors from the <a href="http://www.smm.org/">Science Museum of Minnesota</a>, and involved a sometimes heated discussion between two sisters on the possible pros and cons of nanotechnology.  Both were passionate about the technology and aware of the current state of the science. But while one was working for a company to ensure the safety of new  products, the other was worried about the use of the technology in the absence of hard safety data.  The result was a compelling and complex dialogue between the siblings that effectively articulated fears and hopes that many stakeholders have, but few are brave enough to share in public.</p>
<p style="text-align: justify;">While watching the reading, it struck me that this merging of science, technology and art is powerful in two ways.  First, it enables strong and valid but opposing opinions to be explored by proxy &#8211; stakeholders watching the drama would be likely to end up with a sense what others thought and felt, without the emotional baggage of those (sometimes impassioned) opinions coming directly from colleague sitting across the room from them.  Secondly, it acts as a bridge between people coming from very different perspectives &#8211; providing a shared experience and understanding that could form the basis of a fruitful dialogue.</p>
<p style="text-align: justify;">Could drama be used in this way at multi-stakeholder nanotech meetings?  I don&#8217;t know, but I am dying to try it out.  It might just break us out of the repetitive circles many of these meetings end up go round in.  Just so you are forewarned therefore &#8211; expect to see the odd nanotechnology meeting organized by me with a rather unconventional agenda in the future&#8230;</p>
<p style="text-align: justify;">
<h2 style="text-align: justify;"><strong><span style="color: #800000;">Nano for kids</span></strong></h2>
<p style="text-align: justify;">And finally, I was reminded while traveling back to the airport in San Francisco after the NISE Net meeting that <a href="http://pbskids.org/dragonflytv/index.html">Dragonfly TV</a> has a great series on nanotechnology &#8211; accompanied by a <a href="http://pbskids.org/dragonflytv/nano/index.html">really good web resource</a>.  If you&#8217;ve got kids or teach kids, this is an excellent source of stuff on nanotechnology &#8211; from video clips from the programs to a huge selection of nanotech resources.  And if you&#8217;re not a kid?  I highly recommend you close the door, turn down the sound and browse the sight while no-one&#8217;s looking.  But be warned &#8211; it&#8217;s addictive!</p>
<p style="text-align: justify;"><em>Addendum:  After playing around some more with the Dragonfly TV website, I just had to add this link.  Regulators, NGO&#8217;s industry folk and others out there &#8211; want a mature perspective on nano-labeling?  Check out <a href="http://pbskids.org/dragonflytv/nano/wans_702.html">these comments</a>&#8230; from kids!</em></p>
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		<title>Hooked on science – ten things that inspired me to become a scientist</title>
		<link>http://2020science.org/2009/09/03/hooked-on-science/</link>
		<comments>http://2020science.org/2009/09/03/hooked-on-science/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 23:33:59 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
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		<category><![CDATA[Second Life]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2146</guid>
		<description><![CDATA[How exactly did I get hooked on science?  It&#8217;s not something I&#8217;ve thought about too much before. But an invitation to discuss how to inspire the next generation of scientists, technologists and engineers next week has got me thinking&#8230; Next Monday (Sept 7) I&#8217;m taking part in a discussion on science role models, as part [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><em>How exactly did I get hooked on science?  It&#8217;s not something I&#8217;ve thought about too much before. But an invitation to discuss how to inspire the next generation of scientists, technologists and engineers next week has got me thinking&#8230;<span id="more-2146"></span></em></p>
<p style="text-align: justify;"><span class="drop_cap">N</span>ext Monday (Sept 7) I&#8217;m taking part in a discussion on science role models, as part of the British Science Festival &#8211; <a href="http://bissecondlife.eventbrite.com/" target="_blank">hosted by the UK Department of Business, Innovation and Skills (BIS)</a>.  It&#8217;s shaping up to be a fascinating event, and certainly not one to miss (you can sign up for it <a href="http://bissecondlife.eventbrite.com/" target="_blank">here</a>) &#8211; not least because it is happening in the virtual world of Second Life (a first for me).  The discussion will be delving into what inspires people to get into science, technology, engineering and mathematics &#8211; and how those of us already hooked can help to inspire others.</p>
<p style="text-align: justify;">I don&#8217;t want to give too much away before Monday &#8211; although I can reveal that the great <em>Dr. Karen James</em> of <a href="http://twitter.com/kejames" target="_blank">Twitter</a>, <a href="http://mashable.com/2009/04/14/twitter-science/" target="_blank">Mashable</a> and <a href="http://www.thebeagleproject.com/" target="_blank">The Beagle Project</a> fame will be a co-panelist, and that the event will be <em>the</em> place to be between 6:00 PM &#8211; 8:00 PM London time on Monday.</p>
<p style="text-align: justify;">However, to limber myself up for the big event (while providing something of a teaser), I thought I would delve into my own past and revisit some of the inspirations that led to me becoming a scientist.</p>
<p style="text-align: justify;">So without further do (apart to apologize for cultural references that may not make sense to all readers), here are ten inspirations from my youth that got me hooked on science:</p>
<p style="text-align: justify;"><strong>1.  My father. </strong> I know it&#8217;s a bit of a cliché &#8211; for which I apologize &#8211; but looking back, my father undoubtedly played a major role in sparking my interest in science.  He was a technician for most of his working life &#8211; starting off in TV&#8217;s, moving on to nuclear power with the UK Atomic Energy Authority, and later on working as a lab tech in a sports science department.  He was fascinated by science and technology and what it can be used for (still is), and his spirit of inquiry, questioning and investigation rubbed off &#8211; big time.  He also taught me the value of a good technician &#8211; without which most scientists would be marginally less productive than a two legged horse.</p>
<p style="text-align: justify;"><strong>2.  A defunct radio. </strong> When I was around four, someone kindly provided my preschool with a large old fashioned radio &#8211; with large Bakelite knobs, impressive dials, and valves (or &#8220;tubes&#8221; as Americans quaintly refer to them).  It didn&#8217;t work, but I was absolutely convinced that I could fix it; and spent hours fiddling around in its innards with a screwdriver.  I failed (nothing to do with my age I&#8217;m sure &#8211; the previous donors had given us a real dud!), but the experience was the beginning of a long love affair with anything electrical.</p>
<p style="text-align: justify;"><strong>3.  My first home chemistry kit.</strong> I can&#8217;t remember what was in that first kit or even who made it.  What I do remember is being able to replenish it from the local chemist &#8211; something that you can&#8217;t do these days sadly &#8211; and  &#8220;augmenting&#8221; it with exotic new additions. Irresistible <img src='http://2020science.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p style="text-align: justify;"><strong>4.  DIY Science books.</strong> Where would I be without local libraries?  Not where I am now I suspect!  I used to devour books on science experiments for the home.  The experiments often didn&#8217;t work, I must confess (good training for later days).  But armed with an arsenal of basic household supplies, a good tome from the local library, and my augmented chemistry kit, I was in kid-heaven.</p>
<p style="text-align: justify;"><strong>5.  Jacques Cousteau.</strong> I still remember the feeling of anticipation &#8211; sitting in front of the TV in my pajamas, way after my proper bed time, waiting for the latest nautical adventure from <a href="http://en.wikipedia.org/wiki/Jacques-Yves_Cousteau" target="_blank">Cousteau</a> and his crew.  Looking back, it was the sense of discovery that had me glued to the set on these rare occasions &#8211; I wanted to be informed and inspired, not entertained.</p>
<p style="text-align: justify;"><strong>6.  &#8220;Teach Yourself Atomic Physics.&#8221;</strong> I owe so much to this little book (possibly by James Moncur Valentine &#8211; I can&#8217;t be sure) &#8211; which must have gone out of print decades ago.  It was my father&#8217;s, but I purloined it and poured over it for hours on end, trying to understand the mysteries of the universe.  I even started to tell people I was going to be a nuclear physicist when I grew up (I was rather young at the time).  I only achieved half of my childhood dream (the physicist bit) &#8211; but that was in part because of this book.</p>
<p style="text-align: justify;"><strong>7.  Judith Hann. </strong> Actually, I would include many of the old <a href="http://en.wikipedia.org/wiki/Tomorrow%27s_World" target="_blank">Tomorrow&#8217;s World</a> team &#8211; Raymond Baxter, Michael Rodd, Bob Symes and a number of others. The program had its critics, and in later years tried too hard to grab fleeting attentions &#8211; becoming rather shallow.  But as a child growing up, Judith and the others were an inspiration.</p>
<p style="text-align: justify;"><strong>8.  Doctor Who.</strong> Okay so this one took me by surprise as well &#8211; was I really inspired by an <a href="http://en.wikipedia.org/wiki/Doctor_who" target="_blank">individualistic fictitious character with an authority complex</a>?  Looking back, I think I was.  I have a sneaking suspicion &#8211; never articulated until the confessional of this blog, that I wanted to be just like John Pertwee or Tom Baker &#8211; using science and superior intellect to save the world while cocking a snoot at the establishment.  Come to think about it, I suspect I still do&#8230;</p>
<p style="text-align: justify;"><strong>9.  Isaac Asimov.</strong> There are a number of science-realistic fiction writers I could insert here: Arthur C. Clarke, Brian Aldiss, H. G. Wells &#8211; I read them all.  And while many (not all) of them fell short of writing good &#8220;literature,&#8221; they nevertheless set my mind ablaze with new ideas and new possibilities.  If this was what science was about &#8211; I wanted in!</p>
<p style="text-align: justify;"><strong>10.  Mr. Tranquada.</strong> Mr. Tranquada (I think I have the name right &#8211; it was a long time ago) was a high school physics teacher I had for one year only. I had two other physics teachers at high school who were less than inspirational &#8211; although the pot-smoking hippie brought an interesting flavor to the subject, until he got busted!  But the year I had Mr Tranquada was a revelation.  He wasn&#8217;t flash.  He didn&#8217;t strain to entertain.  And he could be a real sarky so and so.  But when he taught, it was as if he opened a window into a universe of full of new ideas &#8211; and the more I experienced, the more I wanted.  He also taught me that there&#8217;s no such thing as a stupid question &#8211; one of the more important lessons of my youth.</p>
<p style="text-align: justify;">These weren&#8217;t my only inspirations that led to me becoming a scientist &#8211; but they are amongst the more prominent ones.  Interestingly, there weren&#8217;t too many traditional role models there (unless you count Doctor Who of course&#8230;)  The people who attracted me were those who expanded my knowledge and understanding &#8211; it was what they offered that hooked me, not who they were.  I wonder whether this is just a personal predilection, or whether it hints at something more universal.</p>
<p style="text-align: justify;">Finally, as I compiled this list, I was intrigued by the things that <em>didn&#8217;t</em> get me hooked on science as a youth.  Here are just three:</p>
<p style="text-align: justify;"><strong>1. My careers advisor.</strong> Mr. Barlow was his name.  I asked him once what it took to become a research scientist.  His answer: &#8220;You don&#8217;t want to do that!&#8221;</p>
<p style="text-align: justify;"><strong>2.  Dead people. </strong> I&#8217;m sorry to admit it, but dead scientists just didn&#8217;t do it for me.  Things are a little different now. But then, given Newton or an apple, I&#8217;d go for the apple.</p>
<p style="text-align: justify;"><strong>3. Carl Sagan. </strong> Okay, so I may be the only scientist of my generation to admit to not being inspired by the great Carl.  Not having a TV when Cosmos was shown in the UK may have something to do with this <img src='http://2020science.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />   But it just goes to show that you don&#8217;t always need a superstar to get someone hooked on science.</p>
<p style="text-align: justify;">Well, that&#8217;s the introspective retrospective over.  If you have your own thoughts and ideas on how to hook people on science, join us on Monday -  in the flesh if you are at the British Science Festival, or via Second Life if you are not &#8211; details <a href="http://bissecondlife.eventbrite.com/" target="_blank">here</a>.</p>
<p style="text-align: justify;">See you there.</p>
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		<title>Geoengineering the climate: A clear perspective from The Royal Society</title>
		<link>http://2020science.org/2009/09/01/geoengineering-the-climate-a-clear-perspective-from-the-royal-society/</link>
		<comments>http://2020science.org/2009/09/01/geoengineering-the-climate-a-clear-perspective-from-the-royal-society/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 11:23:09 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Geoengineering]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Top 10 Posts]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Royal Society]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=2114</guid>
		<description><![CDATA[Initial reflections on the new Royal Society report &#8220;Geoengineering the climate: Science, governance and uncertainty&#8221; After many months&#8217; hard work, the Royal Society&#8217;s much-anticipated report on geoengineering was published today.  Aimed at presenting &#8220;an independent scientific review of the range of methods proposed [for geoengineering the climate] with the aim of providing an objective view [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: center;"><em>Initial reflections on the new Royal Society report </em><em>&#8220;Geoengineering the climate: Science, governance and uncertainty&#8221; </em></p>
<p style="text-align: justify;"><span class="drop_cap">A</span>fter many months&#8217; hard work, the Royal Society&#8217;s much-anticipated report on geoengineering <a href="http://royalsociety.org/Geoengineering-the-climate/">was published today</a>.  Aimed at presenting &#8220;an independent scientific review of the range of methods proposed [for geoengineering the climate] with the aim of providing an objective view on whether geoengineering could, and should, play a role in addressing climate change, and under what conditions,&#8221;  it provides what is perhaps the most authoritative and comprehensive assessment of the options to date&#8230;<span id="more-2114"></span></p>
<p style="text-align: justify;">I suspect that, like most climate change-related reports these days, <em>&#8220;Geoengineering the climate: Science, governance and uncertainty&#8221; </em>will have ideologues on both sides of the aisle up in arms.  It dares to consider the option of actively engineering the climate on a planetary scale to curb the impacts of global warming, and advocates further research into geoengineering.  In doing so, it will no doubt simultaneously enrage deniers of anthropogenic climate change, and those who fervently maintain that technological fixes are not the solution to the consequences of humanity&#8217;s excesses.</p>
<p style="text-align: justify;">Yet for anyone mature enough to consider the merits of evidence-based and socially-responsive decision-making, the report offers a clear and insightful perspective.</p>
<p style="text-align: justify;">From the outset, the report presents geoengineering as a far from ideal but perhaps necessary option to curbing global warming.  In the foreword, Lord Rees &#8211; President of the Royal Society &#8211; stresses that &#8220;nothing should divert us from the main priority of reducing global greenhouse gas emissions.&#8221;  Even more strongly, the top headline message of the report states</p>
<blockquote style="text-align: justify;"><p>&#8220;The safest and most predictable method of moderating climate change is to take early and effective action to reduce emissions of greenhouse gases.  No geoengineering method can provide an easy or readily acceptable alternative solution to the problem of climate change.&#8221;</p></blockquote>
<p style="text-align: justify;">Yet, as the report&#8217;s authors point out, neither can we afford to be complacent in assuming that global emissions of greenhouse gases will be curbed sufficiently to avoid widespread economic, social and political impacts over the coming decades.  In the event that active interventions are needed, the report&#8217;s subtext is clear: we will need to face the scientific, social and political challenges up-front, openly and honestly if we are to have a hope of making smart decisions.</p>
<p style="text-align: justify;">By taking a balanced and systematic approach, the report establishes a strong technical and social framework for assessing geoengineering options.  On a scientific and technical level, two classes of geoengineering approaches are identified: Carbon Dioxide Removal (CDR) techniques, and Solar Radiation Management (SRM) techniques.  Each class is addressed separately in the report.  Within these two classes, nine plausible geoengineering &#8220;solutions&#8221; are explored and assessed: biochar, enhanced weathering, carbon dioxide air capture, ocean fertilization, surface albedo alterations (urban and desert), cloud albedo modification, stratospheric aerosols and space reflectors.  These are evaluated in terms of their effectiveness, affordability, timeliness and safety.</p>
<p style="text-align: justify;">The report summarizes the assessment of each solution in a useful graphical representation (shown below), which also includes three additional technologies not discussed extensively in the text (afforestation, carbon capture and storage at source &#8211; CCS &#8211; and bioenergy with carbon storage, or BECS).</p>
<p style="text-align: center;">
<div id="attachment_2141" class="wp-caption aligncenter" style="width: 580px">
	<a href="http://2020science.org/wp-content/uploads/2009/09/RS_Fig_5.1.png"><img class="size-full wp-image-2141 " title="RS_Fig_5.1" src="http://2020science.org/wp-content/uploads/2009/09/RS_Fig_5.1.png" alt="Preliminary overall evaluation of geoengineering techniques, from the Royal Society report Geoengineering the Climate, Sept 1 2009" width="580" height="336" /></a>
	<p class="wp-caption-text">Preliminary overall evaluation of geoengineering techniques, from the Royal Society report Geoengineering the Climate, Sept 1 2009</p>
</div>
<p style="text-align: justify;">While the numbers assigned to effectiveness, affordability, safety and timeliness are somewhat qualitative (hence the error bars &#8211; which merely denote large uncertainties), this representation gives a sense of which geoengineering approaches might be the more promising ones.  In crude terms, the ideal method would be represented by a large green circle to the upper right of the chart.  Under these criteria, using stratospheric aerosols to scatter sunlight away from the earth comes closest to the ideal.</p>
<p>Interestingly, the recently-publicized approach of <a href="http://2020science.org/2009/05/27/steve-chus-white-revolution/" target="_blank">painting roofs white</a> (and other urban surface albedo raising ideas) doesn&#8217;t fare too well in this assessment. Using biochar to sequester carbon dioxide is also surprisingly low  against all four criteria.  However, while this visualization may be useful for getting a feel for the pros and cons of different geoengineering options, the report cautions that diagrams like this are &#8220;no more than preliminary and approximate and should be treated as no more than a preliminary and somewhat illustrative attempt at visualising the results of the sort of multi-criterion evaluation that is needed&#8221; to make sense of complex and uncertain geoengineering options.</p>
<p style="text-align: justify;">Beyond the technical options for geoengineering, a substantial portion of the report is dedicated to addressing societal issues.  Chapter 4 establishes a discussion framework that includes governance of geoengineering in the light of risk and uncertainty, ethical issues, oversight of research and development, public and civil society engagement, and economic factors.  These issues are approached with seriousness and respect, and exert a strong influence over the report&#8217;s subsequent recommendations.  It is telling that the report&#8217;s authors acknowledge that</p>
<blockquote style="text-align: justify;"><p>&#8220;The greatest challenges to the successful deployment of geoengineering may be the social, ethical, legal and political issues associated with governance, rather than scientific and technical issues.&#8221;</p></blockquote>
<p style="text-align: justify;">The report winds up with seventeen recommendations, ranging from the development and deployment of specific geoengineering solutions, to global governance and public engagement.  These should be read and digested in their entirety by anyone interested in geoengineering, in the context of the full report, and so I&#8217;m not going to regurgitate them here wholesale.  But I did want to highlight a few of the recommendations that I suspect will strike a particular chord with proponents and opponents of geoengineering, and anyone in the business of making tough decisions on the best way forward.  They also give a good feel for the tone and emphasis of the report:</p>
<blockquote style="text-align: justify;"><p>1.1 Parties to the UNFCCC should make increased efforts towards mitigating and adapting to climate change and, in particular to agreeing to global emissions reductions of at least 50% of 1990 levels by 2050 and more thereafter.  <em>Nothing now known about geoengineering options gives any reason to diminish these efforts.</em> [emphasis added]</p>
<p>1.2 Emerging but as yet untested geoengineering methods such as biochar and ocean fertilisation should not be formally accepted as methods for addressing climate change under the UNFCCC flexible mechanisms until their effectiveness, carbon residence time and impacts have been determined and found to be acceptable.</p>
<p>3.1 Geoengineering methods are not a substitute for climate change mitigation, and should only be considered as part of a wider package of options for addressing climate change.  CDR methods should be regarded as preferable to SRM methods as a way to augment continuing mitigation action in the long term.  However, SRM methods may provide a potentially useful short-term backup to mitigation in case rapid reductions in global temperatures are needed.</p>
<p>5. The Royal Society, in collaboration with other appropriate bodies, should initiate a process of dialogue and engagement to explore public and civil society attitudes, concerns and uncertainties about geoengineering as a response to climate change.  This should be designed so as to a) Clarify the impact that discussions of the possible implementation of geoengineering may have on general attitudes to climate change, adaption and mitigation; b) Capture information on the importance of various factors affecting public attitudes, including: novelty/familiarity, scale of application and effect, aesthetics, the actors involved, centralization of control, contained versus dispersed methods and impacts, and the reversibility of effects; c) Provide participants with objective information as to the potential role of geoengineering within the broader context of climate change policies, the difference between CDR and SRM, and their relative risks and benefits.</p>
<p>6.1 The governance challenges posed by geoengineering should be explored in more detail, and policy processes established to resolve them.</p>
<p>7.1 The Royal Society in collaboration with international scientific partners should develop a code of practice for geoengineering research and provide recommendations to the international scientific community for a voluntary research governance framework.  This should provide guidance and transparency for geoengineering research and apply to researchers working in the public, private and commercial sectors.  It should include a) consideration of what types and scales of research require regulation including validation and monitoring; b) the establishment of a de minimis standard for regulation of research&#8217; c) guidance on the evaluation of methods including relevance criteria, and life cycle and carbon/climate accounting.</p></blockquote>
<p style="text-align: justify;">On a first reading, this is a balanced, sober and authoritative report on the development and deployment of geoengineering options to address climate change.  It clearly lays out the technical approaches available, and provides a robust expert perspective on their relative merits.  But its strength lies in the broader social, ethical and political framework within which it positions these options.</p>
<p style="text-align: justify;">The result is a report that neither promotes or denigrates geoengineering, but takes a long hard look at how to ensure the safest and most effective use of geoengineering, <em>should it become necessary</em>.</p>
<p style="text-align: justify;">It&#8217;s too early to say whether this will be a truly seminal report in the history of managing global climate change &#8211; although my money is on it having a significant and lasting impact.  But it is certainly a considered and mature report. And it clearly establishes the need to take geoengineering &#8211; and all of its social, ethical and political ramifications &#8211; seriously.</p>
<p style="text-align: justify;">The question is, are we mature enough to act on it?</p>
<p style="text-align: justify;">Inevitably, time and consequences will tell&#8230;</p>
<p style="text-align: justify;"><em>Download the full report: <a href="http://royalsociety.org/WorkArea/DownloadAsset.aspx?id=10768">Geoengineering the climate: science, governance and uncertainty</a> [PDF, 4756 kb]</em></p>
<p><em><strong>Related blogs:</strong></em></p>
<p><em><a href="http://2020science.org/2009/01/28/geoengineering-does-it-need-a-dose-of-geoethics/">Geoengineering: Does it need a dose of geoethics?</a></em></p>
<p><em><a href="http://2020science.org/2009/04/08/geoengineering-goes-mainstream/">Geoengineering goes mainstream</a></em></p>
<p><em><a href="http://2020science.org/2009/05/27/steve-chus-white-revolution/">Steve Chu’s White Revolution</a></em></p>
<p><em><a href="http://2020science.org/2009/06/14/geoengineering-are-we-grown-up-enough-to-handle-it/">Geoengineering: Are we grown up enough to handle it?</a></em></p>
<p><a href="http://2020science.org/2009/09/01/geoengineering-options-balancing-effectiveness-and-safety/"><em>Geoengineering options: Balancing effectiveness and safety</em></a></p>
<p><em>Update 9/3/09 &#8211; the figure above has been updated to reflect a typograpical correction made to the original (the top right effectiveness/affordability tag was incorrect).  Thanks to everyone who pointed the error out &#8211; and to the RS for fixing it so fast!</em></p>
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		<title>TED talks future-tech</title>
		<link>http://2020science.org/2009/08/20/ted-talks-future-tech/</link>
		<comments>http://2020science.org/2009/08/20/ted-talks-future-tech/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 22:10:31 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
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		<category><![CDATA[Aubrey de Grey]]></category>
		<category><![CDATA[Christopher deCharms]]></category>
		<category><![CDATA[Joshua Klein]]></category>
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		<description><![CDATA[I&#8216;ve just posted a series of five attention-grabbing talks on future technologies from TED (the Technology, Entertainment, Design conferences) over at Mashable, where I contribute the occasional guest blog.  If you are more interested in the transformative power of technology than the latest gizmo from Apple, you might want to check them out.  Speakers include [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">I</span>&#8216;ve just posted a series of five <a href="http://mashable.com/2009/08/20/ted-future/" target="_blank">attention-grabbing talks</a> on future technologies from <a href="http://www.ted.com/talks" target="_blank">TED</a> (the Technology, Entertainment, Design conferences) over at <a href="http://mashable.com/" target="_blank">Mashable</a>, where I contribute the occasional guest blog.  If you are more interested in the transformative power of technology than the latest gizmo from Apple, you might want to check them out.  Speakers include <a href="http://www.ted.com/speakers/pattie_maes.html">Patti Maes</a>, <a href="http://www.ted.com/speakers/christopher_decharms.html" target="_blank">Christopher deCharms</a>, <a href="http://www.ted.com/speakers/aubrey_de_grey.html">Aubrey de Grey</a>, <a href="http://www.ted.com/speakers/juan_enriquez.html" target="_blank">Juan Enriquez</a> and, of course, <a href="http://www.ted.com/speakers/ray_kurzweil.html" target="_blank">Ray Kurzweil</a>.</p>
<p style="text-align: justify;">One video I got a kick out of but that didn&#8217;t quite make the cut is this talk from <a href="http://www.ted.com/speakers/joshua_klein.html" target="_blank">Joshua Klein</a>.  Watching it, you&#8217;ll probably understand why: there&#8217;s little mention of future tech&#8230; until the very end!</p>
<p style="text-align: justify;">Enjoy <img src='http://2020science.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/embed/JoshuaKlein_2008-embed_high.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JoshuaKlein-2008.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=261" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/embed/JoshuaKlein_2008-embed_high.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JoshuaKlein-2008.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=261" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object></p>
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		<title>Reflections of a “scientific illiterate”</title>
		<link>http://2020science.org/2009/08/11/reflections-of-a-scientific-illiterate/</link>
		<comments>http://2020science.org/2009/08/11/reflections-of-a-scientific-illiterate/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 17:59:48 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Civic Science]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Public Perception]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Science Policy]]></category>
		<category><![CDATA[Scientific Literacy]]></category>
		<category><![CDATA[Unscientific America]]></category>

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		<description><![CDATA[Reviewing Unscientific America: How scientific illiteracy threatens our future, by Chris Mooney and Sheril Kirshenbaum My name is Andrew, and I am scientifically illiterate. Just thought I’d get that off my chest! And before you protest too much, I do have some pretty convincing evidence.  Math makes my head ache.   I cannot recite the Earth’s [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: center;"><em>Reviewing Unscientific America: How scientific illiteracy threatens our future, by Chris Mooney and Sheril Kirshenbaum</em></p>
<p style="text-align: justify;"><img class="alignright" src=" http://www.unscientificamerica.com/images/book-cover.jpg" alt="" width="275" height="402" /><span class="drop_cap">M</span>y name is Andrew, and I am scientifically illiterate.</p>
<p style="text-align: justify;">Just thought I’d get that off my chest!</p>
<p style="text-align: justify;">And before you protest too much, I do have some pretty convincing evidence.  Math makes my head ache.   I cannot recite the Earth’s geological timeline from memory.  And there’s a one in ten chance that I’ll stumble over pronouncing terms like <em>artemisinin</em> and <em>Bovine Spongiform Encephalopathy</em>.</p>
<p style="text-align: justify;">The problem lies of course with what is understood by “scientific illiteracy” rather than my abilities—at least I hope that’s the case.</p>
<p style="text-align: justify;">The idea that modern society only works if it is based on a common understanding, appreciation and use of science has been around for a while.  It seems to make sense – in a society that is increasingly dependent on science, widespread scientific ignorance is likely to lead to non-democratic leadership by a scientific elite, or ill-informed (but democratic) decisions that are ultimately destructive.</p>
<p style="text-align: justify;">The solution would seem to be to replace scientific <em>ignorance</em> with scientific <em>literacy</em>.  Get everyone thinking and acting like scientists, and the world will surely be a better place.</p>
<p style="text-align: justify;">Unfortunately, this perspective turns out to be rather naïve.  Dividing the world into scientific illiterates and literates devalues the many other skill sets and perspectives that contribute to healthy decision-making within society.  It also encourages an over-simplistic approach to the challenges of critical thinking and evidence-based decision making—namely that educating people more about science will result in them making the “right” decisions.  And it has a tendency to lead to scientific literacy being measured in ways that have little bearing on a person’s ability to make informed decisions&#8230;<span id="more-2009"></span></p>
<p style="text-align: justify;">Over the past decade or so, scholars and policy makers have come to realize that more sophisticated approaches are needed if science-informed, yet democratic, decisions are to be made by people.  As a result, rather than talk about <em>scientific literacy</em>, discussions now tend to revolve around the ideas of <em>dialogue </em>and <em>engagement</em> – empowering people in a complex society to make personal and group decisions that are ultimately constructive.</p>
<p style="text-align: justify;">So it was with some trepidation that I sat down to review Chris Mooney and Sheril Kirshenbaum’s new book <a href="http://www.unscientificamerica.com/" target="_blank">“<em>Unscientific America: How Scientific Illiteracy Threatens Our Future.”</em></a></p>
<p style="text-align: justify;">Fortunately, it didn’t take much reading to convince me that their perspective is rather more sophisticated than the book’s title suggests.<em> Unscientific America</em> is a laudable attempt to tackle science’s place in American society in an easily accessible way.  Highly readable, largely enjoyable, occasionally infuriating, the book takes on the challenge of how to empower members of society to make the best use of science.</p>
<p style="text-align: justify;">There was a lot that I liked about the book – and a lot that resonated with my own views.  But there were also points where I felt the book fell short of what it could be.</p>
<p style="text-align: justify;">Despite the book’s rather sensationalist subtitle, Mooney and Kirshenbaum do a good job of placing scientific illiteracy in a modern context.  Chapter 2 on “rethinking the problem of scientific illiteracy” provides an accessible overview of current thinking – and does it reasonably well.  The notion of a &#8220;public&#8221; that will make the “right” decisions if only they are sufficiently well educated – the so-called deficit model – is introduced, examined, then carefully put aside.  The problem, Mooney and Kirshenbaum point out, is that the deficit model can all too easily be used to exempt scientists from the responsibility of ensuring their work is an integral part of the society they belong to: <em></em></p>
<blockquote>
<p style="text-align: justify;">“It’s an educational problem, they say, or a problem with the media (which doesn’t cover science accurately or pay it enough attention), and then they go back to their labs.”</p>
</blockquote>
<p style="text-align: justify;">But rather than discard the term “scientific illiteracy,” Mooney and Kirshenbaum prefer to redefine it, in their words<em> “getting past issues of finger-pointing and buck-passing and the misconception that our problems can be reduced to what non-scientists say in response to survey questions.” </em></p>
<p style="text-align: justify;">Their solution: emphasize an aspect of scientific literacy that stresses citizens’ awareness of the importance of science to politics, policy, and a collective future.</p>
<p style="text-align: justify;">This makes a lot of sense, and is in many ways the lynchpin of the book.  But I do have my reservations over their adherence to the idea of scientific literacy.</p>
<p style="text-align: justify;">When scholars began to realize that the deficit model wasn’t particularly helpful to integrating science and society (for a multitude of reasons), they began to move away from talking about “science literacy” and towards talking about developing dialogues and engaging people in making science-informed decisions.  These approaches complement broader discussions on the roles of critical thinking and evidence-based decision-making; integrating science into a more holistic perspective of modern society.</p>
<p style="text-align: justify;">Having established the central focus of the book, Mooney and Kirshenbaum present their ideas in a series of connected essays.  From a distance, the structure makes sense.  Chapters 1 and 2 set out the challenge as seen by the authors.  Chapters 3 and 4 continue on to fill in the historical background – how American culture’s apparently strained relationship with science got to where it is now.  Chapters 5 – 8 then deal with specific issues that highlight the current state of play—science in the media, science and popular entertainment, science and religion, and science and politics.  Finally, chapters 9 and 10 begin to explore possible solutions to the “problem” of scientific illiteracy – culminating in a short conclusion that attempts to pull everything together.</p>
<p style="text-align: justify;">Some of these chapters are a good and informative read.  I was enjoying myself immensely up to chapter 8.  But then I felt that the book began to run out of steam.  Repeatedly, I found myself intrigued by questions set up by Chris and Sheril, then disappointed by a lack of resolution.  In an attempt to try and keep things simple I suspect they ended glossing over a lot of things (see my comments below on the book&#8217;s endnotes). But in the latter chapters I was increasingly aware of a lack of depth behind the points being made.</p>
<p style="text-align: justify;">A good example is “Bruising their religion”—the chapter on science, religion and the “new atheists.”  This particular chapter has ruffled plenty of feathers throughout the blogosphere already, and I don’t intend to ruffle more by adding my two cents worth to Mooney and Kirshenbaum’s perspective.  But I do want to highlight the intellectual letdown that I felt when reading the chapter – something that I experienced with increasing frequency as I progressed toward the end of the book.</p>
<p style="text-align: justify;">In this chapter, Mooney and Kirshenbaum roundly criticize vocal and intellectually aggressive proponents of atheism—a crowd that will stop at little it seems to denigrate religious beliefs and humiliate those who adhere to them.  They argue that the crude combative and even ignorant tactics employed by people like PZ Myers and Richard Dawkins do more to undermine scientific literacy than they do to support it.</p>
<p style="text-align: justify;">This makes sense—intellectual bullying doesn’t often have pride of place in communications manuals!</p>
<p style="text-align: justify;">Mooney and Kirshenbaum then state that the divide between science and religion is a false one, and the two are not mutually exclusive.  But they give no concrete evidence for this, beyond citing a handful of scientists who held (or hold) religious views.</p>
<p style="text-align: justify;">The result is a reader who is left high and dry.  I wanted to know how science and religion may be reconciled, and why the preaching of the new atheists is intellectually as well as socially suspect.  But what I got was little more than opinion and unsubstantiated statements.</p>
<p style="text-align: justify;">The following chapters in the book suffer from a similar glossing over of arguments—although perhaps not to the same extent as this chapter.  And as a result, I was left feeling frustrated at the lack of substance in what I was reading.</p>
<p style="text-align: justify;"><em>Unscientific America</em> culminates in a six-page conclusion titled “A new mission for American Science.”  Reaching this point, I was full of expectations—this was where the meat would be (I thought), where I would finally learn how science illiteracy threatens our future, and what the answers are.</p>
<p style="text-align: justify;">In the event, I found it a bit of a let down.  While I had enjoyed the book – which is only 132 pages long if you discount the extensive endnotes – I felt that I hadn’t been convinced that scientific illiteracy does indeed threaten America’s future.  And as for the solution to this apparently looming problem, everything seemed to lead up to Mooney and Kirshenbaum proposing that the responsibility for integrating science into society lies with scientists. After all the buildup, this seemed a little too easy.</p>
<p style="text-align: justify;">To be fair, it&#8217;s an important conclusion.  If science is to be integrated into society, scientists as a group need to be a part of that society rather than apart from it.  It’s something that we are still a long way from achieving, but I would argue it is essential if future decisions are to help rather than hinder social development.</p>
<p style="text-align: justify;">And to be honest, Mooney and Kirshenbaum do a good job of bringing this need to a broad audience.</p>
<p style="text-align: justify;">But I can’t help feeling that <em>Unscientific America</em> falls short of what it could have been.  Mooney and Kirshenbaum clearly have a political and ideological bias that ends up being woven through the book, and at the end of the day this weakens its authority for me.  The Bush administration’s “war on science” for instance is cited repeatedly as hindering science literacy over the past 8 years, and Mooney and Kirshenbaum stress the need to move on from “an administration widely denounced for a disdain of science unprecedented in modern American history.”  Indeed, Chris Mooney has written about this in his previous book—<a href="http://www.waronscience.com/home.php" target="_blank"><em>The Republican War On Science</em></a>.</p>
<p style="text-align: justify;">Yet framing a book on science in such a strong political light is likely to alienate some readers, and will lead to diminished authority over time.</p>
<p style="text-align: justify;">On top of this, I feel that Mooney and Kirshenbaum never quite succeeded in making a watertight case for why scientific illiteracy threatens our future—leading to the central premise of the book coming across as ideological rather than a persuasively argued and clearly defined challenge.</p>
<p style="text-align: justify;">And that brings me back to the issue of scientific illiteracy.  From where I sit, it seems to be a phrase fraught with problems—it reinforces an “us” and “them” mentality, it has the potential to create arbitrary and often meaningless divisions.  And, to be frank, it gets some people’s backs up.  Joking aside, I could well be labeled “scientifically illiterate” under some measures of literacy.  Yet I think I have been somewhat successful in my career as a scientist, policy advisor and communicator.   So I struggle with a book so overtly focused on scientific illiteracy.  Mooney and Kirshenbaum have done a good job of framing scientific illiteracy in a sophisticated and accessible way.  But in the long run, I wonder whether the book would have had greater authority and a longer shelf life if it had made the break from dated concepts, and fully embraced the need for dialogue and engagement when integrating science into society.</p>
<p style="text-align: justify;">So to wrap up – should you read this book?  Absolutely.  But read it forewarned.  Understand where the authors are coming from.  Accept that in 132 pages of writing for a general audience you won’t be taken on a deep and intellectually challenging journey.  And don’t hesitate to chapter-hop – I particularly liked chapter 2!</p>
<p style="text-align: justify;">And above all, enjoy it – whether you agree with Mooney and Kirshenbaum or not, they are entertaining and talented writers, and Unscientific America is an enjoyable—and not too taxing—read.</p>
<p style="text-align: justify;"><em><strong>Endnotes</strong></em></p>
<p style="text-align: justify;"><em><strong>About the endnotes in Unscientific America</strong></em></p>
<p style="text-align: justify;"><em>Although Unscientific America only stretches to 132 pages it is complemented by 66 pages of endnotes, comprising citations and additional comments.  I’m not a great fan of this format—especially as the endnotes aren’t cited on the pages they relate to.  But it is an extensive resource for those who are interested in delving further into the points Chris and Sheril make.</em></p>
<p style="text-align: justify;"><em>I do have a problem though where there is extensive commentary included in the endnotes.  While reading the book, you have no idea whether a particular idea or comment is fleshed out later on, unless you keep one finger in the endnotes. This is not a comfortable way to read a book!  I understand why the book is published this way – it keeps things simple for readers (I almost wrote “scientifically illiterate readers” – slapped wrists for that!).  But it isn’t half a pain for anyone seriously interested in what the authors are trying to say.</em></p>
<p style="text-align: justify;"><em>It&#8217;s far better, in my opinion, to ensure that the relevant stuff is incorporated into the main text, not sequestered away where no-one will read it.</em></p>
<p style="text-align: justify;"><em><strong>More on science and society</strong></em></p>
<p style="text-align: justify;"><em>Many people have studied the complex interplay between science and society, and reams of work—from the scholarly to the popular—has been written on the subject.  To get a good feel for current thinking, I would recommend <a href="http://sass.caltech.edu/events/BaurAllumMiller2007_25YrsPUS_PUS.pdf" target="_blank">“What can we learn from 25 years of PUS survey research? Liberating and expanding the agenda”</a> by Martin Bauer, Nick Allum and Steve Miller [PDF, 116 KB].  Also check out Matthew Nisbet’s blog, <a href="http://scienceblogs.com/framing-science" target="_blank">Framing Science</a>, and the <a href="http://www.culturalcognition.net/" target="_blank">Cultural Cognition Project</a> at Yale Law School.</em></p>
<p style="text-align: justify;"><em><strong>And a final comment…</strong></em></p>
<p style="text-align: justify;"><em>Since it was released several weeks ago, Unscientific America has been the subject of a number of reviews.  Although I’ve caught some of the chatter surrounding these, I have made a conscious effort not to read them before writing my own rather belated piece.  So hopefully these thoughts are mine, and not simply a regurgitation of other people’s ideas.</em></p>
<p style="text-align: justify;"><em>Now to see whether what I’ve written is completely out of step with the rest of the blogging world…</em></p>
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		<title>Anything I can do, you can do better!</title>
		<link>http://2020science.org/2009/07/18/anything-i-can-do-you-can-do-better/</link>
		<comments>http://2020science.org/2009/07/18/anything-i-can-do-you-can-do-better/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 17:30:57 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Public Perception]]></category>
		<category><![CDATA[Exquisite Coprse]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=1959</guid>
		<description><![CDATA[Art makes a mockery of experts and empowers the marginalized. At least that&#8217;s how I feel at the moment! Having broadcast the news of Tim Jones&#8217; fabulous Exquisite Corpse of Science project, I thought it only fitting that I do what I&#8217;ve been telling everyone else to do, and get out my Sharpie.  And here&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">A</span>rt makes a mockery of experts and empowers the marginalized. At least that&#8217;s how I feel at the moment!</p>
<p style="text-align: justify;">Having broadcast the news of <a href="http://communicatescience.com/zoonomian/2009/07/15/the-exquisite-corpse-of-science-your-turn/" target="_blank">Tim Jones&#8217; fabulous Exquisite Corpse of Science project,</a> I thought it only fitting that I do what I&#8217;ve been telling everyone else to do, and get out my Sharpie.  And here&#8217;s the result:<span id="more-1959"></span></p>
<div id="attachment_1961" class="wp-caption aligncenter" style="width: 580px">
	<a href="http://2020science.org/wp-content/uploads/2009/07/EC_Maynard_cropped-_color_Small.jpg"><img class="size-full wp-image-1961" title="EC_Maynard_cropped _color_Small" src="http://2020science.org/wp-content/uploads/2009/07/EC_Maynard_cropped-_color_Small.jpg" alt="EC_Maynard_cropped _color_Small" width="580" height="580" /></a>
	<p class="wp-caption-text">My entry for the Exquisite Corpse of Science project - don&#39;t laugh!</p>
</div>
<p style="text-align: center;">
<p style="text-align: justify;">(For the uninitiated, the idea is to get as many people as possible to draw what they think is important about science and <a href="http://communicatescience.com/zoonomian/2009/07/15/the-exquisite-corpse-of-science-your-turn/" target="_blank">submit these to Tim</a> &#8211; who will then stitch them together into one large mosaic).</p>
<p style="text-align: justify;">This has been a lesson in humility for me &#8211; I may know a thing or two about science, but I&#8217;m hopeless when it comes to expressing this through drawings.</p>
<p style="text-align: justify;">Yet it&#8217;s precisely because of my artistic deficiencies that I thought it worthwhile posting my rather crude contribution here &#8211; if this is the best I can come up with, think what someone with a good eye and uninhibited imagination could do!</p>
<p style="text-align: justify;">Just to prove the point, this is what my twelve year old son came up with:</p>
<div id="attachment_1962" class="wp-caption aligncenter" style="width: 580px">
	<a href="http://2020science.org/wp-content/uploads/2009/07/EC_Alex_Cropped_Color_Small.jpg"><img class="size-full wp-image-1962" title="EC_Alex_Cropped_Color_Small" src="http://2020science.org/wp-content/uploads/2009/07/EC_Alex_Cropped_Color_Small.jpg" alt="EC_Alex_Cropped_Color_Small" width="580" height="580" /></a>
	<p class="wp-caption-text">My son&#39;s entry for the Exquisite Corpse of Science project - vsibly superior!</p>
</div>
<p style="text-align: center;">
<p style="text-align: justify;">Tim&#8217;s Exquisite Corpse of Science concept is intriguing <em>precisely</em> because it humbles people who think they know stuff while empowering those who know they don&#8217;t &#8211; and in doing so it reduces many of the barriers to effective science engagement.</p>
<p style="text-align: justify;">It&#8217;s also a lot of fun &#8211; once you&#8217;ve chilled out a bit and realized that there&#8217;s no such thing as a bad drawing here!</p>
<p style="text-align: justify;">So now you know how low the bar is, grab your pen and pad and get drawing (<a href="http://communicatescience.com/zoonomian/2009/07/15/the-exquisite-corpse-of-science-your-turn/" target="_blank">details on what to do here</a>).  The more people who contribute, the better the end result will be!</p>
<p style="text-align: justify;"><strong><em>End Notes.</em></strong></p>
<p style="text-align: justify;"><em>Something I did try here was to record an audio commentary while drawing the pictures &#8211; I got my son to do the same.  This is a lot more work than simply doing the drawing (although Tim is accepting accompanying audio files) &#8211; but the end result did help make sense of some otherwise rather obscure doodlings. </em></p>
<p style="text-align: justify;"><em>These are the results.  Alex&#8217;s first&#8230;</em></p>
<p style="text-align: justify;"><em><img src="" /></em></p>
<p style="text-align: justify;"><em>Then mine&#8230;</em></p>
<p style="text-align: justify;"><em><img src="" /></em></p>
<p style="text-align: justify;">
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		<title>The biggest science-art project in history?</title>
		<link>http://2020science.org/2009/07/15/biggest-science-art-project/</link>
		<comments>http://2020science.org/2009/07/15/biggest-science-art-project/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 18:27:32 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Recommended]]></category>
		<category><![CDATA[Exquisite Corpse]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=1948</guid>
		<description><![CDATA[Okay, so there may be a dash of hyperbole there, but following up on the success of his Exquisite Corpse of Science project (see my previous post), Tim Jones is hatching an ambitious plan to create the world&#8217;s largest interconnected montage of drawings representing peoples&#8217; impressions of, aspirations for and concerns about science. The plan [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">O</span>kay, so there may be a dash of hyperbole there, but following up on the success of his Exquisite Corpse of Science project (see my <a href="http://2020science.org/2009/07/14/experiments-in-science-engagement-the-exquisit-corpse/" target="_self">previous post</a>), Tim Jones is hatching an <a href="http://communicatescience.com/zoonomian/2009/07/15/the-exquisite-corpse-of-science-your-turn/" target="_blank">ambitious plan</a> to create the world&#8217;s largest interconnected montage of drawings representing peoples&#8217; impressions of, aspirations for and concerns about science.</p>
<p style="text-align: justify;"><strong>The plan is really simple &#8211; and it involves you! </strong></p>
<p style="text-align: justify;">Simply send a sketch of what science means to you to Tim at corpse@communicatescience.com, and he will do the rest.</p>
<p style="text-align: justify;"><strong><em>There are some simple rules:<span id="more-1948"></span></em></strong></p>
<p style="text-align: justify;"><em>1.  Draw &#8211; in your own style and without getting hung up on technical or artistic ability &#8211; what you think is important about science<br />
</em></p>
<p style="text-align: justify;"><em>2.  Anyone can participate &#8211; young, old, scientists, science drop-outs, stay at home mums (or dads), janitors, Nobel prize winners, even economists &#8211; everyone is welcome.</em></p>
<p style="text-align: justify;"><em>3.  The picture should be connected to points roughly one and two thirds of the way along the edge of the page (each side and top to bottom) &#8211; allowing your doodlings to be connected to every one else&#8217;s.  If this sounds confusing, take a look at the example below.</em></p>
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl class="wp-caption aligncenter" style="width: 480px;">
<dt class="wp-caption-dt"><em><a href="http://communicatescience.com/zoonomian/2009/07/15/the-exquisite-corpse-of-science-your-turn/"><img title="Example of an Exquisite Corpse submission" src="http://communicatescience.com/zoonomian/wp-content/uploads/2009/07/corpseproforma1.jpg" alt="" width="470" height="527" /></a></em></dt>
<dd class="wp-caption-dd"><em>Example of an Exquisite Corpse submission &#8211; note the points a third and two thirds of the way along each side</em></dd>
</dl>
</div>
<p style="text-align: justify;"><em>4.  The picture should be square.  It can either be drawn free hand and scanned, or drawn directly on the computer.  Either way, it should be 1000 pixels by 1000 pixels large when finished.</em></p>
<p style="text-align: justify;"><em>5.  The final compressed file is smaller than 500 KB.</em></p>
<p style="text-align: justify;"><em>6.  You should sign your art work</em></p>
<p style="text-align: justify;"><em>7.  And if you want &#8211; feel free to add an audio commentary.</em></p>
<p style="text-align: justify;">More details can be found on <a href="http://communicatescience.com/zoonomian/2009/07/15/the-exquisite-corpse-of-science-your-turn/" target="_blank">Tim&#8217;s blog</a> &#8211; which I would encourage you to read &#8211; together with some really good explanations on what on earth all this is about!  I&#8217;d especially recommend watching the video at the end of the page.</p>
<p style="text-align: justify;">Any questions &#8211; pop over to Tim Jones&#8217; blog Zoonomian and post it in the comments section <a href="http://communicatescience.com/zoonomian/2009/07/15/the-exquisite-corpse-of-science-your-turn/" target="_blank">here</a>.</p>
<p style="text-align: justify;">And while I (and Tim) are probably being a little tongue in cheek about this being the biggest science-art project in history, with enough submissions it could be.  <em><strong>So be a part of history, and get drawing!!</strong></em></p>
<p style="text-align: justify;"><em>[Update 7/22/07 - check out my entry <a href="http://2020science.org/2009/07/18/anything-i-can-do-you-can-do-better/" target="_self">here</a>, then feel inspired to grab a pen and produce something better - it won't be hard <img src='http://2020science.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> ]<strong><br />
</strong></em></p>
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		<title>Experiments in science engagement &#8211; the exquisite corpse!</title>
		<link>http://2020science.org/2009/07/14/experiments-in-science-engagement-the-exquisit-corpse/</link>
		<comments>http://2020science.org/2009/07/14/experiments-in-science-engagement-the-exquisit-corpse/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 05:00:17 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=1932</guid>
		<description><![CDATA[Tim Jones has just posted a video of a new science engagement technique he&#8217;s working on over at his blog Zoonomian.  I was so impressed with the result that I asked his permission to post it here also. Before explaining what this is, take a look at the video &#8211; it&#8217;s ten minutes long, but [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">T</span>im Jones has just posted a video of a new science engagement technique he&#8217;s working on over at his blog <a href="http://communicatescience.com/zoonomian/2009/07/12/exquisite-corpse-of-science-the-movie/" target="_blank">Zoonomian</a>.  I was so impressed with the result that I asked his permission to post it here also.</p>
<p>Before explaining what this is, take a look at the video &#8211; it&#8217;s ten minutes long, but well worth watching in its entirety:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="580" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=5569860&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="580" height="326" src="http://vimeo.com/moogaloop.swf?clip_id=5569860&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/5569860">The Exquisite Corpse of Science</a> from <a href="http://vimeo.com/user2022615">Tim Jones</a> on <a href="http://vimeo.com">Vimeo</a>&#8230;<span id="more-1932"></span></p>
<p>Tim and colleagues adapted the <a href="http://en.wikipedia.org/wiki/Exquisite_corpse" target="_blank"><em>Exquisite Corpse</em></a> techniques developed by the Surrealist movement to mesh together drawings of what four very different people thought about science and its impact and relevance.  He describes the process <a href="http://communicatescience.com/zoonomian/2009/04/16/the-exquisite-corpse-of-science/" target="_blank">here</a>.</p>
<p>I love the result.  It has an openness and honesty that draws you in, and provides far more insight into what each of the contributors are thinking than interviews alone would.  And the end result is visually stunning.</p>
<p>It also engages  viewers as well as participants in thinking about science from their perspective, as they see it visualized through the eyes of others.</p>
<p>It just goes to show that, sometimes, effective science and engagement just needs a Sharpie [felt tip pen to any Brits reading this], a drawing pad, and a bit of imagination!</p>
<p><em>[If, as me, you liked this - spread the word.  It would be great to see what others do with the technique]</em></p>
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		<title>Questions</title>
		<link>http://2020science.org/2009/07/12/questions/</link>
		<comments>http://2020science.org/2009/07/12/questions/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 14:05:46 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Meetings]]></category>
		<category><![CDATA[Questions]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=1926</guid>
		<description><![CDATA[When I was a kid, I was told by my physics teacher that there’s no such thing as a stupid question.  Clearly, he hadn’t been to enough scientific meetings! Actually, it’s a philosophy I’ve adhered to pretty closely over the past thirty years.  If someone wants to expand their knowledge or understanding, the fewer barriers [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">W</span>hen I was a kid, I was told by my physics teacher that there’s no such thing as a stupid question.  Clearly, he hadn’t been to enough scientific meetings!</p>
<p style="text-align: justify;">Actually, it’s a philosophy I’ve adhered to pretty closely over the past thirty years.  If someone wants to expand their knowledge or understanding, the fewer barriers that are put in their way the better.  Honest questions should never be seen as an opportunity to ridicule or belittle the questioner, or parade the ego of the questioned.  If anything, I would prefer to look foolish in helping someone increase their understanding, and I have little time for people who use the apparent foolishness of others to emphasize their own smartness.</p>
<p style="text-align: justify;">But…</p>
<p style="text-align: justify;">It’s a philosophy that wears a little thin at scientific meetings.<span id="more-1926"></span></p>
<p style="text-align: justify;">Having been to more meetings than I’ve had hot dinners, I’ve had plenty of opportunities to watch the antics of people in the question and answer sessions that invariably follow presentations.  To be sure, plenty of people have honest questions at these gatherings.  But we’ve probably all experienced the person who hijacks the microphone (for the hundredth time it seems) and launches into a 10 minute tirade which – if you can understand it – seems to have little bearing on the issues in hand, while preventing others from entering the conversation.</p>
<p style="text-align: justify;">So I thought it about time that we had some sort of code of conduct for questioners at meetings – before I or someone else snaps and does something we will probably live to regret.</p>
<p style="text-align: justify;">If I was to draft out such a code – and I’m only doing this because a Google search on “code of conduct for asking questions at scientific meetings” comes up with zero results – it would look something like this:</p>
<ol>
<li><em><strong>Do say who you are and where you are from.</strong></em> You may be a big shot, but there will still be some ignoramuses in the audience who don’t recognize you.</li>
<li><em><strong>Do keep the question short and to the point.</strong></em> Remember, every minute you are talking is a minute less for someone else to talk.</li>
<li><em><strong>Do provide additional information if it is relevant to the talk, and to the audience.</strong></em> But do keep it short – anything over 60 seconds and you become a bore!</li>
<li><em><strong>Do ask clarifying questions.</strong></em> But only if you genuinely want to hear the answer.</li>
<li><em><strong>Do ask relevant questions.</strong></em> Questions about the mating habits of lesser-spotted dogfish are great – just a little out of place at an astronomy meeting!</li>
<li><em><strong>Do give others the chance to ask questions.</strong></em> Especially if time is tight.</li>
<li><em><strong>Do think about whether your question is better asked in private than in public.</strong></em> If 90% of the audience do not need to hear the answer, maybe you shouldn’t be at the mike.</li>
<li><em><strong>Don’t use the microphone as a soap-box.</strong></em> It’s tedious, embarrassing, and demeaning.</li>
<li><em><strong>Don’t give a lecture</strong></em>.  It’s the height of bad manners, and a really fast way to loose friends and influence.</li>
<li><em><strong>Don’t ramble. </strong></em> If you can’t say what you want in 60 seconds, don’t say it.</li>
<li><em><strong>Don’t hijack the microphone.</strong></em> If time’s running out and there’s a long line of people waiting behind you—get out of the way!</li>
<li><em><strong>Don’t be arrogant. </strong></em> Okay so you may be smarter than the speaker, but this is neither the time nor place to show off.</li>
<li><em><strong>Don’t ridicule the speaker. </strong></em> There may be rare exceptions to this rule, but attempts at public humiliation are just really, really bad form – and usually backfire.</li>
<li><em><strong>And finally, don’t hesitate to ask tough questions.</strong></em> Because at scientific meetings at least, this is an essential part of testing and building on people&#8217;s research.</li>
</ol>
<p style="text-align: justify;">I must confess, I’m guilty of all of the “don’t” above (apart from the last one maybe), and often struggle with the “do’s.”  But the more meetings I attend and the lower my tolerance gets for inappropriate and inept questions from the audience, the more I feel it’s worth making the effort to improve things – starting with myself.</p>
<p style="text-align: justify;">I still believe there is no such thing as a stupid question.  But there are some pretty dumb ways of asking them.  I remain a staunch advocate for responding to sincere questions with humility and honesty – especially in private.</p>
<p style="text-align: justify;">But at public meetings, the smarter we get at asking questions, the better!</p>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Engaging the public on nanotechnology</title>
		<link>http://2020science.org/2009/07/07/engaging-the-public-on-nanotechnology/</link>
		<comments>http://2020science.org/2009/07/07/engaging-the-public-on-nanotechnology/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 13:30:13 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Geoengineering]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[The Cloud Project]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=1901</guid>
		<description><![CDATA[Following up on my last post &#8211; Geoengineering the planet with nanotechnology ice-cream? &#8211; here&#8217;s a short video Zoe Papadopoulou and colleagues put together on The Cloud Project from my visit in June: Although this was filmed before the finishing touches had been applied to the ice cream van, it give a flavor for how [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">F</span>ollowing up on my last post &#8211; <a href="http://2020science.org/2009/07/05/geoengineering-the-plane-with-nanotechnology-icecream/" target="_self"><em>Geoengineering the planet with nanotechnology ice-cream?</em></a> &#8211; here&#8217;s a short video Zoe Papadopoulou and colleagues put together on <a href="http://www.thecloudproject.co.uk/" target="_blank">The Cloud Project</a> from my visit in June:</p>
<p><img src="" /></p>
<p>Although this was filmed before the finishing touches had been applied to the ice cream van, it give a flavor for how the project is bring artists, scientists and members of the public together to talk about emerging technologies like nanotech and geoengineering.</p>
<p>Many thanks to Zoe for permission to post the clip here.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Geoengineering the planet with nanotechnology ice-cream?</title>
		<link>http://2020science.org/2009/07/05/geoengineering-the-plane-with-nanotechnology-icecream/</link>
		<comments>http://2020science.org/2009/07/05/geoengineering-the-plane-with-nanotechnology-icecream/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 21:24:52 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Emerging Technology]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Geoengineering]]></category>
		<category><![CDATA[Nanotechnology]]></category>
		<category><![CDATA[Public Perception]]></category>
		<category><![CDATA[Cathrine Kramer]]></category>
		<category><![CDATA[Zoe Papadopoulpu]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=1888</guid>
		<description><![CDATA[Scientists and engineers have their moments. But it they are hard pressed to beat art students when it comes to sheer audacious creativity. Earlier this year I received an email so intriguing I couldn&#8217;t help but follow up on it. The email was from Zoe Papadopoulou, an MA student at the Royal College of Art [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="attachment_1895" class="wp-caption alignright" style="width: 151px">
	<a href="http://2020science.org/wp-content/uploads/2009/07/3466009307_ebef57844d_o.jpg"><img class="size-medium wp-image-1895" title="3466009307_ebef57844d_o" src="http://2020science.org/wp-content/uploads/2009/07/3466009307_ebef57844d_o-224x300.jpg" alt="3466009307_ebef57844d_o" width="151" height="203" /></a>
	<p class="wp-caption-text">Photo courtesy Zoe Papadopoulou</p>
</div>
<p style="text-align: justify;"><span class="drop_cap">S</span>cientists and engineers have their moments.  But it they are hard pressed to beat art students when it comes to sheer audacious creativity.</p>
<p style="text-align: justify;">Earlier this year I received an email so intriguing I couldn&#8217;t help but follow up on it.  The email was from Zoe Papadopoulou, an MA student at the Royal College of Art in London.  It was a request for help with a rather unusual design project she and fellow student Cat Kramer were hatching.  Skimming through the message, phrases like &#8220;geoengineering,&#8221; &#8220;ice cream van,&#8221; &#8220;nanotechnology,&#8221; &#8220;clouds that taste of ice-cream&#8221; peaked my interest.</p>
<p style="text-align: justify;">But then I saw the words &#8220;liquid nitrogen,&#8221; and I was hooked!</p>
<p style="text-align: justify;">The concept was deceptively simple &#8211; use art and design to engage people on nanotechnology and geoengineering in a simple, enjoyable and appealing way.  The realization was a little more complex&#8230;<span id="more-1888"></span></p>
<p style="text-align: justify;">The whole idea was sparked off by Professor Richard Jones &#8211; author of the <a href="http://www.softmachines.org/" target="_blank">Soft Machines</a> blog and former Senior Strategic Advisor for nanotechnology for the UK’s Engineering and Physical Science Research Council (EPSRC).  In a talk to students on the Royal College of Art&#8217;s <a href="http://www.interaction.rca.ac.uk/index.html" target="_blank">Design Interactions</a> course, he introduced them to the emerging field of nanotechnology.  Intrigued by the possibilities and potential hurdles here &#8211; and especially the need for public engagement &#8211; Zoe and Cat set out to use design, art and science to, in their words,</p>
<blockquote>
<p style="text-align: justify;">&#8220;frame a debate, and create interactions between people and their possible futures.&#8221;</p>
</blockquote>
<p style="text-align: justify;">The result?  An ambitious plan to retro-fit a 1980 Sherpa ice cream van to create ice-cream flavored clouds, while acting as a focus for stimulating discussions on nanotechnology and geoengineering.</p>
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl id="attachment_1889" class="wp-caption aligncenter" style="width: 590px;">
<dt class="wp-caption-dt"><a href="http://2020science.org/wp-content/uploads/2009/07/van-outside.jpg"><img class="size-full wp-image-1889" title="van-outside" src="http://2020science.org/wp-content/uploads/2009/07/van-outside.jpg" alt="van-outside" width="580" height="385" /></a></dt>
<dd class="wp-caption-dd">Serving nanotech to the community.  Wonder what tune it plays (I didn&#8217;t check)?  Photo courtesy of Zoe Papadopoulou</dd>
</dl>
</div>
<p style="text-align: justify;">
<p style="text-align: justify;">The idea went something like this:</p>
<p style="text-align: justify;"><em>Making ice-cream using liquid nitrogen is a fun and accessible introduction to nanotechnology &#8211; the rapid freezing leads to the ice-cream having a nanoscale structure and a super-smooth texture.  Nanometer scale particles also play a role in cloud formation, and in principle it&#8217;s possible to induce clouds to come together by injecting engineered nanoparticles into the atmosphere.  So why not combine the two to get ice-cream flavored clouds?  Why not inject a stream of liquid nitrogen and ice-cream mix into the atmosphere as a fine spray, leading to flavored condensation nuclei that will seed ice-cream clouds? And why not build it all into an old ice-cream van &#8211; a mobile fun-flavored cloud machine?</em></p>
<p style="text-align: justify;">As you might imagine, the gap between technology concept and realization was rather large in this case.  It&#8217;ll be a while before you&#8217;ll see (taste?) strawberry-clouds over the English countryside &#8211; although the van is fully equipped to demonstrate how the cloud machine could work.</p>
<p style="text-align: justify;">But this wasn&#8217;t the point of the exercise.  What Zoe and Cat were trying to achieve was using art and design to draw people into conversations about emerging technologies.</p>
<p style="text-align: justify;">And in this they succeeded brilliantly.</p>
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl id="attachment_1890" class="wp-caption aligncenter" style="width: 590px;">
<dt class="wp-caption-dt"><a href="http://2020science.org/wp-content/uploads/2009/07/cat+LN.jpg"><img class="size-full wp-image-1890" title="cat+LN" src="http://2020science.org/wp-content/uploads/2009/07/cat+LN.jpg" alt="cat+LN" width="580" height="389" /></a></dt>
<dd class="wp-caption-dd">Cat Kramer making nanotech ice-cream with liquid nitrogen in the Cloud Project van.  Courtesy of Zoe Papadopoulou.</dd>
</dl>
</div>
<p style="text-align: justify;">
<p style="text-align: justify;">My role in all of this &#8211; apart from making the odd encouraging noise &#8211; was to help out at a trial-run of the van back in June.</p>
<p style="text-align: justify;">Part of the concept here was to use the van as a platform for experts to engage with real people on nanotechnology and geoengineering.  I&#8217;m told the idea was to get experts and members of the public talking to each other in an accessible, fun, non-threatening environment.  Fun and non-threatening for the public maybe &#8211; I&#8217;m not so sure the experts felt that way about it! But then maybe this was part of the process of breaking down barriers between people that know about emerging technologies like nanotech, and those that want to know more.</p>
<p style="text-align: justify;">Actually, I had a blast with the van. Talking about the project, nanotechnology and geoengineering with Zoe&#8217;s friends and neighbors, I was fascinated by how easily the conversations flowed amidst demonstrations of the van&#8217;s cloud generators and roof-mounted industrial-strength water spray. With the van as a backdrop (and it really is an impressive piece of design-work), people started discussing emerging technologies &#8211; and what they might mean for them personally &#8211; without having to be forced into it.</p>
<p style="text-align: justify;">Engagement is something that is talked about a lot in science and technology circles, but rarely done well.  Yet here were a couple of arts students effortlessly* bridging the gap between emerging technologies and members of the public, using their imagination, design skills and a bit of fun.</p>
<p style="text-align: justify;">For the past week the van has been on display outside the Royal College of Art and has been attracting plenty of attention by all accounts.  Over the coming year it&#8217;s scheduled to make a number of appearances around the country &#8211; exactly where and when (and with whom) will be posted on the <a href="http://www.thecloudproject.co.uk/" target="_blank">Cloud Project website</a> (where you can also find out more about the project).</p>
<p style="text-align: justify;">If you get the chance, I&#8217;d encourage you to visit it.  It&#8217;s a lot of fun.  But it also demonstrates the importance of using art and design together with other skills in bridging the gap between new technologies coming over the horizon, and people who they are potentially going to affect.</p>
<p style="text-align: justify;">And geoengineering the planet with nanotech ice-cream?  I don&#8217;t think it&#8217;ll happen anytime soon.  But it&#8217;s certainly something to think about as you munch on your &#8217;99 this summer.**</p>
<div class="mceTemp mceIEcenter" style="text-align: justify;">
<dl id="attachment_1891" class="wp-caption aligncenter" style="width: 394px;">
<dt class="wp-caption-dt"><a href="http://2020science.org/wp-content/uploads/2009/07/van-zoe.jpg"><img class="size-full wp-image-1891" title="van-zoe" src="http://2020science.org/wp-content/uploads/2009/07/van-zoe.jpg" alt="van-zoe" width="384" height="512" /></a></dt>
<dd class="wp-caption-dd">Zoe serving up a beautifully designed portion of nanotech ice-cream.  Courtesy of Zoe Papadopoulou.</dd>
</dl>
</div>
<p style="text-align: justify;">
<p style="text-align: justify;"><em><strong>End Notes</strong></em></p>
<p style="text-align: justify;"><em>For more information on the Cloud Project, check out the <a href="http://www.thecloudproject.co.uk/" target="_blank">project website</a>.</em></p>
<p style="text-align: justify;"><em>Read more about the Royal College of Art Design Interactions course <a href="http://www.interaction.rca.ac.uk/index.html" target="_blank">here</a>.</em></p>
<p style="text-align: justify;"><em>*Actually, as Zoe and Cat will tell you, this project was far from effortless when it came to refurbishing the Sherpa van.  This took a tremendous amount of effort over the past several months &#8211; but the results are impressive!</em></p>
<p style="text-align: justify;"><em>**For non-Brits, the &#8217;99 is the peak of British gourmet ice-cream &#8211; a whirl of soft-whip with a length of flaky chocolate stuck in it.  Delicious <img src='http://2020science.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </em></p>
<p style="text-align: justify;">
<p style="text-align: justify;">
<p style="text-align: justify;">
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]]></content:encoded>
			<wfw:commentRss>http://2020science.org/2009/07/05/geoengineering-the-plane-with-nanotechnology-icecream/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Celebrity scientists – it takes more than stardust</title>
		<link>http://2020science.org/2009/06/27/celebrity-scientists-%e2%80%93-it-takes-more-than-stardust/</link>
		<comments>http://2020science.org/2009/06/27/celebrity-scientists-%e2%80%93-it-takes-more-than-stardust/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 20:38:29 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Civic Science]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Public Perception]]></category>
		<category><![CDATA[Harold Varmus]]></category>
		<category><![CDATA[Public Engagement]]></category>
		<category><![CDATA[Rock stars of science]]></category>
		<category><![CDATA[Sheryl Crow]]></category>

		<guid isPermaLink="false">http://2020science.org/?p=1834</guid>
		<description><![CDATA[It’s been a few weeks now since the men’s style magazine GQ launched the “Rock Stars of Science” campaign.  I’m a staunch advocate of raising science’s profile, but the whole campaign has had me on edge, and I haven’t quite been able to put my finger on why.  Was it the exclusive use of white [...]]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: justify;"><span class="drop_cap">I</span>t’s been a few weeks now since the men’s style magazine GQ launched the <a href="http://www.rockstarsofscience.org/" target="_blank">“Rock Stars of Science”</a> campaign.  I’m a staunch advocate of raising science’s profile, but the whole campaign has had me on edge, and I haven’t quite been able to put my finger on why.  Was it the exclusive use of white middle-aged male scientists?  Was it the implied message that the science-guys were rock-star wannabes?  Or was it the assumption that medical science is the only science worth promoting?</p>
<div id="attachment_1835" class="wp-caption aligncenter" style="width: 580px">
	<a href="http://www.rockstarsofscience.org/"><img class="size-large wp-image-1835" title="GQ_R_SOS" src="http://2020science.org/wp-content/uploads/2009/06/GQ_R_SOS-1024x583.jpg" alt="GQ_R_SOS" width="580" height="330" /></a>
	<p class="wp-caption-text">Sheryl Crow, Anthony S. Fauci M.D. and Harold Varmus, M. D.  (I&#39;ll leave you to work out which is which.)  From the Rock Stars of Science Campaign</p>
</div>
<p style="text-align: center;">
<p style="text-align: justify;">Then it struck me – what really got under my skin was the <em>cultural cargo cult</em> mentality being flaunted.</p>
<p style="text-align: justify;">Cultural cargo cult?  It’s not a new metaphor, but not a commonly used one either.  If it had a Wikipedia entry, it might read something like this:<span id="more-1834"></span></p>
<blockquote>
<p style="text-align: justify;">A <em>cultural cargo cult</em> is a practice that may appear in societies in the wake of interactions with separate, socially advanced cultures. The cults are focused on obtaining the popularity of the advanced culture through association and behavior-emulation, believing that the fame and fortune achieved by others should be theirs, because they are more worthy.</p>
<p style="text-align: justify;">Following contact with people from more socially advanced societies through random encounters, the media and, more recently, Twitter, cultural cargo cults have been observed around the world.  They are particularly prevalent in the developed economies of the West.</p>
<p style="text-align: justify;">Members, leaders, and advocates of cultural cargo cults maintain that the social kudos (&#8220;cargo&#8221;) of the advanced culture has been created by trivial means, such as through celebrity promotion.  They believe this kudos is rightfully theirs but that, unfairly, the celebs of the other culture have gained control of this social status through attracting  “cool” to themselves by malice or mistake.</p>
<p style="text-align: justify;">Cultural cargo cults thus focus on efforts to overcome what they perceive as the undue influence of celebrities in attracting cool, by conducting rituals imitating behavior they have observed among the holders of the desired kudos and presuming that their fellow citizens will, at last, recognize their worth and send the “cargo” to them instead.</p>
<p style="text-align: justify;">A characteristic feature of cultural cargo cults is the belief that punters will, at some future time, give much valuable kudos and desirable “cool” to the cult members, rather than worthless celebrities who should never, in their eyes, have got it in the first place!</p>
</blockquote>
<p style="text-align: justify;">(My apologies to the authors of the Wikipedia entry on <a href="http://en.wikipedia.org/wiki/Cargo_cult" target="_blank">cargo cults</a>, which this has more than a passing resemblance to.)</p>
<p style="text-align: justify;">I hate to be too critical of the Rock Stars of Science campaign.  The medical research it aims to support is laudable.  And truth be told, I’d have been there like a shot if the call came in to do a photo shoot with Sheryl Crow!  But in the context of science communication and awareness-building, this is a classic example of cultural cargo cult-ism.  In their haste to be seen with the cool gang, the scientists have forgotten to ask what makes its members cool in the first place!</p>
<p style="text-align: justify;">This probably would have been fine if the only message emerging was that naïve scientists simply like to have fun.  Unfortunately, I don’t think this was the case.</p>
<p style="text-align: justify;">As <a href="http://twitter.com/mjrobbins" target="_blank">@mjrobbins</a> writes on <a href="http://www.layscience.net/node/607" target="_blank">The Lay Scientist</a>,</p>
<blockquote>
<p style="text-align: justify;">&#8220;Let&#8217;s just look at the statistics here. GQ assembled 11 scientists, and 5 rock stars. Of the rock stars, two are black, one is a woman. Of the scientists, 11 are middle-aged white males. For a campaign that wants to attract new young people into science in a country where around half of young people are women and probably nearly half are from ethnic minorities, that&#8217;s just moronic.</p>
<p style="text-align: justify;">But, okay, you&#8217;ve got your middle-aged white guys in suits into the studio and you&#8217;re ready to take some photos that promote science. It doesn&#8217;t take a marketing genius to tell you that the scientists should be in the centre, and the rock stars should be fawning over them.”</p>
</blockquote>
<p style="text-align: justify;">Given the reach of GQ and the rock stars that participated in the photo shoot, the messaging here will have an impact.  And sadly, that message seems to be that successful scientists are white middle-aged males (with a dubious dress sense) who, when all’s said and done, wish they’d become celebrity musicians instead.</p>
<p style="text-align: justify;"><a href="http://twitter.com/drisis" target="_blank">@drisis</a> concludes her <a href="http://scienceblogs.com/isisthescientist/2009/06/how_gq_got_it_all_backwards.php" target="_blank">blog on the Rock Stars of Science campaign</a> with:</p>
<blockquote>
<p style="text-align: justify;">“This campaign sends the message that scientists aspire towards other things.  Not that other people aspire to be scientists.  It seems to me that if you want to have an effective campaign then what you do is put Sheryl Crow in a lab coat and take pictures of those guys teaching her to pipet or culture some cells or use a microscope.  Don&#8217;t take pictures of talented, gifted scientists &#8212; scientists whose talents make them as unique and talented as the rockstars they are pictured with &#8212; trying to be musicians.  Take a picture of a musician aspiring to be a scientist.”</p>
</blockquote>
<p style="text-align: justify;">Getting people turned on to science is incredibly important.  And nurturing science-savvy cultural icons will certainly help achieve this.  Indeed, there are already plenty of icons-in-the-making around, if only they could be given a bit of a leg up.</p>
<p style="text-align: justify;">But let’s not fall into the trap of thinking that dressing like and fraternizing with celebrities will lead to some of the stardust rubbing off.</p>
<p style="text-align: justify;"><em><strong>Postscript</strong></em></p>
<p style="text-align: justify;"><em>In the Twitter chatter around the Rock Stars of Science campaign earlier today, a number of people pointed out that Queen guitarist <a href="http://www.brianmay.com/" target="_blank">Brian May</a> is quite literally a Rock Star of Science &#8211; having reveived his <a href="http://news.bbc.co.uk/2/hi/entertainment/6961171.stm" target="_blank">Ph.D. from Imperial College</a> in London in 2007.  And his thesis?  &#8220;Radial Velocities in the Zodiacal Dust Cloud.&#8221;  Clearly a rock star of science who genuinely knows his stardust <img src='http://2020science.org/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </em></p>
<p style="text-align: justify;"><em>Update 6/28/09 &#8211; Also check out <a href="http://www.scienceprogress.org/2009/06/nerd-busters/" target="_blank">Chris Mooney&#8217;s thoughts</a> on the Rock S.O.S campaign, which provide a good contrast to mine.  And if you want a closer gander at the pictures from the photoshoot that launched the campaign, here&#8217;s the <a href="http://www.rockstarsofscience.org/rsos_portfolio.pdf" target="_blank">4-page portfolio from GQ Magazine</a> [PDF, 580 KB]<br />
</em></p>
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			<wfw:commentRss>http://2020science.org/2009/06/27/celebrity-scientists-%e2%80%93-it-takes-more-than-stardust/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<title>Science influence on Twitter &#8211; June update</title>
		<link>http://2020science.org/2009/06/23/science-influence-on-twitter-june-update/</link>
		<comments>http://2020science.org/2009/06/23/science-influence-on-twitter-june-update/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 16:58:03 +0000</pubDate>
		<dc:creator>Andrew Maynard</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Science]]></
