Public Perception

A consumer’s guide to nanotechnology

by Andrew Maynard August 21, 2008

  How cool is this: A nanotech-enabled labcoat to protect the user against… well, nanomaterials presumably, amongst other things!   The labcoat—which uses Nanotex technology to make it stain resistant—is part of a major update to the Project on Emerging Nanotechnologies Consumer Products Inventory that tracks manufacture-identified nano-products.  Other eye-catchers in the update include a hunting shirt that resists bloodstains, [...]

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Nanotechnology—in bed with Madonna?

by Andrew Maynard April 25, 2008

If you want proof that nano is mainstream, just pick up the U.S. May edition of fashion magazine “Elle.”   Sharing cover-space with Madonna is the latest article on nanotech and the beauty business. Elle might not be your first choice of reading for cutting edge science, but Joanne Chen’s article “Small Wonders” is no slouch when it [...]

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Communicating nanotechnology: Image counts!

by Andrew Maynard February 8, 2008

What determines your view of nanotechnology—the message, or the messenger?  Most of us would like to think it is the message that governs our internal risk-benefit analysis.  But research published this week suggests other factors may be at work. Dan Kahan at Yale Law School and his colleagues are shaking up our ideas on effective [...]

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