by Andrew Maynard | Sep 30, 2008 | Engagement, Public Perception, Synthetic Biology
So, you have a cool new science that could make a major impact on global challenges like energy, disease and pollution and you want to make sure it reaches its full potential. What do you do? At some point, having a heart to heart with “the public” might be a good...
by Andrew Maynard | Aug 21, 2008 | Engagement, Nanotechnology, Public Perception
How cool is this: A nanotech-enabled labcoat to protect the user against… well, nanomaterials presumably, amongst other things! The labcoat—which uses Nanotex technology to make it stain resistant—is part of a major update to the Project on Emerging...
by Andrew Maynard | Apr 25, 2008 | Engagement, Nanotechnology, Public Perception
If you want proof that nano is mainstream, just pick up the U.S. May edition of fashion magazine “Elle.” Sharing cover-space with Madonna is the latest article on nanotech and the beauty business. Elle might not be your first choice of reading for cutting edge...
by Andrew Maynard | Feb 8, 2008 | Communication, Nanotechnology, Public Perception
What determines your view of nanotechnology—the message, or the messenger? Most of us would like to think it is the message that governs our internal risk-benefit analysis. But research published this week suggests other factors may be at work. Dan Kahan at Yale Law...
